Business Profile

Home Electronics

Apple Inc.

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Complaints

This profile includes complaints for Apple Inc.'s headquarters and its corporate-owned locations. To view all corporate locations, see

Customer Complaints Summary

9,762 total complaints in the last 3 years.
3,536 complaints closed in the last 12 months.

If you've experienced an issue

Submit a Complaint

The complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

Initial Complaint
Date:06/16/2025
Type:Service or Repair Issues
Status:
AnsweredMore info
Complaint statuses
Resolved:
The complainant verified the issue was resolved to their satisfaction.
Unresolved:
The business responded to the dispute but failed to make a good faith effort to resolve it.
Answered:
The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
Unanswered:
The business failed to respond to the dispute.
Unpursuable:
BBB is unable to locate the business.
I got my apple ID account locked and now I cannot use my Iphone. They want me to find a receipt for them to remove the activation lock but I bought it from someone and the person has not given me the receipt. I been two times to apple stores and called three time and no one is trying or willing to help me. Everyone from apple keeps saying my account is locked and do not say why or any other alternative to my problem. I need my work to work as soon as possible as I need it for my job and apple is making it very inconvenient for me. I just want my Apple id account unlocked: *************************
Business Response
Date: 07/03/2025
July 3, 2025

Better Business Bureau
*****************************************************************************************

BBB Case #: 23467911

Dear Better Business Bureau:

Thank you for your recent correspondence regarding the above-referenced case number.

The customer may request reactivation of their Apple Account at *************************************************.

The customer may review the iCloud Terms of Service at **************************************************************************************.

Apple recommends the customer carefully review ********************** Support articles If your Apple Account is locked, not active, or disabled, available at *******************************************************, If you think your Apple Account has been compromised, available at *******************************************************, and Security and your Apple Account, available at *******************************************************.

Apple considers this matter closed.

Sincerely,

Apple Inc.
Initial Complaint
Date:06/16/2025
Type:Service or Repair Issues
Status:
AnsweredMore info
Complaint statuses
Resolved:
The complainant verified the issue was resolved to their satisfaction.
Unresolved:
The business responded to the dispute but failed to make a good faith effort to resolve it.
Answered:
The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
Unanswered:
The business failed to respond to the dispute.
Unpursuable:
BBB is unable to locate the business.
In 15 years of me having apple iPhone Id never thought my account will be disabled. Ive never disputed charges for financial gain, Ive used VPN before however I wasnt told that was a violation. I would like a response and to have my account unlocked. I was verified then 3 days later my account was back locked. I will change my password and update security features to reduce risk violation of terms and conditions
Business Response
Date: 07/03/2025
July 3, 2025

Better Business Bureau
*****************************************************************************************

BBB Case #: 23467484

Dear Better Business Bureau:

Thank you for your recent correspondence regarding the above-referenced case number.

The customer may request reactivation of their Apple Account at *************************************************.

The customer may review the iCloud Terms of Service at **************************************************************************************.

Apple recommends the customer carefully review ********************** Support articles If your Apple Account is locked, not active, or disabled, available at *******************************************************, If you think your Apple Account has been compromised, available at *******************************************************, and Security and your Apple Account, available at *******************************************************.

Apple considers this matter closed.

Sincerely,

Apple Inc.
Initial Complaint
Date:06/16/2025
Type:Service or Repair Issues
Status:
AnsweredMore info
Complaint statuses
Resolved:
The complainant verified the issue was resolved to their satisfaction.
Unresolved:
The business responded to the dispute but failed to make a good faith effort to resolve it.
Answered:
The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
Unanswered:
The business failed to respond to the dispute.
Unpursuable:
BBB is unable to locate the business.
Dear BBB and Apple Support,I hope this message finds you well.I am writing to express my concern regarding an issue I encountered after purchasing an iPhone from a previous owner who arranged a repair through Apple and replaced the device. Prior to the repair, the device was covered by an active AppleCare plan. However, following the repair process, it was discovered that the AppleCare coverage was no longer associated with the device.This situation is very disappointing, as communication with Apple and the seller were both unsuccessful to resolve the issue. The repair through official Apple channels should provide expection that any existing coverage would remain intact.I would appreciate it if you could look into this matter and clarify why the AppleCare coverage was ************ are the details of the device and the repair for your reference:iPhone 15 Pro Max ****** Number: ********** Original date of purchase: 22 Sep 2023 Original end of warranty: 20 Nov 2025 Thank you for your attention to this matter. I look forward to your prompt response and resolution.
Business Response
Date: 06/23/2025
June 23, 2025

Better Business Bureau
1112 S. Bascom Avenue
San Jose, CA 95128

BBB Case #: 23473188

Dear Better Business Bureau:

Thank you for your recent correspondence regarding the above-referenced case number.

