Complaints

This profile includes complaints for The Fresh Market, Inc.'s headquarters and its corporate-owned locations. To view all corporate locations, see Find Local Branches.

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• 

  The Fresh Market, Inc.

  300 N Greene St Ste 1100 Greensboro, NC 27401-2171

• 

  The Fresh Market, Inc.

  3708 Lawndale Dr Greensboro, NC 27455-3000

• 

  The Fresh Market, Inc.

  1560 Highwoods Blvd Greensboro, NC 27410-2046

• 

  Associated Food Stores, Inc.

  555 E 1400 N Logan, UT 84341-2453

• 

  Associated Food Stores, Inc.

  850 S Main St Smithfield, UT 84335-2302

The complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

• Initial Complaint

  Date:06/04/2025

  Type:Service or Repair Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  Today I called to check issues before ordering and received absolutely no help in terms of the items being vegetarian----they told me in a text that ****** C was going to call to let me know if I wanted the replacements she chose---she never called and delivered the food. They told me the amount would be 24$ and I was charged 42.43----I would like this amount to be reimbursed and I doubt whether I will be using your deli again ***************** *******

  Business Response

  Date: 06/06/2025

  Thank you for contacting us to share your experience regarding your online delivery order. We truly apologize for the issue(s) you encountered during this process. Since your online order was for delivery, you will have to contact ********* to have this addressed/resolved as it is Instacart team members that shop the orders and make the deliveries. You can reach Instacart by:
  Phone - ************
  Email - ******************************* .
  If you are not pleased with the resolution Instacart provides or are unable to get to a resolution with them, please feel free to let us know by sending an email to *********************************************************************** - and we will see what we can do to address your concerns.
  
  We truly appreciate having you as a valued guest and hope this experience doesn't discourage you from continuing to shop with us.

  Customer Answer

  Date: 06/07/2025

   I am rejecting this response because: I Need my refund.
  
  
  

• Initial Complaint

  Date:04/22/2025

  Type:Product Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  I do not require a coupon nor a discount, I am asking that a particular store location follow corporate protocol and abide by the weekly emails that are sent out on a corporate level. Each and every Thursday morning the business sends out a daily special email. This includes the Bistro Meal at $6 each. It clearly states underneath the price the following "from our deli cold case limit 2 per transaction. Well, the store at ********************************************** has took it upon themselves to place a pre printed sign on the deli cold case stating limit 2 per customer. This does NOT match with the weekly email that is sent out to all customers in all States.I am more than happy to provide the email upon request.

  Business Response

  Date: 04/25/2025

  Thank you for your inquiry . We have communicated to your local store regarding verbiage in store in comparison to verbiage in emails . We apologize for any concerns you may have and look forward to your shopping with us again.

• Initial Complaint

  Date:03/03/2025

  Type:Service or Repair Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  We are writing to request compensation for a constant and ongoing issue at the Fresh Market located at *************************************** with the $6 chickens (usually $10 a piece) being fully cooked and available for purchase as advertised on the "$6 Chicken Thursday" signs located throughout the store (even upon entering) and on the online flyer. First, on 2/20/25 at 3pm we were shocked to learn that the $6 Chicken Deal, that was advertised on a sign in the front of the store and on the chicken hutch where they are sold, had ZERO chickens available in the middle of the afternoon, and they would take AN ADDITIONAL 45 MINUTES TO ONE HOUR to cook. As I was with a young child this was not an option and was a huge inconvenience during our work day. Importantly, we were planning to hold a small family *** dinner with the FOUR $6 chickens as the main course - not having the chickens available (there were ample chickens in the oven so "while supplies last" does not apply here - they were not cooked & given a rain check by manager) was a form of false advertisement and a recurring issue that I have spoke to the regional manager ****** with personally. We contacted the Fresh Market **************** number ?***********?, on two separate occasions with no resolution, and requested a $24 credit on our account to compensate for the wasted time, false advertisement of goods being sold, and the massive inconvenience to this *** family dinner (which we had to purchase elsewhere). We were informed that ****** would contact us regarding the credit, but two weeks later we have no received an update or a credit on our Fresh Market account of ***********. We have been loyal customers of ***************************************** for over 5 years (evening spending $400 a week during the pandemic) and feel the level of customer service has been extremely disappointing and a huge waste of time. We are requesting a $24 credit on our account to cover the four $6 Chickens on the next Thursday visit.

