Cookies on BBB.org

We use cookies to give users the best content and online experience. By clicking “Accept All Cookies”, you agree to allow us to use all cookies. Visit our Privacy Policy to learn more.

Manage Cookies
Share
Business Profile

Home Electronics

Apple Inc.

This business is NOT BBB Accredited.

Find BBB Accredited Businesses in Home Electronics.

Complaints

This profile includes complaints for Apple Inc.'s headquarters and its corporate-owned locations. To view all corporate locations, see

Find a Location

Apple Inc. has 221 locations, listed below.

*This company may be headquartered in or have additional locations in another country. Please click on the country abbreviation in the search box below to change to a different country location.

    Country
    Please enter a valid location.

    Customer Complaints Summary

    • 9,757 total complaints in the last 3 years.
    • 3,528 complaints closed in the last 12 months.

    If you've experienced an issue

    Submit a Complaint

    The complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

    Sort by

    Complaint status

    Complaint type

    • Initial Complaint

      Date:06/19/2025

      Type:Service or Repair Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      Im filing complaint as my Apple account just got locked last week and I cant turn off find my iphone due to this matter and other things I wan my account to be reactive before I escalate this legally

      Business Response

      Date: 06/25/2025

      June 25, 2025






      Better Business Bureau
      1112 S. Bascom Avenue
      San Jose, CA 95128


      BBB Case #: 23493342






      Dear Better Business Bureau:


      Thank you for your recent correspondence regarding the above-referenced case number.


      The customer may request reactivation of their Apple Account at https://iforgot.apple.com/unlock.


      The customer may review the iCloud Terms of Service at https://www.apple.com/legal/internet-services/icloud/us-en/terms.html.


      Apple recommends the customer carefully review Apple Support articles “If your Apple Account is locked, not active, or disabled”, available at https://support.apple.com/en-us/102640, “If you think your Apple Account has been compromised”, available at https://support.apple.com/en-us/102560, and “Security and your Apple Account”, available at https://support.apple.com/en-us/102614.


      Find My includes Activation Lock, which is a feature designed to prevent anyone else from using your iPhone or iPad if it's ever lost or stolen. Activation Lock turns on automatically when you turn on Find My on your device. After it's turned on, Apple securely stores your Apple Account on its activation servers and links it to your device. Your Apple Account password or device passcode is required before anyone can turn off Find My, erase your device, or reactivate and use your device.


      If you can't find your Apple Account or reset your password, you'll lose access to your account and might be unable to use or reactivate your device. To help prevent this, visit your Apple Account account page <https://account.apple.com> periodically to review and update your account information.


      Apple recommends the customer carefully review Apple Support articles “Activation Lock for iPhone and iPad”, available at https://support.apple.com/en-us/108794, and “How to remove Activation Lock”, available at https://support.apple.com/en-us/108934.


      At Apple, we believe privacy is a fundamental human right; we are committed to keeping your personal information safe. To maintain that privacy, Apple Support is not able to make changes to an Apple Account. Details regarding privacy at Apple are available at https://www.apple.com/privacy.


      Apple considers this matter closed.




      Sincerely,


      Apple Inc.
    • Initial Complaint

      Date:06/19/2025

      Type:Product Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I purchased **************** 365 with my new Macbook Pro. I opened the software and when I attempted to use it, I learned I did not need it because I had a subscription with ********* through my previous Macbook. I attempted to get a refund and was told I could not because I opened the package. However, I could not have learned that I didn't need the product unless I opened the package.

      Business Response

      Date: 06/27/2025

      June 27, 2025




      Better Business Bureau
      ***************************************************************************************
      BBB Case ID: *************


      Dear Better Business Bureau:

      Thank you for your recent correspondence to the executive offices of Apple.

      The customer referenced above has been contacted by Apple, and a mutual resolution was achieved regarding their concerns. Should the customer need additional assistance, ********************** has invited them to contact us directly. 


      Sincerely,

      Apple Inc.
    • Initial Complaint

      Date:06/19/2025

      Type:Service or Repair Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      My iPhone 11 Pro experienced a kernel panic. Despite my attempts to show Apple the kernel panic log, they have refused to acknowledge the problem.

      Business Response

      Date: 06/30/2025

      June 30, 2025






      Better Business Bureau
      *****************************************************************************************


      BBB Case #: 23492302






      Dear Better Business Bureau:


      Thank you for your recent correspondence regarding the above-referenced case number.


      Apple appreciates the customers patience while we worked towards resolving this matter.


      The issue reported by the customer has been satisfactorily resolved. A service replacement was provided via repair R662127896 on June 27, 2025.


