Insulation Contractors
Eco Insulation WindsorInformation and Alerts
Service Area
- Windsor, ON
Important Information
Advertising Review
On March 5, 2024, BBB Serving Western Ontario requested that the business substantiate or discontinue the advertising claim: “insulate your home with the world’s most eco-friendly insulation products"
The BBB Code of Advertising states:
36. Environmental Benefit Claims
36.1 General Principles
36.1.1 Advertisers should not make broad, unqualified general environmental benefit claims like “green” or “eco-friendly.”
36.1.2 Advertisers must qualify general claims with specific environmental benefits.
36.1.3 Advertisers must possess competent and reliable evidence (often scientific evidence) to support all environmental benefit claims. Qualifications for any claim must be clear, conspicuous and understandable.
36.1.4 When an advertiser qualifies a general claim with a specific benefit, the benefit should be significant. Advertisers must not highlight small or unimportant benefits.
36.1.5 Unless clear from the context, any environmental claim must specify clearly and conspicuously whether the claim applies to the product, the product’s packaging, a service or just to a portion of the product, package or service.
As of April 2, 2024, the business has not responded to our request.
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