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Business Profile

Home Electronics

Apple Inc.

This business is NOT BBB Accredited.

Find BBB Accredited Businesses in Home Electronics.

Complaints

This profile includes complaints for Apple Inc.'s headquarters and its corporate-owned locations. To view all corporate locations, see

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    Customer Complaints Summary

    • 9,755 total complaints in the last 3 years.
    • 3,523 complaints closed in the last 12 months.

    If you've experienced an issue

    Submit a Complaint

    The complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

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    Complaint status

    Complaint type

    • Initial Complaint

      Date:06/11/2025

      Type:Billing Issues
      Status:
      Answered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I was locked out of my Apple account randomly with zero explanation a few days ago. I requested access on June 9th, 2025, but was denied my request on June 10th, 2025. After calling Apple support and explaining my situation, I was told that I am now permanently locked out of my account and theres nothing that I can do about it without any explanation as to why. They did not ask me for any ID or proof of purchase, or give me any opportunity to help me recover my account.

      Business Response

      Date: 06/26/2025

      June 26, 2025






      Better Business Bureau
      *****************************************************************************************


      BBB Case #: 23457427




      Dear Better Business Bureau:


      Thank you for your recent correspondence regarding the above-referenced case number.


      The customer may request reactivation of their Apple Account at *************************************************.


      The customer may review the iCloud Terms of Service at **************************************************************************************.


      Apple recommends the customer carefully review ********************** Support articles If your Apple Account is locked, not active, or disabled, available at *******************************************************, If you think your Apple Account has been compromised, available at *******************************************************, and Security and your Apple Account, available at *******************************************************.


      Apple considers this matter closed.




      Sincerely,


      Apple Inc.

    • Initial Complaint

      Date:06/11/2025

      Type:Service or Repair Issues
      Status:
      Answered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I tried ordering my iPad in the Apple Store on my phone the first time they sent my package in a **** with someone to deliver my phone when I thought maybe it would be a Apple employee being that Im ordering from Apple my iPad never came I called and complained because I was expecting to get my iPad before I left out of town I pushed my business meeting back until the following week so I can receive the so called replacement Apple supposedly sent out with a *** tracking and sat home all morning didnt even get anything to eat because it stated it would be delivered specially between 10 am and 1 pm then 2pm comes it switches until 4 pm then says delivered while my front door is wide opened the whole time it was a nice sunny day of course but for the same thing to happen to me twice Im beyond fed up with this unreliable company Ill go in the store like I should have from jump they tell me they be processing a refund sorry for the inconvenience then the next day send me a email stating they wont be sending me a refund Im demanding this company do a thorough review of my case and give me my money immediately or Ill be taking further action more than a complaint

      Business Response

      Date: 06/12/2025

      June 12, 2025




      Better Business Bureau
      1112 S Bascom Ave.
      San Jose, CA 95128-3507
      BBB Case ID: 23457134


      Dear Better Business Bureau:

      Thank you for your recent correspondence to the executive offices of Apple.

      The customer referenced above has been contacted by Apple to discuss their feedback. Apple appreciates the support of our customers and strives to reach mutually satisfactory resolutions to all customer requests. We regret that we were not able to do so in this instance. 

      Please be assured that Apple considers all of our customers' concerns to be important, and many of Apple's product and policy changes have been made as a direct result of customer feedback.


      Sincerely,

      Apple Inc.

      Customer Answer

      Date: 06/12/2025

       

      Complaint: 23457134



      I am rejecting this response because I have not received my iPad nor the replacement and now you guys are saying I can’t a refund for something that I don’t have. I cancelled my business trip for this exact matter and still bad results. I am not satisfied with this decision and would like a full refund so that I can go in the store and purchase my iPad. Very inconvenient and I’m very disappointed with my services with Apple.



      Sincerely,



      Niya Walker

      Business Response

      Date: 06/17/2025

      June 17, 2025




      Better Business Bureau
      1112 S Bascom Ave.
      San Jose, CA 95128-3507
      BBB Case ID: 23457134


      Dear Better Business Bureau:

      Thank you for your recent correspondence to the executive offices of Apple.

      Per our response on June 12, 2025, Apple's position remains unchanged.

      Should the customer need assistance on a separate issue, Apple has invited them to contact us directly.