Apple has no record of AppleCare+ coverage for serial number M6PMV2QDQP. Should the customer have proof or purchase for the Plan, they may follow up with Apple Support.

Apple’s support site is available at https://support.apple.com, and Apple Support telephone numbers can be found in Apple Support article “Contact Apple for support and service”, available at https://support.apple.com/en-us/106932.

Apple considers this matter closed.

Sincerely,

Apple Inc.
Initial Complaint
Date:06/15/2025
Type:Product Issues
Status:
AnsweredMore info
Complaint statuses
Resolved:
The complainant verified the issue was resolved to their satisfaction.
Unresolved:
The business responded to the dispute but failed to make a good faith effort to resolve it.
Answered:
The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
Unanswered:
The business failed to respond to the dispute.
Unpursuable:
BBB is unable to locate the business.
I am filing this complaint regarding Apples failure to issue a refund for a MacBook Pro that was properly returned in-store, yet no refund was ever ************ December 2022, I purchased a 13-inch MacBook Pro Space Gray online for $1,297.92.The original shipment was never received due to a lost package, which Apple acknowledged. A replacement device was shipped in January 2023.I returned the replacement in-store at Apple ************* (*******, **) on January 25, 2023, and received an official return receipt confirming the return and showing an Online Credit for the full amount.Despite following the proper process, Apple never issued the refund to my original payment method. A follow-up email simply stated that no further action will be taken, with no explanation or ************* the time of this issue, I was living abroad for medical school, which made it difficult to handle the situation in person. I have since returned to the **** Im respectfully requesting this long-standing issue be resolved.I ask that Apple either:Issue the full refund of $1,297.92 or Provide a store credit that exceeds the original purchase amount to account for:The failure to refund a returned product,The extended delay in resolution,The inconvenience caused during an already demanding time.I have all supporting documentation, including the return receipt and communication history. I trust Apple will resolve this matter fairly and uphold its customer service standards.Sincerely,Rakayle ******* ************************* ***************************************
Business Response
Date: 06/30/2025
June 30, 2025

Better Business Bureau
************************
******************-3507
BBB Case ID: ********

Dear Better Business Bureau:

Thank you for your recent correspondence to the executive offices of Apple.

This office has been in contact with the customer and while this may not happen in all instances, we anticipate reaching a satisfactory resolution regarding their concerns. Apple has invited them to contact us directly while we continue to support their issue.

Sincerely,

Apple Inc.
Initial Complaint
Date:06/15/2025
Type:Service or Repair Issues
Status:
AnsweredMore info
Complaint statuses
Resolved:
The complainant verified the issue was resolved to their satisfaction.
Unresolved:
The business responded to the dispute but failed to make a good faith effort to resolve it.
Answered:
The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
Unanswered:
The business failed to respond to the dispute.
Unpursuable:
BBB is unable to locate the business.
I am writing to formally file a complaint regarding my ongoing service experience related to claim number ************. For nearly six months, I have been attempting to get my laptop repaired through the manufacturers service center, with no satisfactory resolution.The device has now been sent to the repair depot three separate times initially for the original repair, and twice more for rework. Each time, Ive been without my laptop for periods ranging from one week to nearly three weeks. Despite these repeated service attempts, the laptop continues to experience the same critical issues: excessive overheating, system freezing, and the fan constantly running at high speed.Customer support has once again recommended sending the device in for a fourth repair. However, I cannot continue to be without a functioning computer for extended periods, only to receive it back with unresolved issues. After the most recent service, I was assured the issue would be escalated and that replacement options would be considered. Instead, the laptop was returned with only the battery replaced and the core performance issues remain entirely unresolved.Throughout this process, I have received inconsistent information, and I have had to initiate every follow-up myself. No one appears to be able to reach the depot directly, and Im told that notes or updates are often unavailable. There appears to be no accountability or effective communication within the support **********, after the third unsuccessful repair, I am being asked to send the laptop in yet again with no guarantee the issue will be resolved. This is unacceptable.I am seeking a proper resolution to this matter whether that be a full replacement or a refund as continuing this cycle of unsuccessful repairs is neither sustainable nor reasonable.Thank you for your attention to this matter. I hope the BBB can help facilitate a solution.Sincerely, ****** ********** **************
Customer Answer
Date: 05/29/2025
1. Apple Store
2. Apple
3. Serial # C02CR0G0ML87 (Macbook Pro 13-inch)
Customer Answer
Date: 06/01/2025
Hi, I sent over the requested information. I was wondering if this complaint was sent to the business yet? Haven't heard anything back, since the message requesting a little more information which was provided on 5/29/25
Business Response
Date: 06/25/2025
June 25, 2025

Better Business Bureau
1112 S. Bascom Avenue
San Jose, CA 95128

BBB Case #: 23386895

Dear Better Business Bureau:

Thank you for your recent correspondence regarding the above-referenced case number.

