Cookies on BBB.org

We use cookies to give users the best content and online experience. By clicking “Accept All Cookies”, you agree to allow us to use all cookies. Visit our Privacy Policy to learn more.

Manage Cookies
Share
Business Profile

Auto Manufacturers

Kia America Inc

This business is NOT BBB Accredited.

Find BBB Accredited Businesses in Auto Manufacturers.

Complaints

This profile includes complaints for Kia America Inc's headquarters and its corporate-owned locations. To view all corporate locations, see

Find a Location

Kia America Inc has 8 locations, listed below.

*This company may be headquartered in or have additional locations in another country. Please click on the country abbreviation in the search box below to change to a different country location.

    Country
    Please enter a valid location.

    Customer Complaints Summary

    • 2,037 total complaints in the last 3 years.
    • 1,150 complaints closed in the last 12 months.

    If you've experienced an issue

    Submit a Complaint

    The complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

    Sort by

    Complaint status

    Complaint type

    • Initial Complaint

      Date:04/22/2025

      Type:Service or Repair Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I purchased a 2024 *** EV9 in March 2024 for $61,000. In December 2024 and January 2025, the electrical range of the vehicle decline from 306 miles to 120 miles. On March 24, 2025 the entire battery system died. The vehicle wont charge and wont run. The dealership, Quality *** of Greenwood, SC cannot replace the battery system and have escalated the issue to Kia USA on 3/26 and again on 4/10. Kia USA responded to the dealership on 4/17 that due to supply chain issues, they have no idea when they will inspect the vehicle to see if repairs can be made. I am now on month 2 of the vehicle being undriveable and sitting in the dealerships parking lot.Quality *** of *********, ** is not the problem. They have been doing their best to get Kia USA to respond and inspect this vehicle.***** help me by contacting Kia USA in ******, ** and motive them to do the right thing for their customer.

      Business Response

      Date: 04/29/2025

      Hello,

      Thank you for your inquiry. We have located your case, ********, and will have an associate follow up with you regarding your concern. Alternatively, if you would like to contact us at your convenience, you may speak directly to a customer care representative by contacting us directly at **************(4Kia). Our normal hours of operation are Monday through Friday from 5:00 am to 6:00 pm Pacific.

    • Initial Complaint

      Date:04/22/2025

      Type:Service or Repair Issues
      Status:
      ResolvedMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      In a short review, I have gone to my local Perris *** several times since July of 2024 with the original complaint of transmission and the difficulties with the changing of gears at approx. ****** miles. On each occasion, the dealer has up sold me different services costing about 1500 dollars and more, that did not address my complaint. Just recently this week I took my car again to get it checked out because the original complaint continues to be an issue. After the dealer reassessed the situation, they report that the transmission is failed and proceeds to emphasize that the car is now passed the 100,000-warranty limit. Of course, a customer does not want to pay a 4500 bill for a new transmission, however Im concerned that the members in my community are experiencing this type of service regularly without intervention. I am a community social worker and depend on my vehicle to respond to urgent matters. I know that this is not an issue of ***, however the impact of delaying or refusing timely service can be devastating to customers. If possible, please help me to resolve this. I am urgently looking to resolve this for myself and also bring awareness of these types of incidents. Even through this, I stand as a good standing longtime customer seeking fair service.

      Business Response

      Date: 04/25/2025

      Hello, 

      Thank you for your inquiry. We have located your case, ********, and will have an associate follow up with you regarding your concern. Alternatively, if you would like to contact us at your convenience, you may speak directly to a customer care representative by contacting us directly at **************(4Kia). Our normal hours of operation are Monday through Friday from 5:00 am to 6:00 pm Pacific.

      Customer Answer

      Date: 04/25/2025


      Better Business Bureau:

      I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution would be satisfactory to me.  I will wait for the business to perform this action and, if it does, will consider this complaint resolved.

