Information and Alerts

Ad Review

On January 21, 2025, Better Business Bureau contacted Sugar Defender concerning the following advertising claims found on their websites, https://sugardefenderplus.com/ and https://sugardefender.com/:

• “#1 Rated Blood Sugar Formula”

• “New Breakthrough in Blood Sugar Science”

• “Sugar Defender has helped thousands safely assist their blood sugar and drop pounds”

• “Support healthy blood sugar levels, boost your all-day natural energy, and promote your sharp thinking with the help of BLOOD SUGAR FORMULA by Sugar Defender RESEARCH! A highly effective formula, proven to help support your healthy fat-burning metabolism for perfect blood sugar!”

• “Your body was not designed to handle the damage caused by the substantial sugar pumped into today's food. Fight back with Blood Sugar Formula by Sugar Defender Research!”

• “The formula is non-GMO, made in an FDA-registered facility, and suitable for vegans”

• “Sugar Defender 60-Day 100% Money Back Guarantee.” BBB has received complaints regarding issues obtaining a refund. 

• “Every bottle of Sugar Defender comes with a full 60-day guarantee. You can try it out and see its improving effects on your blood sugar with absolutely no-risk whatsoever!” BBB has received complaints regarding issues obtaining a refund.

In the Scientific References section, the website features seals from organizations such as PubMed, Yale News, Newcastle University, and the National Library of Medicine. However, BBB was unable to find any information confirming a partnership or relationship between these organizations and Sugar Defender. Additionally, the list of studies provided does not appear to be related to the product.

Advertisements should be truthful, sincere offers to sell. Advertisers have a responsibility to have substantiation for all claims made and should be able to provide that substantiation upon request.  All advertising that may mislead or deceive consumers should be avoided.

When using the term “warranty” or “guarantee” the advertiser should clearly and conspicuously include a statement that the complete details of the warranty can be seen prior to the sale which could include putting it on the seller’s website. 

When using the term “warranty” or “guarantee” the advertiser should clearly and conspicuously include a statement that the complete details of the warranty can be seen prior to the sale which could include putting it on the seller’s website. Advertisers should disclose any material limitations on a "satisfaction guarantee" or "money back guarantee" and define, for consumers, the meaning of claims such as "lifetime guarantee."

Advertisers should ensure that testimonials and endorsement are not misleading and represent the current opinion of the endorser. A consumer endorser’s experience should reflect what users generally achieve, unless there is a clear and conspicuous disclosure of what the expected results will be.  Advertisers should not include claims in testimonials that they themselves cannot make and support.

Claims relating to performance and results should be backed up by reliable evidence.

Despite written requests, as of January 28, 2025, Sugar Defender has not responded to BBB’s request.

For additional information on the Code of Advertising, please visit ?https://www.bbb.org/code-of-advertising?.

Pattern of Complaints

On September 16, 2024, Better Business Bureau identified a pattern of complaints against Sugar Defender. Complaints allege concerns related to the product’s effectiveness, poor customer service, and difficulties obtaining refunds. Consumers report purchasing the product, using it, and finding it did not perform as advertised. When they contacted Sugar Defender to request a refund, they were instructed to return the product. However, after the product was returned, Sugar Defender failed to provide the promised refund and became unresponsive.

BBB notified Sugar Defender of the complaint pattern. To date, Sugar Defender has not responded to BBB's request to address the pattern.

Alert

On December 11, 2024, Better Business Bureau was alerted to a business operating as Sugar Defender.

A search with the Colorado Secretary of State did not yield a business registration.

BBB visited the reported business address and discovered it to be a fulfillment center named ShipOffers. Further investigation revealed multiple websites associated with the business, all of which lacked additional contact information.

BBB found that the reported business email and phone numbers are managed by a customer service company, LogiCall, based in Canada. After speaking with a representative from LogiCall and attempting to connect with their client, Sugar Defender, BBB sent several follow-up emails and phone calls. However, LogiCall became unresponsive after the initial exchanges. Sugar Defender failed to provide any response. 

Complaints can be filed with the Better Business Bureau at https://www.bbb.org/file-a-complaint, the Colorado AG’s office at https://coag.gov/file-complaint/, and with the FBI Internet Crimes Complaint Center at https://www.ic3.gov/.