The case number provided by the customer in their submission to the Better Business Bureau is invalid, and Apple was unable to locate the customer's Apple product based on the information provided. The Apple product serial number is required to investigate this issue. As such, Apple invites the customer to respond with the Apple product serial number.

The serial number can be located by following instructions in Apple Support article “Find the serial number of your Apple product”, available at https://support.apple.com/en-us/102858.

Sincerely,

Apple Inc.
Initial Complaint
Date:06/15/2025
Type:Service or Repair Issues
Status:
AnsweredMore info
Complaint statuses
Resolved:
The complainant verified the issue was resolved to their satisfaction.
Unresolved:
The business responded to the dispute but failed to make a good faith effort to resolve it.
Answered:
The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
Unanswered:
The business failed to respond to the dispute.
Unpursuable:
BBB is unable to locate the business.
Okay I have an AppleTv+ monthly subscription that I did not know about, I've tried canceling. The phone number associated with the subscription is no longer valid so in order to even log in to my acct, i would need that. There's no option of updating it in order to log into my acct, all im told is to get a hold of customer service and tell them ( To which I've tried reaching out at least 6 times) but there's no customer service email to email. I've also done their way of verifying my identification, which is giving them the card info that's listed for the payments correctly and I've done this, and they haven't even reached out to me regarding this. I'm not sure what else other than this to do because I've been trying to cancel my subscription for over a year now. They charge me ***** a month, 15 months later and that's like 173 I've paid for a monthly subscription i don't want and cannot cancel. Please help me, I've tried doing the option of having a 3rd party app try and cancel it and they haven't done anything either.The email on file for the monthly subscription is ******************
Business Response
Date: 06/26/2025
June 26, 2025

Better Business Bureau
*****************************************************************************************

BBB Case #: 23471391

Dear Better Business Bureau:

Thank you for your recent correspondence regarding the above-referenced case number.

The following Apple ************** Terms and Conditions excerpt(s) may be viewed at *********************************************************************:

B. PAYMENTS, TAXES, AND REFUNDS
You can acquire Content on our Services for free or for a charge, either of which is referred to as a Transaction. Each Transaction is an electronic contract between you and Apple, and/or you and the entity providing the Content on our Services. However, if you are a customer of ********************** ******************************* or Apple ******************, then that entity is the merchant of record for some Content you acquire from Apple Books, Apple Podcasts, or App Store as displayed on the product page and/or during the acquisition process for the relevant Service. In such case, you acquire the Content from Apple ******************************* or Apple ******************, as applicable, which is licensed by the Content provider (e.g., App Provider (as defined below), book publisher, etc.). When you make your first Transaction, we will ask you to choose how frequently we should ask for your password for future Transactions. On applicable Apple hardware, if you enable Touch ID for Transactions, we will ask you to authenticate all Transactions with your fingerprint, and if you enable Face ID for Transactions, we will ask you to authenticate all Transactions using facial recognition. Manage your password settings at any time by following these instructions: ***************************************************."

If your primary payment method cannot be charged for any reason (such as expiration or insufficient funds), you authorize Apple to attempt to charge your other eligible payment methods in order from top to bottom as they appear on your account settings payments page. If we cannot charge you, you remain responsible for any uncollected amounts, and we may attempt to charge you again or request that you provide another payment method. If you pre-order Content, you will be charged when the Content is delivered to you (unless you cancel prior to the Contents availability). In accordance with local law, Apple may automatically update your payment information regarding your payment methods if provided such information by the payment networks or your financial institutions. Terms related to store credit and gift cards/codes are available here: *********************************************************************/giftcards. For more details about how Transactions are billed, please visit **************************************************. All Transactions are final. Content prices may change at any time. If technical problems prevent or unreasonably delay delivery of Content, your exclusive and sole remedy is either replacement of the Content or refund of the price paid, as determined by Apple. From time to time, Apple may suspend or cancel payment or refuse a refund request if we find evidence of fraud, abuse, or unlawful or other manipulative behavior that entitles Apple to a corresponding counterclaim.

