Sales Promotion Services
Coastal Media Company I, LLCInformation and Alerts
Alert Details
This business has 1 alert.
Ad Review
In June of 2016, BBB contacted this business regarding the advertising on direct mailings for car dealerships. BBB asked the business to substantiate or alter statements made claiming that "You could win $25,000. If your game piece matches these number you win!"
BBB Code of Advertising indicates that:
"1. Basic Principles of the Code
1.1 The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB.
1.3 An advertisement as a whole may be misleading by implication, although every sentence separately considered may be literally true.
1.4 Misrepresentation may result not only from direct statements, but by omitting or obscuring a material fact.
21. Layout and Illustrations
21.1 The composition and layout of advertisements should be such as to minimize the possibility of misunderstanding by the reader.
21.1.1 For example, prices, illustrations or descriptions must not be so placed or displayed in an advertisement as to give the impression that the price or terms of featured products or services apply to other products or services in the advertisement, when such is not the case.
22. Asterisks
An asterisk may be used to impart additional information about a word or term which is not in itself inherently deceptive. The asterisk or other reference symbol must not be used as a means of contradicting or substantially changing the meaning of any advertising statement. Information referenced by asterisks must be clearly and conspicuously disclosed."
To date, the business has not replied to this request or altered the statements in question.
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