We use cookies to give users the best content and online experience. By clicking “Accept All Cookies”, you agree to allow us to use all cookies. Visit our Privacy Policy to learn more.

Manage Cookies
Resources for Businesses My BBB
Share
Business Profile

Jewelry Stores

SuperJeweler.com Inc.

Headquarters

This business is NOT BBB Accredited.

Find BBB Accredited Businesses in Jewelry Stores.

Complaints

This profile includes complaints for SuperJeweler.com Inc.'s headquarters and its corporate-owned locations. To view all corporate locations, see

Find a Location

SuperJeweler.com Inc. has 4 locations, listed below.

*This company may be headquartered in or have additional locations in another country. Please click on the country abbreviation in the search box below to change to a different country location.

    Please enter a valid location.

    Customer Complaints Summary

    • 119 total complaints in the last 3 years.
    • 64 complaints closed in the last 12 months.

    If you've experienced an issue

    Submit a Complaint

    The complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

    Sort by

    Complaint status

    Complaint type

    • Initial Complaint

      Date:11/28/2022

      Type:Product Issues
      Status:
      Resolved
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      Ordered 4 pieces of jewelry from this company. 2 "diamond" bracelets, 1 "diamond" necklace and 1 pair of "diamond" earrings- order# *******.NOTHING resembled diamonds in the slightest!?! Dark, milky *******, some chipped, no shine, no sparkle, etc. Seems to be similar complaint as others.What I ordered/ paid for was absolutely NOTHING like what I received and I would like to return for a full refund. Contacted company in regards to returning and had not yet heard back, but they sold me absolute JUNK!These were supposed to be gifts, thank god I looked at them before wrapping and giving away, I'd have been completely embarrassed to give these to my family!?!Times are hard, but I wouldn't buy them dollar store jewelry and I sure shouldn't have to pay good money for items that aren't even dollar store quality. Needless to say, I am HIGHLY disappointed with my purchase and would never recommend this company to anyone after what i received!!

      Business Response

      Date: 11/29/2022

      Please let ***** know that we are sorry that she is unhappy.

      She does not have to return the products, she can give them to charity.

      We are processing a full refund of her purchase amount.

      All the best,

      SuperJeweler

      Customer Answer

      Date: 12/09/2022

      Better Business Bureau:

      I have reviewed the response made by the business in reference to  ID ********, and  that this resolution is satisfactory to me and the matter has been resolved.

      Sincerely,

      ***************************



       

    • Initial Complaint

      Date:11/22/2022

      Type:Service or Repair Issues
      Status:
      Resolved
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      On 11/8/22, I purchased some diamond jewelry from SuperJeweler.com. This was to be an anniversary gift for my wife. The next day, 11/9/22, I determined that she would not like this jewelry and asked the company if it was too late to cancel the order. They said that it was not too late, so I asked them to cancel. They indicated they would put the refund in process.I have followed up almost daily on this refund, each time receiving the response "bear with us, it's in process." I have called and done internet chats. I have copies of the online chats. During my chat on 11/17/22, I was asked "please give us until tomorrow, Friday, 11/18/22." I responded that I would do so, but if I did not receive the refund by that date, I would dispute the charge with my credit card company. Of course, I did not receive it by then so I disputed the charge. I checked back with them on 11/18/22 and told them the charge had been disputed, and they said to give us until Monday, 11/20. The lady said she would email me on 11/20/22. Of course, I have received neither the refund nor the email.I believe the company is intentionally dragging its feet in order to enhance its cash flow and is also intentionally misleading its customers by continuing to ask for more processing time and not doing what it tells its customers it will do. This is an unfair, if not illegal, business practice and I ask for my refund immediately.

      Business Response

      Date: 11/22/2022

      HI,

      Apparently a new **************** Representative on our team did not properly notate this order for refund.

      We are reaching out the the customer now to let him know that the earrings are ready to ship.  We will do whatever he wishes, either refund immediately or ship the earrings.