      Apple considers this matter closed.




      Sincerely,


      Apple Inc.
    • Initial Complaint

      Date:06/18/2025

      Type:Service or Repair Issues
      Status:
      ResolvedMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      A few nights ago, I was watching a TV series that I purchased on Apple iTunes, and after doing an update on my Apple account, there was a red bubble and multiple pop *** on my phone, asking me to update my Apple Pay. I went onto Apple Pay to add my card, using their camera to take a photo of the card, which automatically puts the numbers in for you. At first it didnt go through, even though the numbers were completely correct, so I tried one more time and my account suddenly got locked. I called straight away and they said they couldnt do anything for me and they recommended to escalate it, which I did. The girl on the phone told me that it should be resolved within 24 hours and that it was probably a glitch in their system, and its been happening a lot lately. She told me to call back in 24 hours and it should be resolved. After calling back 24 hours later I was told my account is permanently locked and they will not reactivate it, even though I did absolutely nothing wrong. I asked multiple Apple employees why it was locked, because I was not given a reason and they wouldnt give me a reason, stating they have no idea why it was locked permanently, which doesnt make any sense. I have had my Apple ID for over 20 years and Ive purchased hundreds of movies, for my husband who deploys . Ive actually purchased 500 movies and 18 TV series, that they will not let me get back or have access to. I cant update my phone, The App Store doesnt work Im paying for Apple Music and iCloud storage that I cant even cancel. I have multiple subscriptions under this Apple ID that I also cant cancel so Im being charged for something that I have no access to, which is technically theft. We are a military family, I am a key spouse to thousands of military spouses so it would be an extreme hassle to have to change my phone number for something that I didnt even do. Those movies and shows were for my spouse when he deploys. As a longtime Apple consumer, I feel violated.

      Business Response

      Date: 06/25/2025

      June 25, 2025






      Better Business Bureau
      1112 S. Bascom Avenue
      San Jose, CA 95128


      BBB Case #: 23488943




      Dear Better Business Bureau:


      Thank you for your recent correspondence regarding the above-referenced case number.


      The issue reported by the customer has been satisfactorily resolved. The Media Services account has been reactivated.


      Apple recommends the customer carefully review Apple Support articles “If you think your Apple Account has been compromised”, available at https://support.apple.com/en-us/102560, and “Security and your Apple Account”, available at https://support.apple.com/en-us/102614.


      The customer may review the Apple Media Services Terms and Conditions at https://www.apple.com/legal/internet-services/itunes.


      Apple considers this matter closed.




      Sincerely,


      Apple Inc.

      Customer Answer

      Date: 06/25/2025

       

      Better Business Bureau:



      I have reviewed the response made by the business in reference to complaint ID 23488943, and find that this resolution is satisfactory to me.




      Sincerely,



      Amie Tosolini
    • Initial Complaint

      Date:06/18/2025

      Type:Customer Service Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      Apple canceled the AppleCare plan on my laptop. They blame it on us, and refuse to reinstate the coverage. We recently discovered that the AppleCare plan we have been paying for on our home laptop for more than five years had been canceled. When we contacted AppleCare support, we were told by a very rude support representative the cancellation had been done using my wife's phone. We absolutely did not do this, because this is a laptop we use daily and we would never willingly cancel AppleCare. We tried to explain this to the representative, and asked for the plan to be reinstated because at that point it had been less than 30 days since the coverage ended. They told us that they were trying to reinstate our coverage a few times before finally telling us that there was nothing they could do and we would no longer be able to have AppleCare on the laptop again. We did not agree that the plan had been manually canceled by us, so we asked for the problem to be elevated. She said someone would be contacting us soon. Weeks went by, and we never heard from anyone. We tried again to contact AppleCare support and explain the situation to them. They, too, tried to reinstate the coverage before telling us that they were unable to do it. We asked again for it to be elevated to a higher level, and they claimed there was no one higher than them that would hear a customer complaint. I refuse to believe this. Primarily because I know for a fact that we DID NOT cancel this AppleCare plan. We need coverage on this laptop, and I do not believe Apple's excuses about how it can't be reinstated once it has been canceled. Someone at Apple MUST be empowered to fix this, and I'd like to speak to that person.

      Business Response

      Date: 06/24/2025

      June 23, 2025






      Better Business Bureau
      1112 S. Bascom Avenue
      San Jose, CA 95128


      BBB Case #: 23487523






      Dear Better Business Bureau:


      Thank you for your recent correspondence regarding the above-referenced case number.


