Health Products
True ToneInformation and Alerts
Alert Details
This business has 1 alert.
Alert
In May 2024, BBB
investigated True Tone Labs' business practices. The investigation was prompted
by advertising concerns as well as a complaint pertaining to a refund issue.
On May 8, 2024,
BBB verified True Tone's website (URL) to ascertain its creation date and
registration details. The website was created on August 22, 2023, and the
registrant's name remains undisclosed.
On May 10,
2024, BBB sent an email to True Tone Labs requesting the following information
or documentation:
Start date of the business.
Physical location and mailing address, as the Cobourg address listed on True Tone Labs' website appears to be associated with a UPS Store.
Preferred method of contact, along with the contact person's name and title.
Copy of business registration, considering the indication on the website that True Tone Labs is a Canadian corporation.
Copy of GMP certification.
Clarification on pricing, particularly regarding the display of prices in USD despite being a Canadian corporation.
Documentation confirming products are manufactured in an FDA-certified facility.
Explanation regarding shipping charges, particularly discrepancies observed in shipping fees despite advertising free shipping on bundle packs.
Advertising
Concerns:
During the
review of True Tone's website, BBB noted the following claims:
"Sustainable
process during manufacturing":
BBB asked that
the business specify the exact sustainability measures implemented and their
impact. Additionally, we requested that they provide competent and reliable
evidence to support their environmental benefit claims.
"Stabilize blood sugar, improve heart health, appetite control":
BBB asked that
the business provide comprehensive scientific studies or research supporting
their claims relating to the benefits of their berberine supplements. BBB
recommended that they hyperlink to these studies on their website for
transparency and easy access to consumers.
Despite our
efforts, True Tone Labs has not responded to BBB's inquiries to date. Given the
information outlined above, BBB cannot confirm the legitimacy of True Tone
Labs.
Important Information
Advertising Review
On May 10, 2024, BBB contacted True Tone Labs regarding the following claims on the business’s website:
"Sustainable process during manufacturing"
As per the BBB Code of Advertising, https://www.bbb.org/code-of-advertising/ section 36. Environmental Benefit Claims
36.1.1 Advertisers should not make broad, unqualified general environmental benefit claims like “green” or “eco-friendly.”
36.1.2 Advertisers must qualify general claims with specific environmental benefits.
36.1.3 Advertisers must possess competent and reliable evidence (often scientific evidence) to support all environmental benefit claims. Qualifications for any claim must be clear, conspicuous and understandable.
BBB asked that the business specify the exact sustainability measures implemented and their impact. Additionally, we requested that they provide competent and reliable evidence to support their environmental benefit claims.
"Stabilize blood sugar, improve heart health, appetite control"
As per the BBB Code of Advertising, https://www.bbb.org/code-of-advertising/ section 34. Claimed Results, claims relating to performance, energy savings, safety, efficacy, or results for a product or service should be based on recent and competent testing or other objective data.
BBB asked that the business provide comprehensive scientific studies or research supporting their claims relating to the benefits of their berberine supplements. BBB recommended that they hyperlink to these studies on their website for transparency and easy access to consumers.
As of today, the business has failed to substantiate, modify or discontinue its claims.
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