Health Products
Natures SunshineInformation and Alerts
Alert Details
This business has 1 alert.
Ad Review
On July 12, 2013, the BBB issued an Advertising Review challenge for this company, concerning a mass broadcast fax, which claimed they sold products for "20% less than any store in Ottawa." No company could know everyone of their competitor's prices, at any given time. The BBB believes this contravenes the BBB Code of Advertising, Section 1.j. Lowest price, underselling claims, which states:
"Despite an advertiser's best efforts to ascertain competitive prices, the rapidity with which prices fluctuate and the difficulty of determining prices of all sellers at all time preclude an absolute knowledge of the truth of generalized underselling/lowest price claims. Advertisers should have proper substantiation for all claims prior to dissemination; unverifiable underselling claims should be avoided."
http://ottawa.bbb.org/bbb-code-of-advertising
The company failed to substantiate their advertising claim to the BBB, and they failed to even respond to the BBB.
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