      Regards,

      ******* *****

       
    • Initial Complaint

      Date:04/21/2025

      Type:Service or Repair Issues
      Status:
      UnresolvedMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      My name is **** *********, and I am the owner of a *** ****** VIN#*****************. I purchased the vehicle on 9/21/2024 at ******* **** **************** located at **********************************************************. Since the purchase of my car, I have driven approximately ***** miles and took my vehicle into Darcars **** ****** *** for service where I purchased the vehicle on 2/17/2025.On Thursday April 17, 2025, I noticed that oil was dripping from my car, and I proceeded to drive home, and the oil light came on and I immediately pull over to the shoulder. I had the vehicle towed to the **************** authorized dealership where I purchased and had an oil change performed 2/17/2025. ******* Guard explained to me that after the inspection of my car the oil plug was missing, and the engine of my car had seized up and I will need a new engine. I told him I didnt remove the plug and ******* said, it looks like it may be a case of vandalism and I need to contact my insurance company and tell them that my car was vandalized, and someone pulled the oil plug out. I explained to *******, how would someone get under my car and pull the oil plug without removing the shield. ******* proceeded to explain to me that the way my cover is designed and fits over my oil pan someone can reach around the shield and pull the plug out. I dont believe that my vehicle was vandalized, and someone would pull the oil plug out from underneath my vehicle when there is a protective shield over the oil pan! I believe due to the negligence of the mechanic that performed the oil change it resulted in my oil plug backing out of the oil pan overtime which caused the oil leak which caused the engine to seize. Currently, as of todays conversation 4/21/25 with ******* Guard he is asking that I contact my insurance company and submit a claim for the new engine. I do have a video but I'm not able to upload on this site. Please contact me to send video of the oil dripping from the car!

      Business Response

      Date: 04/25/2025

      Hello,

      Thank you for your inquiry. We have located your case, ********, and will notify your case manager requesting they follow up with you regarding your concern. Alternatively, if you would like to contact us at your convenience, you may speak directly to a customer care representative by contacting us directly at **************(4Kia). Our normal hours of operation are Monday through Friday from 5:00 am to 6:00 pm Pacific.

      Customer Answer

      Date: 04/25/2025

      I would like to have a full detail response to what actions will they take to replace the engine in my car. What is the time frame and will I recieve communication from Kia America/ Corporation. I have spoken with **** with **************** and she said that my claim has been escalated. Currently I am renting a car which is costing me a great deal when I pay a car note each month. How long will this process take as I can not afford to continue to rent cars weekly due to the poor workmanship of the dealerships oil change to my vehicle and the disrespect and dishonesty of the ****** - Kia *********** Also ******* and the dealership has called me twice asking if I am going to file a vandalism claim with my insurance company. I feel that I am being pressured to file a false claim that can lead me to losing the coverage of my vehicle and or possibly be charged for filing a false claim. Please advise. 

      I do have a video of the oil running from my car but it is to large for me to upload on this platform. If there is another way for me to send this video please advise. 

      Thank you

      **** *********

      ************

      Business Response

      Date: 05/02/2025

      Hello,

      Thank you for your inquiry. We have located your case, ********, and will notify your case manager requesting they follow up with you regarding your concern. Alternatively, if you would like to contact us at your convenience, you may speak directly to a customer care representative by contacting us directly at **************(4Kia). Our normal hours of operation are Monday through Friday from 5:00 am to 6:00 pm Pacific.


      Customer Answer

      Date: 05/12/2025

      I still have not received a call back from *** representative. I would like a follow up. 
    • Initial Complaint

      Date:04/21/2025

      Type:Service or Repair Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      We bought a 2015 *** ******* in the last 5 years have been dealing with a check engine light. The dealership would do something the light would go out for a day or so, then back on. They have said the only way to MAYBE fix it is to tear the engine down, at our cost. Then they say the warranty that we have may not cover it. We have over ******, miles on the Van and trying to extend the warranty through the dealership that we bought from and the dealership that cant or wont fix the check engine light, says they cant helps us. What a f****** surprise. This was the second van we bought from this dealership. It will be the last!! I would figure your company would what to know what has this check engine light on for so many years and why no one can figure out what it is. But I guess once you get your money, nothing else matters. Me and my wife are * sick of the aspect that we have to come up with Thousands of dollars, to figure this problem out why we had an extended warranty bought through the dealership. I get it losing one customer means nothing to you. And thats the * shame. I will never recommend, a *** to anyone. To see what Im talking about contact the *** dealerships in ****** (old name is Courtsey new name is Loufusz) name has changed but the people didnt.