  Business Response

  Date: 03/07/2025

  Thank you for the feedback . We have spoke to the guest on previous occasions regarding his concerns . Local **************** has also attempted to contact guests on several occasions but no answer . He can always contact us here at ********** regarding his concerns . 

  Customer Answer

  Date: 03/07/2025

  Dear Fresh Market - we are rejecting this response because a) we have contacted Fresh Market customer service ************* on two separate occasions on their recorded call line, and each time, representatives informed us that the Regional Manager, ****** (who I have spoken to in the past and NOT the local store Rockville store manager), would contact us and the "ticket would remain open until resolution of the problem" (as stated by the Fresh Market customer service ****** Two weeks later, this is a failed promised, as ****** HAS NOT contacted us to resolve this issue - as guaranteed on two separate occasions by Fresh Market's own staff b) We requested a credit of $24 to cover the cost of the 4x chickens (at $6 per chicken) we had planned to purchase, be placed on our ********** Loyalty Card to cover this massive inconvenience of not having items promised; with multiple signs located throughout the store showing $6 Chicken Thursday Sales. Thus, on last Thursday, February 20th the Rockville Fresh Market clearly had signs that displayed "$6 Chickens for Sale" upon entering the store and where the chickens are stored in the hutch (please see the attached picture of the $6 Chicken Deal). In the middle of the day at 3pm there were ZERO chickens available - this WAS NOT due to a lack of supply or running out of chickens, but rather the chickens were still cooking because of improper planning and poor coordination by Fresh Market staff, as we were told we would have to wait NEARLY ANY HOUR for them to finish cooking. Again this is the afternoon, before most people arrive after-work and NOT a busy time at Fresh Market. This was a massive inconvenience, as we were with young children and had to waste our time going to Fresh Market for items that were clearly displayed on signs, and therefore a type of false advertisement. When informed about the situation, The Fresh Market manager was very surprised by the store having ZERO chickens and wrote us a "rain check" for the items. This whole situation is especially troubling since we have been loyal customer for over 5 years and are at your store multiple times per week, yet have not been given any compensation, and also had to deal with blatantly poor customer service by *****************************************'s employees. Rather then simply compensating us for our wasted time (as was already done on past occasions by Fresh Market) and false advertisement of goods being sold, Fresh Market has exhibited very unfavorable behavior and is dragging out this issue unnecessarily. Simply put, we would like a $24 credit on our account and steps enacted by Fresh Market that when they have $6 Chickens Sales on Thursdays, that the items they are purporting to sell ACTUALLY BE AVAILABLE - neither of these are unreasonable requests and especially so with ******** opening up across the street soon, which will invariable compete with Fresh Market (with the former having a solid reputation of quality, fair pricing and excellent customer service skills).
  
  
  

  Business Response

  Date: 03/08/2025

  Thank you for your response . No credits are eligible for this scenario. The store has attempted on numerous occasions to contact the guest . I have made additional contact with the store to reach back out to the guest also. 