      Apple records confirm the customer disabled auto-renew for AppleCare+ for Mac on January 27, 2025. Once canceled, a Plan cannot be reinstated.


      Apple considers this matter closed.




      Sincerely,


      Apple Inc.
    • Initial Complaint

      Date:06/18/2025

      Type:Service or Repair Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      To Whom It May Concern,I am filing a formal complaint against Apple Inc. regarding the unjustified disabling of my Apple/iTunes account, which has disrupted access to essential personal and professional data and services.On 6/18/2025, my account was suddenly disabled without warning or clear explanation. I spent over three hours engaging with multiple Apple support agents and have yet to receive any specific reason for the action, nor a resolution.Apple vaguely cited a terms and conditions violation but has not provided any evidence or detail. After reviewing the Terms myself, I can confidently say I have not violated any policies.I also found numerous reports of users in similar situations who had their accounts reinstatedsuggesting inconsistency in how Apple enforces its policies and reviews ********** a result of the disabling, Ive lost access to:iCloud data (contacts, notes, photos)iCloud Keychain (critical passwords and logins)Apps Identity verification tools tied to my Apple ID This has caused significant inconvenience and stress, and Apples refusal to explain or resolve the issue fairly is unacceptable.I request the BBB assist in urging Apple to:Reopen my account or provide a clear appeals process Share a specific explanation of the alleged violation Review this case for fairness, transparency, and resolution.I am willing to work with them to correct whatever "has" occurred.

      Business Response

      Date: 06/25/2025

      June 25, 2025






      Better Business Bureau
      1112 S. Bascom Avenue
      San Jose, CA 95128


      BBB Case #: 23485086




      Dear Better Business Bureau:


      Thank you for your recent correspondence regarding the above-referenced case number.


      The issue reported by the customer has been satisfactorily resolved. The Media Services account has been reactivated.


      Chargebacks, excessive purchase disputes, and other activities in violation of the Apple Media Services Terms and Conditions may result in the termination of a Media Services account.


      Apple recommends the customer carefully review Apple Support articles “If you think your Apple Account has been compromised”, available at https://support.apple.com/en-us/102560, and “Security and your Apple Account”, available at https://support.apple.com/en-us/102614.


      The customer may review the Apple Media Services Terms and Conditions at https://www.apple.com/legal/internet-services/itunes.


      Apple considers this matter closed.




      Sincerely,


      Apple Inc.
    • Initial Complaint

      Date:06/18/2025

      Type:Product Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I am filing this complaint regarding a product failure and the lack of resolution from Apple Executive Relations, despite multiple outreach ********** June 2025, I lost my Apple Watch Ultra 2 (Model A2986) during a tubing activity on the ***************** in *******. The watch is marketed by Apple as adventure-ready, suitable for rugged and aquatic environments. I ensured the band was snugly secured to my wrist, yet it unexpectedly detached while I was paddling, and the device was lost underwater. Shortly afterward, it also disappeared from Apples Find My app tracking.This was my first time using the watch in water, and I had full confidence in Apples durability claims. I did not purchase additional AppleCare+ or insurance, believing it was unnecessary based on Apples marketing. I have photo proof that the watch was properly worn, screenshots of the Find My location, billing documentation from **** (my carrier), and an image of the original packaging showing the **** and serial number.I have been a loyal ********************** customer for nearly 20 years, owning every iPhone from version 1 to 15, as well as iPads and AirPods. This is the first time Ive had such a poor experience. I sent multiple emails and even mailed a physical letter to Apple headquarters. Eventually, I was contacted by a representative from Apples Executive Relations team (Atticus ****), who investigated the case.Despite acknowledging receipt of my documentation and confirming the case number (************), I was informed that Apple does not have any program in place to address this type of band failure and cannot offer compensation or a goodwill replacement. My request was declined, and Apple now refuses to communicate via email, only offering follow-up calls that simply repeat the same message.

      Business Response

      Date: 06/23/2025

      June 23, 2025






      Better Business Bureau
      1112 S. Bascom Avenue
      San Jose, CA 95128


      BBB Case #: 23484029






      Dear Better Business Bureau:


      Thank you for your recent correspondence regarding the above-referenced case number.


      Apple appreciates the customer's feedback; please be assured Apple considers all of our customers' concerns to be important. We invite the customer to visit http://www.apple.com/feedback to submit feedback on Apple products and services.


      While Apple empathizes with the customer’s situation, Apple does not have a formal flagging process for reporting lost or stolen Apple products. When a customer contacts Apple regarding a lost or stolen product, we refer the customer to their local law enforcement agency or insurance investigator, with whom Apple will fully cooperate so the theft can be properly investigated. The customer may also consider inquiring with their insurance provider(s) to determine if they have coverage for loss or theft.


