Clothing
Ann TaylorHeadquarters
This business is NOT BBB Accredited.
Find BBB Accredited Businesses in Clothing.
Complaints
This profile includes complaints for Ann Taylor's headquarters and its corporate-owned locations. To view all corporate locations, see
Customer Complaints Summary
- 163 total complaints in the last 3 years.
- 44 complaints closed in the last 12 months.
If you've experienced an issue
Submit a ComplaintThe complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.
Initial Complaint
Date:02/02/2023
Type:Sales and Advertising IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
On 1/28/23 I purchased an item from Ann Taylors website. The order number is ************. The following day the item was available in all sizes, and it remained available for several days in all sizes after my purchase. On Wednesday 2/1/23 I received an email saying the item is not in stock. If the item was is not in stock then why was my item available and restocked on the website after I ordered it?Perhaps Ann Taylor is giving preference to certain customers and not others?Business Response
Date: 02/06/2023
Hello
*************** on behalf of BBB Concern #********. This client reached out regarding an online order recently placed on 1/28/23. On 2/1/23 the client's order was cancelled due to insufficient inventory. Please be advised while we make every effort to have our site inventory be as accurate as possible, there may be times when an item sells out prior to an order shipping. Whenever this occurs the client is notified by email, and the client is also not charged for any items which do not ship as we only *********** once shipping items. We were able to verify the item the client ordered was marked down as a Final Sale clearance item, and did genuinely sell out and is no longer available in any sizes. Any inventory which would come into stock would be from client returns made either in-store or online. Thank you.Initial Complaint
Date:12/29/2022
Type:Product IssuesStatus:ResolvedMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
Promised a price adjustment for $4.99. Was advised a specialist had to do it. Case#*************. Called and SAT ON HOLD for 52 minutes waiting for this to be rectified after waiting a week for this to be completed with no resolve. Brea was the ** rep - HORRIBLE!!!!! Overspoke me, did not listen to my issue, refused to get me to her supervisor, and when I asked for her to email me status on case, she claimed she had no tools to do so and then hung up on me. She made this situation 100 times worse. Called back and got a different ** rep named *****. She put me on hold for 6 minutes to advise there were no supervisors available. Looking for my $4.99 back.Business Response
Date: 01/05/2023
Hello
*************** on behalf of BBB Concern #********. This client placed an online order when sale items had an additional 40% discount applied on 12/8/22. On 12/16/22 the client contacted requesting a price adjustment as we were running a 60% promotional sale at the time. We do offer price adjustments on items originally ordered at full price within 7 days of purchase per our price adjustment policy. Given the merchandise on the order was already a sale item and further discounted, the client's order would not be eligible for an adjustment per our policy. We apologize for any inconsistent information the client may have received regarding this, and the overall disappointment with the experience with ****** Services. We will review the past contacts with ****** Services, and address any areas of opportunity. In the meantime, in the interest of customer service we will adjust the client's order as requested as a one time courtesy. The client will also receive an automated confirmation email once completed. Thank you.Customer Answer
Date: 01/09/2023
Better Business Bureau:
I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me and the matter has been resolved.
Sincerely,
***********************
Initial Complaint
Date:12/27/2022
Type:Product IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I have been trying to remove myself from the Loft listerv for a bit of time now. Their emails all have an unsubscribe link, but when you click it, does doesn't take you to a page where you can actually unsubscribe. Effectively, the link is useless. I then used their email tool on their website to ask to be removed from the site, but no one has responded and I am continuing to get emails. I use Gmail and have indicated to Gmail multiple times I consider the emails spam, but they are still making it through my spam filter. I really just want to stop getting marketing emails from Loft.Business Response
Date: 12/30/2022
BBB: RE: Case #********
We are unclear why the unsubscribe hasnt worked for this client; however, we have gone ahead and unsubscribed on our end. It may take 1-2 weeks for the emails to cease based on Marketing emails being pre timed. We hope this is now resolved.