  Customer Answer

  Date: 03/10/2025

   I am rejecting this response because a) Fresh Market has engaged in allegedly deceptive & blatantly false advertisement practices by failing to have $6 Chickens available for sale on Thursday's, even though the Fresh Market store flyer, the Fresh Market store displays, and the Fresh Market staff lists Thursday as a discounted "$6 Thursday Chicken Day" b) We did speak with the Fresh Market Assistant Manager, ********** on 3/8/25 regarding the issue, and he informed us that the Fresh Market **************** line *************** gave us inaccurate information: the Regional Manager ******, whom we have spoken in the past, has not been employed by Fresh Market for over a year, and it is troubling that TWO Fresh Market **************** representatives (on two separate occasions) gave us inaccurate information that ****** would contact us (even though he is not with Fresh Market anymore)  c) In the past, Fresh Market **************** had issued credits on our account to cover the inconvenience of not having the chickens available as advertised, and now we are being informed Fresh Market will no longer honor its practice of compensation for false advertisement and the wasting of customers' time. To add insult to injury, we were informed by ********* that Fresh Market will not longer honor "rain checks" that we were given over a dozen times in the past for the $6 Thursday Chicken Sale. Finally, it is very disappointing to see the rampant decline of customer service and accountability by ***************************************** with the new management (as "Pa" was an excellent manager, but is no longer at the Rockville Fresh Market), and the Fresh Market checker "Faith" was very rude and condescending to us during our last visit to your store. For these reasons, we are terminating business dealings with Fresh Market, along with our company and any and all *** catering events for the federal government. If Fresh Market is not able to bring resolution & take accountability for a simple issue for a long-time loyal customers, who hasspent over $15,000 at your store, then they are not worth doing business with.
  
  
  

• Initial Complaint

  Date:01/20/2025

  Type:Service or Repair Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  Meat manager at ************ location refuses to sell me ground *****. I wanted to buy 50lb of ground ***** but he gave me an attitude and stated that the limit is 10lb per person. There is no sign saying that. Its ridiculous. Very poor customer service. You guys should do better than this. What is wrong with purchasing 50lb of ground *****. That is your job. Find another job if this is too difficult for you. Shame!

  Business Response

  Date: 01/23/2025

  Thank you for your inquiry regarding your experience in our ************ store . We apologize for the disappointment this may have caused. We have advised our stores to communicate a minimum of 10 lbs per ***** purchase to ensure all guests can enjoy the wonderful savings. We appreciate you reaching out to us and you can always contact us via our website at *****************************

• Initial Complaint

  Date:11/03/2024

  Type:Sales and Advertising Issues
  Status:

  ResolvedMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  After a visit to a store today, I forgot that I had registered for a loyalty account. Would you be o kind as to apply the receipt for this purchase to my Rewards?

  Customer Answer

  Date: 11/04/2024

  Yes. I called and they dont answer.

  Business Response

  Date: 11/05/2024

  Thank you for your inquiry regarding our Loyalty Program . We wanted to advise you that our Loyalty Program is not a point based system. We reviewed your order and the guest did not purchase any member priced items or ************ items . We value all of our guests' feedback and if any additional questions please do not hesitate to reach out to us at *****************************.

  Customer Answer

  Date: 11/05/2024

  Better Business Bureau:
  
  I have reviewed the response made by the business in reference to complaint ID ********, and I accept it.

• Initial Complaint

  Date:08/25/2024

  Type:Product Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  NOT a COMPLAINT. Just a Question. Are you using baby chickens for your roaster chickens?This was the smallest roaster chicken I ever saw!It was the size of a small hen.I really hope thats not the case..Thank You, ***

  Business Response

  Date: 08/27/2024

  Thank you for your inquiry regarding our Rotisserie Chicken. We appreciate you reaching out as we value all of our guests' feedback .  I have shared your inquiry with our deli team and they have confirmed that there are some random variances in bird sizes. We try our best at the store level to not use smaller birds for our recipes. We will continue to audit bird sizes as we receive them. Thank you again for your inquiry and we look forward to your shopping with us again soon.

• Initial Complaint

  Date:06/04/2024

  Type:Billing Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  I signed up for loyality program. On Tuesdays you are supposed to get ground ***** for $2.99 in that program. The charged me $3.99 (no discount).

  Business Response

  Date: 06/04/2024

  Thank you for your inquiry regarding our ***** and chicken sale. The ***** and Chicken sale is actually $3.99 a pound on Tuesdays for guests with or without a loyalty account. The $2.99 pricing has not existed since mid 2023. If any additional questions please do not hesitate to contact us at Thefreshmarket.com "Contact us " link. 

