Wholesale Small Appliances
SharkNinjaHeadquarters
Complaints
This profile includes complaints for SharkNinja's headquarters and its corporate-owned locations. To view all corporate locations, see
Customer Complaints Summary
- 1,060 total complaints in the last 3 years.
- 256 complaints closed in the last 12 months.
If you've experienced an issue
Submit a ComplaintThe complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.
Initial Complaint
Date:01/25/2023
Type:Delivery IssuesStatus:ResolvedMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I ordered a Flex Style hair care system from Shark on 12/15/2022. My order was 13605764-00 and the total cost was $275.59. I received confirmation from both Shark and PayPal. At the time of ordering, Shark's website had a notice that I would receive my order within 2-3 weeks of ordering.On January 5th, 3 weeks after ordering, I emailed and requested an update. Shark did not respond with an update until January 11th, when they told me that my order would ship on January 18th, 5 weeks after I placed my order.On January 18th, Shark confirmed that my order would be shipping. It did not ship on January 18th and I've been emailing Shark every day asking for updates on my order. On January 23rd, they told me I would receive an update within ***** hours.Today, January 25, 2023, I received an email from Shark saying that my order has been cancelled due to payment being unable to process. I've been trying to get ahold of Shark's customer service, yet nobody will answer my calls or emails.My payment method was PayPal, and I have two separate credit cards on my PayPal account. While my order was pending, one of my credit cards was hacked and I received a new card number. My credit card company, *****, assured me that the transaction would still be able to go through without issues.Business Response
Date: 01/26/2023
Dear *******,
We are sorry to hear you are dissatisfied with your experience as customer experience is important to us at **********************/**********************. We see that a new order has been processed today and you will be receiving your order within **** business days. Please keep an eye on your email for the tracking number from ***** for it's arrival. We do apologize for the inconvenience this has caused you.
Should you have any further questions or concerns, please do not hesitate to contact us by phone at ************** Monday-Friday, 9AM-5PM EST.
Best regards,
******* on behalf of
Shark/Ninja Escalations TeamCustomer Answer
Date: 01/26/2023
[A default letter is provided here which indicates your acceptance of the business's response. If you wish, you may update it before sending it.]
Better Business Bureau:
I have reviewed the response submitted by the business and have determined that the response does satisfy my issues and/or concerns in reference to complaint #********. I understand that by choosing to accept the business response that my complaint will be closed as resolved.
Regards,
***************************Initial Complaint
Date:01/25/2023
Type:Product IssuesStatus:ResolvedMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
Hi Sorry this is my first time using BBB so forgive me if I make any mistakes. Also, my English isn't the best.I ordered twice from Ninja in December but I had to return the items because of a lack of communication in my office (Christmas party gifts). The send me 3 packages (2 for order ************ and 1 for order ************) but they only sent me 2 return labels from ***** so I had to tape 2 boxes together to return the first order. I also wrote the little letter they asked for when we want to return products with them.Order ************ was returned using tracking number ************ ******* and was signed for by MMAIK on Dec 22nd. Still haven't received my refund.Order ************ was returned using tracking number ************ ******* and was signed for by MMICHEL on Jan 6th. Still haven't received my refund.I've tried calling and after waiting an hour on hold, they took my name and phone number to call me back because their return systems were down. I never had a callback.I never had a bad experience with a return before but this company is something else and I feel like I won't ever be seeing my money back so this is basically my last resort I guess.Please let me know if you need anything else from me.Business Response
Date: 01/26/2023
Dear ****,
We are sorry to hear you are dissatisfied with your experience as customer experience is important to us at **********************/**********************. We have forwarded your information off to our head office and will reach back to you as soon as possible.
Should you have any further questions or concerns, please do not hesitate to contact us by phone at ************** Monday-Friday, 9AM-5PM EST.
Best regards,
******* on behalf of
Shark/Ninja Escalations TeamCustomer Answer
Date: 01/26/2023
[A default letter is provided here which indicates your acceptance of the business's response. If you wish, you may update it before sending it.]
Better Business Bureau:
I have reviewed the response submitted by the business and have determined that the response does satisfy my issues and/or concerns in reference to complaint #********. I understand that by choosing to accept the business response that my complaint will be closed as resolved.