I. SUBSCRIPTIONS
The Services and certain Apps may allow you to purchase access to Content or Services on a subscription basis (Paid Subscriptions). Paid Subscriptions automatically renew until cancelled in the Manage Subscriptions section of your account settings. To learn more about cancelling your subscriptions, visit ***************************************************. You will be notified if the price of a Paid Subscription increases and, if required, your consent will be required to continue. You will be charged no more than twenty-four (24) hours prior to the start of the latest Paid Subscription period. If we cannot charge your payment method for any reason (such as expiration or insufficient funds), and you have not cancelled the Paid Subscription, you remain responsible for any uncollected amounts, and we will attempt to charge the payment method as you may update your payment method information. This may result in a change to the start of your next Paid Subscription period and may change the date on which you are billed for each period, as displayed on your receipt. We reserve the right to cancel your Paid Subscription if we are unable to successfully charge your payment method to renew your subscription. Certain Paid Subscriptions may offer a free trial prior to charging your payment method. If you decide to unsubscribe from a Paid Subscription before we start charging your payment method, cancel the subscription at least twenty-four (24) hours before the free trial ends.

In order to acquire Apple ************** Content, the customer must click the button labeled Buy, Free, Subscribe, or a specific price. The customer is then prompted to authenticate the Transaction at the price specified on the following screen by entering the Apple Account password, or using Touch ID, or Face ID.

********************** records confirm the Paid Subscription was purchased and authenticated via entry of the customers ********************** Account password, Touch ID or Face ID, and renewed in accordance with the Apple ************** Terms and Conditions. As such, Apple declines the customers refund request.

********************** records also confirm the customers Paid Subscription was cancelled.

The customer may review ********************** Support articles If you want to cancel a subscription from Apple, available at *******************************************************, and Request a refund for apps or content that you bought from Apple, available at *******************************************************.

Apple appreciates the support of our customers and strives to reach mutually satisfactory resolutions to all customer requests; we apologize we were not able to do so in this instance.

Apple considers this matter closed.

Sincerely,

Apple Inc.
Initial Complaint
Date:06/14/2025
Type:Service or Repair Issues
Status:
AnsweredMore info
Complaint statuses
Resolved:
The complainant verified the issue was resolved to their satisfaction.
Unresolved:
The business responded to the dispute but failed to make a good faith effort to resolve it.
Answered:
The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
Unanswered:
The business failed to respond to the dispute.
Unpursuable:
BBB is unable to locate the business.
My Apple ID was locked out for no apparent reason (I didn't receive an email, text, or any other notification as to why). When I tried to appeal the decision, the company emailed me a denial without stating any reason. After searching online, I've seen hundreds of posts from people who have experienced the same problem with no apparent fixes. I cannot create a new Apple ID because my phone number is linked to my current Apple ID and cannot be unlinked, as the account is locked.
Business Response
Date: 06/19/2025
June 19, 2025

Better Business Bureau
1112 S. Bascom Avenue
San Jose, CA 95128

BBB Case #: 23470604

Dear Better Business Bureau:

Thank you for your recent correspondence regarding the above-referenced case number.

The customer may request reactivation of their Apple Account at https://iforgot.apple.com/unlock.

The customer may review the iCloud Terms of Service at https://www.apple.com/legal/internet-services/icloud/us-en/terms.html.

Apple recommends the customer carefully review Apple Support articles “If your Apple Account is locked, not active, or disabled”, available at https://support.apple.com/en-us/102640, “If you think your Apple Account has been compromised”, available at https://support.apple.com/en-us/102560, and “Security and your Apple Account”, available at https://support.apple.com/en-us/102614.

Apple considers this matter closed.

Sincerely,

Apple Inc.
Initial Complaint
Date:06/14/2025
Type:Service or Repair Issues
Status:
AnsweredMore info
Complaint statuses
Resolved:
The complainant verified the issue was resolved to their satisfaction.
Unresolved:
The business responded to the dispute but failed to make a good faith effort to resolve it.
Answered:
The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
Unanswered:
The business failed to respond to the dispute.
Unpursuable:
BBB is unable to locate the business.
I traded iPhones for store credit. I collected the store credit in the form of gift cards. However, since I did not make a purchase that day, the Apple Store imposed a $10 charge for each credit which totaled $30. Why? This is just a pressure campaign to spend that moment or lose $30. I never made a trade with Apple Store and did not about this extortion policy. This I am unfair and criminal business practice to just deduct money because I had no idea what to buy, while I was not there to buy anything(I was there for a trade). Plus the trade only includes store credit to buy more Apple products. No cash offered. Only store credit.
Business Response
Date: 07/01/2025
July 1, 2025

Better Business Bureau
***************************************************************************************
BBB Case ID: ********

Dear Better Business Bureau:

Thank you for your recent correspondence to the executive offices of Apple.

