We use cookies to give users the best content and online experience. By clicking “Accept All Cookies”, you agree to allow us to use all cookies. Visit our Privacy Policy to learn more.

Manage Cookies
Resources for Businesses My BBB
Share
Business Profile

Auto Service Contract Companies

SureGuard USA

This business is NOT BBB Accredited.

Find BBB Accredited Businesses in Auto Service Contract Companies.

This business has 1 alert

Complaints

Customer Complaints Summary

  • 38 total complaints in the last 3 years.
  • 36 complaints closed in the last 12 months.

If you've experienced an issue

Submit a Complaint

The complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

Sort by

Complaint status

Complaint type

  • Initial Complaint

    Date:05/14/2025

    Type:Sales and Advertising Issues
    Status:
    Answered
    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    I have received a notice in the mail for SureGuard U.S.A. stating final attempt to notify about coverage on a vehicle I do not own nor have never owned. I have never tried to purchase stated vehicle and have never requested information from this company. I was worried at first someone had committed fraud with my name, but after searching this company Ive never heard of online the first thing that popped up was the BBB reviews. I would like to issue a complaint and demand my name be taken off of their list.

    Business Response

    Date: 05/15/2025

    Ms. **********,

    We at SureGuard USA apologize for any inconvenience or confusion our mailer may have caused. Per your request, you have been removed from our mailing list and will no longer receive any communication from SureGuard USA. Thank you for reaching out with your concern, we rely on consumer feedback to maintain excellence! 

    Administration 

  • Initial Complaint

    Date:04/02/2025

    Type:Sales and Advertising Issues
    Status:
    Answered
    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    Received numerous letters about a vehicle that I have never owned. I don't know if someone has committed fraud or this is a scam opportunity. I want to stop immediately.

    Business Response

    Date: 04/03/2025

    Mr. *********,

    We at SureGuard USA apologize for any confusion our mailer may have caused. You have been removed from our mailing list and will no longer receive any communication from SureGuard USA. We rely on consumer feedback in order to maintain excellence, thank you for forwarding your concern and allowing us the opportunity to rectify. 

    -Administration 

  • Initial Complaint

    Date:02/03/2025

    Type:Sales and Advertising Issues
    Status:
    Resolved
    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    I received a letter in the mail from ********** saying it's "extremely urgent and time sensitive" regarding my car's manufacturer's warranty expiring soon. Never contacted or have been contacted by this company prior despite the letter stating "final attempt to notify". They have my full name, mailing address, and make/model of my car and I would like this information about me to be removed from their database and no further contact.

    Business Response

    Date: 02/04/2025

    Ms. *****,

    We at SureGuard USA apologize for any inconvenience our mailer may have caused. As of today, you have been removed from our mailing list and will no longer receive any communication from SureGuard USA. Thank you for forwarding your concern, we rely on consumer feedback in order to maintain excellence! 

    -Administration 

    Customer Answer

    Date: 02/05/2025

    Better Business Bureau:

    I have reviewed the business' response regarding complaint ID ******** and am satisfied with this resolution. 
     
    Sincerely,

    ****** *****

  • Initial Complaint

    Date:01/30/2025

    Type:Sales and Advertising Issues
    Status:
    Answered
    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    As almost every other complaint states, this buisness uses scammy and annoying ads. I never even reached out to them to get insurance and they have sent me an ad letter with the penalty notice and final attempt. Not so kindly leave me alone. I will file be reporting this as a scam

    Business Response

    Date: 01/30/2025

    Ms. Lochmueller,

     

    We at SureGuard USA apologize for any inconvenience our mailer may have caused. Per your request, you have been removed from our mailing list and will no longer receive any communication from SureGuard USA. Thank you for forwarding your concern, we value your feedback. 

    -Administration 

  • Initial Complaint

    Date:01/27/2025

    Type:Sales and Advertising Issues
    Status:
    Resolved
    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    Recieving letters like this from other places. What mail to STOP

    Business Response

    Date: 01/31/2025

    Mr. ******,

    We at SureGuard USA apologize for any frustration or confusion our mailer may have caused. As of today, you have been removed from our mailing list and will no longer receive any communication from SureGuard USA. Thank you for reaching out with your concern, we rely on consumer feedback in order to maintain excellence! 