      Business Response

      Date: 04/25/2025

      Hello, 

      Thank you for your inquiry. We have created your case, 25181704,  and will have an associate follow up with you regarding your concern. Alternatively, if you would like to contact us at your convenience, you may speak directly to a customer care representative by contacting us directly at **************(4Kia). Our normal hours of operation are Monday through Friday from 5:00 am to 6:00 pm Pacific.

    • Initial Complaint

      Date:04/16/2025

      Type:Service or Repair Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      Denied extended warranty always got oil changes early has proof been complaining about same issue of low oil for over a year test done proving engine replacement is neeeded denied to pay the full amount I have to pay 3000 no way after I spend 2000 on bogus repairs when it was a engine all along I bought this car certified the warranty transfers my car 2019 was included in both settlements its junk give me a rental for free and a engine My car has been ************ so many times 3 time in a rental I want my car fixed a rental and reimbursed for all the bogus charges Im calling the news

      Business Response

      Date: 04/25/2025

      Hello, 

      Thank you for your inquiry. We have located your case, ********, and will have an associate follow up with you regarding your concern. Alternatively, if you would like to contact us at your convenience, you may speak directly to a customer care representative by contacting us directly at **************(4Kia). Our normal hours of operation are Monday through Friday from 5:00 am to 6:00 pm Pacific.

    • Initial Complaint

      Date:04/16/2025

      Type:Order Issues
      Status:
      UnresolvedMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I am writing regarding my ongoing case with *** of America. Despite assurances since January 2025 that my car loan would be paid off, I have not received any resolution. This delay has resulted in significant financial burden, as I continue to incur costs for a vehicle that remains inoperative on your lot following an engine fire.I have made numerous attempts to follow up via email, voice messages, and phone calls without receiving a satisfactory response. I respectfully request that this matter be thoroughly investigated and resolved as soon as possible.For your reference, my *** customer care case number is ********. I appreciate your immediate attention to this matter and look forward to a prompt resolution. They keep sending numerous paperwork to be signed which I did and still the case is stalled.Thank you for your understanding and assistance.

      Business Response

      Date: 04/22/2025

      Hello,

      Thank you for your inquiry. We have located your case, ********, and will have an associate follow up with you regarding your concern. Alternatively, if you would like to contact us at your convenience, you may speak directly to a customer care representative by contacting us directly at **************(4Kia). Our normal hours of operation are Monday through Friday from 5:00 am to 6:00 pm Pacific.

      Customer Answer

      Date: 04/22/2025

      I keep calling and writing emails and leaving voice notes to the case manager. I am just getting ignored time upon time. Customers representative only notes the case and it stop right there. I am financially burden with this car I need it to be payed off as soon as possible as *** promised. Its since January this case is going on and its very much stagnant at this point with poor communication. I dont appreciate the way how I have been treated throughout this case. 

      Business Response

      Date: 04/25/2025

      Hello,

      Thank you for your inquiry. We have located your case, ********, and will notify your case manager requesting they follow up with you regarding your concern. Alternatively, if you would like to contact us at your convenience, you may speak directly to a customer care representative by contacting us directly at **************(4Kia). Our normal hours of operation are Monday through Friday from 5:00 am to 6:00 pm Pacific.

