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Business Profile

Jewelry Stores

Diamonds International

This business is NOT BBB Accredited.

Find BBB Accredited Businesses in Jewelry Stores.

This business has 1 alert

Complaints

This profile includes complaints for Diamonds International's headquarters and its corporate-owned locations. To view all corporate locations, see

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Diamonds International has 26 locations, listed below.

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    Customer Complaints Summary

    • 97 total complaints in the last 3 years.
    • 26 complaints closed in the last 12 months.

    If you've experienced an issue

    Submit a Complaint

    The complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

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    Complaint type

    • Initial Complaint

      Date:09/11/2023

      Type:Product Issues
      Status:
      Answered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      During a Royal Caribbean cruise Thanksgiving week 2022, we stopped at Diamonds International in Roatan, ********. After intense, non-stop sales pressure, I purchased several items, including a pair of Crown of Light chocolate and white diamond earrings and a Crown of Light chocolate and white diamond necklace. Upon getting these home, and having our jeweler look at them, he pointed out that the diamonds are so flawed and inferior that he would never even sell such horrible quality. (Now, I'm wondering if they switched the product?) When I asked for an appraisal, he said $400 for the earrings (I paid $4900) and $500 for the necklace (I paid $3665). I went on another cruise in April, and discovered Diamonds International now has a store onboard Royal Caribbean ships. I took the earrings and necklace to the store and explained the situation asking to return the purchases for a refund. The regional manager said there was nothing he could do, unless I wanted to upgrade and pay even more for another higher quality purchase! I just want to return these horribly inferior, over-price pieces and get my money back. I will never set foot in a Diamonds International store again. Anywhere.

      Business Response

      Date: 09/14/2023

      Please see attached. We have contacted the customer directly and are working on a resolution. Thank you. 

    • Initial Complaint

      Date:11/08/2022

      Type:Service or Repair Issues
      Status:
      Answered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I purchased a Longines watch from the Diamonds International location in ****** ******* on October 10, 2022 for $1900.00. After the sale, the salesperson ***** placed the watch in the incorrect box (non-matching numbers) without the instruction manual and warranty card. This was all done after our transaction. I now have a watch without provenance or all items which should have been included. I called the store and was told they lowered the prices on their watches due lost paperwork during a hurricane. I was never told of a price discount based on missing paperwork or boxes. I have offered to return the boxes I have once I receive the correct items matching my watch. Im sure a future customer would like to have the box match the watch as well. I have emailed and called. No action yet from customer service email or store. I'm persistent and I will continue to seek a resolution.

      Business Response

      Date: 11/21/2022

      BBB response - ID#******** - **** Water

    Diamonds International is NOT a BBB Accredited Business.

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