We appreciate the customer providing ********************** feedback regarding their experience. Please be assured that Apple considers all of our customers' concerns to be important. In fact, many of Apple's product and policy changes have been made as a direct result of customer feedback.

Sincerely,

Apple Inc.
Initial Complaint
Date:06/14/2025
Type:Product Issues
Status:
AnsweredMore info
Complaint statuses
Resolved:
The complainant verified the issue was resolved to their satisfaction.
Unresolved:
The business responded to the dispute but failed to make a good faith effort to resolve it.
Answered:
The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
Unanswered:
The business failed to respond to the dispute.
Unpursuable:
BBB is unable to locate the business.
At the store, a technician advised me to contact Apple Support again. I was connected with a senior advisor named *******, who, although initially understanding, offered little clarity and often remained silent throughout a nearly 3-hour call. I felt like I was being doubted or dismissedhe asked for details that were already available in Apples system and did not provide a clear path forward.On June 10th, ******* called again asking for information we had already discussed, including proof of the original purchase. I went to ******* and obtained the original order email, which I then forwarded. Still, ******* continued to request additional, repetitive information and questioned the **** number I providedalthough this came directly from Verizon.When I expressed my frustration and requested escalation, I was told he had no supervisor and was the final point of contact. After pressing again to speak with another senior advisor, ******* abruptly hung uponly after telling me I would not receive the resolution I hoped for. I found this incredibly unprofessional and retaliatory, particularly as I was the party seeking support in good faith.I would like Apple to review the service I received at the ********* location. It is clear that the **** was never updated in Apples system at the time of the last replacement in November 2024. This internal error has led to a drawn-out, stressful situation that could have easily been avoided. I recommend that Apple revise its protocol to ensure the new **** or serial number is included in the replacement confirmation email. This simple change could prevent other customers from experiencing what I am now going ********** closing, I am requesting:A full investigation into the handling of my case.A formal response regarding the inappropriate behavior from the senior advisor.Immediate correction to reflect the current device under warranty.Any available resolution or compensation for this ongoing inconvenience.
Business Response
Date: 07/01/2025
July 1, 2025

Better Business Bureau
*****************************************************************************************

BBB Case #: 23470373

Dear Better Business Bureau:

Thank you for your recent correspondence regarding the above-referenced case number.

We appreciate the customer providing ********************** feedback regarding their experience with Apple Support. Please be assured this matter has been forwarded to the appropriate individuals.

Apple appreciates the customers patience while we worked towards resolving this matter.

The issue reported by the customer has been satisfactorily resolved.

Apple considers this matter closed.

Sincerely,

Apple Inc.
Initial Complaint
Date:06/14/2025
Type:Product Issues
Status:
ResolvedMore info
Complaint statuses
Resolved:
The complainant verified the issue was resolved to their satisfaction.
Unresolved:
The business responded to the dispute but failed to make a good faith effort to resolve it.
Answered:
The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
Unanswered:
The business failed to respond to the dispute.
Unpursuable:
BBB is unable to locate the business.
MACBOOK PRO (16-INCH, 2024)Problem Description: Power - Will Not Power On Serial Number: ********** Repair ID: ********** I sent in my macbook a couple weeks ago and ive tried chatting in to get an update because it seems tracking is messed up or something. They keep trying to shedule calls but of the two I didn't even get any call. I'm not sure what is happening here. I request a contact asap from someone who actually can help with my repair.
Business Response
Date: 07/01/2025
July 1, 2025

Better Business Bureau
1112 S. Bascom Avenue
San Jose, CA 95128

BBB Case #: 23470020

Dear Better Business Bureau:

Thank you for your recent correspondence regarding the above-referenced case number.

The customer has been in contact with Apple, and we anticipate reaching a satisfactory resolution regarding the issues described in the customer’s submission to the Better Business Bureau. Should the customer need further assistance, the customer may follow up with Apple at the telephone number previously provided to them, or respond to the most recent email.

Sincerely,

Apple Inc.
Customer Answer
Date: 07/02/2025

Better Business Bureau:

I have reviewed the response made by the business in reference to complaint ID 23470020, and find that this resolution is satisfactory to me.

Sincerely,

Ethan May

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Apple Inc. is NOT a BBB Accredited Business.