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Business Profile

Home Electronics

Apple Inc.

This business is NOT BBB Accredited.

Find BBB Accredited Businesses in Home Electronics.

Complaints

This profile includes complaints for Apple Inc.'s headquarters and its corporate-owned locations. To view all corporate locations, see

Find a Location

Apple Inc. has 222 locations, listed below.

*This company may be headquartered in or have additional locations in another country. Please click on the country abbreviation in the search box below to change to a different country location.

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    Please enter a valid location.
    • Apple Inc.

      1 Apple Park Way Cupertino, CA 95014-0642

    • Apple Inc.

      10030 Little Patuxent Pkwy Columbia, MD 21044

    • Apple Inc.

      5500 Buckeystown Pike Frederick, MD 21703-8331

    • Apple

      825 Dulaney Valley Road Towson Town Center, Level 2 Towson, MD 21204

    • Apple Inc.

      1220 Market St Lynnfield, MA 01940-4049

    Customer Complaints Summary

    • 9,720 total complaints in the last 3 years.
    • 3,489 complaints closed in the last 12 months.

    If you've experienced an issue

    Submit a Complaint

    The complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

    Sort by

    Complaint status

    Complaint type

    • Initial Complaint

      Date:08/02/2022

      Type:Service or Repair Issues
      Status:
      ResolvedMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      On July 31st I was wrongfully charged . interest After reviewing my statements I reached out to Apple to inform them that they wrongfully charged me interest. Instead of help I was met with a really hard time, I was told by the reps that I owed July when I informed them that July payment isn't due until August I was then told I owed for June when we went over the statements and confirmed that I paid more than the remaining balance it then became a guessing game with the reps about where this interest charge came from. I asked several times for proof to confirm what they are saying and I was not provided with any. This is not the first time they have falsely charged me interest and I am sure they are doing this to thousands of people. This needs to be addressed and rectified.

      Business Response

      Date: 09/02/2022

      Business Response /* (1000, 5, 2022/08/12) */
      August 12, 2022



      Better Business Bureau
      1112 S. Bascom Avenue
      San Jose, CA 95128

      BBB Case #:********


      Dear Better Business Bureau:

      Thank you for your recent correspondence regarding the above-referenced case number.

      Apple Card is issued by Goldman Sachs Bank USA, Salt Lake City Branch ("Goldman Sachs Bank") for use on eligible Apple devices. While Apple Card is incorporated into eligible Apple devices, this consumer credit card account is provided and serviced by Goldman Sachs Bank. Goldman Sachs Bank determines the terms and conditions for Apple Card. As such, Apple refers the customer to Goldman Sachs Bank for inquiries and support related to the consumer credit card account provided by Goldman Sachs Bank.

      Apple recommends the customer review subtopic "How to report an issue" in Apple Support article "See your Apple Card spending history", available at https://support.apple.com/en-us/HT209489, and the Apple Card Customer Agreement, to which the customer must agree prior to using the Services, at https://www.goldmansachs.com/terms-and-conditions/Apple-Card-Customer-Agreement.pdf.

      We appreciate the customer providing Apple feedback regarding the customer's experience with Apple Card and Goldman Sachs Bank. Please be assured this matter has been forwarded to the appropriate individuals.

      If the customer requires further assistance, they may review related support topics or contact Apple Card Support at https://support.apple.com/apple-card.

      Apple considers this matter closed.


      Sincerely,

      Apple Inc.


      Consumer Response /* (3000, 7, 2022/08/16) */
      (The consumer indicated he/she DID NOT accept the response from the business.)
      I was contacted by the company. Was still given wrong information and was given no proof to back up what they were saying. Every response they gave contradicted what is on the statement released by them. This issue has not been resolved.


      Business Response /* (4000, 9, 2022/08/26) */
      August 26, 2022



      Better Business Bureau
      1112 S. Bascom Avenue
      San Jose, CA 95128

      BBB Case #:********



      Dear Better Business Bureau:

      Thank you for your recent correspondence regarding the above-referenced case number.

      Apple's August 12, 2022, response to the Better Business Bureau remains unchanged.

      Apple considers this matter closed.


      Sincerely,

      Apple Inc.


