Information and Alerts

Ad Review

BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims may come to our attention from our internal review of advertising, consumer complaints and competitor challenges. BBB asks advertisers to prove their claims, change ads to make offers more clear to consumers, and remove misleading or deceptive statements.



On September 20, 2022, Cincinnati BBB asked the business to substantiate the claims appearing in the company’s online advertising. Additional follow up attempts were made by postal mail, email, and telephone message. BBB’s Code of Advertising requires advertisers to be prepared to substantiate such claims through independent scientific testing.



On September 22, 2022, the business provided a response to BBB Charlotte. After reviewing the information provided, BBB determined that the claims listed below were not substantiated and requested that the business modify its advertising claims to provide clearer messaging for consumers and to discontinue advertising unsubstantiated claims. BBB is awaiting the company’s response to this follow up.



BBB requested substantiation for the following claims:



On the home page:

“Do you suffer from pain? Have you been told surgery is your only option? There is a better alternative…”

In the video on the home page, it is indicated that the treatments provided by QC Kinetix can cure the root cause of pain and/or offer permanent relief.

“Avoid Surgery with Our Local Alternative Pain Treatments”

“we are dedicated to maximizing your body's ability to help heal and repair itself “from the inside out for vastly improved function and overall quality of life.



 



On the QC Knee page, advertising indicates the following:

treatments can help knee joints to heal and repair without surgery; reduce pain with few side effects; have “little-to-no recovery time” and avoids “having to go under the knife”



a “vast majority of our patients have success with regenerative medicine for their knees.”



 



On the QC 2M page:

“If you have joint pain due to arthritis, you may not need to have a joint replacement or surgery to treat the condition. Our biologic therapies have proven to be amongst the safest and most effective alternatives to knee replacement surgery for pain due to arthritis, providing long-term relief.”



 



On the QC Injury page, it states:

“not only will you recover faster, but you’ll also find that you’re less prone to re-injury.”



Regenerative therapy can help to strengthen existing tendons, ligaments, and even cartilage



 



On the QC Medical page, it claims:

“speeding up recovery and lessening inflammation and pain”



Safer, more practical, and effective remedy for musculoskeletal pain.



 



On the QC Hair page it claims that treatment can:

“Restore hair follicle density and improve hair thickness” or “restoring and improving hair follicle density and thickness”



Through the use various video testimonials, your company allows consumers to make claims about your treatments that require substantiation such as:

Treatments are an alternative to or superior than surgery, painkillers, steroid or gel injections

Patients discontinue prescription or over the counter pain medication

Pain was decreased 50-100%

Patients avoid joint replacement

Patients see improvement from the first treatment

Patients are completely healed

Patients see a significant improvement in their range of motion

Patients experience no limitations or recovery after treatments

Treatments allow patients to beat personal activity records

The specific sections of the BBB Code of Advertising relevant to these claims are:



1. Basic Principles of the Code



1.1 The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB.



1.3 An advertisement as a whole may be misleading by implication, although every sentence separately considered may be literally true.



1.4 Misrepresentation may result not only from direct statements, but by omitting or obscuring a material fact.



30. Testimonials and Endorsements



30.1 In general, advertising which uses testimonials or endorsements is likely to mislead or confuse if:



30.1.3 It contains representations or statements which would be misleading if made directly by the advertiser;



30.1.4 While literally true, it creates deceptive implications;



30.1.11 A consumer’s experience represented in an advertisement is not the typical experience of those using the product or service, unless the advertisement clearly and conspicuously discloses what the expected results will be;



34. Claimed Results



Claims relating to performance, energy savings, safety, efficacy or results for a product or service should be based on recent and competent testing or other objective data.