Regards,
*****************************************Initial Complaint
Date:01/24/2023
Type:Service or Repair IssuesStatus:ResolvedMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I bought a Shark robot vacuum cleaner through Amazon on 7-9-2022. When I initially set it up, the vacuum connected to Wi-Fi. In September my Wi-Fi information was changed and I tried to go through the steps to connect the vacuum to my Wi-Fi again. It would not connect. I contacted Shark helpline on 9-22-22 to report the issue. They had to pass me on to a higher department for help. After troubleshooting didnt work, the tech department gained access to my system was able to connect the robot vacuum to my Wi-Fi for me. In December my Wi-Fi info changed again, and the robot vacuum would not connect to the Wi-Fi network just as before. I contacted Shark helpline who went through the troubleshooting steps several times with me. It still wouldnt work properly so they again said the higher department would call me back to troubleshoot some more. I spoke with the tech department on 12-30-22 and again on 1-4-23. They were not able to get the robot to connect to Wi-Fi despite several attempts at various troubleshooting methods. They wanted me to get a second phone to troubleshoot more but I dont have a second device to do this. I have missed calls from them and when I return the call, they arent available so I am told they will call back. Its been back and forth phone tag with no resolution.On 1-12-23 I received an email from the tech department asking me to reply to the email confirming my phone number and a good time for them to call back. I respond shortly after that email was received. I confirmed my phone number and gave a time to be called back. I had asked the last customer service person how I can get my defective vacuum replaced (there is a 1 year warranty). He said tech support will call me. I emailed the tech department a second email on 1-12-23 and asked again to get my defective robot vacuum replaced. I havent received a response. I called today to do a warranty claim for a replacement and was told they wont replace it without more troubleshooting.Business Response
Date: 01/25/2023
Hello *******,
We can see you have been having issues with your robot vacuum. We are sorry to ear, but we see an agent was able to help with getting a replacement set up. You should have the confirmation of the order for a new unit in your email. You should receive the new unit in 3-5 business days.
If you have any further questions, please don't hesitate to reach out via phone to ************** Monday - Friday, 9am EST to 5pm EST.
Kind Regards,
****
on behalf of SharkNinja EscalationsCustomer Answer
Date: 01/25/2023
[A default letter is provided here which indicates your acceptance of the business's response. If you wish, you may update it before sending it.]
Better Business Bureau:
I have reviewed the response submitted by the business and have determined that the response does satisfy my issues and/or concerns in reference to complaint #********. I understand that by choosing to accept the business response that my complaint will be closed as resolved.
Regards,
***************************Initial Complaint
Date:01/24/2023
Type:Service or Repair IssuesStatus:ResolvedMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I have tried calling into the warranty number and got hung up on twice after spending an hour on hold. I follow the trouble shooting steps with the person on the phone and items still do not work. I was then told I had to pay for new parts for items that would not fix the issue. As I tried explaining even with the part they wanted me to buy the vacuum's still has suction problems. I have spent over $600 on two different Shark Vacuums and pretty much got told there is no warranty and I would have to buy new parts even though they were defects and not caused by me. I also had to troubleshoot with a person over the phone because I was told they do not allow the vacuum's to be sent in to be looked at by professional any longer. Even though the warranty on the website says they do for a $25 fee which I was glad to pay to have a professional look at them.Business Response
Date: 01/24/2023
Dear *****,
We are sorry to hear you are dissatisfied with your experience as customer experience is important to us at **********************/**********************. Your order has been setup for your parts to come out to you within **** business days. Please keep an eye on your email for the tracking number from ***** for the arrival.
Should you have any further questions or concerns, please do not hesitate to contact us by phone at ************** Monday-Friday, 9AM-5PM EST.
Best regards,
******* on behalf of
Shark/Ninja Escalations TeamCustomer Answer
Date: 01/24/2023
[A default letter is provided here which indicates your acceptance of the business's response. If you wish, you may update it before sending it.]
Better Business Bureau:
I have reviewed the response submitted by the business and have determined that the response does satisfy my issues and/or concerns in reference to complaint #********. I understand that by choosing to accept the business response that my complaint will be closed as resolved.