Sincerely,
Corporate Client Contact
Ann Taylor/LOFTInitial Complaint
Date:12/20/2022
Type:Product IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
Hi, I ordered from LOFT's website 1 month ago approximately. They charged me twice. First charged when I placed the order and charged 10days after, when shipping arrived. (Nov 28 -you can see Nov 29 in my attachment because of time zones differences- and Dec 9) Today I double confirmed with my bank that both transactions cleared and bank claim they charged me twice. Im just following up on this as I havent heard from LOFT. I really kindly ask them to refund my 2nd charge tuition. I am attaching my bank documents (it's a Turkish card because of that tuitions might seen a little bit different different because of exchange rate)Business Response
Date: 12/21/2022
BBB: RE:Case #********
This clients orders were refunded on 11/21 and 12/16. Due to high volume during the holiday, returns sent outside of our website do take longer to process. We are sorry for the delay. After further review, this client has contacted us with 4 different email addresses and has received a reply on each email address. This is because it is a do not reply to an email confirmation as we do not respond to responses via that channel. At this time, it appears the issue is resolved.
Sincerely,
Corporate Client Contact
Ann Taylor/LOFTInitial Complaint
Date:12/15/2022
Type:Product IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I made an online purchase from Ann Taylor on Nov 23 in the amount $342.43 and received the order in two packages - order number ************. Unfortunately, the items did not fit well so I went to return them at the store as this option was listed on the form. I was told at the store that they do not process returns and was advised to call Ann Taylor and get labels for free shipping. I did that and shipped the two packages back right away. I contacted Ann Taylor by email with the tracking numbers, they replied confirming that returns were received on November 26 and 28, respectively. However, my credit card has not been credited yet. They should have mentioned on the website that they do not process in store returns in ********, I wasted time trying to return in store, then having to ship the packages back and still did not get my money back after more than two weeks after the confirmed returns. I hope BBB can help expedite my reimbursement, and also have the business post the correct return policy for ******** so that other customer wont have a similar bad experience. Thank you.Business Response
Date: 12/29/2022
Hello
*************** on behalf of BBB Concern ********. This client reached out regarding difficulty returning an online order. The client initially attempted to bring her return to a retail store, but was unsuccessful. The client then received a return shipping label from ****** Services to mail her returns, but has yet to receive a credit. An email was sent to the client on 12/19 apologizing about the difficulty overall. To address, we requested the store information to address the in-store experience, as well as the order/return information to assist with the online return piece. As of 12/29 we have not received a response from the client. If she replies to our 12/19 email though we'll gladly assist with those pieces. Thank you.Initial Complaint
Date:12/14/2022
Type:Product IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I was informed via email on December 13, 2022 that I can no longer return items via mail because I am accused of violating Ann Taylor's return policy by returning dirty or worn or damaged items. I have received no proof of this unfounded accusation. I am a longtime customer who has spent thousands of dollars at Ann Taylor for decades. As a former retail manager I would never return items that were soiled or damaged especially in a pandemic. There is no basis for these accusations and when I protested I was told their decision was final and I could bring items to the store if I needed to return an item- which is a hardship as I cannot drive due to a medical issue. I want proof of these allegations and/or an immediate reversal of this accusation.Business Response
Date: 12/14/2022
*************** on behalf of BBB Concern #********. This client reached out upset about a recent decision made by our company to no longer accept expedited online returns for this client. This decision was made (and explained to the client) due to previous returns being shipped back to our Online store,and on more than one occasion the returns do not meet our standards. There have been multiple instances where the condition of the product returned is either worn, damaged, or received in an unacceptable or non-resalable condition. Using the expedited return process, the client ended up receiving refunds prior to realizing the product did not meet our standards. Due to this weve made the decision the client can no longer utilize our expedited online return process.She is still welcome to return online orders via mail using her own shipper/courier, but we will no longer process a return credit before we review the product to determine if it meets our criteria. This has been documented internally and is our final decision based on our records. We are not required to alert a client until there has been more than 3 returns that have not met our standards. We have also explained to this client, we will no longer be following up with her on this issue.