      Sincerely,

      Apple Inc.

    • Initial Complaint

      Date:06/11/2025

      Type:Product Issues
      Status:
      Answered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I am writing to formally dispute several charges made to my credit card ending in **4804 and 5125**, which I did not authorize or recognize. The charges were made through **Apple**, but after investigating with Apple directly, it was confirmed that these charges are **not linked to my Apple ID or account**.I initially disputed these charges with my credit card company. However, the disputes were closed after Apple allegedly verified them as valid. I contacted Apple again and spoke with a representative who was able to **locate the source of the charges**, and he confirmed that they were **not associated with my account**. At that time, I was told that a refund would be issued.Unfortunately, due to the recent and unexpected passing of my mother, I was unable to follow up on the matter promptly. When I contacted Apple again today to check on the status of the refund, I was told that I was no longer eligible to request one. I am now reaching out to formally request that these charges be reviewed again and that a refund be issued for the following unauthorized transactions:$49.98 on 03/26 $59.88 on 03/25 $69.97 on 03/18 $49.89 on 03/13 Total: $229.72 $59.88/ 4/9 $39.88 4/9 $19.99 4/9 $19.99 4/9 $29.99 4/9 $10.99 4/9 Total $180.72 Given that these charges were not authorized by me, not linked to my Apple account, and that ********************** initially acknowledged this and indicated a refund would be processed, I respectfully request that these charges be **refunded immediately**. I am also requesting a written explanation of your findings and actions taken.

      Business Response

      Date: 06/26/2025

      June 26, 2025






      Better Business Bureau
      *****************************************************************************************


      BBB Case #: 23456311






      Dear Better Business Bureau:


      Thank you for your recent correspondence regarding the above-referenced case number.


      The following Apple ************** Terms and Conditions excerpt(s) may be viewed at *********************************************************************:


      B. PAYMENTS, TAXES, AND REFUNDS
      You can acquire Content on our Services for free or for a charge, either of which is referred to as a Transaction. Each Transaction is an electronic contract between you and Apple, and/or you and the entity providing the Content on our Services. However, if you are a customer of ********************** ******************************* or Apple ******************, then that entity is the merchant of record for some Content you acquire from Apple Books, Apple Podcasts, or App Store as displayed on the product page and/or during the acquisition process for the relevant Service. In such case, you acquire the Content from Apple ******************************* or Apple ******************, as applicable, which is licensed by the Content provider (e.g., App Provider (as defined below), book publisher, etc.). When you make your first Transaction, we will ask you to choose how frequently we should ask for your password for future Transactions. On applicable Apple hardware, if you enable Touch ID for Transactions, we will ask you to authenticate all Transactions with your fingerprint, and if you enable Face ID for Transactions, we will ask you to authenticate all Transactions using facial recognition. Manage your password settings at any time by following these instructions: ***************************************************."


      If your primary payment method cannot be charged for any reason (such as expiration or insufficient funds), you authorize Apple to attempt to charge your other eligible payment methods in order from top to bottom as they appear on your account settings payments page. If we cannot charge you, you remain responsible for any uncollected amounts, and we may attempt to charge you again or request that you provide another payment method. If you pre-order Content, you will be charged when the Content is delivered to you (unless you cancel prior to the Contents availability). In accordance with local law, Apple may automatically update your payment information regarding your payment methods if provided such information by the payment networks or your financial institutions. Terms related to store credit and gift cards/codes are available here: *********************************************************************/giftcards. For more details about how Transactions are billed, please visit **************************************************. All Transactions are final. Content prices may change at any time. If technical problems prevent or unreasonably delay delivery of Content, your exclusive and sole remedy is either replacement of the Content or refund of the price paid, as determined by Apple. From time to time, Apple may suspend or cancel payment or refuse a refund request if we find evidence of fraud, abuse, or unlawful or other manipulative behavior that entitles Apple to a corresponding counterclaim.


      C. ACCOUNT 
      Using our Services and accessing your Content may require an Apple Account. An ********************** Account (previously called an Apple ID) is the account you use across Apples ecosystem. Use of *********** is subject to this Agreement and also requires a *********** account. Your account is valuable, and you are responsible for maintaining its confidentiality and security. Apple is not responsible for any losses arising from the unauthorized use of your account. Please contact Apple if you suspect that your account has been compromised.