    -Administration 

    Customer Answer

    Date: 01/31/2025

    Better Business Bureau:

    I have reviewed the business' response regarding complaint ID ******** and am satisfied with this resolution. 
     
    Sincerely,

    **** ******

  • Initial Complaint

    Date:01/19/2025

    Type:Sales and Advertising Issues
    Status:
    Resolved
    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    As with other complaints for Sureguard USA, I have received mail that seems like a scam, with phrases like, "Penalty for Private Use, $300", "FINAL ATTEMPT TO NOTIFY", and "Please Call to Confirm your vehicle Info." They have my full name, mailing address, and the kind of car I drive and I would like them to remove this information about me from their database and to not reach out to me in any way.

    Business Response

    Date: 01/19/2025

    Mr. *******,

    We at SureGuard USA apologize for any frustration our mailer may have caused. Per your request, you have been removed from our mailing list and will no longer receive any communication from SureGuard USA. Thank you for relaying your concern, we rely on consumer feedback in order to maintain excellence! 

    -Administration 

    Customer Answer

    Date: 01/21/2025

    Better Business Bureau:

    I have reviewed the business' response regarding complaint ID ******** and am satisfied with this resolution though I will wait to see if they abide by it. 
     
    Sincerely,

    **** *******

  • Initial Complaint

    Date:12/12/2024

    Type:Sales and Advertising Issues
    Status:
    Answered
    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    I received a letter in the mail today regarding a vehicle service contract. I did not sign up to get this ridiculous letter, nor do I want to receive anymore. Stop the harassment.

    Business Response

    Date: 12/12/2024

    Ms. *****,

     

    We at SureGuard USA apologize for any inconvenience or frustration our mailer may have caused. You have been removed from our mailing list and will no longer receive any communication from SureGuard USA. Thank you for forwarding your concern, we rely on consumer feedback in order to maintain excellence! Happy Holidays!

     

    -Administration 

  • Initial Complaint

    Date:12/09/2024

    Type:Sales and Advertising Issues
    Status:
    Answered
    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    Mail letter received indicating sending of insurance cards for vehicle I have not purchased. Want to ensure that someone else is NOT buying in my name, as recently had several Credit Card scam warning from one of my financial institutions and have had previous incidents by individual who has my same name, in my same city. Tried calling to speak with them, but it just leaves you in queue, which moves your call around saying "you are in position # xx" but no one ever comes in line. I tried both # on letter***************) and # on their "website" ***************).. Neither tells you u have connected to Sureguard,***.. just straight into the queue messages..

    Business Response

    Date: 12/30/2024

    Mr. *****,

    We at SureGuard USA apologize for any inconvenience or confusion our mailer may have caused. We pride ourselves in providing 100% consumer privacy. None of your personal information has been received, or shared. To avoid further frustration, you have been removed from our mailing list and will no longer receive any communication from SureGuard USA. Thank you for relaying your concerns, we rely on consumer feedback in order to maintain excellence! Happy Holidays. 

    -Administration 

  • Initial Complaint

    Date:12/05/2024

    Type:Sales and Advertising Issues
    Status:
    Resolved
    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    As with other complaints for **************, I have received mail that seems like a scam, with phrases like, "Penalty for Private Use, $300", "FINAL ATTEMLT TO NOTIFY", and "Please Call to Confirm your vehicle Info." They have my full name, mailing address, and the kind of car I drive and I would like them to remove this information about me from their database and to not reach out to me in any way.

    Business Response

    Date: 12/05/2024

    Ms. ******,

    We at SureGuard USA apologize for any confusion or frustration our mailer may have caused. Per your request, as of today you have been removed from our mailing list and will no longer receive any communication from SureGuard USA. We appreciate you reaching out with your concern, as we rely on consumer feedback to maintain excellence. Happy Holidays! 

    -Administration 

    Customer Answer

    Date: 12/06/2024

    Better Business Bureau:

    I have reviewed the business' response regarding complaint ID ******** and am satisfied with this resolution. 
     