Corporate Client Contact
Ascena BrandsCustomer Answer
Date: 12/16/2022
Better Business Bureau:
I have reviewed the response made by the business in reference to complaint ID# ********, and have determined that my complaint has NOT been resolved because:I have never returned any item in less than pristine condition. I try it on and then I am meticulous in returning it with tags still on in clean undamaged condition. Ive seen no proof of these ridiculous claims. I am upset at being falsely accused. As a former retail manager I would never return worn or dirty items especially during a pandemic. As a Senior Paralegal I demand proof of these allegations. I have shopped for decades at Ann Taylor and I am shocked at this level of customer service. This is unacceptable & this nameless person seems like they have an axe to grind or this is a case of mistaken identity. I want to see the order numbers of the damaged items as proof. I dont appreciate having my character insulted by a store I have spent thousands of dollars at for decades. I will not accept these lies especially without proof
In order for the BBB to appropriately process your response, you MUST answer the question above.
Sincerely,
****************************
Initial Complaint
Date:12/13/2022
Type:Product IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I placed three orders (Order #************ ($170.98), #************ ($166.37), and #************ ($135.93). The clothes did not fit. I called to get one return label to avoid paying shipping for all three orders and was advised by Ann Taylor **************** to place all the merchandise in one bag using only one label (#***********). I was only refunded for one item. I have not received a refund for Orders #************ and #************. I used my daughters account to place orders (*******************************).*******************************Business Response
Date: 12/29/2022
Hello
*************** on behalf of BBB Concern ********. This client reached out regarding an online return she mailed back to our fulfillment center. The client had multiple orders to return and had contact ****** Services about return options. Ultimately, a shipment was sent with more than 1 order included so the returns may be processed. Unfortunately any shipments containing multiple orders require manual processing, which takes longer than a typical return (typically 1-3 weeks once received.) In the interest of customer service however, as of today (12/29/22) we've refunded the client for the 2 orders specified when we contacted her. The client should also receive return confirmation emails confirming the refunds. Thank you.Initial Complaint
Date:12/07/2022
Type:Billing IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I purchased clothing from Ann Taylor. I returned the clothes within 30 days per their return policy. They issued me a egiftcard. I told them I didn't want an egiftcard, I wanted my account credited. They said they would credit my account. The egiftcard was nullified. My account was not credited. Every time I call no one can help me. When I email or text no one helps me. I have simply asked for the account and routing number the credit was issued so I can track it. My bank does not show the credit. I do not see the credit on my Ann Taylor account or the credit in my bank account. You cannot get through to anyone that can help. They don't respond or give the run around. The amount of the credit is $455.70.Business Response
Date: 12/09/2022
Hello
I am reaching out on behalf of BBB Concern #********. This client reached out regarding an online order returned to our ******************* The return was initially issued onto an E-gift Certificate on 11/26 as the return was received and processed more than 30 days from the original order date of 10/8. The client then contacted ****** Services requesting the refund to be transferred back to her Ann Taylor card. This request was submitted and the client was advised she'd receive an update in 3-5 business days. Upon reviewing the client's order we verified her Ann Taylor card was refunded and the process completed on 12/6/22. When completed the client should also have received an automated email confirming the credit. While we do not have vision as to when credits post, most credits will post back to a client credit card within 3-5 business days. At this time the client has been credited in full to their original form of payment. Thank you.Customer Answer
Date: 12/12/2022
I do not have any further complaint because I received the refund. However, I believe that I wouldn't have received it had I not complained to the BBB. The response from Ann Taylor is fraudulent.
I returned my clothing within 30 days. I used to work for Ann Taylor and am fully aware of their return policy. If someone on their end did not do their job and got to my return late that's not my fault.
Furthermore, when I agreed to the **Gift Card being nullified, I was told that a credit would be issued to my card. I was not told that it was under investigation and I might or might not receive a credit. If I had been, then, I would have just kept the **Gift Card. Having the **Gift Card nullified and receiving no credit, I'm out all the money I get nothing back for returning my items.
I had to call Ann Taylor multiple times. The customer service was terrible. No one could help me. I tried calling, chatting online and emailing. I either didn't get responses, or I was told different things by everyone I came in contact with...
If Ann Taylor would see how much I purchase, they would see I'm a good customer that spends a lot of money, keeps most my stuff and returns minimally. To be treated this way and get such an insulting email is unacceptable.
