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  NY AG Secures $600,000 from Fitness Company Equinox for its Hard-to-Cancel Memberships
  

  The following describes a government action that has been resolved by either a settlement or a decision by a court or administrative agency. If the matter is being appealed, it will be noted below.

  
  

  On May 30, 2025, the Office of the New York Attorney General announced a settlement with Equinox Group, LLC (Equinox Group), which offers fitness services under Equinox, Equinox+, and SoulCycle, for making it hard for New Yorkers to cancel their membership. The Attorney General found that Equinox Group failed to clearly disclose its subscription terms, provide consumers with the subscription acknowledgment required by New York law, and offer cost-effective and easy-to-use online cancellation mechanisms. As a result of the settlement, Equinox Group must pay $600,000 in penalties, change its subscription practices, and offer refunds to subscribers who tried to cancel their membership but could not.
  
  
  
  New York law requires subscription terms to be clearly disclosed to customers, including the minimum term, the fact that the subscription renews, and the cancellation policy. Businesses must also obtain affirmative consent for automatic renewals, provide a post-purchase acknowledgment, and offer a cost effective, timely, and easy-to-use cancellation mechanism.
  
  
  
  The OAG found that Equinox’s subscription terms were not clear and appeared in fine print disclosures or within a hard-to-understand terms and conditions document. Equinox also did not obtain informed affirmative consent from subscribers and did not provide them with a post-purchase acknowledgment. In addition, Equinox’s cancellation process was complex, difficult, and time-consuming. 
  
  
  
  This settlement requires Equinox Group to pay $600,000 in penalties and provide refunds of up to $250 to eligible New York subscribers who filed complaints with the Equinox Group, Federal Trade Commission, Better Business Bureau, or the Office of the Attorney General of the State of New York between February 9, 2021 and December 31, 2024.
  
  
  
  New York subscribers to Equinox gyms, SoulCycle, and Equinox+ online fitness classes who meet eligibility requirements may be eligible for up to $100 in restitution. New York Equinox Group customers who first became subscribers or attempted to cancel their subscription between February 9, 2021 and December 31, 2024 must email Equinox Group by August 2, 2025. SoulCycle subscribers should email [email protected] . Equinox Gym and Equinox+ subscribers should email [email protected]. Subscriber restitution requests must include their name, and the phone number or email address associated with their account.
  
  
  
  In addition to paying penalties and restitution, Equinox Group must improve its disclosures, obtain informed affirmative consent from subscribers, and provide customers with an acknowledgment including cancellation information. The settlement also requires Equinox Group to clearly and conspicuously disclose cancellation information in the subscription agreement and on an easily accessible website page for each brand.

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