      Consumer Response /* (2000, 11, 2022/09/01) */
      (The consumer indicated he/she ACCEPTED the response from the business.)
      I am not satisfied with how this was handled. The only thing I asked for was proof to back up what they were saying and. Received none. What I was being told verbally contradicted what was listed on the statement sent by them. I believe that this issue will never be resolved and I no longer wish to be contacted by this company.
    • Initial Complaint

      Date:08/02/2022

      Type:Service or Repair Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I own a Apple Homepod which was working flawlessly until I updated to iOS 15 which ruined the system and its functionality. Now every time I play music I hear big popping noise randomly and it stops working and then when Homepod is in ideal mode it still make popping noise randomly and even middle of the night. Now when I did research on this issue on the internet I found out that I am not the only one having this issue but there many other having same issue and Apple is not owning the issue. I myself have reached out to Apple support about this problem but they said are not aware of this issue and they will charge me for any repairs that require to fix the device. So my device working after an update there was sudden change in device behavior which dur to bad or buggy update which ruined my Homepod Apple just can't step back and say it's customer problems not Apple.

      Business Response

      Date: 08/30/2022

      Business Response /* (1000, 5, 2022/08/17) */
      August 17, 2022



      Better Business Bureau
      ****************************************

      BBB Case #: *******



      Dear Better Business Bureau:

      Thank you for your recent correspondence regarding the above-referenced case number.

      The following Apple One (1) Year Limited Warranty excerpt(s) may be viewed at https://www.apple.com/legal/warranty/products/ios-warranty-document-us.html:

      "WHAT IS COVERED BY THIS WARRANTY?
      Apple Inc. of One Apple Park Way, Cupertino, California, U.S.A. 95014 ("Apple") warrants the Apple-branded iPhone, iPad, iPod, Apple TV or HomePod hardware product and the Apple-branded accessories contained in the original packaging ("Apple Product") against defects in materials and workmanship when used normally in accordance with Apple's published guidelines for a period of ONE (1) YEAR from the date of original retail purchase by the end-user purchaser ("Warranty Period"). Apple's published guidelines include but are not limited to information contained in technical specifications, user manuals and service communications."

      Apple records confirm the customer's HomePod was purchased on December 24, 2018, and it was covered by the Apple One (1) Year Limited Warranty through December 24, 2019. The customer's HomePod is approximately thirty-one months outside of the Warranty Period. As such, Apple declines the customer's request for a covered repair or replacement.

      If the customer requires further assistance, they may contact Apple Support or schedule an appointment for the nearest Apple Store or Apple Authorized Service Provider at https://getsupport.apple.com.

      Apple appreciates the customer providing Apple feedback regarding our products. Please be assured Apple considers all of our customers' concerns to be important. We invite the customer to visit http://www.apple.com/feedback to submit feedback on Apple products and services.

      Apple appreciates the support of our customers and strives to reach mutually satisfactory resolutions to all customer requests; we apologize we were not able to do so in this instance.

      Apple considers this matter closed.


      Sincerely,

      Apple Inc.
    • Initial Complaint

      Date:08/02/2022

      Type:Service or Repair Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      The problem is their are many reasons I am sueing apple and Santa Clara Sherriff's association was sent a notice and I sent one to linked in. Now I'm
      Not dropping the kaw suit and they admitted to guilt and asked the judge to drop it. I mailed you a letter by snail mail this morning and it include. All of these and one more after all the things have cleared I want to get my business up and running. I'm not giving a credit card they need to do something about iCloud being compromised people thinking they can take over and a charge that I stopped because I know it's wrong and I will spread the news again while this is a step back I am trying to find the proper command to make people act on this invasion of privacy.

      Business Response

      Date: 08/22/2022

      Business Response /* (1000, 5, 2022/08/05) */
      August 5, 2022



      Better Business Bureau
      1112 S. Bascom Avenue
      San Jose, CA 95128

      BBB Case #: *******


      Dear Better Business Bureau:

      Thank you for your recent correspondence regarding the above-referenced case number.

      Should the customer have concerns regarding their personal safety, stalking, harassment, or other criminal activity, Apple must refer them to local law enforcement, and recommends the customer file a formal police report.

      Apple recommends the customer carefully review the Personal Safety User Guide, available at *******************************************************************************************************************, from which the following excerpt was taken:

      "Apple makes it easy to connect with the people closest to you, while helping you stay aware of what you're sharing and with whom. If you gave someone access to your personal information and no longer want to--or if you're concerned someone who had access to your device or accounts made changes without your permission--this guide offer strategies and solutions to help you regain control.

      Offering quick checklists and in-depth feature tasks, this resource is designed to help customers experiencing technology-enabled abuse, stalking, or harassment understand the options available across the Apple ecosystem that can help you protect your personal safety. It includes step-by-step instructions on how to remove someone's access to information you previously granted--like location data In The Find My app, meetings you've shared in Calendar, and more. It also highlights features You can use to enhance your personal safety--like how to automatically let a friend know when you've arrived home safely and how to quickly engage Emergency SOS.

