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Important information

• Advertising Review:

  On December 16, 2024, BBB asked the business to substantiate a claim that its product is "Boost sex drive" and "enhance energy levels" along with other health claims appearing in online advertising. BBB’s Code of Advertising requires advertisers to be prepared to substantiate such claims through independent scientific testing.

  The business was not responsive in addressing the claimed benefits. After reviewing the information provided, BBB determined that the claims listed below were not substantiated. 

   

  On the homepage
                  Claims indicating the products can boost sex drive and enhance energy levels.

                  Bioidentical testosterone ensures optimal efficacy and safety.

                  Simpler, safer, and more financially sound than any other male clinics.
  
  
  

  The specific sections of the BBB Code of Advertising relevant to these claims are:
  
  1. Basic Principles of the Code
  
  1.1 The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB.
  
  1.3 An advertisement as a whole may be misleading by implication, although every sentence separately considered may be literally true.
  
  1.4 Misrepresentation may result not only from direct statements, but by omitting or obscuring a material fact.

   

  2. Comparative Price, Value and Savings Claims

  BBB recognizes that truthful price information helps consumers make informed purchasing decisions and that comparative price advertising1 plays an important role in promoting vigorous competition among retailers. At the same time, misleading or unsubstantiated pricing claims injure both consumers and competitors. The following examples offer guidance on ensuring that pricing claims are truthful and not misleading.

   

  2.2 In each case, the advertisement must clearly and conspicuously disclose which basis of comparison is being used.

   

  34. Claimed Results
  
  Claims relating to performance, energy savings, safety, efficacy or results for a product or service should be based on recent and competent testing or other objective data.