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Business Profile

DNA Testing

Wisdom Panel

This business is NOT BBB Accredited.

Find BBB Accredited Businesses in DNA Testing.

Complaints

Customer Complaints Summary

  • 2 total complaints in the last 3 years.
  • 1 complaint closed in the last 12 months.

If you've experienced an issue

Submit a Complaint

The complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

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Complaint status

Complaint type

  • Initial Complaint

    Date:04/11/2025

    Type:Sales and Advertising Issues
    Status:
    Unanswered
    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    Wisdom sells or allows to be sold "counterfeit" K9 DNA tests on ******. When a buyer receives the kit, the code to be input on Wisdom's website says it's invalid. Upon contacting Wisdom, they suggest purchasing a kit directly from them. Said kit was $50 dollars more. It's a bait and switch operation.

  • Initial Complaint

    Date:08/30/2023

    Type:Product Issues
    Status:
    Unanswered
    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    Optimal Selection thru Wisdom Panel- This is the most horrible dna company i've ever used! The customer service is awful and they "lose" your tests, try to blame the mail, when it was lost in the facility, They lose 1 of the tests and say the mail didnt deliver it, even tho it was in the exact box the rest were! They screwed up 4 out of 6 tests saying not enough dna was there?? There are 2 swabs sent in each package for each puppy, each puppy was done exactly as the instructions said (this is not the first dna test we've done, there have been lots, we know what we are doing), theres no possible way that 2 swabs did not have enough dna on them!! Ive done at least a hundred tests between litters and my own dogs and have NEVER had a failing test like this lol, and I can show proof of that. They sent the original order out in 2 days, but then when they sent replacements for the ones "lost in the mail, but then *************** somewhere", it took more than 5 days! Now, they are not responding to emails and their phone lines are down. I sent the first email 3 days ago asking for a refund. Normally it takes them 1 day or less to respond, so thats a little strange. I told them I wanted absolutely nothing to do with this company and their rubbish tests, and to stop the remaining test and I wanted a refund for them all. They did complete 2 tests and they are not even correct results lol, saying that the one is long coat pup when it is clearly a short coat. I told them throw the tests they've done out, remove them from the profile even, cuz I won't be using them and they are inaccurate. They went ahead and did the last test anyways it seems, and it was another inconclusive. This is the worst dna company ive ever used. Not to mention their tests are just junk trying to read! Like, you shouldnt have to email asking what every result means, cuz they dont even give full allele names at the locus they are at, its unreadable. I just want my money back!!

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