Complaints

This profile includes complaints for Apex Commerce LLC's headquarters and its corporate-owned locations. To view all corporate locations, see Find Local Branches.

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  Apex Commerce LLC

  6659 Lake Cane Dr Orlando, FL 32819

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  Apex Commerce LLC

  4121 SW 34th St Unit E2 Orlando, FL 32811-6475

The complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

• Initial Complaint

  Date:06/24/2025

  Type:Order Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  In January 2025, I entered into an agreement with Apex Ecommerce to provide product sourcing and store management services. The agreement clearly stated that profits would be split 50/50 based on net profits, not gross sales.Shortly after operations began, Apex Ecommerce used my entire deposit to purchase inventory that lacked any real profit margin. Contrary to their representations, the products they sourced were not profitable. In fact, they were sold at a loss despite their written confirmation that they would protect my margins. They also failed to provide any transparency into cost of goods or ongoing bookkeeping. I repeatedly asked for a breakdown of monthly profits and losses, but they never provided proper financial reporting or clear accounting. This made it impossible for me to verify what the actual store performance was or determine if the business was acting in good faith. Finally when I got the figures from them and did my own bookkeeping I found out that I was loosing money each ******** make matters worse, they billed me based on gross sales rather than the agreed-upon net profits. So while I lost money each month, the company collected my gross profits, in clear violation of our contract.Communication has also been extremely poor. The company does not provide a single, consistent point of contact. Instead, different nameless agents respond to a generic email address, often with no historical knowledge of the account, no authority to provide solutions, and no meaningful support. When I finally escalated my issues to their leadership and asked them to correct their errors and honor the terms of our agreement, they abruptly terminated the contract and ceased all communication. Now I am left with $10,000 of unsellable good on Amazon plus the fees I was incorrectly charged.Their actions appear deceptive, unethical, and in clear violation of our agreement.

  Business Response

  Date: 06/25/2025

  Business

  Most Recent Message

  Date Sent: 6/25/2025 8:48:20 AM
  

  To the Better Business Bureau,
  We appreciate the opportunity to respond to the complaint submitted by Stephanie. While we regret that this partnership did not meet her expectations, we strongly disagree with several of the claims presented and would like to offer important context and clarifications:

  
  1. Product Performance and Inventory:
  The claim that the products we sourced were "unsellable" is inaccurate. In fact, the items listed on her store were selling at a healthy rate. These were not dead stock or poorly performing items. The issue was not the salability of the products but the client’s unwillingness to remit the agreed-upon profit split, which is our sole form of compensation under the contract. Without that, it is not feasible for us to continue managing a store, especially when we are actively supporting sales and operations. Once she decided she did not want to may us that profit split, we voided her agreement that she signed.

  
  2. Advertising Decisions and Profitability:
  The client opted to run paid advertisements on her Amazon store, which naturally reduced net profitability. This was entirely her decision, and while it is allowed, it was not necessary—our products were already generating organic sales. As outlined in the service agreement, store performance depends on a range of variables, including client-controlled factors such as advertising strategy. The impact of ads on profitability was well understood and not a basis for dispute.

  
  3. Cost of Goods and Reporting:
  We did in fact provide a breakdown of the cost of goods (COGs) and were responsive to reporting requests. Furthermore, real-time store performance, including sales and expenses, is always accessible through the client's own Amazon Seller Central account. This information was never hidden or withheld and is always accessible.

  
  4. Communication and Support:
  The characterization of our communication as inconsistent or impersonal is simply incorrect. Every inquiry from the client was addressed promptly. Moreover, she communicated directly with both the Vice President and President of Apex Commerce—hardly "nameless agents" as suggested. We pride ourselves on offering clear and accountable support throughout the client relationship.

  
  5. Termination and Billing:
  We collected only one profit split payment, of around $150, before the client notified us she no longer intended to move forward. When a client refuses to uphold their side of the agreement—specifically, profit sharing—we have no option but to terminate the partnership, as continuing without compensation is not a viable business model.

  
  Conclusion:
  While we understand the client's frustration, her account misrepresents the actual performance of the store and the nature of our partnership. We are confident that we upheld our contractual obligations and operated in good faith throughout.

  
  Sincerely,

  Aidan, President

  Customer Answer

  Date: 06/25/2025

   
  
  Complaint: 23513548
  
  
  
  I am rejecting this response because:

  The company’s response fails to address any of the serious concerns I clearly outlined — all of which are supported by documented evidence. Instead of taking accountability, the company has chosen to misrepresent facts, ignore contractual obligations, and deflect blame.

  
  Breach of Contract – Failure to Source Profitable Products:

  The core issue is that the company did not source profitable products as promised in our contract. They knowingly purchased and sold items at a loss — a fact they deliberately withheld from me. Claiming the products were “selling well” is false, and even if true, is irrelevant. This business relationship was based on profitability, not sales volume. Selling at a loss is a direct breach of the agreement.

  
  False Advertising Claims:

  
  The company’s assertion that advertising costs consumed profits is false. The total I spent on advertising is $0.50 — a negligible amount that had no impact on profitability. A consistent theme in dealing with this company is their inability to address the actual concerns raised. This is great example where the President did not even check my advertising spend before falsely claiming I spent too much on advertising. 