      This guide will be updated on a regular basis to provide you with the information you need to feel safe and secure while using Apple products."

      If the customer is concerned an unauthorized person might have access to their Apple ID, Apple recommends the customer carefully review Apple Support articles "If you think your Apple ID has been compromised", available at https://support.apple.com/en-us/HT204145, and "Security and your Apple ID", available at https://support.apple.com/en-us/HT201303.

      Apple recommends the customer carefully review the resource noted above, and accordingly take the appropriate actions to ensure their device(s) and account(s) remain secure.

      The customer may learn more about Apple Platform Security at https://support.apple.com/guide/security/welcome/web.

      At Apple, we believe privacy is a fundamental human right; we are committed to keeping your personal information safe. To maintain that privacy, Apple Support is not able to make changes to an Apple ID account. Details regarding privacy at Apple are available at https://www.apple.com/privacy.

      If the customer requires further assistance, they may contact Apple Support or schedule an appointment for the nearest Apple Store or Apple Authorized Service Provider at https://getsupport.apple.com.

      Apple considers this matter closed.


      Sincerely,

      Apple Inc.
    • Initial Complaint

      Date:08/02/2022

      Type:Service or Repair Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      On March 15, 2022, I took my iPhone 12 Pro to Apple The Forum Shops in Las Vegas, NV where I paid $74.78 for a battery replacement. The service came with a 90-day repair warranty.
      The iPhone 12 Pro is certified as IP68 water resistant (6 meters for up to 30 minutes) as stated on the Apple Website.
      For years, I never used my phone in anywhere near this amount of water but did get the occasional splash on or near the phone without issue. The first time I got a splash near the phone after the Apple-warranted service in March, the phone completely failed. This occurred in early June 2022, and I quickly took the phone to Apple Woodland Hills.
      At Apple Woodland Hills, I was only offered the option of a $595.76 complete replacement iPhone. This should have been provided at no cost in honor of the Apple warranty on its service I received in Las Vegas less than 90 days prior.
      Instead, the option I was given was practically a requirement, since a new iPhone was the only way to recover all my data from my previous iPhone 12 Pro. I believe that Apple failed to honor the 90-day service warranty in not providing me with a free new iPhone or free repair.

      Business Response

      Date: 08/22/2022

      Business Response /* (1000, 5, 2022/08/09) */
      August 9, 2022




      Better Business Bureau
      1112 S Bascom Ave.
      San Jose, CA 95128-3507
      BBB Case ID:********


      Dear Better Business Bureau:

      Thank you for your recent correspondence to the executive offices of Apple.

      Apple appreciates the support of our customers and strives to reach mutually satisfactory resolutions to all customer requests. We regret that we were not able to do so in this instance.

      Should the customer need additional assistance, Apple has invited them to contact us directly.

      Sincerely,

      Apple Retail Executive Relations
    • Initial Complaint

      Date:08/02/2022

      Type:Service or Repair Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      From June 2022 to the present, I have had many Apple support chats and phone calls about issues with my MacBook Air running out of storage due to over half of the storage being taken up by System Data. Please see Case ID ************. Each agent has told me I need to wipe the entire laptop clean and start over. This is a work laptop with several licensed files on it, and I do not have an external hard drive for this work laptop in order to run Time Machine. Since this is an Apple issue with using up > 50% of the storage of my MacBook Air, I believe Apple should compensate me financially for this - reimburse me for an external hard drive, mail me one, fix the laptop with their own external hard drive, mail me a new laptop, or compensate me for my time.

      This is my third MacBook, and this is the worst experience I have had. I am a very loyal Apple customer (multiple laptops, iPhones, and iPods) and speak highly of the company, but my experience with this issue is making me rethink my perspective.

      Business Response

      Date: 09/21/2022

      Business Response /* (1000, 5, 2022/08/05) */
      August 5, 2022



      Better Business Bureau
      ****************************************

      BBB Case #: *******



      Dear Better Business Bureau:

      Thank you for your recent correspondence regarding the above-referenced case number.

      The following AppleCare+ for Mac excerpt(s) may be viewed at https://www.apple.com/legal/sales-support/applecare/applecareplus/0421/042021_applecareplusmacus.pdf:

      "1. The Plan
      This contract (the "Plan") governs the services provided by Apple under the above-mentioned plans and includes the terms in this document, your Plan Confirmation ("Plan Confirmation"), and the original sales receipt for your Plan."

      "7. Your Responsibilities
      To receive service or support under the Plan, you agree to (i) provide your Plan Agreement Number and a copy of your Plan's original proof of purchase, (ii) provide information about the symptoms and causes of the issues with the Covered Equipment, (iii) respond to requests for information needed
      to diagnose or service the Covered Equipment, (iv) follow instructions Apple gives you, (v) update software to currently published releases prior to seeking service, and (vi) back up software and data residing on the Covered Equipment."

