Complaints
Customer Complaints Summary
- 10 total complaints in the last 3 years.
- 5 complaints closed in the last 12 months.
If you've experienced an issue
Submit a ComplaintThe complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.
Initial Complaint
Date:05/21/2025
Type:Order IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
**** Maroon Automotive did not repair my car correctly. I had to take it to another mechanic to have it repaired. I would like a full refund from **** Maroon. Please see uploaded description.Business Response
Date: 05/22/2025
We are looking into this issue and are committed to serving our guests to the best of our ability.
Our service department will respond accordingly after our investigation is complete.
Initial Complaint
Date:05/19/2025
Type:Service or Repair IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I bought a car August 2024. Everything seemed well, it was my first car purchas. I financed for $18,000 with $2,000 down. After tax and additional coverages and warranties, the total financed was $25,000. I keep making monthly payments, taking my car in for maintenance with the dealership. Every few months I have to drive down to the dealership and ask what is going on with my car paperwork and get new temporary tags, as I have yet to recieve title complete paperwork. I am patient at first, as I am assured that things are processing. Finally around the six month ***** I am getting concerned. I start demanding answers. I keep getting told that California is behind on their processesing. False promises repeated that it will "be in the mail any day now." I start calling the Colorado DMV and California DMV to find out what is the almost twelve month hold up, and I learn that in actually the Colorado keeps on denying duplicate titles the dealership is trying to file. The California *** tells me the dealership is missing information from the original owner of the car, and that the dealership is trying to illegally go around the information that is need from the original owner by changing mailing addresses to their own off **************. My sales man- ******* **** even told me he would, "personally give me $100 dollars from his pocket for gas." For my trouble. I have complained and called everyone I can, and now I am to the vice president cooperate controller *** *******- who is also lying and trying to bribe me with, "paying our registration fees when they are able to get the title." I have no other car I can use with two small children. We even had a $130 dollar ticket for expired temp plates because the dealership won't give us new plates until the old temp tags are expired (and illegal to drive with) I'm on the hook for a loan, with money down, and an undrivable, unregistered car. And a dealership not doing their due diligence before sale or to fix this issue.Business Response
Date: 05/23/2025
It appears that everything that was told to Mr. ******* is accurate, there has been no deception. Offering to pay for his registration fees was an act of goodwill by our Controller ***. There has been a delay in obtaining a duplicate title from a very difficult California office. (please see attachment) ************** would like us to trade him out of his current vehicle that is absolutely an option. We have already offered this option as a solution. It appears there has been transparent communication all along. As a dealership we never wish to cause stress upon our guests. There is nothing we can do until the duplicate title arrives which should be in 14 days or less. ************** would like to be traded out of his vehicle, then he needs to come to the dealership so we may help him.Initial Complaint
Date:04/14/2025
Type:Customer Service IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I brought in my Chevrolet Camaro for a recall on the ignition. They tried to sell all the fancy FOBs and I politely declined. They ended up charging me over $100 for a RECALL!! It’s supposed to be free.
I am 100% disabled veteran with limited income.Business Response
Date: 04/14/2025
The recall for this vehicle is to remove the blade from the key FOB and replace it with a separate key. Mr. ******** did not posses the keys for his vehicle, and had it towed in. The service department therefore had to cut and program a new set of keys for him. The cost on this was $220. The service department discounted the repair order to $110 as a good will gesture. This process was not part of the recall. The recall requires the vehicle keys to be present. Attached is the service repair order which indicates the vehicle came in with no keys.
Customer Answer
Date: 04/15/2025
Complaint: ********
I am rejecting this response because: I have to reject this on principle. If they would have explained that to me in the first place none of this horrible customer service would have happened. I asked why I was paying any money on a recall, and they were making it look like a service charge. I had to contact GM customer service to find out all the technicalities of the job that was performed. No one should ever go there!!!!
