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BMW of North America, LLCThis business is NOT BBB Accredited.
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Complaints
Customer Complaints Summary
- 87 total complaints in the last 3 years.
- 26 complaints closed in the last 12 months.
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Submit a ComplaintThe complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.
Initial Complaint
Date:06/26/2025
Type:Product IssuesStatus:UnansweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
My wife purchased a certified, pre-owned 2020 *** X5 in February 2023 with ****** miles from the *** dealership in *******, **. A full inspection of the car was performed with no issues at all. There was a recall on this car involving the engine starter in December 2024. I brought the car in to address the issue for the recall in March 2025. The warranty for the vehicle expired in March 2025. On Monday, June 9th, 2025, my wife was driving the vehicle with my 5-year-old son in ******, MA traveling at approximately ***** miles per hour when the car suddenly shifted to neutral and then to park causing the car to come to a lurching stop. The car at this point wouldn't start. My wife and son were both in significant distress and my son was crying unconsolably. A message appeared on the console informing "starter engine failure". Had this happened on the highway, my wife and son would likely be seriously injured or worse going at 65mph when the car would go to N then to Stop. When the police officer came, they had to tow the vehicle to a local lot because the car was blocking traffic. The next day, I had the car towed to the *** dealership in *******, ** where a full diagnosis of the car was performed. They sent me a list of repairs of over $7500! My wife drove a certified car for only ****** over the last 28 months and this is how many issues they found. She was sold a car that was never inspected or defective!Most concerning, is the engine starter, which was serviced a few months prior is what lead to endangering my son and wife.I have decided to move forward with the Engine Starter repair ONLY which *** has agreed to lower from $1930 to $592 after 1 week of back and forth. That is a %70 discount which tells you that they knew they are at fault and not because of my loyalty to them.I need to be refunded for the $592, 2 towing charges of $334 and ********************* around $120 and they need to fix the remaining non wear and tear issues they quoted me for.Initial Complaint
Date:04/26/2025
Type:Service or Repair IssuesStatus:UnansweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
My 2015 *** x3 xDrive28d had a major mechanical malfunction do to an issue with the high pressure fuel pump. This is a known issue with these vehicles and when the part failed it caused over $15,000 worth of damage to the fuel system. *** issued a recall for the port for other *** x3 xDrive28ds manufacturered in the same year but did not issue one for my vin number and I never received notification of any recall or part defect. *** is refusing to cover the cost of the repairs even though they know it is a known manufacturer defect with the part and has issued recalls for vehicles with the same part. The **** recall notice number for similar vehicles is *********.Initial Complaint
Date:04/16/2025
Type:Service or Repair IssuesStatus:UnansweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I am filing this complaint due to a faulty starter in my ***. My car is regularly serviced, including a recent service just two months prior to the starter failure, during which the spark plugs were replaced. Despite maintaining my car according to **** guidelines, the starter failed unexpectedly.I contacted BMW Customer Relations, as I believe my vehicle may be affected by a known issue or should be part of an existing recall. However, they denied assistance and stated they could not do anything further.I am disappointed by the lack of accountability and concern for customer safety and satisfaction. Im requesting that *** take responsibility and cover the cost of repairs or investigate whether my vehicle qualifies for recall coverage.Initial Complaint
Date:04/14/2025
Type:Service or Repair IssuesStatus:UnansweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I purchased a brand new 2024 *** s1000rr motorcycle from an authorized dealer and was sold a aftermarket tune by said authorized dealer and was told it would not void my warranty. Within less than a year of owning the motorcycle the engine failed and *** now expects me to pay almost ****** due to them voiding my warranty due to the tune that their dealer sold me after telling me it would not void my warrantyInitial Complaint
Date:04/05/2025
Type:Product IssuesStatus:UnansweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I have repeatedly asked this auto manufacturer to leave us alone with the junk mail marketing via postal mail. I have asked their authorized dealerships to also respect our right to privacy and repeatedly are being ignored. I have contacted this manufacturer who claims I have been opted out of their junk mail but I believe it to be a lie. Can the BBB help?Initial Complaint
Date:02/24/2025
Type:Service or Repair IssuesStatus:UnansweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
My 2023 *** X4 xDrive30i / VIN# ***************** / *** Acct: ********** / Case Number: 9P86027, has been to the service center over 3 times for the same Drive Train Malfunction, issue. The dealership and ****************** are deliberately not deeming my vehicle a Lemon under The Lemon Law. I have 10 months left on my lease, and have already paid my lease off in full ($27,000). Since leasing this vehicle in January of 2023, there has been multiple unidentified issue that could not be resolved. I gave been requesting to exercise the Lemon Law since 2023. ****** in the ************************* and the **************** at the dealership deliberately would not state the same issue more than 2x in my Service Report to trigger the Lemon Law. On January 26th the vehicle was towed to ************** for the 3rd time for a Drive Train Malfunction issue. On February 22nd, I came to pick my vehicle up, and the vehicle would not start again due to a Drive Train Malfunction issue. *** Freehold put me back into a Loaner vehicle once again. I wish financial compensation settlement for all lease payments (36 in total) that have been made.Initial Complaint