      Customer Answer

      Date: 04/29/2025

      I did exactly what they said in the response leave numerous amount of voicemails on the cases manager phone. I send numerous amount of email and this is happening since January and all they do is ignore me. I am financially burden with car and it cause significantly amount of stress to my life.
    • Initial Complaint

      Date:04/14/2025

      Type:Service or Repair Issues
      Status:
      ResolvedMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I called *** ********** ************, i spoke with ****, he assured me that if we had our *** ******* towed to **** ******* *** in ********, **, and it was diagnosed and confirmed that oil pressure switch had failed, and the dealership would not honor the warranty because it was slightly passed 150k miles, that I could call back reference on call and *** ********* would take over the "work order". My wife and I, had our *** towed to **** ******* and they confirmed the Oil pressure switch had failed, and that it was apart of the extended warranty issue. They instructed me to call corporate back. Which I did today, 4/14/25. The first call the representative located my information and notes, she then asked questions which i answered she said she was going to place me on a brief hold, after holding for 15 mins, a survey started asking questions and the line disconnected. I called back and the second representative, rudely asked for a case number, which i was never provided by any of the previous *** representatives. The customer service has been really bad and all i want to do is get our *** fixed and to trade it in and get another ***, but if this is the level of customer service we can expect, we might need to change our brand loyalty. SOMEONE FROM THE EXECUTIVE TEAM NEEDS TO CALL AND REGAIN OUR RESPECT FOR **** I DON'T UNDERSTAND WHY THIS IS SO HARD! Our VIN# is *****************

      Business Response

      Date: 04/21/2025

      Hello,

      Thank you for your inquiry. We have located your case, ********, and will have an associate follow up with you regarding your concern. Alternatively, if you would like to contact us at your convenience, you may speak directly to a customer care representative by contacting us directly at **************(4Kia). Our normal hours of operation are Monday through Friday from 5:00 am to 6:00 pm Pacific.

      Customer Answer

      Date: 05/01/2025

      i will choose to reject their stated solution.

      It has been 6 business and since this case was escalated within ***, and we still are yet to hear from ***** ECR *************** wife and i have had no means of transportation for 3 and half weeks now because it is at the *** *********** *** offered us no courtesy vehicle while this matter was ongoing. My wife and i were referred to *** by other friends because they went above and beyond for their family in similar situations, and now it feels like *** feels we are undeserving of such customer service because of our financial situation.

      I am rejecting this response because there still has been no contact, as our family has been promised numerous times.

      This matter needs to remain open until we have valuable communication.

      Business Response

      Date: 05/02/2025

      Hello, 

      Thank you for your inquiry. We have located your case, ********, and will notify your case manager requesting they follow up with you regarding your concern. Alternatively, if you would like to contact us at your convenience, you may speak directly to a customer care representative by contacting us directly at **************(4Kia). Our normal hours of operation are Monday through Friday from 5:00 am to 6:00 pm Pacific.

      Customer Answer

      Date: 05/07/2025


      Better Business Bureau:

      I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution would be satisfactory to me.  I will wait for the business to perform this action and, if it does, will consider this complaint resolved.

      Regards,

      ***** ******

       
    • Initial Complaint

      Date:04/14/2025

      Type:Service or Repair Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I was told by TransitTowne *** that my engine qualified for an engine replacement under the class action suit. After they submitted to have my engine replaced, *** requested oil change receipts. After I provided them they denied my engine replacement, claiming it was due to my mechanic not being ok ****** search. I then submitted the credentials from my mechanic proving he is a legal mechanic, but *** still denied me.

      Business Response

      Date: 04/21/2025

      Hello,

      Thank you for your inquiry. We have located your case, ********, and will have an associate follow up with you regarding your concern. Alternatively, if you would like to contact us at your convenience, you may speak directly to a customer care representative by contacting us directly at **************(4Kia). Our normal hours of operation are Monday through Friday from 5:00 am to 6:00 pm Pacific.

      Customer Answer

      Date: 04/21/2025

      I have contacted *** customer support multiple times. I was told the case was closed and that there is nothing I can do about it. I was told their were not enough oil change receipts submitted. Which is untrue. I submitted all necessary oil change receipts and i even sent the credentials for the mechanic. 

      Business Response

      Date: 04/25/2025

      Hello, 

      Thank you for your inquiry. We have located your case, ********, and will notify your case manager requesting they follow up with you regarding your concern. Alternatively, if you would like to contact us at your convenience, you may speak directly to a customer care representative by contacting us directly at **************(4Kia). Our normal hours of operation are Monday through Friday from 5:00 am to 6:00 pm Pacific.