Sincerely,
**** ********Initial Complaint
Date:04/11/2025
Type:Service or Repair IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I purchased **************** plan for $532 with new vehicle purchase. Brought vehicle to dealer for recommended service, presented coupon book and was told the service plan expired. I reviewed all original sale documents and car care service plan documents. Nowhere in the documents is there a mention of expiration term or date for the service coupons.Business Response
Date: 04/11/2025
This guest left heated and upset before we could offer a resolution. We would be happy to honor a refund.Initial Complaint
Date:04/16/2024
Type:Service or Repair IssuesStatus:ResolvedMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
Feb 16th ********************************************* about the information on a recall, ***** took the call when I originally made the appt for a key recall on my husbands ******. He stated even if I only had one key fob, the recall gives us 2 new fobs and 2 keys. Made the appt, the morning of the appt I decided to call to make sure it was all good so my husband didnt have to deal with any issues and **** in service advised me that ***** was not there that day and he never ordered the parts for the recall. So he made us a new appt and ordered the part. That appt came, it was a snow storm so we moved to another day. Come the day of the appt, my husband went in, was there for way to long for what they said they were doing and they knew he was a waiting customer. They were short with him and he left with 2 generic old school keys and his original key fob but with the key removed. Which looked like his key broke or his car was stolen. No 2 new key fobs as was told to me by *****. Right away I called and expressed our concerns and our issues with what we came home with. Called corporate and they stated that the dealership had to fix this not them. Attempted to talk to the manager art, who was extremely rude to me and acted like I knew nothing! Its been weeks with NO contact back from him! All we wanted was a NOT taken apart key fob! When and if my husband goes to sell this SS Camaro, I guarantee you it will be questions and lowered the price we would get for it. We just want a key fob that locks unlocks and starts the car, just how we bought it! Or ***** have to deal with an aftermarket install, this was not told what the recall was and we were lied to and then treated like garbage! I gave one to of time for them to fix this and they had no care in the world!Business Response
Date: 04/17/2024
This guest had a manufacturers recall for their 2010 Camaro in place for the key FOB. The recall is to make 2 keys and remove the blade out of the remote. ********************** executed the recall correctly. The guest does not like the look of the fob without the blade. She wants us to replace the remote because of the look. GM has denied to replace it since the recall was done to specification. She feels the dealership should pay should replace it. The retail price of a replacement key FOB is approximately $300. ********************** would be happy to pass along family pricing to our guest if they choose to proceed with replacing their key FOB.Customer Answer
Date: 04/19/2024
Complaint: 21584918
I am rejecting this response because: it doesnt matter what the recall said, the service advisor person told us two new keys and two new key fobs. Not the customers fault that the service people are not educated. Its their job to know things correctly. We are asking for ONE even though the advisor told us two. And with the treatment is as customers received by the dealership, dealership should front the cost of lying and bad treatment.
Sincerely,
***************************Business Response
Date: 04/24/2024
The dealership will dispatch a mobile unit to them and provide one key FOB.
This will be a third party vendor.
There will be no need for this guest to contact anyone at the dealership.
Customer Answer
Date: 04/26/2024
Better Business Bureau:
I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.
Sincerely,
***************************Initial Complaint
Date:03/04/2024
Type:Sales and Advertising IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I purchased a used vehicle from **** Maroone Chevrolet on January 16, 2024 and paid cash. The finance department attempted to pressure me to purchase an extended warranty, and I told them no several times. Eventually I told them I would purchase it after I received the title, so I could use it as collateral for a loan at my credit union. ***** in finance told me it would take several weeks to receive the title, and I should just 'write a check' and they would hold it. I refused to do that, and now it's been 6 weeks and I still don't have the title to the car I purchased. I tried calling them, and it went to voice mail so I emailed them last week. I still haven't had a response, not to mention my title.Business Response
Date: 03/05/2024
Please see attachment, as our response is over 2000 characters.
Thank You
Customer Answer
Date: 03/08/2024
Complaint: 21382276
I am rejecting this response because: I was never made aware that the seller did not possess a clear title to the car. It is not typical to sell a car without a clear title, and it is my fear that they will not receive a good title. What happens if there is a second loan on the vehicle that wasn't disclosed or if it's a 'salvage' title? Since it was not paid off prior to putting it on the lot, and I don't know how long they had the car in their possession prior to my purchasing it, it very well could have incurred late fees due to a delayed payoff by **** Maroone.I was required to present a good title the day I traded my Acura in, so I'm not sure why they didn't tell me about the issue with the title on the Armada.