      "8. Limitation of Liability
      TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, APPLE AND ITS EMPLOYEES AND AGENTS WILL UNDER NO CIRCUMSTANCES BE LIABLE TO YOU OR ANY SUBSEQUENT OWNER OF THE COVERED EQUIPMENT FOR ANY INDIRECT OR CONSEQUENTIAL DAMAGES, INCLUDING BUT NOT LIMITED TO THE COSTS OF RECOVERING, REPROGRAMMING, OR REPRODUCING ANY PROGRAM OR DATA OR THE FAILURE TO MAINTAIN THE CONFIDENTIALITY OF DATA, ANY LOSS OF BUSINESS, PROFITS, REVENUE OR ANTICIPATED SAVINGS, RESULTING FROM APPLE'S OBLIGATIONS UNDER THIS PLAN. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, THE LIMIT OF APPLE AND ITS EMPLOYEES' AND AGENTS' LIABILITY TO YOU AND ANY SUBSEQUENT OWNER ARISING UNDER THIS PLAN SHALL NOT EXCEED THE ORIGINAL PRICE PAID FOR THIS PLAN. APPLE SPECIFICALLY DOES NOT WARRANT THAT (i) IT WILL BE ABLE TO REPAIR OR REPLACE COVERED EQUIPMENT WITHOUT RISK TO OR LOSS OF PROGRAMS OR DATA, (ii) IT WILL MAINTAIN THE CONFIDENTIALITY OF DATA, OR (iii) THE OPERATION OF THE PRODUCT WILL BE UNINTERRUPTED OR ERROR-FREE."

      Apple records confirm the customer's MacBook Air was purchased on April 20, 2021, and it is currently covered by AppleCare+ for Mac. On August 2, 2022, the customer contacted Apple for support of an issue with the MacBook Air. While Apple offered technical support and troubleshooting steps to resolve the issue, the customer declined. Apple, based on the terms and conditions of AppleCare+ for Mac, declines the customer's request for a product replacement, refund, or compensation and complimentary products. However, we will continue to provide support for the MacBook Air under the Plan.

      If the customer requires further assistance, they may contact Apple Support or schedule an appointment for the nearest Apple Store or Apple Authorized Service Provider at https://getsupport.apple.com.

      Apple considers this matter closed.


      Sincerely,

      Apple Inc.


      Consumer Response /* (3000, 7, 2022/08/09) */
      (The consumer indicated he/she DID NOT accept the response from the business.)
      I cannot believe that this is Apple's response. They did not call me. They did not review all the messages and customer service interactions I have had. They deemed that I "declined" their technical support and troubleshooting steps which is vehemently NOT true. This is an example of a business not caring about their customers, quoting policies, and closing a case before ever allowing a conversation. After years of being an avid Apple supporter and customer, I am strongly rethinking my loyalty to this company.

      I offered to the most recent Apple Support staff member to mail my laptop in, and Apple could be in charge of ensuring the computer is fixed properly. It should not be my responsibility to purchase an external hard drive or to have to reinstall all of the programs on my work laptop just because Apple is the one at fault - the System Data taking up 50-60% of my hard drive is an Apple issue, yet I am the one who is being asked to wipe my laptop or purchase an external hard drive. We are talking about 128 GB of memory. It would cost Apple $20-40 to send me an external hard drive. I don't understand why this is the line in the sand that the company is drawing. I am severely disappointed.


      Business Response /* (4000, 9, 2022/08/25) */
      August 25, 2022



      Better Business Bureau
      ****************************************

      BBB Case #: *******



      Dear Better Business Bureau:

      Thank you for your recent correspondence regarding the above-referenced case number.

      On August 17, 2022, Apple followed up with the customer and provided troubleshooting steps to resolve the issue. However, the customer advised they were unable to proceed due to the MacBook Pro being managed remotely via MDM. As such, the customer understood the need to work with their local IT group to complete the required troubleshooting steps.

      Apple considers this matter closed.


      Sincerely,

      Apple Inc.