    • Initial Complaint

      Date:04/13/2025

      Type:Service or Repair Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I was in an accident that was zero fault of my own. I was hit by someone intoxicated driving their vehicle while I was stopped at a stop sign. My insurance only pays for 30 days for a rental vehicle. My mechanic informed me that my car is waiting for one part which per *** is back ordered. I have been calling daily and already filed a complaint with *** due to the back-ordered part. There is no *** at this time. The part is engine clutch actuator 41050-2b120.I need this part ASAP!! Thanks!

      Business Response

      Date: 04/21/2025

      Hello,

      Thank you for your inquiry. We have located your case, ********, and will have an associate follow up with you regarding your concern. Alternatively, if you would like to contact us at your convenience, you may speak directly to a customer care representative by contacting us directly at **************(4Kia). Our normal hours of operation are Monday through Friday from 5:00 am to 6:00 pm Pacific.

    • Initial Complaint

      Date:04/12/2025

      Type:Service or Repair Issues
      Status:
      UnresolvedMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      3/6/2025 our 2021 Kia ********* began to make knocking noise which could not be identified. The vehicle showed no warning lights at all. Inspection revealed no oil measuring with dipstick. The vehicle doesn't have a leak, doesn't blow smoke when in operation and never has displayed a warning light at all. Repair required engine replacement with total cost for 2 repairs totaling $14,342. Service has been maintained religiously with a single service provider (****** **** and a single service consultant, **** *******. The vehicle had been taken in for service a couple of times since December 2024 for issues that the service ***** couldn't duplicate. Contact with Kia America resulted in their claim that since they don't have an open recall for the issue, no reimbursement would be made. Car forums on the internet report similar issues and *** doesn't stand by their product. They refuse to issue a recall. My husband and I could have been severely injured or killed due to the malfunction of the car. *** has yet to provide a written decision but notified me by telephone of their decision. They didn't even address the issue of no warning lights functioning on the vehicle. I have no idea if they work or not. There is no way to verify this. Requesting refund of repair cost and extension of warranty on new engine.

      Business Response

      Date: 04/25/2025

      Hello,

      Thank you for your inquiry. We have located your case, ********, and will have an associate follow up with you regarding your concern. Alternatively, if you would like to contact us at your convenience, you may speak directly to a customer care representative by contacting us directly at **************(4Kia). Our normal hours of operation are Monday through Friday from 5:00 am to 6:00 pm Pacific.

      Customer Answer

      Date: 04/25/2025

      i have already dealt with the business directly prior to filing my complaint with BBB. The company dismissed my complaint and refuses to remedy the issue of defective parts. They have stated in writing they will not honor their responsibilities to defective products. Please do not close my complaint. 

      Business Response

      Date: 05/02/2025

      Hello,

      Thank you for your inquiry. We have located your case, ********, and will notify your case manager requesting they follow up with you regarding your concern. Alternatively, if you would like to contact us at your convenience, you may speak directly to a customer care representative by contacting us directly at **************(4Kia). Our normal hours of operation are Monday through Friday from 5:00 am to 6:00 pm Pacific.

      Customer Answer

      Date: 05/07/2025

      This is the second response from *** claiming they would contact me but I have yet to hear from them. I have already spoken to them from the onset and even wrote my letter of complaint. They refuse to me their defective parts and recognize their faulty operation. Please keep my case open. 

    BBB Business Profiles may not be reproduced for sales or promotional purposes.

    BBB Business Profiles are provided solely to assist you in exercising your own best judgment. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles.

    When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.

    BBB Business Profiles generally cover a three-year reporting period, except for customer reviews. Customer reviews posted prior to July 5, 2024, will no longer be published when they reach three years from their submission date. Customer reviews posted on/after July 5, 2024, will be published indefinitely unless otherwise voluntarily retracted by the user who submitted the content, or BBB no longer believes the review is authentic. BBB Business Profiles are subject to change at any time. If you choose to do business with this company, please let them know that you checked their record with BBB.

    As a matter of policy, BBB does not endorse any product, service or business. Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation. BBB charges a fee for BBB Accreditation. This fee supports BBB's efforts to fulfill its mission of advancing marketplace trust.