      G. TERMINATION AND SUSPENSION OF SERVICES
      If you fail, or Apple suspects that you have failed, to comply with any of the provisions of this Agreement, Apple may, without notice to you: (i) terminate this Agreement and/or your Apple Account, and you will remain liable for all amounts due under your Apple Account up to and including the date of termination; and/or (ii) terminate your license to the software; and/or (iii) preclude your access to the Services.


      Apple further reserves the right to modify, suspend, or discontinue the Services (or any part or Content thereof) at any time with or without notice to you, and Apple will not be liable to you or to any third party should it exercise such rights.


      Transactions must be authenticated by entering the Apple Account password, or using Touch ID or Face ID, and ********************** records confirm the Transaction was billed in accordance with the Apple ************** Terms and Conditions.


      Apple received one or more chargebacks from the customer's financial institution. A chargeback indicates the financial account holder initiated a dispute with their financial institution for Transactions which may be considered fraudulent or unauthorized. As a result of the chargeback(s), Apple refunded the associated Transaction(s), disabled the customers account, and banned the customers payment method as a preventative measure against the possibility of additional unauthorized activity.


      Chargebacks and other activities in violation of the Apple ************** Terms and Conditions may result in the termination of a ************** account.


      The customer may contact ********************** at ************** for assistance verifying the account holder for the Apple Account and discussing reenabling the account. The customer must also utilize an alternative payment method by following instructions in Apple Support article If you need to change or update your Apple Account payment method, available at *******************************************************.


      If the customer is concerned an unauthorized person might have access to their Apple Account, ********************** recommends the customer carefully review ********************** Support articles If you think your Apple Account has been compromised, available at *******************************************************, and Security and your Apple Account, available at *******************************************************.


      Apple recommends the customer review ********************** Support articles If you want to cancel a subscription from Apple, available at *********************************************************, and Request a refund for apps or content that you bought from Apple, available at *********************************************************.


      Apple considers this matter closed.




      Sincerely,


      Apple Inc.

    • Initial Complaint

      Date:06/11/2025

      Type:Service or Repair Issues
      Status:
      Answered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I bought an apple gift card for $200 for a graduation gift and the card is no good. The cards are suppose to be scam proof but the card was already redeemed. I never even used it or a friend that I got it for. When I call Apple they always say there's nothing they can do. I spent $200 its not like $2. Apple doesn't care because they got their money

      Business Response

      Date: 06/23/2025

      June 23, 2025






      Better Business Bureau
      1112 S. Bascom Avenue
      San Jose, CA 95128


      BBB Case #: 23455847






      Dear Better Business Bureau:


      Thank you for your recent correspondence regarding the above-referenced case number.


      The following Terms and Conditions for Apple Gift Cards and Codes, Apple Account Associated Balance, and Content Codes excerpts may be viewed at https://www.apple.com/legal/internet-services/itunes/giftcards:


      “3. Restrictions on Use of Gift Cards
      You can use Gift Cards in Apple Retail Stores, on the Apple online store, the Apple Store app, or by calling 1-800-MY-APPLE, and to purchase Content. Some items may not be available for purchase.


      Once you link a physical or digital gift card or code to your Account, the balance becomes associated with your Associated Balance, and you will no longer be able to use the physical or digital card or code, including in Apple Retail Stores.”


      “8. Risk of Loss
      Neither Issuer nor Apple is responsible for any loss or damage resulting from any lost or stolen Gift Cards or content codes, or use without permission.”


      Apple gift cards can be used only to purchase products and services from Apple. Do not provide the numbers on the back of a gift card to someone you don’t know well or haven’t met. Once those numbers are obtained by scammers, the funds on the card might be spent before you’re able to contact law enforcement or Apple Support. Additional information regarding gift card scams is available at https://support.apple.com/en-us/120933.


      Apple has no record of the customer contacting Apple regarding gift card PBH6063300013451921962. The customer must contact Apple Support in order to resolve this matter.


      Apple’s support site is available at https://support.apple.com, and Apple Support telephone numbers can be found in Apple Support article “Contact Apple for support and service”, available at https://support.apple.com/en-us/106932.


      Apple considers this matter closed.




      Sincerely,


      Apple Inc.