Regards,
***************************Initial Complaint
Date:01/24/2023
Type:Service or Repair IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I ordered a flexstyle on 12/16/22, info on page stated a shipment WITHIN 4 weeks, here on 1/24/23 it is still PREPARING TO SHIP and there has been a hold on my credit card for over a week.Business Response
Date: 01/24/2023
Dear *******,
We are sorry to hear you are dissatisfied with your experience as customer experience is important to us at **********************/**********************. We have forwarded this matter off to our *********** and will reach back to you as soon as we hear back.
Should you have any further questions or concerns, please do not hesitate to contact us by phone at ************** Monday-Friday, 9AM-5PM EST.
Best regards,
******* on behalf of
Shark/Ninja Escalations TeamCustomer Answer
Date: 01/26/2023
Better Business Bureau:I have reviewed the response submitted by the business and have determined that the response does not satisfy or resolve my issues and/or concerns in reference to complaint # ********. Please add your rejection comments below; if you do not provide any details, your complaint will be closed as Answered.
That is all you get from this company I have forwarded on your concerns I would like the product that has a hold on my credit card to be forwarded to my house.
Businesses and Customers should be civil, courteous and polite in their responses to complaints. It is important to remain professional and productive when participating in the BBB complaint process.
FAQ
Regards,Heather
Business Response
Date: 01/26/2023
Dear *******,
We have forwarded this matter off to our *********** and will reach back to you as soon as possible.
Kind Regards,
*******
Shark/Ninja Escalation'sCustomer Answer
Date: 01/27/2023
Better Business Bureau:I have reviewed the response submitted by the business and have determined that the response does not satisfy or resolve my issues and/or concerns in reference to complaint # ********. Please add your rejection comments below; if you do not provide any details, your complaint will be closed as
After their response that they were sending my complaint to the head office, my shipment went back to awaiting fulfillment I am now 6 weeks out from my order date. So the communication to the head office just took the hold off my credit card and sent me back into waiting for product.
Businesses and Customers should be civil, courteous and polite in their responses to complaints. It is important to remain professional and productive when participating in the BBB complaint process.
FAQ
Regards,Heather
Business Response
Date: 02/01/2023
Dear *******,
We have heard back from our *********** and the issue has been resolved. Your order is preparing to ship and you will receive it within **** business days. Please keep an eye on your email for the tracking number from ****** We do apologize for the delay and any inconvenience this has caused you.
If you have any further questions, please don't hesitate to reach back to us.
Have a great weekend!
*******
Shark/Ninja Escalation'sInitial Complaint
Date:01/23/2023
Type:Service or Repair IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I own a Shark NV 552 and had recently replaced the hose attachment because the old one ripped. I have now had this new one for about a year maybe a little longer. These hoses should be lasting longer then that. The part is 1205FC5521 Flexible Hose. I am requesting that I receive a new replacement at no charge due to the new one ripping and not lasting. I reached out to customer service via social media and they refused to help. They advised me that I would have to purchase another hose for $24.95. Why would I buy another hose when this one didn't hold up? I expect a replacement or I will no longer be a customer of ********************** products in the future.Thanks *****Business Response
Date: 01/24/2023
Dear *****,
We are sorry to hear you are dissatisfied with your experience as customer experience is important to us at **********************/**********************. We attempted to reach out to you and left you a voice message at **********.
We have setup the order for a new Flexible Hose to come out to you at no charge. Please keep an eye on your email for the tracking number from ***** for it's arrival.Should you have any further questions or concerns, please do not hesitate to contact us by phone at ************** Monday-Friday, 9AM-5PM EST.