      Although Apple provides customers the option to purchase AppleCare+ with Theft and Loss at the time of an Apple Watch purchase, or within 60 days of the Watch purchase, Apple records confirm the customer’s Apple Watch was not covered by AppleCare+ with Theft and Loss. Additional information regarding AppleCare+ and AppleCare+ with Theft and Loss is available at https://www.apple.com/support/products/watch/.


      Apple declines the customer’s request for compensation or complimentary product replacement.


      Apple recommends the customer review Apple Support article “If your Apple Watch is lost or stolen”, available at https://support.apple.com/en-us/101558.


      Apple considers this matter closed.




      Sincerely,


      Apple Inc.
    • Initial Complaint

      Date:06/18/2025

      Type:Sales and Advertising Issues
      Status:
      ResolvedMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I purchased beats on 11/18/24 with a one year warranty. I had the receipt. They make you go to the store and have them look at the issue before submitting for warranty repair. In this case it cracked along the seam where the plastic meets the metal. Apple took the item and then said that it had water damage and the warranty does not cover. I asked them to repair the cracked piece that had nothing to do with water damage. They refused and mailed the broken headpiece back. They deleted the repair information about the water damage and lied about me not contacting them. I spoke to customer service and they were not able to help. I also told them I was not concerned with water damage and I wanted the plastic repaired. The company said I must pay ************************************************************************** for repair

      Business Response

      Date: 06/30/2025

      June 30, 2025








      Better Business Bureau
      1112 S Bascom Ave.
      San Jose, CA 95128-3507
      BBB Case ID: 23483837




      Dear Better Business Bureau:


      Thank you for your recent correspondence to the executive offices of Apple.


      The customer referenced above has been contacted by Apple, and a mutual resolution was achieved regarding their concerns. Should the customer need additional assistance, Apple has invited them to contact us directly.




      Sincerely,


      Apple Inc.

      Customer Answer

      Date: 06/30/2025

       

      Better Business Bureau:



      I have reviewed the response made by the business in reference to complaint ID 23483837, and find that this resolution is satisfactory to me.




      Sincerely,



      Janel Mcnevin
    • Initial Complaint

      Date:06/17/2025

      Type:Billing Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      Account is locked and can't be used to the account connected to my email address: *********************** Other users online have run into the same problem and were only able to recover their account via ********************** need to access my account asap. ********************** has left no options to access my own account and personal information. It's a dead end.

      Business Response

      Date: 06/24/2025

      June 23, 2025






      Better Business Bureau
      1112 S. Bascom Avenue
      San Jose, CA 95128


      BBB Case #: 23482195






      Dear Better Business Bureau:


      Thank you for your recent correspondence regarding the above-referenced case number.


      The customer may request reactivation of their Apple Account at https://iforgot.apple.com/unlock.


      The customer may review the iCloud Terms of Service at https://www.apple.com/legal/internet-services/icloud/us-en/terms.html.


      Apple recommends the customer carefully review Apple Support articles “If your Apple Account is locked, not active, or disabled”, available at https://support.apple.com/en-us/102640, “If you think your Apple Account has been compromised”, available at https://support.apple.com/en-us/102560, and “Security and your Apple Account”, available at https://support.apple.com/en-us/102614.


      Apple considers this matter closed.




      Sincerely,


      Apple Inc.
    • Initial Complaint

      Date:06/17/2025

      Type:Product Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I need my refund for an app. Charged me 8.99 and I want my money back

      Business Response

      Date: 06/24/2025

      June 23, 2025






      Better Business Bureau
      1112 S. Bascom Avenue
      San Jose, CA 95128


      BBB Case #: 23482030






      Dear Better Business Bureau:


      Thank you for your recent correspondence regarding the above-referenced case number.


      The following Apple Media Services Terms and Conditions excerpt(s) may be viewed at https://www.apple.com/legal/internet-services/itunes:


      “B. PAYMENTS, TAXES, AND REFUNDS
      You can acquire Content on our Services for free or for a charge, either of which is referred to as a “Transaction.” Each Transaction is an electronic contract between you and Apple, and/or you and the entity providing the Content on our Services. However, if you are a customer of Apple Distribution International Ltd. or Apple Services Pte. Ltd., then that entity is the merchant of record for some Content you acquire from Apple Books, Apple Podcasts, or App Store as displayed on the product page and/or during the acquisition process for the relevant Service. In such case, you acquire the Content from Apple Distribution International Ltd. or Apple Services Pte. Ltd., as applicable, which is licensed by the Content provider (e.g., App Provider (as defined below), book publisher, etc.). When you make your first Transaction, we will ask you to choose how frequently we should ask for your password for future Transactions. On applicable Apple hardware, if you enable Touch ID for Transactions, we will ask you to authenticate all Transactions with your fingerprint, and if you enable Face ID for Transactions, we will ask you to authenticate all Transactions using facial recognition. Manage your password settings at any time by following these instructions: https://support.apple.com/HT204030."