  Customer Answer

  Date: 06/04/2024

   I am rejecting this response because:
  Then they need to stop advertising this "deal for loyalty members". Should update their website. 
  
  

• Initial Complaint

  Date:12/02/2023

  Type:Sales and Advertising Issues
  Status:

  ResolvedMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  The company sends daily emails to members with food specials. On at least three occasions, i have arrived to the store in the AM when the store just opened. There will be no inventory on a sale item that was emailed to me that morning. Example: Meatball bistro meal special: I get a email around 7am thursday. I arrive at the store and do not see this item. When i ask, they tell me they dont have stock. I have called and emailed the company complaining about this issue. Please note: this is not out of stock issue, this is a no stock issue.
  
  This is false advertising. Wasting consumers time and gas.

  Business Response

  Date: 12/04/2023

  Thank you for contacting The Fresh Market regarding our Bistro Meals. We sincerely apologize for your disappointment and want you to know that your feedback has been provided to our merchandising team for review and consideration.  The Bistro Meal promotion applies to everything in the CMS
  full-service case. We show a picture of a meal with meatballs as meatballs are an
  item that is in every case lay-out.  A store would have this item
  but the advertisement is that we offer this meal program to purchase an entrée and 2 sides for $ 9.99 every Thursday. 
  

  Because it applies to everything in that case we always have
  choices for a Bistro Meal.  Being a specialty retailer known for our carefully curated product offerings, it is important for us to hear from our guests so that we continue to update our product offering. We appreciate you taking time to reach out to us.  

  Customer Answer

  Date: 12/05/2023

  Better Business Bureau:
  
  
  
  I have reviewed the response made by the business in reference to complaint ID ********, and I accept it.

• Initial Complaint

  Date:02/15/2023

  Type:Customer Service Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  I visited the ******** **** ******** ** *********** ** on 2/6//23. I waited over 20 minutes for a chicken and the items in the case were dry and did not look fresh. I contacted corporate to inform them of my customer service issues. The local manager contacted me and was wholly dismissive. I contacted corporate again and asked for a district manager and never heard back.

  Business Response

  Date: 02/15/2023

  On February 7th (the same day the feedback was received) we received from the member of management that spoke to the guest differs in sentiment than what the guest shared here. Our store member of management replied..."I have called Mrs. XXXXXX and apologized to her for the wait she endured waiting on a chicken to come out of the oven. I also spoke to her concerning the team member that had assisted her and would be addressing that with the team member involved and that her demeanor is not what we want our guest experiencing when shopping our stores. I also offered to her that on her next visit in to ask for me specifically so I could meet her in person. Mrs. XXXXXX was very grateful that I returned her call so quickly and was concerned with the service she had been given. She will be in this weekend on her next trip and will be asking for me so we can meet."

  We do see where the guest responded the next day wanting to speak with someone higher than store level; unfortunately, it was missed. We will contact her via responding to that email right away (today). 

  Customer Answer

  Date: 02/15/2023

   I am rejecting this response because:
  The store did nothing for the inconvenience. I do not recall mentioning I would be in over the weekend. I had to wait 20 minutes for a fresh chicken only to be told try us again another time for better service. 

• Initial Complaint

  Date:01/14/2023

  Type:Service or Repair Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  Fresh Market 1**** ****** **** ***** *********** ** *****. Ordered Rib Roast for Christmas dinner $83.00, quality was poor, meat was tough. Definitely not the quality of what we have purchased in store single cuts from the butcher over two (2) years. Butcher was extremely rude when we inquired first week of January if it was the ordered 6 Rib Bone Roast was the same product as what we buy from the single cuts in the counter, he replied it's the exact same product however we completely disagree, it was the worst steaks we've ever purchased and prepared from the store, a total waste of money and embarrassment to serve. Store made zero concession, we expect to be refunded in full.
  