I was a loyal employee when I worked there, and since working there, I have been a loyal customer. The way I was treated by ********************** is not right. It greatly upsets me.
The case can be closed because I finally received my credit. Please note, the credit would have not been given had I not made multiple phone calls, chats and emails as well as complain with the
BBB.Ann Taylor treated me wrong. Their response putting the blame on me when they didn't process things in a timely manner is not right. Ann Taylor was to blame all the way around.
They need to learn to respond to complaints in a more professional manner.
Better Business Bureau:
I have reviewed the response made by the business in reference to complaint ID# ********, and have determined that my complaint has NOT been resolved because:[Your Answer Here]
In order for the BBB to appropriately process your response, you MUST answer the question above.
Sincerely,
*******************************
Initial Complaint
Date:12/06/2022
Type:Product IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I made an online purchase of two pairs of jeans in two different sizes, not knowing which size would fit. The smaller size worked, so I mailed back the unworn, unopened two pairs of jeans that I did not need. I requested that it be refunded back to my comenity Loft credit card, but they issued me an electronic gift certificate by email. I called multiple times where I was told that anything past 30 days would be applied to an electronic gift certificate. This is a new policy, and I was unaware, I return the item at 32 days and asked them to put the refund back on my credit card. I was told the first time that it would be applied back to the card. A few days later I called back it had not been activated so I was then told It would take 3 to 5 business days to be put back on my credit card. I called back after five days and it still wasnt put back on my credit card . I was told it would take 2 to 3 weeks for the balance to show on my credit card. I would then be charged an interest charge since it wasnt applied to my account and shown as an outstanding balance, so I went ahead and paid the balance, so I would not be charged extra interest. I was given the complete runaround and flat out lied to about the process of getting my refund. I was disconnected numerous times and told many different policies. I just want my money back for merchandise that I did not receive and keep. At this point I will need to be issued a check in full because I paid for the electronic gift certificate that I will not use.Business Response
Date: 12/07/2022
In reference to BBB Case ID#******** submitted by client, ***********************, we have received confirmation that the Electronic Gift Certificate has been devalued and a credit has been added to the credit card used for the original purchase. Please allow 1-2 business days for the credit to reflect on her credit card.
Sincerely,
Corporate *********************************************Customer Answer
Date: 12/10/2022
Better Business Bureau:
I have reviewed the response made by the business in reference to complaint ID# ********, and have determined that my complaint has NOT been resolved because: I have not been issued a refund. I was issued a credit to my credit card. I already paid for the merchandise that I sent back to avoid interest charges. I dont want a credit I want my money back.In order for the BBB to appropriately process your response, you MUST answer the question above.
Sincerely,
***********************
Business Response
Date: 12/20/2022
ANN **** is following up further on this clients rejection to our response. While we are sorry, she was unaware of our 30 day Return practice,this is not a recent change (in 2017 it changed from 45 days to 30) and is available for our clients to reference on our receipts, website as well as displayed at our stores registers to ensure our clients are aware. The offer to devalue the Electronic Gift Certificate and apply the credit to her credit card was completed and was done as an exception to our practice.
As the *** has already been devalued and a credit processed to her credit card, we are unable to issue reverse this and issue check as she is requesting. As the credit was done to your Ann Taylor credit card, we would recommend contacting Comenity *****************bank directly to assist further with this request. If there was a payment and this is considered an over credit ************* ***************** would need to further assist. ANN **** does not have access to account information nor are we able to resolve an account issue.
Sincerely,
Corporate Client Contact
Ann Taylor/LOFT
Customer Answer
Date: 12/22/2022
Better Business Bureau:
I have reviewed the response made by the business in reference to complaint ID# ********, and have determined that my complaint has NOT been resolved because: I was charged a late charge of $25.00. I called the day the bill was due and made the additional payment using my checking account and their automated system. I have a confirmation number on record. Apparently, they did not take the money out of my checking account and issued the credit back to the card after I contacted the the BBB. However, they still charged me a late fee. I wasnt late on my payment, they received the full amount owed at the time the bill was due. They were late refunding the return. Not to mention the runaround I received from their customer service about when the refund would be put back on the card. I wasnt aware of the return policy. Therefore, it wasnt in a highly visible place on their website. I did look and found it, but I had to look for it. Good thing it wasnt a Christmas gift with a 30 day return policy.In order for the BBB to appropriately process your response, you MUST answer the question above.