    • Initial Complaint

      Date:06/11/2025

      Type:Service or Repair Issues
      Status:
      Answered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I purchased 2 IPhone 13s from my cable company Spectrum. 3 weeks ago one of my phones was hacked. I called Apple more than 6 times to get it reset so I ca. use my phone. They asked to provide them with proof of purchase & the serial # for the phone. I have submitted all the required documentation more than 3 different ************ still will not unlock my phone. I called spectrum to put them on 3 way call being that ******** has a contract with Apple to sell the phones. They will not accept my receipt from their own vendor as proof of purchase. I have asked to speak to the supervisor in that department but will not get transferred. Essentially my phone was hacked by a stranger & has access to my Apple ************** are not willing to accept my proof of purchase. The issue is I am still paying the phone off but can not use it. Apple has been no help at all when they have the ability reset my account.

      Business Response

      Date: 06/13/2025

      June 13, 2025






      Better Business Bureau
      ****************************
      ******************


      BBB Case #: 23455957




      Dear Better Business Bureau:


      Thank you for your recent correspondence regarding the above-referenced case number.


      Apple recommends the customer carefully review the Personal Safety User Guide for ********************** devices, available at ****************************************************************************, from which the following excerpt was taken:


      If you want to review, limit, stop, or prevent others from accessing your Apple devices, account, or personal information, this guide can help.


      If you or someone you know is concerned they might be experiencing technology-related stalking or harassment on an Apple related product, or wants to sever digital ties with someone, the strategies below can help. To connect with an advocacy organization providing support related to harassment, domestic violence, stalking, or other concerns, see the Here to Help webpage (********************************************************************************).


      If youre looking for proactive ways to guard against future technology-related issues, see the Stay safe guide later in this guide.


      This guide contains a wealth of personal safety resources, including strategies, tools, and dozens of how-to topics.


      If the customer is concerned an unauthorized person might have access to their Apple Account, ********************** recommends the customer carefully review ********************** Support articles If you think your Apple Account has been compromised, available at *******************************************************, and Security and your Apple Account, available at *******************************************************.


      The customer may review ********************** Account self-service resources, including obtaining a copy of the data associated with their Apple Account, deactivation or deletion of their Apple Account, correction of their personal data, and additional information regarding the data Apple collects, by reviewing Apple Support article Understand and control the personal information that you store with Apple, available at *******************************************************.


      Apple recommends the customer carefully review the resources noted above, and accordingly take the appropriate actions to ensure their device(s) and account(s) remain secure.


      The customer may learn more about ********************** Platform Security at *********************************************************************.


      Regarding Activation Lock:

      Find My includes Activation Lock, which is a feature designed to prevent anyone else from using your iPhone or iPad if it's ever lost or stolen. Activation Lock turns on automatically when you turn on Find My on your device. After it's turned on, Apple securely stores your Apple Account on its activation servers and links it to your device. Your ********************** Account password or device passcode is required before anyone can turn off Find My, erase your device, or reactivate and use your device.


      If you can't find your Apple Account or reset your password, you'll lose access to your account and might be unable to use or reactivate your device. To help prevent this, visit your Apple Account account page ******************************************************************* periodically to review and update your account information.


      As outlined in the Activation Lock portal accessed from Apple Support article How to remove Activation Lock, available at *******************************************************, the device must not be in Lost Mode. As such, Apple declines the customers request to disable Activation Lock and recommends the customer locate the correct ********************** Account and login credentials for the associated device in order to disable Activation Lock.


      At Apple, we believe privacy is a fundamental human right; we are committed to keeping your personal information safe. To maintain that privacy, Apple Support is not able to make changes to an Apple Account account. Details regarding privacy at Apple are available at **********************************************.


      Apple considers this matter closed.




      Sincerely,


      Apple Inc.

    • Initial Complaint

      Date:06/11/2025

      Type:Product Issues
      Status:
      Answered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      Hi purchase a premium subscription to an app you host on your App Store, ******. Immediately after purchasing the app became non functional and would not load any of the premium features. I deleted, redownloaded but nothing worked. I cancelled my subscription immediately and asked for a refund which was denied.This is a bait and switch. I paid for features I am not accessing and am due a full refund immediately.

