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Business Profile

Gold Buyers

American Alternative Assets
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BBB Accredited BusinessA-Rated by BBB

Complaints

This profile includes complaints for American Alternative Assets's headquarters and its corporate-owned locations. To view all corporate locations, see

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American Alternative Assets has 2 locations, listed below.

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    Customer Complaints Summary

    • 2 total complaints in the last 3 years.
    • 2 complaints closed in the last 12 months.

    If you've experienced an issue

    Submit a Complaint

    The complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

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    • Initial Complaint

      Date:04/30/2025

      Type:Order Issues
      Status:
      Resolved
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I was looking online for a company that I could rollover my 401K to. I found American Alternative Assets and spoke to representative there that discussed with me , that I could invest my 401K into Gold and Silver , I was fine with that until 3 weeks latter I discovered that I paid $335 per unit for 5 ounces of silver , which today if I were to sell I would get less then 50%, after going on line and speaking to the *** and the **** , they advised me to write a complaint to the BBB which is what I am doing , at this point I want every dollar I gave to American Alternative Assets back in my Traditional *** which is total of $34,847.83 , I will not settle for any less.

      Business Response

      Date: 05/01/2025

      Talking with client and we are in the process of providing a full refund and the client has agreed to fully rescind this complaint.  

      Customer Answer

      Date: 05/01/2025

       
      Better Business Bureau:

      I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.

      Sincerely,

      *** ****

    American Alternative Assets is BBB Accredited.

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