Floor Coverings
Floor Coverings International North JerseyAbout
Important information
- Advertising Review:
On December 19, 2023, BBB contacted the business regarding its website advertising numerous "eco-friendly" claims.
According to the BBB Code of Advertising, Environmental Benefit Claims
Advertisers should avoid broad, unqualified environmental claims such as “green,” or “eco-friendly.” Other claims such as “degradable,” “recycled,” and “non-toxic,” should only be used when substantiated and properly qualified. Environmental Certifications and seals of approval may be used if properly issued. Additional disclosures are needed if not issued by an independent third-party.
Advertisers should not make broad, unqualified general environmental benefit claim like “green” or “eco-friendly.”
Advertisers must qualify general claims with specific environmental benefits.
Advertisers must possess competent and reliable evidence (often scientific evidence) to support all environmental benefit claims. Qualification for any claim must be clear, conspicuous, and understandable.
When an advertiser qualifies a general claim with a specific benefit, the benefit should be significant. Advertisers must not highlight small or unimportant benefits.
Unless clear from the context, any environmental claim must specify clearly and conspicuously whether the claim applies to the product, the product’s packaging, a service or just to a portion of the product, package or service.
Our goal is to help businesses avoid unreasonable consumer expectations and minimize potential liability whenever possible.Unfortunately, the business failed to respond to the BBB request to modify or remove the claims.
Business Details
- Local BBB:
- BBB Serving New Jersey
- BBB File Opened:
- 6/27/2017
- Business Started:
- 12/8/2008
- Business Incorporated:
- 12/8/2008
- Type of Entity:
- Limited Liability Company (LLC)
- Alternate Names:
- B & M Carpet LLC
- Business Management:
- Mr. Mark Mitev, Owner
Additional Contact Information
- Principal Contacts
- Mr. Mark Mitev, Owner
- Fax numbers
- Primary Fax: (201) 995-0992
Licensing information
This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.
BBB records show a license number of 13VH06984300 for this business, issued by NJ Division of Consumer Affairs
NJ Division of Consumer Affairs
124 Halsey Street, 7th Floor, PO Box 45027
Newark NJ 07102
Additional Information
- Business Categories
- Floor Coverings
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