      “If your primary payment method cannot be charged for any reason (such as expiration or insufficient funds), you authorize Apple to attempt to charge your other eligible payment methods in order from top to bottom as they appear on your account settings payments page. If we cannot charge you, you remain responsible for any uncollected amounts, and we may attempt to charge you again or request that you provide another payment method. If you pre-order Content, you will be charged when the Content is delivered to you (unless you cancel prior to the Content’s availability). In accordance with local law, Apple may automatically update your payment information regarding your payment methods if provided such information by the payment networks or your financial institutions. Terms related to store credit and gift cards/codes are available here: https://www.apple.com/legal/internet-services/itunes/giftcards. For more details about how Transactions are billed, please visit http://support.apple.com/HT201359. All Transactions are final. Content prices may change at any time. If technical problems prevent or unreasonably delay delivery of Content, your exclusive and sole remedy is either replacement of the Content or refund of the price paid, as determined by Apple. From time to time, Apple may suspend or cancel payment or refuse a refund request if we find evidence of fraud, abuse, or unlawful or other manipulative behavior that entitles Apple to a corresponding counterclaim.“


      “I. SUBSCRIPTIONS
      The Services and certain Apps may allow you to purchase access to Content or Services on a subscription basis (“Paid Subscriptions”). Paid Subscriptions automatically renew until cancelled in the Manage Subscriptions section of your account settings. To learn more about cancelling your subscriptions, visit https://support.apple.com/HT202039. You will be notified if the price of a Paid Subscription increases and, if required, your consent will be required to continue. You will be charged no more than twenty-four (24) hours prior to the start of the latest Paid Subscription period. If we cannot charge your payment method for any reason (such as expiration or insufficient funds), and you have not cancelled the Paid Subscription, you remain responsible for any uncollected amounts, and we will attempt to charge the payment method as you may update your payment method information. This may result in a change to the start of your next Paid Subscription period and may change the date on which you are billed for each period, as displayed on your receipt. We reserve the right to cancel your Paid Subscription if we are unable to successfully charge your payment method to renew your subscription. Certain Paid Subscriptions may offer a free trial prior to charging your payment method. If you decide to unsubscribe from a Paid Subscription before we start charging your payment method, cancel the subscription at least twenty-four (24) hours before the free trial ends.”


      In order to acquire Apple Media Services Content, the customer must click the button labeled Buy, Free, Subscribe, or a specific price. The customer is then prompted to authenticate the Transaction at the price specified on the following screen by entering the Apple Account password, or using Touch ID, or Face ID.


      Apple records confirm the Paid Subscription was purchased and authenticated via entry of the customer’s Apple Account password, Touch ID or Face ID, and renewed in accordance with the Apple Media Services Terms and Conditions. As such, Apple declines the customer’s refund request.


      The customer may review Apple Support articles “If you want to cancel a subscription from Apple”, available at https://support.apple.com/en-us/118428, and “Request a refund for apps or content that you bought from Apple”, available at https://support.apple.com/en-us/118223.


      Apple appreciates the support of our customers and strives to reach mutually satisfactory resolutions to all customer requests; we apologize we were not able to do so in this instance.


      Apple considers this matter closed.




      Sincerely,


      Apple Inc.

    BBB Business Profiles may not be reproduced for sales or promotional purposes.

    BBB Business Profiles are provided solely to assist you in exercising your own best judgment. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles.

    When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.

    BBB Business Profiles generally cover a three-year reporting period, except for customer reviews. Customer reviews posted prior to July 5, 2024, will no longer be published when they reach three years from their submission date. Customer reviews posted on/after July 5, 2024, will be published indefinitely unless otherwise voluntarily retracted by the user who submitted the content, or BBB no longer believes the review is authentic. BBB Business Profiles are subject to change at any time. If you choose to do business with this company, please let them know that you checked their record with BBB.

    As a matter of policy, BBB does not endorse any product, service or business. Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation. BBB charges a fee for BBB Accreditation. This fee supports BBB's efforts to fulfill its mission of advancing marketplace trust.