Complaints

The complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

• Initial Complaint

  Date:06/13/2025

  Type:Service or Repair Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  On May 9th2025 I purchased a used vehicle (with a limited warranty) from Premier Honda , on May 14th the car died while I was driving for work in ****** AL and I had to have it towed to a nearby mechanic who informed me that the radiator was completely faulty and needed to be fully replaced which they commenced work on, only to discover in the morning the next business May 15th that the head gasket was blown as well and they were not able to complete that level of work. I called Premier Honda and after several delays over 3 hours finally was able to speak to someone from the service department who informed me that the dealership was going to cover the cost of the radiator replacement as well as have the car towed back to their location to replace the head gasket the next day May 16th. As of June 13th 4 full weeks later, I have had zero proactive communication from anyone at the dealership, the only information I have is because I have had to contact them multiple times. I have been informed that the car has not even been towed back to the dealership and no attempt to repair the car has been made by the team. I have zero faith that any attempt will be made or that it would be satisfactory if attempted. The lack of accountability for the car even making it off the lot for a financed price of 18K (and 6K down) is quite disappointing and zero lack of effort to make the situation right with the customer after 4 weeks is highly unsatisfactory.

  

  Business Response

  Date: 06/19/2025

  ******,

  Our GM, ***** ******, has spoke to the consumer several times and authorized payment for the radiator repair when it was in ******, AL. The vehicle twas owed back to the dealership and is in the service shop for repair. Mr. ****** has made arrangements to provide a rental car to Mr. ********* as well. In their most recent conversation these terms were agreeable to all parties.

  Should you have any questions, please contact me at your convenience.

  Sincerely, ****** ******, Premier Automotive Corporate

• Initial Complaint

  Date:05/16/2025

  Type:Service or Repair Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  Three months ago, I purchased a new 2024 Honda Ridgeline at Premier Honda in ***********, **. After paying for it, two paint defects were identified; one of them at the initial inspection, which they took care at their shop; the second one during the final inspection, before driving the truck out. They committed- verbally and through a written "we owe" piece of paper to take care of that defect where I live. I took my truck at the Honda dealer in ******************* and they provided a repair estimate and sent it to Premier Honda. Since then, a lot of written messages between me and Premier Honda, and between the repair shop and them took place, without any progress; even though they said that had authorized the repair. The shop repair in ******************* requested Premier Honda to pay the bill before the repair could take place; however Premier Honda never paid it. Instead, they said they could do the repair for much less and proposed as an alternative that I brought my truck to their shop in N.O., in order for them to repair it there. I didnt agree with this path, because based on all what had happened I didn't trust them, and the fact that they would do it cheaper suggested that they could try to band aid the repair, instead of doing it the right way; which would make the situation worse, because the defect could become more visible. I also contacted Honda Headquarters and placed a claim; however instead for Honda Premier to finalize this as they had committed initially, at *******************, they changed their mind and said that I needed to drive my truck to ***********, in order for them to do their own inspection; something which they had done two months ago. At no point of the whole frustrating process has Premier Honda been proactive to solving this issue. This has been by far my worst purchasing experience; I fully paid for a new truck, not for a new truck with two defects, and hope that Premier Honda reconsider this and pay for the repair at *******************.

  

  Business Response

  Date: 06/26/2025

  BBB,

  The Service Director for Premier Honda, **** **********, spoke to customer and apologized for their dissatisfaction. **** advised the customer to send him an estimate from the bodyshop in *******************. From there, he and the General Manager will review and as long as the estimate is fair in price (comparable to what estimate would be at Premier's body shop), **** have a check cut to the bodyshop in ******************* for the repair where the customer lives. The customer is very happy that someone contacted him and thanked the Service Manager.

  Sincerely,

  ****** ******, Premier Automotive Corporate

• Initial Complaint

  Date:04/17/2025

  Type:Service or Repair Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  The dealership used deceptive practices to get me to the dealership after having none of vehicles they confirmed where there the salesman offered me a vehicle at ********* and told me a story of no accidents and one owner after riding in vehicle with salesman there was a noise coming from vehicle and change oil light was on once back to dealership they brought vehicle to service even though the salesman kept telling me they had already done oil change and just forgot to reset light .when i went to get in vehicle to leave the check engine light came on I had an argument with the salesman over it and he told me service was closed and they couldn't do anything until the next day but hopefully he said it will go off I reluctantly left with the vehicle and took it to get the codes run the next morning to see why check engine light was on and immediately emailed the salesman ******** when i got no reply i called dealership and still could not contact him I got the vehicle fixed myself over a week later ******** text me to do a welcome call with the finance company I advised I didn't feel i had to because he ignored me with fixing vehicle and he let me know they would unwind the deal if i did not at this point I already paid to fix the check engine light issue and put 5000 down and paid insurance on it I was invested. I never heard anything from dealership again or salesman. As it became closer to my paper tag expiration date I started calling dealership and was advised to just come in and get another paper tag and they don't know why they haven't sent off my paperwork to register vehicle ! My tag has now been expired since 04/6/2025 the dealership will not contact me back I have no new paper tag and no paperwork has been sent in for registration purposes as of current !

