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Business Profile

Roadside Assistance

AMA

Headquarters

This business is NOT BBB Accredited.

Find BBB Accredited Businesses in Roadside Assistance.

Complaints

This profile includes complaints for AMA's headquarters and its corporate-owned locations. To view all corporate locations, see

Find a Location

AMA has 20 locations, listed below.

*This company may be headquartered in or have additional locations in another country. Please click on the country abbreviation in the search box below to change to a different country location.

    Country
    Please enter a valid location.
    • AMA

      10310 G A Macdonald Ave Edmonton, AB T6J 6R7

    • AMA

      141-2004 50 Ave Red Deer, AB T4R 3A2

    • AMA

      5040 Manning Dr NW Edmonton, AB T5A 5B4

    • AMA

      200-665 St Albert Trail St. Albert, AB T8N 3L3

    • AMA

      100 - 530 8 Avenue SW Calgary, AB T2P 3S8

    Customer Complaints Summary

    • 29 total complaints in the last 3 years.
    • 8 complaints closed in the last 12 months.

    If you've experienced an issue

    Submit a Complaint

    The complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

    Sort by

    Complaint status

    Complaint type

    • Initial Complaint

      Date:23/06/2023

      Type:Sales and Advertising Issues
      Status:
      ResolvedMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I have ama plus membership.i have now needed a tow and each time I have had to fight for my tow to happen. I called needing a tow from Lacombe to ponoka I had 2 kids in my car one being a infant and I understand not wanting the kids in the tow truck so I found us a ride which made it so I could not wait with my car I have always been able to show my ama membership and I'd upon them arriving to my location this time the lady said I was to wait ** ***** ** *** ******** **** ** **** ****** ***** *** ***** *** ****** **** ******* ** ***** ** ** *********** *** ** ****** ** *** *** *** *** *** ****** * ***** *** ********* ******* ****** ** ***** ***** **** ****** **** ** ******** ******** Since I'm never able to get a tow without such harassment I'd like my money back as it's a waste of my money to pay for ama plus if I am always going to be stranded

      Business Response

      Date: 07/07/2023

      Thanks for the opportunity to respond to this concern. At
      AMA, our top priority is the safety and security of our members and what
      matters most to them. Calls
      are prioritized based on a number of factors, so we’re not always able to
      respond to calls in the order they’re received. In some cases, we also need to
      make special arrangements to ensure we’re able to provide service as soon as
      possible.

      We have
      spoken with Ms. ***** directly about her concerns and she was pleased that we
      reached out. She has decided not to cancel her membership.

      We’re glad
      we were able to resolve this issue and that we’re able to continue to serve Ms.
      ***** as a member of AMA.

      Customer Answer

      Date: 10/07/2023



      Better Business Bureau:



      I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.




      Sincerely,



      ******** *****
    • Initial Complaint

      Date:23/02/2023

      Type:Order Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      My wife died and I am trying to have her name removed from my polices. I presented her death certificate, her will, and her power of attorney, yet I still can't get them to remove her name from the policies.

      Business Response

      Date: 01/03/2023

      We’re deeply empathetic to Mr. *******’s situation and appreciate why this experience has been frustrating for him. Having to navigate these legal complexities, all while coping with profound personal loss, would be a lot for anyone. We don’t want to add to that stress.

      Mr. ******* can be assured that our intention is to help support him through this process, which we understand can be a challenge. Alberta Motor Association Insurance Company is bound by strict legal policies and procedures designed to protect the privacy of our policyholders and the financial interests of their estate, should anything happen to the property. In this case, there were outstanding documents required from Mr. ****** to complete his request. We apologize if this wasn’t communicated clearly and have reached out to provide assistance. We’ve since received those documents and were able to remove his wife from the policy.

      Customer Answer

      Date: 02/03/2023



      Complaint: 19454491



      I am rejecting this response because: I think that the AMA oversimplified their response. I did supply all the documents required. I had several different answers from the various people that I talked to, it was a very stressful experience. They didn't seem to be able to get their act together. Member since 1954.



      Sincerely,



      ******* *******
    • Initial Complaint

      Date:16/02/2023

      Type:Product Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      We were taking advantage of and giving a bait and switch for hotel on our wedding in the Bahamas. We were lied to by the ama representative om what we paid for and what we got. It was so bad the hotel said they would compensate the booking agent ama with a 50% refund of the holiday almost $9000.00 however ama falls to provide us with the refund. There is much more to this however doesn't fit in the space.