      Thanks for reaching out,

      *******************

      Customer Answer

      Date: 12/15/2022

      Better Business Bureau:

      I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me and the matter has been resolved.

      Sincerely,

      *******************************



       

    • Initial Complaint

      Date:11/14/2022

      Type:Product Issues
      Status:
      Answered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I placed order #******* which purchased three sets of earrings. I did not receive a single set of earrings as described according to their listings. The settings were completely different from what was pictured and described, I received 2 sets of .5 carat sapphires when I should have received 1 set of those + a set a 2 carat sapphires. The third set of tanzanite earrings did not match in the least. I reached out to their customer service department to resolve the issue and was told to return the items and my money would be refunded, at my cost. Which would be reasonable, if I had received correct items in the first place. When I asked for my complaint to be escalated, I was resent my order confirmation over and over again instead of any kind of response. This company is a prime example of bait and switch, who displays a BBB A+ on their website. It is absurd.

      Business Response

      Date: 11/22/2022

      Hi There,

      We are happy to refund $10.60 to the customer as requested.

      Thanks,

      ****** @ SuperJeweler

    • Initial Complaint

      Date:08/26/2022

      Type:Product Issues
      Status:
      Resolved
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I bought a necklace on the website. When it arrived on Monday, August 22, 2022, the stones were cracked and damaged. I contacted them via the chat line they have on their website giving the customer service representative my order number and why I would like to return the necklace and get a refund. She told me that she would email me a return label. I have not received that label nor have a received a call back from the 2 messages I have left in the past two days. When I dialed the number their website lists for damaged product, it goes straight to voicemail. No one will contact me.

      Business Response

      Date: 08/29/2022

      Hi There,

      We have received the return of the necklace, and the refund will go thru in the next 48 hours.

      Thanks,

      *************************

      Customer Answer

      Date: 09/07/2022

      Better Business Bureau:

      I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me and the matter has been resolved.

      Sincerely,

      *************************



       

    • Initial Complaint

      Date:07/12/2022

      Type:Product Issues
      Status:
      Answered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      Around the beginning of 6-1-22, I purchased a pair of sapphire earrings and expected to receive what the company advertised on their website. The settings did not match, they had reduced the price so I felt I could afford them as a mothers day gift. the first time my wife opened the box to see the set the first stone came out of the setting. The earrings they sent me are not what they displayed. I have contacted the company three times by phone and twice I was assured that a return authorization was on its way , on 6-23-22 and 6-30-22 to this day I have had no return authorization paperwork nor a return phone call. I want to return their junk and have my money refunded. I was so embarrassed when my wife's gift fell apart right before our very eyes. When I opened the box about the third time the second stone fell out of its setting, unbelievable. I contacted the company about four times total by phone.

      Business Response

      Date: 07/12/2022

      Hi,

      We are going to refund the customer.  No need to return the product.

      All the best,

      ****** @ SuperJeweler

    SuperJeweler.com Inc. is NOT a BBB Accredited Business.

    To become accredited, a business must agree to BBB Standards for Trust and pass BBB's vetting process.

    Why choose a BBB Accredited Business?

    BBB Business Profiles may not be reproduced for sales or promotional purposes.

    BBB Business Profiles are provided solely to assist you in exercising your own best judgment. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles.

    When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.

    BBB Business Profiles generally cover a three-year reporting period, except for customer reviews. Customer reviews posted prior to July 5, 2024, will no longer be published when they reach three years from their submission date. Customer reviews posted on/after July 5, 2024, will be published indefinitely unless otherwise voluntarily retracted by the user who submitted the content, or BBB no longer believes the review is authentic. BBB Business Profiles are subject to change at any time. If you choose to do business with this company, please let them know that you checked their record with BBB.

    As a matter of policy, BBB does not endorse any product, service or business. Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation. BBB charges a fee for BBB Accreditation. This fee supports BBB's efforts to fulfill its mission of advancing marketplace trust.