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The Center for Character Ethics

The Center for Character Ethics helps to create a community of trustworthy businesses through education and training and celebrating great role models.

For more than 100 years, BBB has served as a leader in business ethics, working with companies to ensure the highest standards of ethical practice in a self-regulatory format. During this time, our Accredited Businesses have shared their need for honest employees and leaders – better workers for better businesses. That’s where The Center for Character Ethics comes in. We provide programs for current and future workforce leaders that help build strong character and increase principled leadership, resulting in greater marketplace trust.

BBB Torch Awards for Ethics recognizes and celebrates businesses that are dedicated to ethical business practices.  

The DEI Impact Award celebrates businesses that lead by example and hold themselves and others accountable for diversity, equity, and inclusion initiatives.

Become a Sponsor

BBB offers an outstanding chance for Accredited Businesses to support our community efforts. Becoming a BBB Sponsor aligns your company with community development, education, and consumer trust. Join us in our mission to foster an ethical marketplace - your sponsorship can bolster our community and catalyze improved business practices.