      Business Response

      Date: 06/23/2025

      June 23, 2025






      Better Business Bureau
      1112 S. Bascom Avenue
      San Jose, CA 95128


      BBB Case #: 23454887






      Dear Better Business Bureau:


      Thank you for your recent correspondence regarding the above-referenced case number.


      The following Apple Media Services Terms and Conditions excerpt(s) may be viewed at https://www.apple.com/legal/internet-services/itunes:


      “B. PAYMENTS, TAXES, AND REFUNDS
      You can acquire Content on our Services for free or for a charge, either of which is referred to as a “Transaction.” Each Transaction is an electronic contract between you and Apple, and/or you and the entity providing the Content on our Services. However, if you are a customer of Apple Distribution International Ltd. or Apple Services Pte. Ltd., then that entity is the merchant of record for some Content you acquire from Apple Books, Apple Podcasts, or App Store as displayed on the product page and/or during the acquisition process for the relevant Service. In such case, you acquire the Content from Apple Distribution International Ltd. or Apple Services Pte. Ltd., as applicable, which is licensed by the Content provider (e.g., App Provider (as defined below), book publisher, etc.). When you make your first Transaction, we will ask you to choose how frequently we should ask for your password for future Transactions. On applicable Apple hardware, if you enable Touch ID for Transactions, we will ask you to authenticate all Transactions with your fingerprint, and if you enable Face ID for Transactions, we will ask you to authenticate all Transactions using facial recognition. Manage your password settings at any time by following these instructions: https://support.apple.com/HT204030."


      “If your primary payment method cannot be charged for any reason (such as expiration or insufficient funds), you authorize Apple to attempt to charge your other eligible payment methods in order from top to bottom as they appear on your account settings payments page. If we cannot charge you, you remain responsible for any uncollected amounts, and we may attempt to charge you again or request that you provide another payment method. If you pre-order Content, you will be charged when the Content is delivered to you (unless you cancel prior to the Content’s availability). In accordance with local law, Apple may automatically update your payment information regarding your payment methods if provided such information by the payment networks or your financial institutions. Terms related to store credit and gift cards/codes are available here: https://www.apple.com/legal/internet-services/itunes/giftcards. For more details about how Transactions are billed, please visit http://support.apple.com/HT201359. All Transactions are final. Content prices may change at any time. If technical problems prevent or unreasonably delay delivery of Content, your exclusive and sole remedy is either replacement of the Content or refund of the price paid, as determined by Apple. From time to time, Apple may suspend or cancel payment or refuse a refund request if we find evidence of fraud, abuse, or unlawful or other manipulative behavior that entitles Apple to a corresponding counterclaim.“


      “C. ACCOUNT 
      Using our Services and accessing your Content may require an Apple Account. An Apple Account (previously called an Apple ID) is the account you use across Apple’s ecosystem. Use of Game Center is subject to this Agreement and also requires a Game Center account. Your account is valuable, and you are responsible for maintaining its confidentiality and security. Apple is not responsible for any losses arising from the unauthorized use of your account. Please contact Apple if you suspect that your account has been compromised.”


      “G. TERMINATION AND SUSPENSION OF SERVICES
      If you fail, or Apple suspects that you have failed, to comply with any of the provisions of this Agreement, Apple may, without notice to you: (i) terminate this Agreement and/or your Apple Account, and you will remain liable for all amounts due under your Apple Account up to and including the date of termination; and/or (ii) terminate your license to the software; and/or (iii) preclude your access to the Services.


      Apple further reserves the right to modify, suspend, or discontinue the Services (or any part or Content thereof) at any time with or without notice to you, and Apple will not be liable to you or to any third party should it exercise such rights.”


      Transactions must be authenticated by entering the Apple Account password, or using Touch ID or Face ID, and Apple records confirm the Transaction was billed in accordance with the Apple Media Services Terms and Conditions.


      Apple received one or more chargebacks from the customer's financial institution. A chargeback indicates the financial account holder initiated a dispute with their financial institution for Transactions which may be considered fraudulent or unauthorized. As a result of the chargeback(s), Apple refunded the associated Transaction(s), and banned the customer’s payment method as a preventative measure against the possibility of additional unauthorized activity.


      Chargebacks and other activities in violation of the Apple Media Services Terms and Conditions may result in the termination of a Media Services account.


      The customer must utilize an alternative payment method by following instructions in Apple Support article “If you need to change or update your Apple Account payment method”, available at https://support.apple.com/en-us/118293.


