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Business Profile

Auto Service Contract Companies

SureGuard USA

This business is NOT BBB Accredited.

Find BBB Accredited Businesses in Auto Service Contract Companies.

This business has 1 alert

Complaints

Customer Complaints Summary

  • 41 total complaints in the last 3 years.
  • 32 complaints closed in the last 12 months.

If you've experienced an issue

Submit a Complaint

The complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

Sort by

Complaint status

Complaint type

  • Initial Complaint

    Date:07/14/2025

    Type:Sales and Advertising Issues
    Status:
    Answered
    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    I keep receiving misleading mail from a company called "SureGuard USA" offering extended car warranty services. The letter uses urgent and official-looking language to pressure me into calling a number, even though I never requested this service. It appears deceptive and is not affiliated with my car manufacturer or dealer. I want this company to stop contacting me and to remove my information from their mailing list.

    Business Response

    Date: 07/15/2025

    Yernauan Baishokan,

     

    We at SureGuard USA apologize for any inconvenience or frustration our mailer may have caused. Per your request, you have been removed from our mailing list today 7/15/2025, and you will no longer receive any communication from SureGuard USA. We appreciate you forwarding your concern and we truly value your feedback. Enjoy today!

     

    -Administration 

  • Initial Complaint

    Date:05/24/2025

    Type:Sales and Advertising Issues
    Status:
    Resolved
    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    I received the letter and I think it was a scam. Let me clarify it was a scam because Ive never received an insurance quote or wanted to receive an insurance quote from ************* regarding a 2018 ****** 4Runner. I have gotten a couple of calls in regards to this And this needs to stop because I did not authorize for anyone to call me and I did not get any type of quote for this automobile which *** never owned.

    Business Response

    Date: 05/30/2025

    Ms. *******,

    We at SureGuard USA apologize for any frustration or inconvenience our mailer may have caused. Please be advised that you have been removed from our mailing list and will no longer be contacted by SureGuard USA. Please note, SureGuard USA does not solicit customers via text or phone. We appreciate you forwarding your concern, we rely on consumer feedback in order to maintain excellence! 

    -Administration 

    Business Response

    Date: 06/04/2025

    ********** *******,

    We at SureGuard USA apologize for any inconvenience or confusion our mailer may have caused. You have been removed from our mailing list and will no longer receive any communications from SureGuard USA. We appreciate you reaching out to us with your concern, we rely on consumer feedback in order to maintain excellence. 

    -Administration 

    Customer Answer

    Date: 06/05/2025

    Better Business Bureau:

    I have reviewed the business' response regarding complaint ID ******** and am satisfied with this resolution. 
     
    Sincerely,

    **** *******

  • Initial Complaint

    Date:05/20/2025

    Type:Sales and Advertising Issues
    Status:
    Answered
    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    I have received many letters from SureGuard USA saying time sensitive, final notice for activation coverage for a vehicle I do not own. I would like to be removed from your mailing list.

    Business Response

    Date: 05/30/2025

    Mr. ******,

    We at SureGuard USA apologize for any inconvenience our mailer may have caused. Per your request, you have been removed from our mailing list and will no longer receive any communication from SureGuard USA. Your feedback is appreciated, thank you for reaching out with your concern. 

    -Administration 

  • Initial Complaint

    Date:05/14/2025

    Type:Sales and Advertising Issues
    Status:
    Answered
    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    I have received a notice in the mail for SureGuard U.S.A. stating final attempt to notify about coverage on a vehicle I do not own nor have never owned. I have never tried to purchase stated vehicle and have never requested information from this company. I was worried at first someone had committed fraud with my name, but after searching this company Ive never heard of online the first thing that popped up was the BBB reviews. I would like to issue a complaint and demand my name be taken off of their list.

    Business Response

    Date: 05/15/2025

    Ms. **********,

    We at SureGuard USA apologize for any inconvenience or confusion our mailer may have caused. Per your request, you have been removed from our mailing list and will no longer receive any communication from SureGuard USA. Thank you for reaching out with your concern, we rely on consumer feedback to maintain excellence! 

    Administration 

  • Initial Complaint

    Date:04/17/2025

    Type:Sales and Advertising Issues
    Status:
    Answered
    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    I have been charged for 12 months for a service I didn't know I had and I had attempted to cancel over a year ago. The payments were made under the guise of "Auto Home Payment" which I assumed was for my standard auto/home insurance policy and not an additional warranty product. I never received any information in the mail, my email, or phone that indicated an active account. I feel as though I have been completely taken advantage of. Payments have been purposefully obfuscated to obscure the fact that I was paying for a service which I thought I had canceled.

