Information and Alerts

Ad Review

On August 7, 2023, Better Business Bureau contacted Mom and Pop Merchant Solutions, LLC concerning the following advertising claims found on its website, https://www.mpbusinessfunding.com:

- "Mom and Pop Business Funding "THE UNLIMITED INCOME PLATFORM FOR ISOs" ONE OF THE LARGEST COMPANIES IN THE INDUSTRY AND HOME TO THE RETIRED #1 PRODUCER - LEARN FROM THE BEST!"

- "Make 1 Million dollars a year "working from home"

- "WELCOME TO THE MERCHANT CASH ADVANCE INDUSTRY. NO EXPERIENCE PREFERRED. FREE. NO COST EVER. NO COST EVER. Throughout American history there's only been a handful of career opportunities where you don't need prior experience or a college degree, to make $1 Million Dollars a year. The average person makes a little over $300,000.00 their first year. The above average person a little over $750,000.00 their first year. "

- "Bret Martin has successfully trained over 100,000 men and women who have joined Mom and Pop Business Funding, thus the reason why Mom and Pop Business Funding has gone on to become one of the largest most trusted name brands and platforms in the Merchant Cash Advance industry."

- "HAVE A DAY JOB. Recordings come out after class each day! Quit your day job in 1 to 3 weeks!"

- "Training with Bret Martin is Free. Submitting loans is Free. NO GAMES, NO B.S. NO EXCUSES."

- Endorsements: Featured on Fortune 1000, ABC, CNN, CNBC ,ESPN, Lifetime, Fox News. The business website displays logos for all these media outlets without disclosing if it's a paid advertisement. 

- "REPEAT CUSTOMERS FOR LIFE Mom and Pop Business Funding we're doing it right. We've helped more than 100,000 business owners receive the working capital they've needed as they've needed it, in order to stay above water, grow, strive & succeed. That's why more than 90% of your clients go on to become repeat customers in the days, weeks, months & years to come."

- The business website uses stock photos for employees on the management page.

- Testimonials: "... I have to say this is some of the best training I have ever had.  Equal to Landmark Education, Tony Robbins, Zig Ziglar or Jim Rohn. -Glenn Capitanio -09/21/2021 8:31 pm" 

Advertisements should be truthful, sincere offers to sell. Advertisers have a responsibility to have substantiation for all claims made and should be able to provide that substantiation upon request. All advertising that may mislead or deceive consumers should be avoided.  

Claims relating to performance and results should be backed up by reliable evidence.

Claims that relate to tangible qualities and performance values of a product or service can be used when the advertiser has substantiation. An example of a claim requiring substantiation would be "#1 car sales in the city."

Advertisers should ensure that testimonials and endorsements are not misleading and represent the current opinion of the endorser. A consumer endorser’s experience should reflect what users generally achieve unless there is a clear and conspicuous disclosure of what the expected results will be. Advertisers should not include claims in testimonials that they themselves cannot make and support.

Despite written requests, as of September 15, 2023, Mom and Pop Merchant Solutions, LLC has not responded to BBB’s request.

For additional information on the Code of Advertising, please visit https://www.bbb.org/code-of-advertising.