      We paid for a wedding King suite Ocean view and got a double broken room with no view.

      Was a disaster wedding
      We were also lied to about the flights and forced by the agent to stay over and spend another night for no reason

      Business Response

      Date: 24/02/2023

      Thank you for the opportunity to respond
      to this complaint. We pride ourselves in taking care of our members like they
      were our own family, so hearing about the trouble Mr. ****** and his partner
      encountered on their trip is certainly concerning. To clarify, Mr. ****** booked the wedding
      package directly through this hotel prior to reaching out to us to book flights
      and accommodations.


      We met with Mr. ****** to discuss his
      concerns when he returned from his trip. A summary document of the conversation
      has been created. Once Mr. ****** has verified that his concerns have been laid
      out in the document, we will reach out to the supplier and the resort to have
      them review what occurred, including the services the couple booked
      independently through the resort. We will advocate for Mr. ****** as
      appropriate.  Mr. ****** stated he is happy with this plan to move
      forward.

    • Initial Complaint

      Date:16/01/2023

      Type:Service or Repair Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      Called for home auto insurance quote. Was refused service based on home is in Fort McMurray. AMA stands for Alberta motor Association. Their home page says providing home and auto insurance for Edmonton, Clagary and all of Alberta. Was refused service based on the city I live in Fort McMurray.

      Business Response

      Date: 27/01/2023

      The
      Alberta Motor Association Insurance Company (AMAIC) can provide Mr. ****** with
      a quote for their automobile insurance, but we are not providing new homeowner
      insurance quotes to those in the Fort McMurray area who do not have an existing
      relationship with AMAIC. Our priority at this time is to support our current
      customers and focus our resources on ensuring their insurance needs are met.
      Sometimes this may mean we need to restrict our sales of new policies in some
      areas.

      We
      understand this situation may be disappointing to Mr. ******. We know that this is not the result they are looking
      for and we can understand their frustration. We have a responsibility to serve
      our current customers as best we can, and this decision allows us to do that.

      If
      Mr. ****** would like to discuss automobile insurance, we encourage them to
      connect with an AMA Insurance advisor at **************.

      Customer Answer

      Date: 30/01/2023



      Complaint: 18820199



      I am rejecting this response because: Their front page on their website says serving Edmonton, Calgary and all of Alberta. 
      If that is not the case then change it and list all the Albertan communities the AMA doesn’t choose serve. I spent 30 minutes on the phone, AMA gladly collected all my personal information, ran a credit check only to reject my application by geographical location.



      Sincerely,

      ******* ******
    • Initial Complaint

      Date:09/01/2023

      Type:Billing Issues
      Status:
      ResolvedMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I joined AMA back to around 2017. During the year I feel it is not useful as I expected, so I didnot renew the membership. Till today, I surprised found out from my credit card statement that they are still charging me membership fee! Because they charges me only once a year from my credit card, that is why I didnot notice it for years till today.

      I never agree to automatically renew my membership and I have not use their service for years. Who is willing to continue to pay the membership for years without using it? Why they did not charge me month by month as there is no installment fee? afraid be noticed by me? It is not the the way to do business by tricking people to pay membership! Please help me recover my membership they charged in the previous year.

      Really appreciate your help

      Best Regards,

      *** **

      Business Response

      Date: 18/01/2023

      We’ve had a chance to review Mr. **’s concern and reach out to him directly. Although we confirmed that we mailed Mr. ** a paper statement notifying him of the membership renewal each year and providing the opportunity to cancel the membership prior to that renewal date (as is our practice), we also found that during this time, the member did not place any roadside calls or use any other AMA services. As an act of good faith, we’ve confirmed with Mr. ** that he will be refunded his membership dues as of the date of his intent to cancel.  

      We appreciate Mr. ** taking the time to share his concerns and connect with us on this issue.

      Customer Answer

      Date: 18/01/2023



      ****** ******** *******



      I have reviewed the response made by the business in reference to complaint ID 18713257, and find that this resolution is satisfactory to me.



      I really appreciated your help.



      Sincerely,



      *** **

    • Initial Complaint

      Date:21/12/2022

      Type:Service or Repair Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      Dec 21 AMA came to render out 4 hours late then said they had a RCMP call and left and never came back.