Sincerely,
***********************
Initial Complaint
Date:11/28/2022
Type:Product IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I placed an order on Ann Taylor Loft's website, the morning of 11/25/22, for the total amount of $50. I was hoping to take advantage of the Black Friday discounts. I later that same day (about two or three hours later) realized I did not need the item I had purchased and went to cancel my order. I found no way to do that other than to contact customer service, so I opened a live chat. I was informed by the customer service representative that the window for cancelling an order is "Immediately after placing the order", as stated in their "Help" section. Asking for further clarification on what "Immediately" meant, I was informed that the cancellation time frame is "60 minutes". After that, there is "No way to modify the order in any way." This policy is not stated explicitly anywhere on the site, not even during checkout, and is therefore misleading and predatory.Business Response
Date: 12/02/2022
Hello
*************** on behalf of BBB Concern #********. This client reached out regarding an online order they placed on 11/25/22. Upon further review they decided they did not wish to keep the order, and requested to cancel it. They contact ****** Services later the same day, and were disappointed to learn that the order was no longer able to be canceled. In an effort to fulfill orders as quickly as possible, we have a very limited window to cancel orders. To advise clients our posted policy states:
You may contact us via chat, text or phone immediately after submitting your order and we will make every effort to cancel it. When we designed our business processes and systems at LOFT, our goal was to save you time by quickly processing your order. Therefore, our window of time for cancellation is very short. If you selected In Store or Curbside Pick Up, we are unable to cancel your order but if you choose not to pick up your order, it will be cancelled after the pick up date.Unfortunately by the time the client reached out the order was too far along to cancel. Please know though the order was delivered on 11/30 and the client is able to return the order online or to a local LOFT store within 30 days for a refund. In the meantime, we'll ensure the feedback regarding the limited cancellation window is shared. Thank you.
Customer Answer
Date: 12/03/2022
Better Business Bureau:
I have reviewed the response made by the business in reference to complaint ID# ********, and have determined that my complaint has NOT been resolved because:[Your Answer Here]
My complaint against Ann Taylor Loft was that the business's specific policy informing customers of the exact window to cancel an order is not stated. I only found out that the timeframe to cancel an order from Ann Taylor Loft is one hour after purchase after pressing the **************** Representative in the online chat feature of their website for an answer. The window for order cancellations ought to be clearly and blatantly stated on the website, and it is not. I am not upset that I could not cancel my order, and understand that I have the option to return my item to a physical store for a full refund, which I will do. I am, however, put off by the fact that the window for the cancellation policy isn't on the website. I am asking for a review of that particular oversight, so that other customers in the future can make an informed decision before purchasing.
In order for the BBB to appropriately process your response, you MUST answer the question above.
Sincerely,
*****************
Ann Taylor is NOT a BBB Accredited Business.
To become accredited, a business must agree to BBB Standards for Trust and pass BBB's vetting process.
Why choose a BBB Accredited Business?BBB Business Profiles may not be reproduced for sales or promotional purposes.
BBB Business Profiles are provided solely to assist you in exercising your own best judgment. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles.
When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.
BBB Business Profiles generally cover a three-year reporting period, except for customer reviews. Customer reviews posted prior to July 5, 2024, will no longer be published when they reach three years from their submission date. Customer reviews posted on/after July 5, 2024, will be published indefinitely unless otherwise voluntarily retracted by the user who submitted the content, or BBB no longer believes the review is authentic. BBB Business Profiles are subject to change at any time. If you choose to do business with this company, please let them know that you checked their record with BBB.
As a matter of policy, BBB does not endorse any product, service or business. Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation. BBB charges a fee for BBB Accreditation. This fee supports BBB's efforts to fulfill its mission of advancing marketplace trust.