  Second major issue customer service from DJ: 1**** ****** **** ***** *********** ** ***** which was so bad on Jan 5th, I called customer service to provide full interaction which does not appear accurate in Fresh Market notes. Cashier DJ was the rudest person I've ever encountered in my life to the point of full customer harassment. Upon making a cup of coffee at the coffee bar, creamer was empty, asked for it to be refilled, cashier said there is no milk or cream in entire store, they do not provide it for coffee any more. Milk and creamer both in store, brought smallest single portion for coffee and told by DJ it can not be used for coffee. Customers should have it provided since the coffee station is there for purchase. DJ argued and would not stop insulting me when I asked him several times to stop talking to me, I just wanted to complete my purchase. He was yelling at me about losing his job and the store closing all the way out the door! Worst experience of a lifetime!
  
  Direct call on 01/05 - #*** * *********** ** ******* ****** * ************ * *******************
  Happened around 12:28pm today. Transaction info 73 2 26
  DJ (cashier) - He was being very rude to the guest and telling her that he hopes she has a job after leaving the store. He was going off on the guest

  Business Response

  Date: 01/16/2023

  On January 5, 2023, the guest contacted our Guest Care department at our corporate office via telephone and spoke to a Guest Care team member. During this call, the guest never mentioned anything about being disappointed with a standing rib roast during Christmas. The guest only mentioned her encounter with a store team member about the lack of milk or creamer at our coffee station. Later that same day, January 5th, our assistant store manager left the guest a voicemail to return her call because our stores do not have external email capabilities. More than one attempt was made by our store team to reach the guest without any success or return phone call. We will be happy to resolve both issues for the guest if she will return our calls by contacting our *********** ** ***** ** ************** and speaking with Evan, our Store Manager. Thank you.

  Customer Answer

  Date: 01/18/2023

  I am rejecting this response as there is no receipt for refund provided attached to the statement received from the company. This location has serious customer service issues the last several months. Rib roast poor quality was revisited at the store location as previously described. Tall butcher, caucasian with light brown, short hair had a very poor attitude providing zero assistance. Store was visited this Monday January 16th, asked for manager to follow up complaint, was told Manager was not available.

  I do not appreciate being run around by Fresh Market, these are their issues to resolve, to continue taxing the customer giving them more things to do for rectification is not acceptable. Fresh Market should have provided refund at onset of complaint in store at the end of December. I expect a full refund check mailed to: ******* ****** **** ****** ******* ***** **** ***** ******* *****. Upon receiving full refund I will accept and close better business bureau filing.  

  When purchasing items this Monday with last very nice female cashier, the rude cashier next to us interrupts asking to come to his location. I replied "No, Im all set here" then rude cashier DJ says "Good I don't want to help anyone anyway" and laughs. What is wrong with Fresh Market allowing these antics to go on? Check your tapes to see whats going on here! 

  
  Sincerely,
  
  ******* ******
  
  
  
  
  

  
  

  Business Response

  Date: 01/23/2023

  Thank you for contacting The Fresh Market. We have attempted to address this guest's concerns multiple times without receiving any follow-up from the guest as requested multiple times. Even through our last response to the original BBB submission. Sadly, this store location, *********** **, is now closed to the public and the store management team is no longer able to assist her. Given this is the case, we do have a telephone number for the guest and we will contact her within the next 24 hours. I would like to mention that the telephone number she provided to us during the time of her initial call and the telephone number she submitted to the BBB are not the same. We will attempt to reach her at both numbers.

  We must be able to verify the original purchase for the rib roast before we can offer any refund or reimbursement. We will request this information when we speak to her directly. This will include the date of purchase and the form of payment (including the last 4 numbers of any payment card). 

  Additionally, with every contact the guest has made, she keeps adding information not previously provided. It would be beneficial if we could have been provided all of the information at one time. As mentioned on the telephone and through correspondence, the issue of poor customer service has already been addressed with the team members mentioned. In regards to her visit on January 16th and upon investigation, we believe that DJ was not intending to be disrespectful. Just trying to make a difficult situation (the closing of the store) a little better. 

  Thank you.