Best regards,
******* on behalf of
Shark/Ninja Escalations TeamInitial Complaint
Date:01/23/2023
Type:Sales and Advertising IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
To whom it may concern: I placed an order on Nov. 27 (Order number #********-00) for a knife set, sharpening wheel and free gift with purchase of a possible pan and used my PayPal account as a payment method. Upon placing my order, I had a pending charge. I received a notification on Dec. 22 that my payment had not been processed; I immediately contacted your hotline to resolve this, provided my credit card number and had 4 pending charges for the incorrect amount totaling almost $1200 on my account. I was promised that this would be resolved and that the correct amount would be charged. On Jan. 5, I received a second notice that payment had not been processed. I reached out again, spoke to ******** (case #********) who not only guaranteed that this issue would be resolved, but also offered an additional 20% discount as a way to compensate me for my troubles. Again, my card was charged 3 times with pending charges totaling >$1000, and the charges disappeared. Now on Jan. 22 I was notified that this issue had now been sent to ****************************** to collect payment. I have spent hours upon hours trying to resolve this issue to no avail. I am completely appalled at the way this has been handled; no one can tell me why charges are pending and do not go through when funds are available. I would like this issue to be rectified immediately. Please contact me at your earliest convenience.Business Response
Date: 01/23/2023
Dear ******
We are sorry to hear you are dissatisfied with your experience as customer experience is very important to us at Shark/Ninja.
We want to thank you for speaking with us today and we will keep you posted on the next steps we need to take to have this issue resolved.
Should you have any further questions or concerns, please do not hesitate to contact us by phone at ************** Monday-Friday, 9AM-5PM EST.
Best regards,
***** on behalf of
Shark/Ninja Escalations TeamInitial Complaint
Date:01/22/2023
Type:Service or Repair IssuesStatus:ResolvedMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I ordered the Shark FlexStyle on 1/13, paid in full using my debit card and received order confirmation via e-mail. Initially my account was charged. 5 days later I received an e-mail that the product was out of stock and that it would be 4 weeks plus to ship. The charge was then reversed on my card. The order still shows as awaiting fulfillment. What on earth is going on. First of all it the company would have been at all transparent about the product being out of stock or backordered I would have have placed my order and gone with another company. There was no information upon checkout that this product wouldnt ship for a ridiculously long amount of time. All very sketchy. **************** is next to impossible to reach and no one can tell me anything. This is so unacceptable for such a large company. Im furious at the deceptive trade practices used when selling this product. I do not want to have to serve this company with a DTPA demand letter but my attorney husband will. The only resolution that I will accept is that my order is shipped this week with tracking included. I was also told I would be charged 20% to cancel. They cant be serious. I demand an immediate resolution. Lack of transparency, terrible to non existent customer service, bizarre billing and charging activity on my accountand the list goes on. Ship my product with tracking this week. Bottom line.Business Response
Date: 01/23/2023
Dear **** ****
We are sorry to hear you are dissatisfied with your experience as customer experience is very important to us at Shark/Ninja.
We apologize for the delay in receiving your Shark item. We just tried calling ************ and left a voice message. We have also sent you an email so you will have a point of contact with us.
Should you have any further questions or concerns, please do not hesitate to contact us by phone at ************** Monday-Friday, 9AM-5PM EST.
Best regards,
***** on behalf of
Shark/Ninja Escalations TeamCustomer Answer
Date: 01/28/2023
[A default letter is provided here which indicates your acceptance of the business's response. If you wish, you may update it before sending it.]
Better Business Bureau:
I have reviewed the response submitted by the business and have determined that the response does satisfy my issues and/or concerns in reference to complaint #********. I understand that by choosing to accept the business response that my complaint will be closed as resolved.
Regards,
**** *************************Initial Complaint
Date:01/22/2023
Type:Service or Repair IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
Purchased on November 29, 2021 a Shark AV1010AE IQ Robot Vacuum with XL Self-Empty Base, Bagless, 45-Day Capacity, Advanced Navigation, ***********Fi, Multi-Surface Brushroll, for Pets. In December 2022, I reached out to Shark because the vacuum suddenly starting having an issue stating something was lodged in the bottom and to remove it. They ran some diagnostic tests and had me do live views with customer support. I was then told that they would send me a replacement because it apparently was having issues with the "brain" of the unit. After punching my information in he realized that my warranty had just expired in November - not even a month prior. I asked if they could still do something, if I could send it in for them to repair it or replace it? He said no because it would out warranty now by a few days. Really? He then said all he could do was offer me a 20-30% discount an the purchase of another unit. I told him I appreciated that, but why would I want to buy another unit if they apparently don't last more than a year. I spent well over $330 on this unit and it should last more than a year and a few days. I am disgusted that customer service would not help with this problem. I now have a vacuum sitting in its docking station that no longer wants to work. It starts, then stops saying something is stuck in the bottom.All I asked for was a replacement or a to refund me the equivalent of the replacement of the same unit so I could buy another vacuum that works longer than a year. I figured the company would stand by its product. Unfortunately, I have no supporting documentation other than the call. I have attached the product information from my account on Shark website showing proof of purchase and warranty expiration date.Business Response
Date: 01/23/2023
Dear *******
We are sorry to hear you are dissatisfied with your experience as customer experience is very important to us at Shark/Ninja.