I would prefer they simply take the car back without any penalty on my part and return my money due to their deceptive practices.
Sincerely,
*****************************Business Response
Date: 03/11/2024
********************** title has been received and sent to the Colorado DMV for processing. She has been issued a second temp tag in the interim.
This dealership is in compliance with Colorado State law.
Initial Complaint
Date:02/13/2024
Type:Service or Repair IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
This happened 7 months ago but have finally come to realize this will not be resolved with them.Mike Maroone Chevrolet South lost our key fob during a maintenance repair and told us we would have to pay them over $500 to replace it on top of the hundreds we had paid for the repair (which by the way they did not actually complete). The car was running as the technician was trying to fix our MyLink issue and he was in and out of the car with our key fob. When we left, the car was still running (never turned off at the dealership) and was not turned off until we got home which is when the car gave us the message that our remote was not detected. So our vehicle was at home unusable as we had no keys. The business denied having the keys and quoted us $501 with a $100 programming discount (to try to appease us since they were the ones who lost our key). But we would have to bring our car into the dealership to even have a new key made and the old one deactivated so would have to have had it towed ******************************************************************** if they unintentionally lost it but either way they will do nothing to fix their mistake besides scam us out of $500 dollars.On top of this they did not even fix our android auto issue (MyLink compatability) and we were told "I do not have the experience to help with android auto issues" AFTER we had paid and were told on the report that it worked (this makes this report fraudulent). So already the initial couple of hundred we paid for a repair we thought was completed was a wash, and on top of that they lost our key, denied it, and tried to charge us 500 extra dollars.While there trying to get our key back, we saw an employee asleep at their desk and another customer was in making a complaint because the dealership told him they didn't have his key and could not work on his work truck which had been on the lot for over two weeks.They say they are good to military, but as a military family we disagree.Business Response
Date: 02/14/2024
This one is a little difficult to respond to. There is no *********************** in our data base, and her phone number does not come up either. However, I interviewed the service drive manager, ****. He does remember this situation around 6 months ago. This guest came in with an issue with their phone linking up with android auto. They came in as we were closing, and we took the walk in appointment. The Technician stayed late and the reprogramming was successful. This was the last we heard about it since that appointment. If that programming was unsuccessful, we do offer a 12 month, ****** mile warranty on any components we service. Essentially, this guest just needs to contact us to schedule another appointment to look at this said issue.
As far as the key goes, this is very concerning. This guest drove home 50 miles to ******, ********. If the vehicle is removed from the proximity of the key ***, the vehicle dash will alert the driver that the *** is not present. This would have let them know there was an issue before they left the dealership. Also, it would have been impossible to start the vehicle without the key *** in their possession. My Service Drive manager **** does recollect the guest calling back about their lost key ***. He reminded them that it would have been impossible for them to drive off if we had the ***. He then proceeded to apologize for the inconvenience and then offered a 50% discount on the labor to reprogram the new key.
If this guest would like further assistance, they just need to contact ************************* at *********************. We would be happy to help.
This issue can be easily resolved.
Customer Answer
Date: 02/15/2024
Complaint: 21290532
I am rejecting this response because:
1. My name is ****** not *****. I know my phone number is in your records as I was called after posting my ****** review. Which my husband tried to follow up on until we were stonewalled. I should have included my husbands name in my original complaint as he is the one who is on all the receipts, his name is ***********************.
2. The situation happened 8 months ago on June 22nd, 2023.
3. It was not a walk-in appointment past hours as you are trying to claim. We had an appointment at 10 AM for: Recall #N192268490, Recall #N192261050, and an electrical systems diagnosis for projection feature using Android Auto. Upon pickup we were told Android Auto was functioning and EBCM was recalibrated to correct the recall. This is all documented. We paid a total of $221.03 for diagnosis and software update. We walked to our car and discovered Android Auto was not working so immediately returned to the service bay where technicians proceeded to troubleshoot and at this point it was closing time (our car was there from 10 AM in the morning). This is when we were told by the technician that their only MyLink specialist was not in that day and we would have to schedule and pay for a follow up appointment to continue troubleshooting. So again, a fraudulent report stating Android Auto was working. On this note, we have since found out from talking to other technicians and research that our vehicle is not even equipped with a MyLink version capable of projecting Android Auto. Despite your report stating it was working. To get Android Auto in this vehicle, the whole head unit would have to be replaced with a unit possessing a newer version of MyLink...
