Complaints

This profile includes complaints for Priority Gold's headquarters and its corporate-owned locations. To view all corporate locations, see Find Local Branches.

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  Priority Gold

  5005 Lyndon B Johnson Fwy Ste 300 Dallas, TX 75244-6162

  
• 

  Priority Gold, LLC

  9777 Wilshire Blvd #718 Beverly Hills, CA 90212

  

The complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

• Initial Complaint

  Date:10/24/2024

  Type:Product Issues
  Status:

  ResolvedMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  I am writing to formally request a full refund of $26,500 from Priority Gold. This refund relates to a transaction I made with ****** *********, sales manager at Priority Gold, on or around September 4, 2024.I agreed to purchase 10 ounces of gold for $26,500, a price confirmed by Mr. ********* during our conversation. Based on this agreement, I wired the funds to Priority Gold. However, after receiving my payment, I was only provided with 8.8 ounces of gold, which is 1.2 ounces less than what was agreed upon. The cash value of this shortage is approximately $3,120.Since receiving the incomplete amount, I have attempted to resolve the issue directly with Mr. ********* on three occasions. Unfortunately, rather than addressing the discrepancy, Mr. ********* has engaged in evasive and confusing conversations to avoid taking accountability for the shortfall. In addition, I have left voicemails and never received a response.If Mr. ********* informed me prior to the transaction that I would receive less than 10 ounces of gold, I would never have proceeded with the wire transfer. It was only after Priority Gold received the funds that Mr. ********* unilaterally altered the terms of our agreement.I am seeking a full refund of the $26,500 due to the breach of the original agreement and the companys failure to deliver the agreed-upon quantity of gold.

  Business Response

  Date: 11/01/2024

  Dear ****,
  Thank you for your patience and understanding as we worked through the recent miscommunications. Given our daily contact, since this was brought to our attention. Im pleased to confirm that weve resolved your concerns without the need for a refund.
  We greatly appreciate you and look forward to continuing to serve you as a valued client.

  Customer Answer

  Date: 11/01/2024

  I have reviewed the business response and accept this resolution. 

• Initial Complaint

  Date:08/01/2024

  Type:Product Issues
  Status:

  ResolvedMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  on 5/30/24 i wired ****** to priority gold ****** for gold coins and ***** for silver.i have no complaint with the silver.the gold coins are not worth anywhere near ****** and it would take me years to recover i was grossly overcharged and told the true value of the coins *********************

  Business Response

  Date: 08/30/2024

  Hi ****** & *******************, 

  We are pleased to say that our resolution is towards the finish line. We wanted to respond here to ensure that the BBB is aware we are working closely with you to ensure your satisfaction. As mentioned, we will reach out on 9/3/24 once we return from the holiday weekend. Thank you very much for bringing this to our attention and we are always here for you in the future. Thank you very much. 

  Customer Answer

  Date: 08/30/2024

  I have reviewed the business response and accept this resolution. Priority gold has treated me with respect in this case and did everything they could to resolve it.. I will use priority gold in the future. As far as rating they get a five

   

• Initial Complaint

  Date:07/26/2024

  Type:Customer Service Issues
  Status:

  ResolvedMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  Put in a gold and silver order with ***** from priority gold. I am missing half the order. Only half of the merchandise was in the package. I cannot get ***** to call me back. Called 3 times since I received package on 7/23/2024. Also requested itemized bill of my order. I want the itemized bill for what I ordered

  Customer Answer

  Date: 07/29/2024

  Received call from business and received resolution 

   

  Thank you for your help!

  ***********************

  Customer Answer

  Date: 08/14/2024

  Hello

  i would like to close out my complaint again Priority Gold. We have satisfactorily resolved this issue.

  Thank you so much for your assistance.

   

  ***********************

  Business Response

  Date: 08/21/2024

  ****, we are happy to say that we satisfied your needs regarding your shipment of metals. Per your conversation with ***** & ****. Your concerns have been fulfilled and thank you for notifying the BBB directly that we returned your call and ensured your satisfaction. Hoping to continue serving your precious metal needs in the future. Many thanks. 