      If the customer is concerned an unauthorized person might have access to their Apple Account, Apple recommends the customer carefully review Apple Support articles “If you think your Apple Account has been compromised”, available at https://support.apple.com/en-us/102560, and “Security and your Apple Account”, available at https://support.apple.com/en-us/102614.


      Apple recommends the customer review Apple Support articles “If you want to cancel a subscription from Apple”, available at https://support.apple.com/en-us/HT202039, and “Request a refund for apps or content that you bought from Apple”, available at https://support.apple.com/en-us/HT204084.


      Apple considers this matter closed.




      Sincerely,


      Apple Inc.

    • Initial Complaint

      Date:06/11/2025

      Type:Service or Repair Issues
      Status:
      Answered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I am writing to formally express my dissatisfaction with the recent experience I had regarding my iPhone repair and replacement process.On May 4th I called to report that my phone was turned off and was asking for assistance to receive a replacement. I sent out my broken phone since that was the option provided. I received my phone on May 15. On June 10, its the second time Ive experienced the issue where my iPhone powers off with no sign of life. Unfortunately, there is no Apple Store in my city, which means I have to send the device out for repaira process that takes approximately two weeks, leaving me without a phone during that time.When I called for support, I was offered the option of a replacement phone, provided I place a hold payment on a credit card for the full value of the phone. Unfortunately, I do not have that amount available on my card. I was then told I could pick up a replacement phone at a third-party store instead, which seemed like a more practical solution.However, upon arriving at the store, I was informed that they could not provide an in-store replacement and that the phone would need to be mailed out, which would take ************************************************************************************** a waste of my time and energy traveling to the location under false expectations.This situation has been frustrating, especially considering that this is a recurring issue and the replacement process is not only inconvenient and inconsistent, but also not clearly communicated by your support representatives.

      Business Response

      Date: 06/23/2025

      June 23, 2025






      Better Business Bureau
      1112 S. Bascom Avenue
      San Jose, CA 95128


      BBB Case #: 23455740






      Dear Better Business Bureau:


      Thank you for your recent correspondence regarding the above-referenced case number.


      Apple appreciates the customer’s patience while we worked towards resolving this matter.


      The issue reported by the customer has been satisfactorily resolved. Repair D660581724 was initiated on June 11, 2025, and the customer received a replacement device on June 13, 2025.


      Apple considers this matter closed.




      Sincerely,


      Apple Inc.

    • Initial Complaint

      Date:06/11/2025

      Type:Product Issues
      Status:
      Answered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I purchased 2 apple gift cards and immediately realized it was a scam and contacted Apple to have the transaction stopped. They checked and said that they would still be able to retrieve and return my money. They requested copies of cards front and back and receipts. Which I have sent them 3 times. They said that I would have my money back in 6 weeks. I have called numerous times and was told to send everything in again and it would be another 6 wks. This all started on March 23, 2025. When I first called they said they could still retrieve my money. Now they say its too late.

      Business Response

      Date: 06/26/2025

      June 26, 2025






      Better Business Bureau
      *****************************************************************************************


      BBB Case #: 23454987






      Dear Better Business Bureau:


      Thank you for your recent correspondence regarding the above-referenced case number.


      In order to process the refund, the gift card balances must be redeemed to the customers ********************** Account.


      ********************** records confirm the customer reported difficulty creating or accessing their Apple Account. As such, ********************** recommends the customer carefully review ********************** Support articles How to create a new Apple Account, available at *******************************************************, and Sign in to your Apple Account on the web or in your device settings, available at *******************************************************.


      Once the customer has access to their ********************** Account, they may follow up with Apple Support and reference case number 102560332974.


      Apples support site is available at ******************************************, and Apple Support telephone numbers can be found in Apple Support article Contact Apple for support and service, available at ******************************************/en-us/106932.


      Apple considers this matter closed.




      Sincerely,


      Apple Inc.

    • Initial Complaint

      Date:06/11/2025

      Type:Product Issues
      Status:
      Answered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      APPLE KEEP CHARGING MY CARD FOR SUBSCRIPTIONS I NEVER AUTHORIZED. APPLE TOOK MY LAST MONEY I HAD TO MY NAME FOR A SUBSCRIPTION THAT I NEVER HAD A PLAN ON PAYING WHICH CAUSED MY KIDS TO NOT EAT FOR THE ****** I REQUESTED MY REFUND FOR THE ***** AND WAS DENIED TWICE. NOW I WANT MY REFUND FOR EVERYTHING.

