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Business Profile

Investment Advisory Services

The Motley Fool Canada Ulc

This business is NOT BBB Accredited.

Find BBB Accredited Businesses in Investment Advisory Services.

Complaints

Customer Complaints Summary

  • 4 total complaints in the last 3 years.
  • 2 complaints closed in the last 12 months.

If you've experienced an issue

Submit a Complaint

The complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

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Complaint status

Complaint type

  • Initial Complaint

    Date:02/06/2025

    Type:Customer Service Issues
    Status:
    Resolved
    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    On May 24 I signed up for the standard 1yr subscription for $111.87 (tax included). Immediately after my payment went through I was prompted to upgrade to their next service level which was discounted 50% if I acted now and I could apply the subscription fee I already paid towards it, also if I acted right away. The subscription would be an extra $226.01 (tax included).
    I was not sure about proceeding, but I was aware of their 30 day money back guarantee and so decided to move forward with the upgraded subscription.
    4 days after subscribing I was not at all happy with the service. I felt it didn't include details I was expecting and worse, I was inundated with more offers to upgrade to even higher membership levels for even greater fees. I decided I wanted to exercise the 30 day money back guarantee and get my money back. When I reached out I learned that when I upgraded, they voided the 30 day money-back guarantee so I couldn't receive anything.
    They noted that when I agreed to the upgrade there was a note that say "non-refundable" above and below the proceed button. I don't believe that statement on it's own negates the money back guarantee, and even if you claimed the upgrade was not eligible for the money back guarantee, I certainly don't see how that statement voids the money back guarantee that was tied to the initial subscription. Burying such details in the fine print of terms of service (which customer support indicated when I reached out) when the 30-day money-back guarantee is so prominent when first subscribing is inappropriate and very misleading. Misleading because there's no connection between the statement and the guarantee. It says "non-refundable", not "In applicable for money-back guarantee" or "Money back guarantee no longer applies if you proceed".
    I decided only 4 days after subscribing that I wanted to exercise the guarantee I thought I had and get my money back. That's all I want right now, is for them to honour that initial guarantee.

    Business Response

    Date: 03/06/2025

    Our aim at The Motley Fool is transparency regarding our non-refundable policies, which are visible on our order pages and within our Subscription Terms of Service.



    "You may cancel your membership at any time by emailing *********************. All fees are non-refundable. Accordingly, you agree that your subscription fee will be billed automatically at the beginning of each renewal period and except as expressly provided in these terms. Renewal fees are also non-refundable"

    As a goodwill gesture, we have made a one-time exception and issued a full refund of the membership fee and cancelled the subscription to Epic Bundle.

    Please note that should the member decide to subscribe to any of our services in the future, they are required to read the Subscription Terms of Service before doing so. No further exceptions will be made for non-refundable services.

    Kind regards,

    ******** *********
    ******** ** ****** ******** 

    Customer Answer

    Date: 04/06/2025

     Better Business Bureau:



    I have reviewed the response made by the business in reference to complaint ID 23409867, and find that this resolution is satisfactory to me.

  • Initial Complaint

    Date:08/05/2025

    Type:Customer Service Issues
    Status:
    Answered
    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    On Nov. 25, 2024, I paid $145.77 for Stock Advisor (24 months). On Nov. 25, 2024, I paid $192.10 for Epic Bundle (1 year). On Dec. 7, 2024, I paid $1128.87 for ******** Mission (1 year). On Dec. 13, 2024, I paid $468.85 for Market Pass (1 year). I made some investments based on Motley Fool recommends and I lost money on most of their recommendations. So on Friday, Dec. 27, 2024, I sent an email to Motley Fool where I stated; "Please don't renew any of my subscriptions." I kept receiving emails from Motley Fool which I consider to be junk emails so on Feb. 25, 2025, I sent an email to Motley Fool stating that I was not satisfied and that I would like a prorated refund. Motley Fool refused to provide me with a refund.
    I am willing to pay for the first three months of the subscription, however all of the emails from Motley Fool since Dec. 27, 2024 have been seen as unwanted emails.
    I would like a refund of $127.55 for Stock Advisor ($145.77 x 21/24=$127.55)
    I would like a refund of $144.08 for Epic Bundle ($144.08 x 9/12=$144.08)
    I would like refund of $846.20 for ******** Mission ($1128.87 x 9/12 = $846.20)
    I would like a refund of $351.64 for Market Pass ($468.85 x 9/12 = $351.64))
    I would like total refund of $1469.47

    Business Response

    Date: 12/05/2025

    Our aim at The Motley Fool is transparency regarding our non-refundable policies, which are visible on our order pages and within our Subscription Terms of Service.
     