*SEE ATTACHMENT FOR FULL RESPONSE.Business Response
Date: 02/16/2024
Thank you, ***** for providing us some viable contact information.
It appears that the individual who brought the 2016 Suburban in for service was ***********************.
We will reach out to **** to refund the $221.03 for the failed reprogram. We will need to deal directly with him as he is the contact in our data base. At that time, we will also discuss options to assist with his key replacement.
Thank you again for bringing this matter to our attention. Have a blessed day.
Customer Answer
Date: 02/22/2024
Complaint: 21290532
I am rejecting this response because:We have yet to connect with ****. **** missed his call the first day due to being at work, since then we have not heard back after emailing/calling. Looking forward to connecting and getting a refund and compensation for the lost key.
Sincerely,
*************************Initial Complaint
Date:01/04/2024
Type:Service or Repair IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I went in for a test drive on Sept 17th. At that time I told ***** the car had these issues. Sept 19th we started the paperwork. There were many issues with I don't know what but it was finally finalized on October 20th. During that time & continuing I have been complaining about an issue with the transmission. It's actually very dangerous . Finally I went n Dec and had someone ride with me. Nope they were riding with me. I did not take their word for it. The technician said this was not the car that he rode in. That was actually a newer make and that this car obviously needed a transmission. He told the service manager this. I have already had a sensor replaced which should have been done. I have a tire that I've had issues with twice. But the transmission? It RPMs right at 8 and 9 between 40 & 55 in the most unusual and dangerous times like getting on 25.. So I went in spoke with **** who evidently had not taking one single note on the phone. He told me there would be money to pay to get this resolved. I told him absolutely not. 60 day warraanty. They were notified of this situation two days ***** to me even driving the car away. I was taking their word that nothing was wrong with the car even when I kept bringing it in or calling them. I scheduled one appointment at 9 and got a notice the evening they had moved it to 7 a.m. n morn. I work. They do not return my phone calls or texts. I have tried to reach out to *** ****. I think he is the manager. No response. They don't care. This car has dents in it. Electrical chords laying on the floor. When I asked them why didn't u wash it or vacuum it. It may be used but it's still new to me. He said "we try to get to them" what? I have the date that the contract was signed by the finance company and that the date the car was serviced and they are within the 60 days of one another I need your help please. I have relocated to the state I'm very excited to be a Coloradoan. **Business Response
Date: 01/08/2024
**************** purchased her 2014 Equinox on September 19th. She returned three days later with a check engine light. The issue was an intake camshaft sensor which we replaced. From this time **************** came back and stated there where drivability issues with the car and she felt it was the transmission. She scheduled several appointments and no-showed repeatedly. Finally, on October 5th she made her appointment and went for a drive with **************. They were unable to replicate said issue. On December12th, **************** was back in our service department with our advisor ********* She had a flat tire being repaired, then sited the same drivability concerns with him that he notated on the service RO. **************** then came over to the sales desk where myself, and ******************* were at the time. We told her we would be happy to look at the vehicle again, but it would require a much more in depth diagnosis. This is the point she was clearly frustrated. She stated she was going to take it to another mechanic and abruptly left. If **************** would like our help, then she needs to let us help her. I have instructed ******************* to reach back out to her and schedule the diagnosis and put her in a courtesy loaner vehicle.
Customer Answer
Date: 01/09/2024
Complaint: 21099577
I am rejecting this response because:They have not reached out to schedule anything and it's been 48 hours. I decided to let them decide whether or not I accept or decline but I have not heard from them so I will decline. They don't do what they say they're going to do. The sensor was not replaced until last month. Their dates are all wrong. They kept changing times on me so I had to cancel. There were a few times that I was sick and actually still am. We're trying to figure that out. We're not sure what's making me sick. I don't even know if they replace the air filter I don't know what they did because they won't talk to me what about the exhaust do they check the exhaust when is the last time that car has actually been put through testing. I saw a date in 2022 I think. They don't communicate this is the problem and then when you ask to speak to someone above them you don't even get a phone call back they don't care. It's really sad because I was so in love with buying a car from them I would have been their favorite cheerleader. It's really sad because I needed this I needed to have a happy good experience. I'm working hard I deserve it and I don't deserve this. They have not reached out as we sit when I sent the message so I decline
Sincerely,
***********************Business Response
Date: 01/10/2024
We have reached out to **************** and left a message to call us so we may schedule her in. She has not responded.
