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Important information

• Advertising Review:

  On December 29, 2022, January 18, 2023, January 31, 2023 and February 9, 2023,  BBB asked the business to substantiate the following claims appearing in online advertising:

  1. 

       "Industry-leading NatrixOne Anti-inflammatory Dog Supplement"
       "Supporting your dog's joint mobility, muscle recovery, and immune and digestive systems"
       "...improved muscle development, anti-aging on a cellular level as well as an immune system boost and even more anti-inflammatory action"

  BASIS FOR ADVERTISING REVIEW
  Section 34. Claimed Results: Claims relating to performance, energy savings, safety, efficacy or results for a product or service should be based on recent and competent testing or other objective data.   

   

  2.

         "Industry-leading NatrixOne Anti-inflammatory Dog Supplement"
         "Better for your dog"

  BASIS FOR ADVERTISING REVIEW:
  Section 28. Objective Superlative Claims: Superlative statements in advertisements about the tangible qualities and performance values of a product or service are objective claims for which the advertiser must possess substantiation as they can be based upon accepted standards or tests.

   

  3. 

     "Camolive is healthier than fish oil for pet Mediterranean diet"

  BASIS FOR ADVERTISING REVIEW
  Section 30. Testimonials and Endorsements: 30.1 In general, advertising which uses testimonials or endorsements is likely to mislead or confuse if: 
  30.1.3 It contains representations or statements which would be misleading if made directly by the advertiser; 
  30.1.4 While literally true, it creates deceptive implications; 

   

  BBB’s Code of Advertising requires advertisers to be prepared to substantiate such claims through independent scientific testing. To date, BBB is awaiting the business’ reply with substantiation.