    Epic Bundle https://**************************************************************   
     
    "You may cancel your membership at any time by emailing *********************. All fees are non-refundable. Accordingly, you agree that your subscription fee will be billed automatically at the beginning of each renewal period and except as expressly provided in these terms. Renewal fees are also non-refundable"
     
    Market Pass h*********************************************************************
     
    "You may cancel your membership at any time by emailing *********************. All fees are non-refundable. Accordingly, you agree that your subscription fee will be billed automatically at the beginning of each renewal period and except as expressly provided in these terms. Renewal fees are also non-refundable"
     
    ******** ******* ***************************************************************************
     
    "All fees are non-refundable. Accordingly, you agree that your subscription fee will be billed automatically at the beginning of each renewal period and except as expressly provided in these terms. Renewal fees are also non-refundable"
     
    All previous communication with this member has been prompt and thorough. As a goodwill gesture, we have made a one-time exception and issued pro-rata refunds of the requested amounts.
     
    Please note that should the member decide to subscribe to any of our services in the future, they are required to read the Subscription Terms of Service before doing so. No further exceptions will be made for non-refundable services.
     
    Kind regards,
     
    ******** *********
    Director of Member Services 

  • Initial Complaint

    Date:10/05/2024

    Type:Service or Repair Issues
    Status:
    Resolved
    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    On April 7, 2024 I accepted an offer for a 30 day trial with a refund in full if I cancelled with the 30 days. Immediately after accepting the offer I was offered to add additional services to my subscription for an additional sum. I accepted that offer also and paid both the initial and upgraded subscription fees assuming they were both on a 30 day trial basis. I didn't read the Terms of Services which apparently said that by accepting the upgrade I was forfeiting the free trial period. I emailed a request to cancel within the 30 days and they refused to give me a refund. There promotion strategy is obviously designed to to lure and deceive potential customers.

    Business Response

    Date: 13/05/2024

    At The Motley Fool, we strive to be transparent about our policies, including the non-refundable terms associated with some of our services.

    This information is provided on the order page and in our Subscription Terms of Service to ensure our members can make informed decisions before finalizing their purchases.

    As a one-time, goodwill gesture, I have issued a refund of the original membership fee to Stock Advisor Canada and the upgrade fee to Epic Bundle.

    However, should Mr. ****** resubscribe to Stock Advisor Canada in the future he will not be eligible to receive a refund on this service or any upgrades.

    Kind regards,
     
    ******** *********
    Director of Member Services 

    Customer Answer

    Date: 13/05/2024

    Better Business Bureau:



    I have reviewed the response made by the business in reference to complaint ID 21695851, and find that this resolution is satisfactory to me.

  • Initial Complaint

    Date:14/02/2024

    Type:Customer Service Issues
    Status:
    Resolved
    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    the company offered a 30 day trial with a refund in full if I cancelled with the 30 days.
    I cancelled within the 30 days and they refused to give me a refund.
    The 30 day trial started on January 24 2024 and I notified the on Feb 12 that I wanted to cancel.

    Business Response

    Date: 15/02/2024

    The Motley Fool Canada provides a 30-day membership fee back guarantee on our Stock Advisor Canada service.
     
    However, our Subscription Terms of Service state:
     
    If you previously subscribed to a service, cancelled and subsequently subscribe again, you will not receive a refund for any cancellations.
     

     
    This member previously purchased the service back in 2018 and cancelled within 30 days and received a full refund of their membership fee. They purchased the same service again in 2021 and was not eligible to receive a refund the second time, but one was issued as a goodwill gesture and the member received a full refund of their membership fee. In 2024 the member purchased again but this time was denied a refund and a detailed explanation was provided as to why the member was not eligible to receive a third refund.
     
    I have issued a full refund for the third time for this member. However, please note that should they decide to return to the Stock Advisor Canada service as a member in the future, they will be not be eligible for a refund of this service.
     
    Kind regards,
     
    ******** *********
    ******** ** ****** *****ces 

    Customer Answer

    Date: 15/02/2024

     Better Business Bureau:



    I have reviewed the response made by the business in reference to complaint ID 21294236, and find that this resolution is satisfactory to me.

The Motley Fool Canada Ulc is NOT a BBB Accredited Business.

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