      Business Response

      Date: 06/26/2025

      June 26, 2025






      Better Business Bureau
      *****************************************************************************************


      BBB Case #: 23454755




      Dear Better Business Bureau:


      Thank you for your recent correspondence regarding the above-referenced case number.


      The following Apple ************** Terms and Conditions excerpt(s) may be viewed at *********************************************************************:


      B. PAYMENTS, TAXES, AND REFUNDS
      You can acquire Content on our Services for free or for a charge, either of which is referred to as a Transaction. Each Transaction is an electronic contract between you and Apple, and/or you and the entity providing the Content on our Services. However, if you are a customer of ********************** ******************************* or Apple ******************, then that entity is the merchant of record for some Content you acquire from Apple Books, Apple Podcasts, or App Store as displayed on the product page and/or during the acquisition process for the relevant Service. In such case, you acquire the Content from Apple ******************************* or Apple ******************, as applicable, which is licensed by the Content provider (e.g., App Provider (as defined below), book publisher, etc.). When you make your first Transaction, we will ask you to choose how frequently we should ask for your password for future Transactions. On applicable Apple hardware, if you enable Touch ID for Transactions, we will ask you to authenticate all Transactions with your fingerprint, and if you enable Face ID for Transactions, we will ask you to authenticate all Transactions using facial recognition. Manage your password settings at any time by following these instructions: ***************************************************."


      If your primary payment method cannot be charged for any reason (such as expiration or insufficient funds), you authorize Apple to attempt to charge your other eligible payment methods in order from top to bottom as they appear on your account settings payments page. If we cannot charge you, you remain responsible for any uncollected amounts, and we may attempt to charge you again or request that you provide another payment method. If you pre-order Content, you will be charged when the Content is delivered to you (unless you cancel prior to the Contents availability). In accordance with local law, Apple may automatically update your payment information regarding your payment methods if provided such information by the payment networks or your financial institutions. Terms related to store credit and gift cards/codes are available here: *********************************************************************/giftcards. For more details about how Transactions are billed, please visit **************************************************. All Transactions are final. Content prices may change at any time. If technical problems prevent or unreasonably delay delivery of Content, your exclusive and sole remedy is either replacement of the Content or refund of the price paid, as determined by Apple. From time to time, Apple may suspend or cancel payment or refuse a refund request if we find evidence of fraud, abuse, or unlawful or other manipulative behavior that entitles Apple to a corresponding counterclaim.


      I. SUBSCRIPTIONS
      The Services and certain Apps may allow you to purchase access to Content or Services on a subscription basis (Paid Subscriptions). Paid Subscriptions automatically renew until cancelled in the Manage Subscriptions section of your account settings. To learn more about cancelling your subscriptions, visit ***************************************************. You will be notified if the price of a Paid Subscription increases and, if required, your consent will be required to continue. You will be charged no more than twenty-four (24) hours prior to the start of the latest Paid Subscription period. If we cannot charge your payment method for any reason (such as expiration or insufficient funds), and you have not cancelled the Paid Subscription, you remain responsible for any uncollected amounts, and we will attempt to charge the payment method as you may update your payment method information. This may result in a change to the start of your next Paid Subscription period and may change the date on which you are billed for each period, as displayed on your receipt. We reserve the right to cancel your Paid Subscription if we are unable to successfully charge your payment method to renew your subscription. Certain Paid Subscriptions may offer a free trial prior to charging your payment method. If you decide to unsubscribe from a Paid Subscription before we start charging your payment method, cancel the subscription at least twenty-four (24) hours before the free trial ends.


      In order to acquire Apple ************** Content, the customer must click the button labeled Buy, Free, Subscribe, or a specific price. The customer is then prompted to authenticate the Transaction at the price specified on the following screen by entering the Apple Account password, or using Touch ID, or Face ID.


      ********************** records confirm the Paid Subscription was purchased and authenticated via entry of the customers ********************** Account password, Touch ID or Face ID, and renewed in accordance with the Apple ************** Terms and Conditions. As such, Apple declines the customers refund request.


