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Important information

• Advertising Review:

  BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims may come to our attention from our internal review of advertising, consumer complaints and competitor challenges. BBB asks advertisers to prove their claims, change ads to make offers clearer to consumers, and remove misleading or deceptive statements.

  On 11/21/2024 12/10/2024 and 12/18/2024 BBB contacted gearclubdirect.com regarding their 2. Comparative Price, Value and Savings Claim and requested they modify their advertisement to meet BBB Code of Advertising

  The business advertised the following on their website:

  Chauvet DJ Linear Wash Lights DJ Lighting Package with Swarm 5 FX ILS, USB Transceivers and Lighting Controller

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  $1,733.00

  $1,299.99

  SKU:ILSKIT7-COLORBANDS

  • The BBB requested that the business modify their website to disclose the basis for the price comparison on all products listed.

   

  BBB Code of Advertising states (in part):

  • 2. Comparative Price, Value and Savings Claims
    BBB recognizes that truthful price information helps consumers make informed purchasing decisions and that comparative price advertising plays an important role in promoting vigorous competition among retailers. At the same time, misleading or unsubstantiated pricing claims injure both consumers and competitors. The following examples offer guidance on ensuring that pricing claims are truthful and not misleading.
    
    2.1. Advertisers may offer a price reduction or savings by comparing their selling price with:
                2.1.1 Their own former selling price;
                2.1.2 The current selling price of identical products or services sold by others in the trade area (the area in which the company does business or where the advertisement appears)
                2.1.3 The current selling price of a comparable product or service sold by the advertiser or by others in the trade area)
    2.2 In each case, the advertisement must clearly and conspicuously disclose which basis of comparison is being used.
    2.3 When these comparisons are made in advertising, the claims must be based on the provisions in Sections 3-7