  
  Improper Handling of Profits – Contract Violation:

  They took 50% of my sales revenue, despite the contract stating they were only entitled to 50% of net profits. I submitted screenshots, including written admissions from the company acknowledging this. The company’s response makes it clear they either do not understand or are willfully ignoring the difference between sales revenue and net profits.

  - Sales revenue is the total income from sales.
  - Net profit is what remains after all costs (product costs, fees, shipping, advertising, etc.) are deducted.

  The claim that I was unwilling to pay the profits split blatantly ignores the fact that in all my  email communication I stated that I am will to split my net profits. But my store was in fact loosing money month over month, while your company billed me 50% of my sales revenue, in clear violation of my contract. 

  
  Lack of Accountability and Professionalism:

  The company boasts about customer service, yet they ignored my repeated attempts to escalate issues. When I finally reached out to the VP he was completely unaware of the ongoing issues with my account. Based on this response it seem like they still did not attempt to look at the very specific, clear, and documented issues I raised and instead sent me a generic ChatGPT response. The only time I heard from the President is when he abruptly terminated my contract without addressing any of my concerns.  

  
  I am formally requesting a full refund for:
  My initial deposit, and the profit split I paid, despite no actual net profit being generated.

  These funds were taken under false pretenses and in violation of the contract. I expect this company to take responsibility for its actions and issue a prompt refund. Anything less will confirm that this business engages in deceptive practices and fails to honor legally binding agreements.
  
  

   

  Sincerely,
  
  
  
  Stephanie Oommen

  Business Response

  Date: 06/26/2025

  Business

  Most Recent Message

  Date Sent: 6/26/2025 9:12:15 AM
  Dear BBB,
  This is our final response regarding the complaint submitted by Ms. Stephanie Oommen. Her latest rejection continues a pattern of making serious allegations without supporting evidence, and in many cases, contradicting verifiable facts.
  1. False Allegation About Profit Sharing
  Ms. Oommen falsely claims that we took "50% of her sales revenue." This is simply untrue.
  Her Amazon store, under her own account, generated nearly $4,000 in total sales up until this point. We collected only one profit-sharing payment of approximately $150, which by no measure is 50% of revenue. Her own store metrics clearly contradict her claim.
  Moreover, when the partnership ended, we allowed her to retain 100% ownership of the remaining inventory, which we had sourced, and which continues to sell as of today. We made the business decision to let her keep all remaining inventory and profits as a resolution. No further billing was issued. That decision stands, and that is the full extent of the compensation we received.
  
  2. Advertising Claim is False
  Ms. Oommen now states she only spent $0.50 on ads, yet we managed her store’s Amazon ad campaigns for over a month, during which time we estimate at least $200–$500 was spent. This data is available in her own Amazon account, and we invite the BBB to request evidence from her if she maintains her claim.
  Once again, she offers no supporting documentation, only inconsistent statements.
  
  3. We Delivered All Services Contracted
  The store was fully set up and managed.
  Inventory was sourced and delivered.
  Ad campaigns were launched.
  The store made sales.
  Communication was maintained directly with senior leadership.
  Despite this, Ms. Oommen refused to honor the agreement’s basic terms, and when it became clear that she had no intent to proceed in good faith, we terminated the agreement appropriately. We provided value and results, and she retains full control of her inventory to continue generating profit.
  
  
  4. Final Position
  To summarize:
  No, we did not take 50% of her revenue.
  Yes, the store generated sales.
  Yes, she kept her entire inventory and is still profiting from it.
  No refund is owed or warranted.
  No further action will be taken by Apex commerce.
  We have acted in good faith and fulfilled our obligations. This matter is now fully resolved from our side.
  We respectfully request the BBB close this complaint and reflect that the business has provided a fair and fact-based resolution.
  Sincerely,
  Aidan Park
  President
  Apex commerce

  Customer Answer

  Date: 06/28/2025

   
  
  Complaint: 23513548
  

  Dear BBB,
  

  I am rejecting Apex’s response for the following reasons:
  

  Once again, Apex has misrepresented the facts and failed to provide any documentation to support their claims. As shown in the attached screenshot, only $0.15 was spent on advertising during the period I worked with Apex.

  
  Additionally, I have not received any supplier documentation accounting for the $10,000 Apex spent on product purchases. They have not provided supplier invoices or shipment details. As a result, over 5,000 units of my products been stranded in my Amazon account, and Amazon has notified me that the inventory will be destroyed within 30 days (see screenshots). Despite multiple requests—and providing Apex with clear evidence and direct email communications—they have refused to furnish the necessary documentation, seemingly out of spite.

  
  This conduct appears to be both malicious and deceptive. Apex has repeatedly disregarded its contractual obligations, misrepresented verifiable facts I’ve shared, and is now withholding documentation required to manage inventory that was purchased with my own funds. This has placed me at risk of incurring a $10,000 loss.
  

  For these reasons, I continue to reject their response.