  

  Business Response

  Date: 04/30/2025

  ******

  Premier Honda was waiting on the lien release for the traded vehicle and was not getting responses from the lienholder. The *** ***** ******, has recently advised he was able to reach the consumer and get the necessary docs to complete the paperwork etc. Should you need any additional information please reach out at your convenience.

  Sincerely,

  ****** ******, Premier Automotive Corporate

  Customer Answer

  Date: 05/01/2025

  Better Business Bureau:
  
  I have reviewed the response made by the business in reference to complaint ID ********, and have determined that this proposed action would not resolve my complaint.  For your reference, details of the offer I reviewed appear below.
  
  [I have not been able to drive the vehicle for a month this has caused a huge hardship I was also lied to about the carfax report and your dealership has lied on the carfax report about dates serviced and also changing parts without reporting that service your dealership is the scammiest dealership I have ever dealt with and nobody has reached out still to me besides through this complaint. I WANT ALL MY MONEY BACK PLUS WHAT IVE PAID IN MONTHLY PAYMENTS AND INSURANCE ALONG WITH MY DOWN PAYMENT THAT WILL RESOLVE THIS ISSUE .
  
  Regards,
  
  ******** *******
  
   
  

  

  Business Response

  Date: 05/21/2025

  Premier Honda has confirmed the vehicle is registered in ***********. Please advise should you need any additional information.

  Sincerely,

  ****** ******, Premier Automotive Corporate

• Initial Complaint

  Date:03/17/2025

  Type:Service or Repair Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  I was sold a lemon!:honda premier in *********** ! I was treated like a dog! Car had a shot transmission! I had car 3 days! They kept it for 4 weeks,brought it back same way!!I was in minor accident, had no acceleration! They have hung up on warranty company and me more than once,they refuse a trade or refund and I get disability!

  

  Business Response

  Date: 03/31/2025

  This purchase was in December 2024 through ***********. Premier performed  a PCM reset and delivered the car to consumer. The ****************** could not find any issue with the transmission.The General Manager, ***** ******, spoke to the customer and offered to trade out of the vehicle if she chose to. The consumer did not pursue that avenue when offered. Should she choose to do so, the *** ***** ******, is happy to offer again to trade her out of the vehicle she purchased in event she would like to look in to that.

   

  Sincerely,

  ****** ******, Premier Automotive Corporate

• Initial Complaint

  Date:09/20/2024

  Type:Customer Service Issues
  Status:

  ResolvedMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  On 8/27 I paid $760 cash to the dealership to hold a car for me. Two days later I changed my mind about the car and went in to get my money back. I was told they could not give me cash and that a check would have to be made out to me and I would get it in about 3 days. I have texts messages from the salesman confirming this. When I checked back after the 3 days I was told the check had not been sent to them yet and someone would call me once it was done. I waited until 9/17 to call them back again and I was told by the receptionist that all management was busy and would have to call me back. Of course no one called me that night. The next day I called again and I was told that another check request would have to be sent to their accounting office so they could cut the check. The receptionist told me that someone would call me once it was done. I asked for the name of a manager there that I could use as a point reference but she said she could not give me a particular name because its a management team and she wasnt sure which one would actually handle it. It is now 9/20 and I still have not heard anything.

  Customer Answer

  Date: 09/25/2024

  Im emailing to inform that my case has been resolved. I received my refund and need no further assistance. Thanks anyway.

  Sent from ***** ****** (*************************************************************************************************************)

  
  

• Initial Complaint

  Date:07/16/2024

  Type:Customer Service Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  I brought a car from the dealership on feb 28th when I purchased the vehicle the down payment didnt go to the bank it went directly to dealership. I was told the car was service properly and throughly but on may 5th the car ran hot after contacting dealership I was told itll be a few days which led to 3 weeks before I can get the car brought in for fixing . I purchased the water pump 3 weeks later I go to check on vehicle in person after saying the mechanic who only work on. Non Honda vehicles had a busy schedule then I was informed by the service manager h*** look at the car after calling my lawyer because I wasnt receiving service at all to my vehicle because Honda had a recall on calls so mines wasnt an priority. After told the motor was blown and the water pump radiator and a few hose was broke as well as the computer monitor to tell me when the engine had issues . I was told to refinance a car , or pay for it to get fixed because the car broke in my possession. I was told the warranty I have doesnt cover major issues and that gap and 2500 would cover for me a new car , I applied for financial assistance to get the car repaired and denied also they arent trying to resolve the problem I have no transportation to work and are late on car payments the bank cannot repossess because they have no way of moving it off they property.