      Consumer Response /* (4200, 11, 2022/08/30) */
      (The consumer indicated he/she DID NOT accept the response from the business.)
      Apple did not follow up with me. I contacted an Apple customer. I continue to be highly disappointed in Apple's BBB response and lack of commitment to customer service. I decided not to purchase a MacBook this week for my household because of Apple's poor customer service.
    • Initial Complaint

      Date:08/02/2022

      Type:Service or Repair Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I purchased "AirPods Pro" and had issues but didn't really look much into it. I've been traveling more frequently and utilizing my Airpods in the gym and get crackling / static noises that happen every so often as well as my charging case not holding charge (Never been dropped or damaged). If I would of known that this would of been an on going issue I might of done something sooner. I reached out to "Apple Support" they set up a repair. I sent them in. Today is 8/2/2022 and I received an email at 2:49 and by 3:32 they stated they were returning the product. I called Apple support they weren't able to recreate the problem. They really took the time to try and recreate the problem huh! Just because you can't recreate a problem (in less than 1 hour) doesn't mean there is not an issue. After doing some more investigation I found out that there is an Air Pods Pro Service Program for sound issues so clearly I'm not the only one with issues regarding these overpriced headphones. I work for Jetblue and I know you should go above and beyond for your customers. Clearly I guess APPLE's head is too big for themselves and can careless about customer satisfaction.

      Business Response

      Date: 08/30/2022

      Business Response /* (1000, 5, 2022/08/17) */
      August 17, 2022



      Better Business Bureau
      ****************************************

      BBB Case #: *******



      Dear Better Business Bureau:

      Thank you for your recent correspondence regarding the above-referenced case number.

      Apple appreciates the customer's patience while we worked towards resolving this matter.

      The customer has been in contact with Apple, and a satisfactory resolution was achieved regarding the customer's AirPods Pro issue.

      Apple considers this matter closed.


      Sincerely,

      Apple Inc.
    • Initial Complaint

      Date:08/02/2022

      Type:Service or Repair Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      Apple not standing behind warranty on Apple Watch Band. Reference case ID: ************ and ************. Purchase watch band Jan 2022 with 1yr manufacture warranty however not being honored. Need a replacement butterfly clasp as it broke.

      Business Response

      Date: 08/31/2022

      Business Response /* (1000, 5, 2022/08/05) */
      August 5, 2022



      Better Business Bureau
      ****************************************

      BBB Case #: *******



      Dear Better Business Bureau:

      Thank you for your recent correspondence regarding the above-referenced case number.

      The following Apple Two (2) Year Limited Warranty excerpt(s) may be viewed at https://www.apple.com/legal/warranty/products/warranty-edition-canada-english.html:

      "WHAT IS COVERED BY THIS WARRANTY?
      Apple Canada Inc. of *******************************************************a warrants the Apple-branded hardware product and Apple-branded accessories contained in the original packaging ("Apple Product") against defects in materials and workmanship when used normally in accordance with Apple's published guidelines for a period of TWO (2) YEARS from the date of original retail purchase by the end-user purchaser ("Warranty Period"). Apple's published guidelines include but are not limited to information contained in technical specifications, user manuals and service communications."

      "WHAT IS NOT COVERED BY THIS WARRANTY?
      This Warranty does not apply: (a) to consumable parts, such as batteries or protective coatings that are designed to diminish over time, unless failure has occurred due to a defect in materials or workmanship; (b) to cosmetic damage, including but not limited to scratches, dents and broken plastic on ports unless failure has occurred due to a defect in materials or workmanship; (c) to damage caused by use with a third party component or product that does not meet the Apple Product's specifications (Apple Product specifications are available at www.apple.com/ca under the technical specifications for each product and also available in stores); (d) to damage caused by accident, abuse, misuse, fire, earthquake or other external cause"

      Apple records confirm the customer's Apple Watch was purchased on December 3, 2021, and it is currently covered by the Apple Two (2) Year Limited Warranty. On August 2, 2022, a review by Apple of the Apple Watch band photo provided by the customer revealed a broken metal clasp, which Apple does not attribute to a manufacturer's defect. This issue is the result of damage caused by accident, abuse, misuse, or other external cause. Apple, based on the terms and conditions of the Apple Two (2) Year Limited Warranty, declines the customer's request for a covered repair or replacement.

      Most Apple hardware comes with a one-year limited warranty and up to 90 days of complimentary technical support. To extend your coverage further and obtain accidental damage coverage, purchase AppleCare+ either at the time of the product purchase, or within 60 days of the product purchase. Additional information about AppleCare+ is available at https://www.apple.com/support/products.

      If the customer requires further assistance, they may contact Apple Support or schedule an appointment for the nearest Apple Store or Apple Authorized Service Provider at https://getsupport.apple.com.

      Apple appreciates the support of our customers and strives to reach mutually satisfactory resolutions to all customer requests; we apologize we were not able to do so in this instance.

      Apple considers this matter closed.


      Sincerely,

      Apple Inc.


