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Business Profile

Online Retailer

Beach Lifeguard

This business is NOT BBB Accredited.

Find BBB Accredited Businesses in Online Retailer.

Complaints

This profile includes complaints for Beach Lifeguard's headquarters and its corporate-owned locations. To view all corporate locations, see

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Beach Lifeguard has 2 locations, listed below.

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    Customer Complaints Summary

    • 6 total complaints in the last 3 years.
    • 1 complaint closed in the last 12 months.

    If you've experienced an issue

    Submit a Complaint

    The complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

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    Complaint status

    Complaint type

    • Initial Complaint

      Date:05/16/2025

      Type:Delivery Issues
      Status:
      Unanswered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I need immediate assistance. I have called numerous times and am getting no help. I need help immediately with order # ***** that was shipped on 4/23/25. As told MULTIPLE times over the phone, the items I ordered were supposed to say **********, ** I live in **************, not DC. The order shipped to me is INCORRECT and the items I received say Washington, ** which is the District of Columbia....not NC (**************) as ordered. This is the fault of the company. I need a prepaid return label sent to me by email so I can ship back these incorrect items and I need the correct items mailed to me ASAP. Please see the attached invoice for reference. Please respond promptly or I will have to file a claim with my credit card and/or the police department as needed. It is very upsetting I have called numerous times and no one has handled this matter.

      Customer Answer

      Date: 06/09/2025

      Better Business Bureau:

      At this time, I have not been contacted by Beach Lifeguard regarding complaint ID ********.

      Sincerely,

      ******** **********

    • Initial Complaint

      Date:05/31/2024

      Type:Service or Repair Issues
      Status:
      Unanswered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I ordered a custom hoodie from this company, they sent the product and spelled the customized text incorrectly. I checked my invoice to make sure I gave them the correct spelling, I did. I have tried to reach out through their emails and phone numbers and they are nonresponsive. I went to their Instagram and found numerous complaints that they do not ship items and that they are not responsive. This business is clearly not a real business. They are thieves

    • Initial Complaint

      Date:01/15/2024

      Type:Product Issues
      Status:
      Unanswered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      They messed up my order and I have called and emailed them several times with no replies. They have a department that answers your call but they have no way of getting ahold of anyone who can do anything, all they can do is forward a message to someone else and nothing ever happens to resolve customer issues. No accountability and they have set it up this way purposely so they don't have to deal with anything and just make money even when they make mistakes. So when they make mistakes the customer is screwed and stuck not being able to use the product they spent their money on. **************** is non-existent and businesses that do things this way should not be legally allowed to do business.

      Customer Answer

      Date: 02/14/2024

      Better Business Bureau:

      At this time, I have not been contacted by Beach Lifeguard regarding complaint ID ********.

      Sincerely,

      *********************

      Customer Answer

      Date: 02/14/2024

      Better Business Bureau:

      At this time, I have not been contacted by Beach Lifeguard regarding complaint ID ********.

      Sincerely,

      *********************

    • Initial Complaint

      Date:11/06/2023

      Type:Product Issues
      Status:
      Resolved
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I placed a order on 10/21/2023 in the amount of $49.98 which includes shipping. The company states on their web site that they offer 100% money back guarantee, 30 day return and online support. The item I received was incorrect and to small. Its was missing the custom location, and I ordered a XXLarge and this was more of a large. The day I received the package I emailed them to start the return process indicating I wanted my money back. For 4 days we emailed back and forth a couple times a day, they have stated they have sent the return label, which they haven not and i even checked my spam folder. When asked to send another I have not heard back from them. I called their ************** on 11/01/2023 and spoke with a associate who said she would have them send a return label which I still have not received. The order #***** and tracking #**********************. All i am requesting is a return label and a full refund.

      Customer Answer

      Date: 11/16/2023

      Better Business Bureau:

      I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me and the matter has been resolved.

      Sincerely,

      *******************************



       

    • Initial Complaint

      Date:04/14/2023

      Type:Service or Repair Issues
      Status:
      Unanswered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I ordered 2 hoodies on 3/24/23 for $93.98, order# *****. They were supposed to be my daughters twelfth birthday this Sunday. I didnt open the package until 4/8/23 because I assumed they were going to be good quality since they are a so called official business. I have reached out 3x through email and their website, but have heard nothing back. I work during their hours of operation and cant call them. According to their website its 100% money back guarantee, even though submitting a return request on their website doesnt give that option. I submitted my return on 4/8/23, but it still shows as pending. Also, their website says online support 24/7, but no option to chat. Here is what Ive sent to them with no response. I've emailed yesterday, and submitted my return 4 days ago, and haven't heard anything. I'm very disappointed that I'm not getting any response. I would like to return my items, and get a refund on the card I used. The quality of the hoodies is terrible for a so called official product. There is a sheen on them, I'm assuming its from over screen printing and it burnt them. The text is awful, I wanted it to say MAUI, HI not Maui ******, and ***********, ** not ***********. They look fake and extremely cheesy. They're supposed to be for my twin girls twelfth birthday in 2 days and these won't work. Please let me know how this business will rectify this. If I need to send pictures I can. If I don't hear back in a timely fashion I will be posting this on social media and reporting to the Better Business Bureau.

    • Initial Complaint

      Date:08/23/2022

      Type:Delivery Issues
      Status:
      Unresolved
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I purchased a shirt on 8/8/22 for $22.98. When I purchased it, I was told I would receive it in 3-5 business days. I haven't received the shirt or any updates. I tried to email the company but received a message saying the delivery failed because the address couldn't be found. Since I had to purchase the item elsewhere, I would like a refund.

      Business Response

      Date: 08/24/2022

      Please view attachments? This order was placed on 8/18/22 not 8/8/22 . However it was placed after our cut of time for shipping so we ship pines it the next day 8/19/22 which is a Friday however Im not sure how post office operate during weekends the next update was 8/22 or 8/23 on the tracking the items take 3-5 business days however as explained on our website if the order needs to be customized it does takes an extra day or 2 and the order she order is customized. So we are on time with the order and the dates 

      Customer Answer

      Date: 10/04/2022

      Better Business Bureau:

      I have reviewed the response made by the business in reference to complaint ID# ********, and have determined that my complaint has NOT been resolved because:



      I just received an email saying that my case was closed. To date, my issue was not resolved and I never received the item I purchased from this company.  


      Sincerely,

      ***************************




       

    Beach Lifeguard is NOT a BBB Accredited Business.

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