      Business Response

      Date: 29/12/2022

      Thanks for the opportunity to respond to this complaint. We
      have spoken with Mr. **** and explained that RCMP calls take precedence over
      other calls. Mr. **** said he understood, and also let us know that he
      cancelled the call for roadside assistance himself, as he had to leave town for
      work and didn’t want to wait for service.

      We apologized for the situation, and Mr. **** seems
      satisfied with our response.
    • Initial Complaint

      Date:30/08/2022

      Type:Service or Repair Issues
      Status:
      ResolvedMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I am writing on behalf of my niece, ****** **, to express our dissatisfaction with her driving instructor ****** *******.  Since the start of her driving lessons, he has not fulfilled the expectations we had and,
      more importantly, has not lived up to what AMA prides itself on with respect to the quality of its driving instructors. He has not demonstrated that his goal is to see her succeed. In fact, it is quite the opposite. She has completed 18 hours of driving instruction with Mr. ******* and each class with him causes increasing anxiety and stress with his verbal abuse and lack of professionalism. He regularly tells her that she will fail and if she is unable to perform a driving skill, he shows his frustrations. He does not always take the time to inform her of the errors he observes, nor does he necessarily provide corrective instruction so she can prevent it from recurring. Furthermore, he has, on occasion, taken time away from her lessons to deal with his own personal matters and does not make up that lost time. These are just some examples of her experience with Mr. *******.

      Lacking any visible improvement of the situation over the past many weeks, she would like to request a new instructor for her lesson on Sept 11. We had trusted AMA with her driver’s training however, Mr. ******* has failed to create an environment conducive to learning and in developing a confident driver. Consequently we are also seeking compensation for what has been a traumatic experience.

      Business Response

      Date: 08/09/2022

      Thank you for bringing Ms. *** and
      her niece’s experience with our Driver Education program to our attention.
      Learning to drive is an exciting and important milestone, so we do everything
      we can to make the experience a positive one; we’re disappointed to hear that wasn’t
      the outcome here. The goal of our driving program is for students to feel more
      confident in their abilities behind the wheel, and it’s clear we didn’t meet that
      standard.

      Our Driver Education team has reviewed
      Ms. **’s experience and will be providing our instructors with additional
      coaching to ensure better experiences for students moving forward. Working
      directly with Ms. ***, we’ve been able to schedule driving lessons for Ms. ** with a senior instructor that will be a better fit to instill confidence behind
      the wheel. We want her to have the positive experience she expected and
      deserved from AMA.

      We appreciate Ms. *** taking the time
      to reach out.

      We trust that this
      adequately addresses this complaint.

      Customer Answer

      Date: 08/09/2022



      ****** ******** *******



      I have reviewed the response made by the business in reference to ********* ** ********, and find that this resolution is satisfactory to me.

      i appreciate AMA’s responsiveness to the concern and offering a clear game plan to remedy the situation.



      Sincerely,



      ***** ***

    • Initial Complaint

      Date:23/07/2022

      Type:Order Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      On July 8th 2022, I went to my preferred AMA location and I was refused the monthly payment option, which is the membership plan I've been paying for now nearly 2 years. I was refused the option to continue the more affordable plan considering my income, and was demanded to pay an annual fee to continue with their membership. I'm 72 years old, I was in a medically induced coma in October 2021 until the end of November 2021, I was intubated for COVID related Pneumonia and suffered from Memory Loss, Temporary Dementia, and I was being rehabilitated for my motor functions and breathing, and I have been in recovery since then. My health is now very sensitive to stressful situations and this is making my life a lot harder when this is all unprovoked and unprofessional from AMA to refuse to do business with me for some unknown reason. I felt like I was being pushed into a corner and coerced into spending more money up front than I felt comfortable with being of my current financial situations.

      I also checked the AMA website to see if there was a change in payment policies and according to the site the public is still allowed to pay monthly, as for me apparently I have to pay the full lump sum for an entire year.

      Business Response

      Date: 02/08/2022

      Thanks so much for the opportunity to respond to this member’s concern. We’re saddened to hear that the member felt this way based on their experience with us, especially after the difficult time they’ve been having. We can assure you that our employees were following current policies and the member hasn’t experienced unequal treatment. Our monthly payment plan has been discontinued; however, we were able to contact the member and due to the unfortunate circumstances he went through, we have worked out a payment plan that the member was happy with.

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