Diet Products
Beyond 40 LLCInformation and Alerts
Service Area
- Troy, MI
Alert Details
This business has 1 alert.
Ad Review
On March 24, 2023, BBB Serving Eastern Michigan and Upper Peninsula asked the business to substantiate claims made in its online advertising. The BBB Code of Advertising requires advertisers to be prepared to substantiate such claims through independent scientific testing.
The following are examples, but not a comprehensive list of advertised claims that require substantiation:
- Taking Lean Belly 3X daily helps to cool down inflammation, control blood sugar, promotes healthy arteries, and metabolizes fat cells
- Taking Metabollic-6 daily helps reduce inflammation, enhance mental clarity, boost immunity, and use stored fat for fuel
- Naturally increase thyroid hormone production
- Enjoy all-day energy, increased mental clarity, decreased inflammation, and faster fat loss
- Balance your blood sugar levels and improve your glycemic control- so you can finally melt off stubborn pounds
- "redirecting" the food you eat (mainly carbs) into muscle and liver tissue
- Faster fat loss and a smaller belly
The BBB Code of Advertising states, "The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB."
The BBB Code of Advertising Section 34. Claimed Results also states, "Claims relating to performance, energy savings, safety, efficacy, or results for a product or service should be based on recent and competent testing or other objective data."
The business' response referred to ingredient studies on its website. As of May 5, 2023, the business has failed to substantiate, modify, or discontinue advertised claims.
BBB Business Profiles may not be reproduced for sales or promotional purposes.
BBB Business Profiles are provided solely to assist you in exercising your own best judgment. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles.
When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.
BBB Business Profiles generally cover a three-year reporting period, except for customer reviews. Customer reviews posted prior to July 5, 2024, will no longer be published when they reach three years from their submission date. Customer reviews posted on/after July 5, 2024, will be published indefinitely unless otherwise voluntarily retracted by the user who submitted the content, or BBB no longer believes the review is authentic. BBB Business Profiles are subject to change at any time. If you choose to do business with this company, please let them know that you checked their record with BBB.
As a matter of policy, BBB does not endorse any product, service or business. Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation. BBB charges a fee for BBB Accreditation. This fee supports BBB's efforts to fulfill its mission of advancing marketplace trust.