• Initial Complaint

  Date:07/15/2024

  Type:Product Issues
  Status:

  ResolvedMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  In December 2021 I spoke with Priority Gold's sales representative and rolled over $48,912.34 from my stock market IRA ********** account into my new precious metals account. I informed the ** representative that I needed to rely on the trustworthy expertise and guidance ** promised. I told him that I wanted both gold and silver and that the prices of each should not exceed fair market value. I later signed off trustingly on his recommendations. In November, 2022 my ** representative sold 31 Silver American Eagle Proofs (SAEP) to meet IRA *** needs. In 2024 I noticed that SAEPs sold in the past for far less than I paid for them. I had paid $143.95 for each SAEP and sold each for an average price of $72.91. This amounted to a $2,841.60 loss and made me question why I paid $143.95. Worried about the price I initially paid for my metals, I researched the Gold American Eagle (GAEG) figures. I found that while I paid $7,392.13 for each GAEG set of four, the market value would have been in the low $4,000.00s. Obviously, my ** sales representative totally ignored my instructions about staying within average market values while building my account. In fact, it looks as if he overcharged me around 90 percent. As a result of my ** representative's failure to honor my instruction to not exceed fair market values, I have already lost $2,841.60 on the sales of silver. I stand to lose almost half my ********** monies if I sell gold and silver in the future. This is such a clear violation of trust, and I tried to resolve the matter on the phone and in emails with my ** sales representative. He would not talk about it and did not reply to my email. I then sent emails to the ** Director of Operations explaining the situation and requesting a buy back or another resolution. He did not respond to my emails. I am now in the position of inevitably losing nearly half of my ********** income and trying to deal with a company which has shut down communication with me.

  Customer Answer

  Date: 07/26/2024

  This case has been successfully resolved between me and Priority Gold.

  Customer Answer

  Date: 07/30/2024

  Priority Gold and I are discussing a resolution for this problem.  Priority Gold has submitted a strategy for which I am evaluating at this time, Julb30, 2024.

  Customer Answer

  Date: 07/30/2024

  This complaint has not been fully resolved between me and Priority Gold.  I feel that full success will be achieved within a few days.  My first message that the complaint was resolved was premature.

  Customer Answer

  Date: 08/01/2024

  Priority Gold and I are presently working on a resolution.  I am collecting information leading to a final proposal.  Priority Gold is awaiting my input.  I believe I will be able to provide my input by  5 or 6 Aug.

• Initial Complaint

  Date:05/23/2024

  Type:Product Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  I purchased physical gold from Priority Gold in my traditional *** at Advanta *** 09/19/23. I have now discovered in my research that I was charged a 140% premium which was not disclosed to me, this is elder abuse! I was led to believe that I was getting exactly what I was paying for which is clearly not the case. If I do not receive a full refund expeditiously I will proceed with legal action and work with the **** to make sure Priority Gold cannot scam anyone else out of their retirement money by charging these egregious premiums. Spot price for gold the day I purchased was $1954.89, I purchased a total of 23.7 **** ounces in the form of: 12 four piece proof gold eagle sets and 1 two piece proof gold eagle set. I paid a total of $111,391.57. The total value of 23.7 ounces of gold at spot price on 09/19/23 was $46,330.89. This means I was charged a total premium of $65,060.68 or ******% above spot price. When I called to see the value of my gold if I sold I was informed that ************************* who sold me the gold no longer works there and I was referred to *********************. **** told me if I wanted to sell I would get something between $53,000 to $57,000 after he told me let me shop it around to my wholesalers and see if I can give you a better price. When I confronted **** about the 140% premium he refused to to look at my invoice and kept telling me I was wrong because they dont charge those kinds of premiums, but the numbers dont lie. As of writing this gold spot price is $2380.00 which is an increase of *****%, but yet the gold I purchased from Priority Gold is worth less than half of what I originally paid.

  Business Response

  Date: 08/30/2024

  Hi ********, 

  We are pleased to say we have finished the necessary steps on our end to resolve your concerns. We will kindly check in with you on Tuesday to see where we stand. Wanting to ensure you are aware of our service to resolve any dissatisfaction. Thank you for bringing this to our attention. We will always be here for you in the future. As mentioned, it would be greatly appreciated to remove the complaint as we came to a solution.