    Sincerely,

    ***** ******

  • Initial Complaint

    Date:12/02/2024

    Type:Sales and Advertising Issues
    Status:
    Answered
    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    My grandmother received a predatory and misleading letter in the mail stating that her vehicle's warranty had expired. The letter did not even reference the correct make or model of her car. Concerned, she called the provided number and spoke with pushy and deceptive sales representatives who lied to her about her coverage and pressured her into purchasing an extended warranty she did not need.They offered a "discounted price" of $3,700 if she paid in full, which she did. Her bank flagged the transaction as fraudulent and declined the charge. The bank advised us to contact Sureguard USA to ensure the policy is canceled to prevent further attempts to charge her account. The company committed to providing an extended warranty, but there is no way to reach customer service or their warranty department. Attempts to contact them have been completely unsuccessful.Upon further investigation, we discovered that the company, Sureguard USA, appears to be a new entity with suspicious practices. The phone number provided in the letter does not match any legitimate business information found online or on the Better Business Bureau website.

    Business Response

    Date: 12/03/2024

    Ms. *******,

    We at SureGuard USA apologize for any confusion our mailer may have caused you or your grandmother. We pride ourselves for providing complete transparency to our consumers on every call, and it is to our dismay to hear about your experience with our company. Upon thorough review, it appears your grandmother initiated contact on 12/2/2024 at 11:32 am CST. At this time, she attempted to elect coverage on her 2020 ***** RX 350 by paying for the policy in full. Her **** was declined and coverage WAS NOT activated. Upon further investigation, I can confirm you did in fact reach our sales department at 1:20 PM and our agent tried explaining the coverage in detail and then ended up forwarding you to our customer service department for further assistance. This was followed by two additional incoming calls to our customer service department at 2:37 pm and 3:04 pm. At this time you were advised there is no active contract for your grandmother and the payment was not completed. We at SureGuard USA extend our apology for any inconvenience or frustration that you may have experienced while communicating with our company. Your grandmother has been removed from our mailing list and will no longer receive any communication from SureGuard USA. We appreciate you relaying your concern, as we rely on consumer feedback to maintain excellence. Happy Holidays!

     

    -Administration 

    Customer Answer

    Date: 12/04/2024

    Complaint: 22627920

    I have reviewed the business' response and am rejecting it because:

    Subject: Response to SureGuard USAs Reply

    Thank you for your response. Unfortunately, your explanation fails to address the core issues raised about SureGuard USAs predatory and misleading practices.


    The mailer sent to my grandmother was deliberately designed to create confusion and fear, a tactic frequently used to prey on vulnerable individuals, including the elderly. Despite your claims of transparency, your agents misrepresented themselves, pressured my grandmother to purchase a warranty without providing clear details about the service contract, and failed to disclose that phone calls were being recordedpractices that are unethical and may violate consumer protection laws.


    Further, according to publicly available information from the ***, businesses like SureGuard USA, with less than a year of operation, often collapse before consumers can utilize their so-called policies. This raises significant concerns about the legitimacy and sustainability of your services.


    Your companys nearly inaccessible customer service department and the aggressive sales tactics used to target my grandmother reinforce the impression that SureGuard USA relies on predatory methods rather than ethical business practices.


    While you note that no payment was successfully processed and my grandmother was removed from your mailing list, these actions do not absolve your company of responsibility for its misleading and unethical practices.


    I expect the BBB to take these concerns seriously and hold SureGuard USA accountable for its behavior to prevent others from experiencing similar treatment.


    Sincerely,


    **** *******

SureGuard USA is NOT a BBB Accredited Business.

To become accredited, a business must agree to BBB Standards for Trust and pass BBB's vetting process.

Why choose a BBB Accredited Business?

BBB Business Profiles may not be reproduced for sales or promotional purposes.

BBB Business Profiles are provided solely to assist you in exercising your own best judgment. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles.

When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.

BBB Business Profiles generally cover a three-year reporting period. BBB Business Profiles are subject to change at any time. If you choose to do business with this business, please let the business know that you contacted BBB for a BBB Business Profile.

As a matter of policy, BBB does not endorse any product, service or business. Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation. BBB charges a fee for BBB Accreditation. This fee supports BBB's efforts to fulfill its mission of advancing marketplace trust.