    Business Response

    Date: 06/04/2025

    Mr. **********,

    We at SureGuard USA pride ourselves in providing complete transparency with all of our consumers. It is to our dismay to hear of your recent experience with our company. Upon careful review, it appears as if you purchased a vehicle service contract for your 2021 ****** Camry on 11/17/2023. We have no record of any communication from you after that until 4/17/2025. At this time, you spoke with a member of our customer service team advising them that you totaled your vehicle and did not wish to transfer your policy to your new vehicle. You were advised to send in a letter of cancellation which was later received, your policy was successfully cancelled and you were added to our refund list. Your refund was issued yesterday and tracking information was provided to you directly. Unfortunately, it was never brought to our attention that you had a discrepancy with the coverage you elected to purchase or we would have definitely looked into this matter prior to your vehicle being totaled. We hope you will find this resolution satisfactory. Please dont hesitate to reach out to us with any further clarification needed by emailing our team directly at ********************************** We appreciate your feedback, we rely on consumers such as yourself to forward their concerns for our review to ensure we continue to provide stellar consumer interactions. Enjoy today!

     

    -Administration 

  • Initial Complaint

    Date:04/02/2025

    Type:Sales and Advertising Issues
    Status:
    Answered
    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    Received numerous letters about a vehicle that I have never owned. I don't know if someone has committed fraud or this is a scam opportunity. I want to stop immediately.

    Business Response

    Date: 04/03/2025

    Mr. *********,

    We at SureGuard USA apologize for any confusion our mailer may have caused. You have been removed from our mailing list and will no longer receive any communication from SureGuard USA. We rely on consumer feedback in order to maintain excellence, thank you for forwarding your concern and allowing us the opportunity to rectify. 

    -Administration 

  • Initial Complaint

    Date:02/03/2025

    Type:Sales and Advertising Issues
    Status:
    Resolved
    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    Better Business Bureau:

    I have reviewed the business' response regarding complaint ID ******** and am satisfied with this resolution. 
     
    Sincerely,

    ****** *****

    Business Response

    Date: 02/04/2025

    Ms. *****,

    We at SureGuard USA apologize for any inconvenience our mailer may have caused. As of today, you have been removed from our mailing list and will no longer receive any communication from SureGuard USA. Thank you for forwarding your concern, we rely on consumer feedback in order to maintain excellence! 

    -Administration 

  • Initial Complaint

    Date:01/30/2025

    Type:Sales and Advertising Issues
    Status:
    Answered
    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    As almost every other complaint states, this buisness uses scammy and annoying ads. I never even reached out to them to get insurance and they have sent me an ad letter with the penalty notice and final attempt. Not so kindly leave me alone. I will file be reporting this as a scam

    Business Response

    Date: 01/30/2025

    Ms. Lochmueller,

     

    We at SureGuard USA apologize for any inconvenience our mailer may have caused. Per your request, you have been removed from our mailing list and will no longer receive any communication from SureGuard USA. Thank you for forwarding your concern, we value your feedback. 

    -Administration 

  • Initial Complaint

    Date:01/27/2025

    Type:Sales and Advertising Issues
    Status:
    Resolved
    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    Better Business Bureau:

    I have reviewed the business' response regarding complaint ID ******** and am satisfied with this resolution. 
     
    Sincerely,

    **** ******

    Business Response

    Date: 01/31/2025

    Mr. ******,

    We at SureGuard USA apologize for any frustration or confusion our mailer may have caused. As of today, you have been removed from our mailing list and will no longer receive any communication from SureGuard USA. Thank you for reaching out with your concern, we rely on consumer feedback in order to maintain excellence! 

    -Administration 

  • Initial Complaint

    Date:01/19/2025

    Type:Sales and Advertising Issues
    Status:
    Resolved
    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    Better Business Bureau:

    I have reviewed the business' response regarding complaint ID ******** and am satisfied with this resolution though I will wait to see if they abide by it. 
     
    Sincerely,

    **** *******

    Business Response

    Date: 01/19/2025

    Mr. *******,

    We at SureGuard USA apologize for any frustration our mailer may have caused. Per your request, you have been removed from our mailing list and will no longer receive any communication from SureGuard USA. Thank you for relaying your concern, we rely on consumer feedback in order to maintain excellence! 

    -Administration 

SureGuard USA is NOT a BBB Accredited Business.

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