      Consumer Response /* (3000, 7, 2022/08/09) */
      (The consumer indicated he/she DID NOT accept the response from the business.)
      This is due to a failure that has occurred due to a defect in materials and workmanship;, in the Space Black Stainless Steel Link Bracelet. The fault occurred in the butterfly clasp which is the weakest point in the band and due to poor machining process at the joint of the clasp. This is a $600 316L stainless steel alloy watch band that is marketed with a distinctive finish due to its diamond-like carbon layer.

      While the watch may of been purchased Dec 3 2021 the 2yr warranty is valid until Jan 7 2024 because of delays in shipping, so I have only worn the band for about 6 months before it broke.

      I am not one to skimp out on cheap products, my watch is the Space Black Titanium model and this makes me feel Apple doesn't stand behind its genuine products and perhaps 3rd party bands are a better choice.

      *******************************************************************************
      I don't understand why Apple doesn't provide an option to replace the butterfly clasp. They sell Space Black Link Bracelet Kit for $50 to make the band bigger. My only option is to replace the entire $600 band.

      ********************************************************************************
      Thank you


      Business Response /* (4000, 9, 2022/08/16) */
      August 16, 2022



      Better Business Bureau
      ****************************************

      BBB Case #: *******



      Dear Better Business Bureau:

      Thank you for your recent correspondence regarding the above-referenced case number.

      Apple's August 5, 2022, response to the Better Business Bureau remains unchanged.

      Apple considers this matter closed.


      Sincerely,

      Apple Inc.


      Consumer Response /* (4200, 11, 2022/08/24) */
      (The consumer indicated he/she DID NOT accept the response from the business.)
      I don't accept Apples position or resolution. I have no option to close the case without saying yes. Please close the case so it reflects I don't approve. Thank you.
    • Initial Complaint

      Date:08/01/2022

      Type:Service or Repair Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      Apple provided an iCloud.com email in conjunction with its iPhones to store and manage KEY data, including, Contacts, Messages, Photos.

      When we upgraded our iPhone, to the same account and SAME phone, the ability to reset our iCloud.com password REPEATEDLY failed as it required the old phone that was no longer powering up. It treated ME the same person, my NEW iphone, My same Phone AND account number as NOT Me.

      For a few years I AM REPEATEDLY unable to get assistance from DISMISSIVE APPLE employees who have been RUDE TO THE NYS AG.

      The NYS AG apologized for the lack of assistance they received on my behalf.

      The Apple iCloud system will only let a person reset their password on a different phone from their own email. If you have your OWN email ie Gmail it can be done if you phone were to be replaced from lost, stolen or in my case not powering up. If you make the mistake of using iCloud, it then fails the two factor.

      Apple with all its resources fails to offer in person ID and other ways to make sure a person does not have its Data trapped that they PAID FOR to be stored.

      They have employees that have tried to assist. ONE EMPLOYE ADMITTED IT HAPPENED TO THEM and they cannot get their own acct. recovered.

      For the Trillion Dollar company it is to not provide true assistance and to keep peoples KEY DATA, a class action should be commenced against this BEHEMOTH. Its a horrible way to treat what I am sure are thousands if not more people that made the mistake of using an iCloud email to begin their iCloud storage. Learning only later on a broken, lost phone that the ability to reset a forgotten password means DATA GONE AND TRAPPED by the Apple company.

      Please WARN OTHERS of iCloud so this does not happen to them.

      Business Response

      Date: 09/08/2022

      Business Response /* (1000, 5, 2022/08/15) */
      August 15, 2022



      Better Business Bureau
      ****************************************

      BBB Case #: *******



      Dear Better Business Bureau:

      Thank you for your recent correspondence regarding the above-referenced case number.

      We appreciate the customer's feedback regarding Apple ID two-factor authentication, as Apple treats all customer concerns with paramount importance.

      Two-factor authentication is an extra layer of security for your Apple ID designed to ensure you're the only person who can access your account, even if someone knows your password. To keep your account as secure as possible and help ensure you never lose access, you should remember your Apple ID password, use a device passcode on all your devices, keep your trusted phone number(s) up to date, and keep your trusted devices physically secure.

      If you can't sign in, access a trusted device, reset your password, or receive verification codes, you can request account recovery to regain access to your account************************************************************************************************************************************************************************************************ Using a recovery key is more secure, but it means you're responsible for maintaining access to your trusted devices and your recovery key. If you lose both of these items, you could be locked out of your account permanently.

      Although Apple Support can answer questions about the account recovery process, we cannot verify your identity or expedite the process in any way.