Date:02/10/2025
Type:Service or Repair IssuesStatus:UnansweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
My wife has a 2019 X5 with 56K on it. We received a letter back in October of 2024 stating that the electronic ignition could overheat and cause a fire. We had been noticing the ignition would get stuck in the start cycle for a bit before the engine would fire up, so we took it in immediately. *** of ***** did a software fix on it and sent us on our way. A few days later, the car would not start. It turns out the ignition had burned out the starter. *** refused to cover a new starter and we paid $2,000 for a new one. They also told me I needed a new battery, so that was another $600. Two weeks later, the car starts leaking oil on my garage floor so I take it back. They tell me its the valve cover assembly, which had an additional 15 years/150k mile warranty on the X3 and X4, but not on the X5 even though its the same engine. We opened a claim with *** to see if they would do anything at all, and they refused. I opened another claim with my extended 3rd party warranty and they would not cover it because the part that was failing was the *** valve (attached to valve cover assembly), and that is an emissions part. They also stated that should never fail, especially on a vehicle as young as ours and they believed *** should pay for it. *** North America also tried to get the dealership to cover some or all of it, and it is not on the dealer to cover things like this. They completely shifted all blame away from themselves for making a complete lemon of a car. Needless to say, we are trading it in **** and moving to a different brand.Initial Complaint
Date:02/08/2025
Type:Service or Repair IssuesStatus:UnansweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I purchased a brand new 2025 *** X5 50e on 12/30/25 from ****** *** of **************** ** for $75,500 USD. On 1/1/25, after driving the vehicle less than 100 miles, a check engine light came on. I brought the vehicle in for service at 9:30am MST on 1/2/25. I was told on 1/3/25, that it was potentially caused by a faulty **** module, but they're not certain if that's the case, that's just where *************** suggested they start. I've tried to resolve it with the dealership several times - talking with the General Managers, **************** my sales rep ****** and my service technician ****. Unfortunately, it's been over 5+ weeks, and the **** module is deeply back ordered so there's no ETA of the part's arrival. My car is now covered under CO lemon law and *** still refuses to buy back the X5. They are claiming it's a parts delay, despite another service technician telling me thousands of X5s across the globe are experiencing the same issue and awaiting the part. It's not a parts delay, it's a quality control issue that is causing the part delay due to high demand of faults.Initial Complaint
Date:01/20/2025
Type:Service or Repair IssuesStatus:UnansweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
Wish I could give 0 stars. First time *** owner here and quickly finding out that *** does everything in their power to deflect and make excuses why things aren't covered under their so called "warranty" and blames everything on the consumer that the "issue was caused by external influence". Good luck, if you have any issues, don't waste your time. Go for a real manufacturer like ***** or ****** who truly stands behind their products and cares about their consumers. ****** learned the hard way, first and last *** purchase, will NOT be spending any money on this garbage brand who genuinely does NOT care about their customers!Initial Complaint
Date:01/06/2025
Type:Service or Repair IssuesStatus:UnansweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
Complaint details: My wife and I (****** ******) own a *** that had a major component failure prior to 50k miles. Had a driveline/axle failure on a2021 *** X6 M50i at under ****** miles. Could not make it to dealership until ****** miles were on the vehicle. Dropped vehicle off on 12/20/24 and 12/27/24 had discussion with ***** *******. Also had several discussions with other service personnel throughout week between 12/20 and 12/27. We let every individual know that the defect started before 50k miles. ***** refused to cover the repair and said he had no contact to reach out to at *** and I should call customer service line at ************. Which I did on 12/27/24. I informed him I was not happy and the failure video he sent me was obvious that defect was older than 400 miles. He said if I was willing to pay to fi x it they would drop repair price from $12,000 to $9,000. **** from *** USA customer service turned my call to say the complaint was being reviewed and she would follow up in 7-10 business days. She called back on01/06/2025 to inform me that after review with her and dealership they would not repair the defect. There should be a recording of this conversation. I let her know I wanted it escalated, she said it already had been. I let her know I was not happy and want it escalated to her management, she said she would do so. I asked who it was escalated to before and did not get a good answer. Someone named ****, will be reviewing it next, but no resolution as of today. I waited until three attempts to have *** cover the defect, as the new car warranty covers, before escalating at this level. I just want the driveline repaired as the warranty covers, it failed before the 50k ***** ****.
BMW of North America, LLC is NOT a BBB Accredited Business.
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