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Important information

• Advertising Review:

  On March 4, 2025, BBB requested Larine to modify, substantiate, or discontinue claims made on their website (https://buylarine.com/) that read, "Improve your oral health in seconds", "Sale is ending soon", "Strengthen teeth & enamel", "Kills bad bacteria", "98% Noticed brighter & whiter teeth", "93% Said this product has significantly improved their gum health", "90% Would recommend to any friend trying to improve oral health", "Our science backed products work together to boost your oral hygiene", "Fills in cavities & boosts glow of your teeth", "Fast results that improve your enamel & whiten your teeth quickly", "TRUSTED BY DENTISTS", "...our gum revitalizes your oral care in seconds...", "VISIBLE RESULTS IN 4 WEEKS", "STRENGTHENS TEETH & ENAMEL", "BRIGHTENS & WHITENS TEETH", "SAY GOODBYE TO: YELLOWING TEETH...SENSITIVE TEETH...IRRITATED GUMS...PLAQUE BUILDUP...WEAK ENAMEL...FREQUENT DENTIST VISITS", "WHITENS TEETH NATURALLY...Lifts stains, revealing a whiter smile...", "PURIFIES & PROTECTS TEETH...Fights harmful bacteria & protects enamel for all day lasting freshness", "SUPPORTS TISSUE REPAIR...Revitalizes gums, soothing & supporting natural healing over time", "Fights Harmful Bacteria..reducing plaque buildup...", "Strengthens Enamel...Nano Hydroxyapatite bonds to enamel...", "Whitens & Brightens", "Soothes & Hydrates Gums...Plant-based extracts soothe and nourish gums, aiding in natural tissue repair", "VOTED NUMBER 1 HOLISTIC ORAL CARE", "Made to Effortlessly Support Every Aspect Of Your Oral Health...strengthens enamel...with gentle gradual whitening...reducing daily irritation and sensitivity while supporting your long-term gum health...supporting your teeth at their foundation...fortifying the roots", "50% OFF ENDS TODAY", "The experts agree that Larineco helps maintain a healthier smile", "Pure, Science-Backed Natural Ingredients", "THIRD-PARTY TESTED", "DENTIST RECOMMENDED", "WHAT ARE THE EXACT HEALTH BENEFITS OF THIS GUM?...to improve your oral health by repairing cavities and strengthening the overall enamel around your teeth...designed to kill bad breath bacteria at the roots.", "IS IT SAFE FOR EVERYONE?...Yes,...gum is designed to be safe...ingredients that are guaranteed to improve your oral health" Additionally, there were crossed out original prices next to lower prices; abc, Forbes, FOX, and NBC logos; quotes from Forbes, marie claire, and ESSENCE; and published reviews from Dr Anthony Russo and Dr. Linda Mitchell. Advertisers must be prepared to substantiate such claims per BBB's Code of Advertising.
  
  BBB's Code of Advertising Section 34 states, claims relating to performance, energy savings, safety, efficacy or results for a product or service should be based on recent and competent testing or other objective data. BBB's Code of Advertising Section 9 states, time limit sales must be observed. BBB's Code of Advertising Section 28 states, superlative statements in advertisements about the tangible qualities and performance values of a product or service are objective claims for which the advertiser must possess substantiation as they can be based upon accepted standards or tests. As statements of fact, such claims, like “#1 in new car sales in the city,” can be proved or disproved. BBB's Code of Advertising Section 3 states, the former price must be the actual price at which the advertiser has openly and actively offered the product or service for sale, for a reasonably substantial period of time, in the recent, regular course of business, honestly and in good faith. 3.2 Where the former price is genuine, the bargain being advertised is a true one.  If, on the other hand, the former price being advertised is not bona fide, the bargain being advertised is a false one. 3.2.1 For example, where an artificial, inflated price was established for the purpose of enabling the subsequent offer of a large reduction, the consumer is not receiving the usual value expected.  In such a case, the “reduced” price is, in reality, probably just the seller's regular price. Additionally, BBB's Code of Advertising Section 1 states, the primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB. 1.2 Advertisements which are untrue, misleading, deceptive, fraudulent, falsely disparaging of competitors, or insincere offers to sell, shall not be used.
  
  As of March 24, 2025, the business has not responded to BBB's request.