      Apple recommends the customer carefully review Apple Support article "Two-factor authentication for Apple ID", available at******************************************

      At Apple, we believe privacy is a fundamental human right; we are committed to keeping your personal information safe. To maintain that privacy, Apple Support is not able to make changes to an Apple ID account. Details regarding privacy at Apple are available at*******************************

      Apple considers this matter closed.


      Sincerely,

      Apple Inc.


      Consumer Response /* (3000, 7, 2022/08/17) */
      (The consumer indicated he/she DID NOT accept the response from the business.)
      Apple is a trillion dollar company that refuses repeatedly to offer any meaningful customer service to customers who have been locked out of their own data.

      In this case as a customer Apple failed on two counts to offer customer service. 1) during the pandemic I was unable to get assistance removing data - between that and the auto updates my Apple stopped powering up due to memory. It cost me a working phone and all my key data.
      2) iCloud should NEVER be offered as an email. If its password was stored on a broken device, they will not assist you in account recovery even if you have a new Apple iphone from the same reseller and it is verifiable as such. Ten forms of ID, same store, same phone number, etc.

      Apples callous disregard to offer escalated customer service is a disgrace.

      Apple has blatantly ignored the NYS attorney generals complain in a similar manner. Referring to links ans a system that does mot work, claiming high standards and closing both cases with no actual assistance like all normal companies would provide.

      Apple is too big to not have responsive people to assist consumers.




      Business Response /* (4000, 9, 2022/08/23) */
      August 23, 2022



      Better Business Bureau
      ****************************************

      BBB Case #: *******



      Dear Better Business Bureau:

      Thank you for your recent correspondence regarding the above-referenced case number.

      Apple's August 15, 2022, response to the Better Business Bureau remains unchanged.

      Apple considers this matter closed.


      Sincerely,

      Apple Inc.


      Consumer Response /* (4200, 11, 2022/08/29) */
      (The consumer indicated he/she DID NOT accept the response from the business.)
      Apple employees have trapped my data, and refused to escalate to a supervisor to remedy because of the size of their company. They are certain intervention from NYS AG or BBB are not a compelling enough to assist a consumer with a dilemma affecting many.

      I hope the Apple board of directors sees this and demands a policy change to assist in this icloud email/ broken phone combo that prevent the two factor and trap consumers valuable data.
    • Initial Complaint

      Date:08/01/2022

      Type:Service or Repair Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      Date was June 31, 2022 and then again on July 5, 2022. There were two 100 dollar charges on each date. The first two created overdraft fees. I never authorized these charges and have no idea what they are for. I contacted the phone number on the bank statement where i was led nowhere and could not make contact with anyone. I am infuriated that a company like this feels that they should have access to my bank account and charge money like this for no reason. I have no subscription with these crooks. Why would there be four separate charges. My card was not missing. It seems that Apple has a big problem with helping themselves to peoples' bank accounts. Refunding the money isn't enough. They should be fined a few billion dollars to make them remember that they have no right to take money from people. I never authorized a payment to them.

      Business Response

      Date: 08/30/2022

      Business Response /* (1000, 5, 2022/08/03) */
      August 3, 2022



      Better Business Bureau
      ****************************************

      BBB Case #: *******



      Dear Better Business Bureau:

      Thank you for your recent correspondence regarding the above-referenced case number.

      Based upon the customer's claim of fraudulent debit or credit card charges, Apple strongly urges the customer to contact the financial institution as soon as possible to inquire about canceling the card and removing the unauthorized transactions.

      If the customer suspects the transactions are the result of identity theft, consider following these Federal Trade Commission (FTC) recommendations:

      1) Place a fraud alert and get your credit reports.

      2) Report identity theft to the FTC.

      3) You may choose to file a report with your local police department.

      For more information, visit the FTC website at https://www.identitytheft.gov.

      Apple will fully cooperate with law enforcement officials and financial institutions who are investigating the unauthorized use of a credit or debit card.

      Apple considers this matter closed.


      Sincerely,

      Apple Inc.


      Consumer Response /* (3000, 7, 2022/08/05) */
      (The consumer indicated he/she DID NOT accept the response from the business.)
      The business recommends that I contact my institution and file a fraud claim or stolen card. I have done that on July 1st 2022. it has been over a month, and apparently Apple has not responded to my banking institutions filing of an unauthorized charge. four consecutive charges of 100 dollars each, two of which caused overdraft and overdraft fees. I am still waiting for the bank to get my money refunded. After 30 plus days I have heard nothing. not a single response by Apple. This is why I am filing a complaint with the BBB. Apple has not responded to the unauthorized charges. I attempted to contact Apple at the phone number listed on my banking statement and was unsuccessful in reaching someone. All I got was a recording telling me to go to a website to check and see if I have reoccurring charges or what I have been charged for. I look in my apple account and there are no charges listed for anything. So again... Apple has not responded and I am unable to contact them as they have no email or phone number for me to contact them, they only have a recording which addresses absolutely nothing. So this matter is certainly not resolved.