      The customer may review ********************** Support articles If you want to cancel a subscription from Apple, available at *******************************************************, and Request a refund for apps or content that you bought from Apple, available at *******************************************************.


      Apple appreciates the support of our customers and strives to reach mutually satisfactory resolutions to all customer requests; we apologize we were not able to do so in this instance.


      Apple considers this matter closed.




      Sincerely,


      Apple Inc.

    • Initial Complaint

      Date:06/11/2025

      Type:Sales and Advertising Issues
      Status:
      Answered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      Im going into a hospital in a few days so I need this resolved quickly. I am filing a complaint because I am experiencing serious issues involving identity compromise, unauthorized account activity, and forced Apple account linking with business/workspace services that I never signed up for. I do not own a business, but Apple accounts connected to me appear to have business elements I didnt create. My husband and I spent so much money on phones trying to start over and we cant. Ive called Apple Support so many times but they dont see or understand the fraud and level of importance this is. The support tools are not designed for people in my situation. I am disabled and overwhelmed. I need support from a real person who is trained to handle security, fraud, and compromised account escalation, not just password resets and answering basic questions from a handbook. Additionally, email delivery failures and device issues prevent me from accessing features, properly securing any devices and terrified of using Apple Pay because of all of this. I am worried that my Apple ID and ****** services have been misused or linked to other unauthorized accounts. I dont know how to stop it, and I cant keep navigating Apples automated systems.Apple needs to recognize how serious this is. I deserve answers and a human contact in Apple Executive Relations, just like Apple provides for high-level or inaccessible cases. Apple should treat account compromise and consumer harm just as seriously as they do product damage. Weve had damaged phones due to this and all the mental anguish. So many support cases unresolved and mistakes made from then Apple Store as well with purchases put on wrong plans.

      Business Response

      Date: 06/17/2025

      June 17, 2025






      Better Business Bureau
      1112 S. Bascom Avenue
      San Jose, CA 95128


      BBB Case #: 23453802




      Dear Better Business Bureau:


      Thank you for your recent correspondence regarding the above-referenced case number.


      Apple recommends the customer carefully review the “Personal Safety User Guide for Apple devices”, available at https://support.apple.com/guide/personal-safety/welcome/web, from which the following excerpt was taken:


      “If you want to review, limit, stop, or prevent others from accessing your Apple devices, account, or personal information, this guide can help.”


      “If you or someone you know is concerned they might be experiencing technology-related stalking or harassment on an Apple related product, or wants to sever digital ties with someone, the strategies below can help. To connect with an advocacy organization providing support related to harassment, domestic violence, stalking, or other concerns, see the Here to Help webpage (https://learn.appleservices.apple/here-to-help).


      If you’re looking for proactive ways to guard against future technology-related issues, see the ‘Stay safe guide’ later in this guide.”


      This guide contains a wealth of personal safety resources, including strategies, tools, and dozens of how-to topics.


      If the customer is concerned an unauthorized person might have access to their Apple Account, Apple recommends the customer carefully review Apple Support articles “If you think your Apple Account has been compromised”, available at https://support.apple.com/en-us/102560, and “Security and your Apple Account”, available at https://support.apple.com/en-us/102614.


      The customer may review Apple Account self-service resources, including obtaining a copy of the data associated with their Apple Account, deactivation or deletion of their Apple Account, correction of their personal data, and additional information regarding the data Apple collects, by reviewing Apple Support article “Understand and control the personal information that you store with Apple”, available at https://support.apple.com/en-us/102283.


      Apple recommends the customer carefully review the resources noted above, and accordingly take the appropriate actions to ensure their device(s) and account(s) remain secure.


      The customer may learn more about Apple Platform Security at https://support.apple.com/guide/security/welcome/web.


      At Apple, we believe privacy is a fundamental human right; we are committed to keeping your personal information safe. To maintain that privacy, Apple Support is not able to make changes to an Apple Account account. Details regarding privacy at Apple are available at https://www.apple.com/privacy.


      Apple’s support site is available at https://support.apple.com, and Apple Support telephone numbers can be found in Apple Support article “Contact Apple for support and service”, available at https://support.apple.com/en-us/106932.


      Apple considers this matter closed.




      Sincerely,


      Apple Inc.

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