I am not sure why she would reject the help she is asking for. This is abnormal.
We just called her again at 11am MTN Wednesday, January 10th 2024.
Possibly, **************** could come to the dealership in person and schedule the diagnosis of her transmission so we may resolve the complaint.
Customer Answer
Date: 01/11/2024
Complaint: 21099577
I am rejecting this response because: I have not received one phone call from them. Not one. It would come up on my caller ID. Maybe they're calling the wrong number. That would not be surprising. I will give them a call this morning and I will record the call. This is very typical of their behavior.
Sincerely,
***********************Customer Answer
Date: 01/16/2024
Better Business Bureau:
I would like to reject the offer of Mediation for complaint ID ********.
Better Business Bureau:
I would like to reject the offer of Mediation for complaint ID ********.
I don't have $100 to pay to have them do their job. They're a business they don't care. However I have started recording my phone calls documenting everything and I still have not received one bit of communication. The only information or communication I receive is through communication through you all. Nothing else nothing more. Tomorrow I will have my tire repaired again this will be the fourth time. At least that sensor now works. I need my car fixed I have the documentation that I am within the two months and that will be presented but I want my car fixed and the idea that they don't care that I am on the road at 65 years old driving with a car that doesn't do right I have problems with that as well. I'm not paying $100 for a car dealership to do the freaking job. Check one of the very first responses I will have **** give her her call we will work on the car check it out put her in a loaner I have not heard one word not one so why would I pay $100 when they're not even doing what they told you they're going to do. I have called today . Left a message still no response . No I date an attorney and he's free. I will let him advise me I am not paying $100 to have this business do their job. If my attorney advises me to pay the $100 then we'll put a settlement attached to it. I'm done I'm done playing. I need your help. They simply have to do their job. That's all I'm asking nothing more nothing less just do your freaking jobRegards,
***********************Initial Complaint
Date:05/08/2023
Type:Service or Repair IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
My car was stolen from *********************** Car lot . I bought a ******************* in October 2022. 93 days later. My turbo blew causing my engine to fail after a month of them having my car they finally figured out it was not my fault they were trying to charge me $5500 to get my car out of the service center and then all of a sudden they got it down to **** on April 20. I got a phone call saying I needed to return the loaner car or else they were going to file a police report saying it was stolen and my car was gone that I needed to file a police report. They are taking no responsibility. They have no cameras. I dont know what theyre doing about the situation. Nobody will call me back and now I dont have a car now I lost my job. I am about to get evicted from my house and they dont care about anything , I dont know what else to do thank youBusiness Response
Date: 05/31/2023
****************** was asked to file a police report for a stolen vehicle. We have asked her to do so and to provide us with the report. It is my understanding we are still waiting for that report. Please have ****************** call my office at ************ if she has any questions or concerns.
***************************
Mike Maroone Chevrolet South is BBB Accredited.
This business has committed to upholding the BBB Standards for Trust.
Why choose a BBB Accredited Business?BBB Business Profiles may not be reproduced for sales or promotional purposes.
BBB Business Profiles are provided solely to assist you in exercising your own best judgment. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles.
When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.
BBB Business Profiles generally cover a three-year reporting period, except for customer reviews. Customer reviews posted prior to July 5, 2024, will no longer be published when they reach three years from their submission date. Customer reviews posted on/after July 5, 2024, will be published indefinitely unless otherwise voluntarily retracted by the user who submitted the content, or BBB no longer believes the review is authentic. BBB Business Profiles are subject to change at any time. If you choose to do business with this company, please let them know that you checked their record with BBB.
As a matter of policy, BBB does not endorse any product, service or business. Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation. BBB charges a fee for BBB Accreditation. This fee supports BBB's efforts to fulfill its mission of advancing marketplace trust.