We want to thank you for speaking with us today and allowing us to resolve this issue with you.
Should you have any further questions or concerns, please do not hesitate to contact us by phone at ************** Monday-Friday, 9AM-5PM EST.
Best regards,
***** on behalf of
Shark/Ninja Escalations TeamInitial Complaint
Date:01/22/2023
Type:Service or Repair IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I purchased Shark Rocket HV301 Vacuum on 12/1/2018 at ****** stores for home use. Unit has 5-year limited warranty. Unit is still under warranty. 5-year limited warranty terms published by the company is attached and can be found here. (*****************************************************************************). That warranty term is the same when I bought the unit 4 years ago as well as another recent Shark Rocket purchase I made last week. No change. About 10 days ago, the motorized Floor Nozzle part of the vacuum stopped working. I checked and the Floor Nozzle itself is free of debris. It appears the motor is either burned out or jammed as the brush of the Floor Nozzle cannot rotate. Call SharkNinja at ************** to request a warranty claim but was declined. I was declined due process to even submit a claim or send the unit in for consideration and was asked multiple times to purchase broken accessory at a discount instead.Associate said repeatedly the warranty terms has changed 6 months ago and SharkNinja has directed associate to only cover if the motor fail or if battery fail. The associate cannot offer any proof about new terms and I explained the new terms cannot be found in company's owner's guide nor its own website. It seems like that is what SharkNinja trained its associate when legit warranty claim is raised to categorically decline claim and turn people away or coerce customer to buy stuff. I explained that the motor in the Floor Nozzle could be failed if SharkNinja is serious about covering broken motor. The associate continue to refuse to follow the claim process as published in the warranty term and point to SharkNinja would only cover broken motor or battery. I was on the phone with SharkNinja at ************** for 33 minutes on 1/21/2023.. I question if SharkNinja broke the law by mis-representing and false-advertising the warranty of its products when they train the associate to only cover broken motor and battery.Business Response
Date: 01/23/2023
Dear Lap
We are sorry to hear you are dissatisfied with your experience as customer experience is very important to us at Shark/Ninja.
We again apologize the warranty was not explained properly to you and you are needing a part to resolve your issue. We just left a voice message to call us back to discuss this unfortunate situation, we have also sent an email so you will have a point if contact.
Should you have any further questions or concerns, please do not hesitate to contact us by phone at ************** Monday-Friday, 9AM-5PM EST.
Best regards,
***** on behalf of
Shark/Ninja Escalations Team
SharkNinja is BBB Accredited.
This business has committed to upholding the BBB Standards for Trust.
Why choose a BBB Accredited Business?BBB Business Profiles may not be reproduced for sales or promotional purposes.
BBB Business Profiles are provided solely to assist you in exercising your own best judgment. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles.
When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.
BBB Business Profiles generally cover a three-year reporting period, except for customer reviews. Customer reviews posted prior to July 5, 2024, will no longer be published when they reach three years from their submission date. Customer reviews posted on/after July 5, 2024, will be published indefinitely unless otherwise voluntarily retracted by the user who submitted the content, or BBB no longer believes the review is authentic. BBB Business Profiles are subject to change at any time. If you choose to do business with this company, please let them know that you checked their record with BBB.
As a matter of policy, BBB does not endorse any product, service or business. Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation. BBB charges a fee for BBB Accreditation. This fee supports BBB's efforts to fulfill its mission of advancing marketplace trust.