  

  Business Response

  Date: 07/22/2024

  ******,

  Please see below response sent to **************** via email previously;

  ****************,
  
  Thank you for your email. We certainly try to provide satisfactory service to our customers. In reviewing the purchase of your vehicle and the repair paperwork I found the following details;
  
  1.  your vehicle was purchased in February 2024; you purchased ************* which provides the difference in value and lienholder payoff in event the vehicle is totaled in an accident etc.; no mechanical warranty was purchased
  
  2.  you brought your vehicle in to the ****************** in April 2024 with a water pump part you had purchased on your own and asked that we replace the water pump; we fulfilled this request and advised at the time we detected block seal and advised it appeared someone had applied that and ran the vehicle hot until it no longer ran; we advised you would need a new engine; repairs were declined by you at this time and your vehicle was left at the dealership
  
  3. recently you returned to the dealership and spoke to the General Manager in an extremely hostile manner threatening to slap him and burn down the dealership; at this time the dealership had to call the police to remedy this behavior whereby you left prior to their arrival
  
  You have confirmed to the General Manager the vehicle ran fine the first 2 months you owned it and that it indicated it was running hot however you chose to continue to drive it for ****** miles during that time. We advised you this caused your engine to lock up and this has caused the need for the new engine
  
  We are available to perform the necessary service repairs for which you will be responsible to pay for or you can have your vehicle towed to another location. Please advise the Service Manager, ***************************** or the General Manager, ***********************, which option you would like to choose. I have copied both of them on this email.
  
  Thank you
  
  ****** FIELDS 
  Premier Automotive Management 
  Chief Experience Officer, CXO 
  Facility Image Compliance 
  ********************************** <mailto:**********************************> 
  13040 I-10 Service Road 
  *************** 70128 
  ************ (mobile) 
  

  
  

• Initial Complaint

  Date:05/31/2023

  Type:Sales and Advertising Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  The dealer refused to sell me the car for the advertised price. They told me the price did not include a “pro package”. The week before, they tried to sell me the same car for MSRP and it didn’t have a pro package. All of a sudden, they can’t take the pro package off. They told me to read the terms on their website. The terms do not rectify this discrepancy. The sales agent and manager specifically said that they would never sell me the car for the price listed on their website. This is misleading and false advertising.

  

  Business Response

  Date: 06/07/2023

  In speaking to the General Manager, he confirmed the vehicles do have equipment added and it is disclosed on the website.  We add wheel locks, all weather mats, 3m auto protectant, Nitro tires with 1yr road hazard warranty and a wrap coverage for maintenance for 3yr/36k miles. Many of the other Honda stores are selling for MSRP PLUS their established Pro Pack PLUS adjusted market value.  We are selling for MSRP (with the equipment added) with a goal of offering the lowest price to the customer.

  Should you need any additional information, please contact me at your convenience.

  Tracey F*****, Premier Automotive Corporate

  Customer Answer

  Date: 06/07/2023

  Better Business Bureau:
  
  
  
  I have reviewed the response made by the business in reference to complaint ID 20123809, and have determined that this proposed action would not resolve my complaint.  For your reference, details of the offer I reviewed appear below.
  
  This is not fully disclosed on the website. There is nowhere on the website that lists that this specific car had additional items. The website prices shows a specific price for a specific car without those items, and the dealer would not sell the car for that price. In fact, when we were in person at the dealer prior to this website listing, the dealer tried to sell us this specific car without the items they claim are required. The vague and ambiguous “fine print” on the website does not mention that the items are on the car. The dealers website is misleading, and it appears to be intentionally misleading.
  
  
  
  Regards,
  
  
  
  ******* *****
  
  
  
   
  

  

  Business Response

  Date: 06/07/2023

  Premier Honda stands in its previous response. We regret the consumer is less than satisfied with our position.

  Tracey F****** Premier Automotive Corporate

• Initial Complaint

  Date:03/31/2023

  Type:Billing Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  Logged on to HONDA PREMIER Website and filled out PRE- QUALIFICATION Application. Application CLEARLY states WILL NOT IMPACT CREDIT SCORE and GET PRE-QUALIFIED at PREMIER HONDA. Filled out application with the understanding this was a soft credit pull ( Will not impact credit score ). Minutes later I get credit alert for HARD inquiry which made my credit score go down. Called dealership and sales manager told me I was being a phone tough guy ( says the salesman... ) called back talked to Gen ******* who was nicer on phone but stated I checked a box that gave them rights to do a credit check. So let me get this straight, Application says in Bold letters at top WILL NOT IMPACT CREDIT SCORE and PRE-QUALIFY yet has a box you must check to continue with application for hard inquiry? VERY misleading and now have hard Inquiry for 2 years now.

  

  Business Response

  Date: 06/06/2023

  After speaking to the General Manager regarding **************** concerns I was advised while an inquiry from a credit monitoring service can be indicated, it is not a hard inquiry on a credit bureau. We understand the consumer's wish to clarify and we hope this has done so. Should you need any further information, please contact me at your convenience.

  *************************, Premier Automotive Corporate