      Business Response /* (4000, 9, 2022/08/12) */
      August 12, 2022



      Better Business Bureau
      ****************************************

      BBB Case #: *******



      Dear Better Business Bureau:

      Thank you for your recent correspondence regarding the above-referenced case number.

      Apple's August 3, 2022, response to the Better Business Bureau remains unchanged.

      Apple considers this matter closed.


      Sincerely,

      Apple Inc.
    • Initial Complaint

      Date:08/01/2022

      Type:Service or Repair Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I contacted Apple about Screen damaged pertaining to the devices protective film that chipped Apple denied it and said that it was caused by another issue. The issue was in fact a manufacturer defect and not a by me.

      Repair Id : **********

      Business Response

      Date: 09/23/2022

      Business Response /* (1000, 8, 2022/08/26) */
      August 26, 2022



      Better Business Bureau
      ****************************************

      BBB Case #: *******



      Dear Better Business Bureau:

      Thank you for your recent correspondence regarding the above-referenced case number.

      The following Apple One (1) Year Limited Warranty excerpt(s) may be viewed at https://www.apple.com/legal/warranty/products/ios-warranty-document-us.html:

      "WHAT IS COVERED BY THIS WARRANTY?
      Apple Inc. of One Apple Park Way, Cupertino, California, U.S.A. 95014 ("Apple") warrants the Apple-branded iPhone, iPad, iPod, Apple TV or HomePod hardware product and the Apple-branded accessories contained in the original packaging ("Apple Product") against defects in materials and workmanship when used normally in accordance with Apple's published guidelines for a period of ONE (1) YEAR from the date of original retail purchase by the end-user purchaser ("Warranty Period"). Apple's published guidelines include but are not limited to information contained in technical specifications, user manuals and service communications."

      "WHAT IS NOT COVERED BY THIS WARRANTY?
      This Warranty does not apply to any non-Apple branded hardware products or any software, even if packaged or sold with Apple hardware. Manufacturers, suppliers, or publishers, other than Apple, may provide their own warranties to you - please contact them for further information. Software distributed by Apple with or without the Apple brand (including, but not limited to system software) is not covered by this Warranty. Please refer to the licensing agreement accompanying the software for details of your rights with respect to its use. Apple does not warrant that the operation of the Apple Product will be uninterrupted or error-free. Apple is not responsible for damage arising from failure to follow instructions relating to the Apple Product's use."

      Apple records confirm the customer's iPad mini was purchased on November 5, 2021, and it is currently covered by the Apple One (1) Year Limited Warranty. On August 1, 2022, a careful examination of the iPad mini by Apple revealed a cracked display, which Apple does not attribute to a manufacturer's defect. This issue is the result of damage caused by accident, abuse, misuse, or other external cause. Apple, based on the terms and conditions of the Apple One (1) Year Limited Warranty - Mac, declines the customer's request for a product refund.

      iPad service information and pricing is available at https://support.apple.com/ipad/repair/service.

      Most Apple hardware comes with a one-year limited warranty and up to 90 days of complimentary technical support. To extend your coverage further and obtain accidental damage coverage, purchase AppleCare+ either at the time of the product purchase, or within 60 days of the product purchase. Additional information about AppleCare+ is available at https://www.apple.com/support/products.

      If the customer requires further assistance, they may contact Apple Support or schedule an appointment for the nearest Apple Store or Apple Authorized Service Provider at https://getsupport.apple.com.

      Apple appreciates the support of our customers and strives to reach mutually satisfactory resolutions to all customer requests; we apologize we were not able to do so in this instance.

      Apple considers this matter closed.


      Sincerely,

      Apple Inc.


      Consumer Response /* (3000, 10, 2022/08/30) */
      (The consumer indicated he/she DID NOT accept the response from the business.)
      this damage was caused during charging not by me.


      Business Response /* (4000, 12, 2022/09/09) */
      September 9, 2022



      Better Business Bureau
      ****************************************

      BBB Case #: *******



      Dear Better Business Bureau:

      Thank you for your recent correspondence regarding the above-referenced case number.

      Apple's August 26, 2022, response to the Better Business Bureau remains unchanged.

      Apple considers this matter closed.


      Sincerely,

      Apple Inc.


      Consumer Response /* (4200, 14, 2022/09/16) */
      (The consumer indicated he/she DID NOT accept the response from the business.)
      apple needs to repair my device

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