We use cookies to give users the best content and online experience. By clicking “Accept All Cookies”, you agree to allow us to use all cookies. Visit our Privacy Policy to learn more.

Manage Cookies
Resources for Businesses My BBB
Share
Business Profile

Trade Exchange

E*TRADE Financial Holdings LLC

Headquarters

This business is NOT BBB Accredited.

Find BBB Accredited Businesses in Trade Exchange.

Complaints

This profile includes complaints for E*TRADE Financial Holdings LLC's headquarters and its corporate-owned locations. To view all corporate locations, see

Find a Location

E*TRADE Financial Holdings LLC has 14 locations, listed below.

*This company may be headquartered in or have additional locations in another country. Please click on the country abbreviation in the search box below to change to a different country location.

    Please enter a valid location.

    Customer Complaints Summary

    • 507 total complaints in the last 3 years.
    • 156 complaints closed in the last 12 months.

    If you've experienced an issue

    Submit a Complaint

    The complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

    Sort by

    Complaint status

    Complaint type

    • Initial Complaint

      Date:11/21/2022

      Type:Billing Issues
      Status:
      Answered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I got a letter in the mail saying the address charged on an account i dont have!

      Business Response

      Date: 12/14/2022

      December 14, 2022 

      Dear *** ******: 

      On behalf of E*TRADE Securities LLC (E*TRADE), this letter is in response to your  correspondence to the Better Business Bureau (BBB) that was received by E*TRADE on  December 5, 2022. 

      A detailed response to your concerns was sent via mail from the Compliance Department  on December 14, 2022. 

      E*TRADE appreciates the opportunity to address your concerns; if you still require  assistance, you are encouraged to contact Customer Service at 1-800-387-2331. 

      Sincerely, 
      Compliance Department 
      E*TRADE Securities LLC

    • Initial Complaint

      Date:11/18/2022

      Type:Product Issues
      Status:
      Resolved
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I have opened a account with e Trade almost a year ago. I transfered 1000 $ from my local bank in Columbus. Before I used any of their services they closed my account without giving me any reasons. I asked them to return my money back to same account that that funds originated from, but I give me round around for months. First they asked me to send them , picture of my social security card, driver licence , bank statements, my picturea letter with my bank information and a letter requesting refund of my money. I sent them evertyhing they needed twice .They even had a conferance call with my banker asking him if I was a good customer and many unrelated question . Finally, they said they would send me a check or bank wire trasfer witin few days. After, 10 daysI called them again to see if they send me a check. I was told they could not locate my account and I should sent them again, socail security card,driver licence and other documents which I had send 3 times. They are trying to hold on my money . I think that are dishonest people. If they close my account . They should also immediatly return my money . After 1 year I still dont have it. All I want is refund of my money .

      Business Response

      Date: 12/05/2022

      December 5, 2022 

      Dear *** *****: 

      On behalf of E*TRADE Securities LLC (E*TRADE), this letter is in response to your  correspondence to the Better Business Bureau (BBB) that was received by E*TRADE on  November 28, 2022. 
      A detailed response to your concerns was sent via mail from the Compliance Department  on December 5, 2022. 

      E*TRADE appreciates the opportunity to address your concerns; if you still require  assistance, you are encouraged to contact Customer Service at 1-800-387-2331. 

      Sincerely, 
      Compliance Department 
      E*TRADE Securities LLC

      Customer Answer

      Date: 12/14/2022

      [A default letter is provided here which indicates your acceptance of the business's response.  If you wish, you may update it before sending it.]

      Better Business Bureau:

      I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me. 
      ---------- Forwarded message ---------
      From: ***** ***** <**************>
      Date: Tue, Dec 13, 2022 at 11:43 PM
      Subject: Re: You have a new message from the BBB of Metro Washington DC & Eastern Pennsylvania  in regards to your complaint #********.
      To: Better Business Bureau <[email protected]>

      Thank you so much for your assistance with my dispute with e trade .
      Campany  finally responded and refunded my money after long and tidious phone conversation .
      I must say that , I will never consider e trade for my investment needs in the future.
      Thank you again for your help 

      Regards,

      ***********************

    • Initial Complaint

      Date:11/17/2022

      Type:Billing Issues
      Status:
      Answered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      • Since my account was not set up for stock short sales, this was a simple bear put spread and my max loss is just the credit between the two put options • QQQ settled at $285.33 on 11/14/2022 and Etrade exercised the in-money put even my account is not set up for stock short sales • Etrade made an unauthorized short sale on QQQ and make me loss $840+ the next day . I emailed E Trade executives and the E Trade corporate office reviewed the case on 11/16 to 11/17. They refused to compensate the loss due to the unauthorized trade. . I would like BBB to publish my case, so people will stay away from E Trade and won’t be the next victim of unauthorized trade

      Business Response

      Date: 12/01/2022

      December 1, 2022 

      Dear *** *** ****: 

      On behalf of E*TRADE Securities LLC (E*TRADE), this letter is in response to your  correspondence to the Better Business Bureau (BBB) that was received by E*TRADE on  November 25, 2022. 
      A detailed response to your concerns was sent via Secure Message by the Compliance  Department on December 1, 2022. 

      E*TRADE appreciates the opportunity to address your concerns; if you still require  assistance, you are encouraged to contact Customer Service at 1-800-387-2331. 

      Sincerely, 
      Compliance Department 
      E*TRADE Securities LLC

      Customer Answer

      Date: 12/13/2022

      ---------- Forwarded message ---------
      From: ********************* <**********************************>
      Date: Thu, Dec 8, 2022 at 8:20 PM
      Subject: Complaint ID ********
      To: <[email protected]>


      I am providing the responses from ETrade.
      I have ever authorized any stock/ETFs short selling activity when I set up my account. ETrade simply made up stuff and deny to compensate for the damage caused by their unauthorized trading activity.

      ETrade refused to give any compensation for the unauthorized trade damage. ETrade modified the agreement without customer consent.


      Regards,

      *** ***************

    • Initial Complaint

      Date:11/15/2022

      Type:Billing Issues
      Status:
      Resolved
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      eTrade has made the process of transferring over my late husband's accounts very difficult. The final one I am struggling with is the account he had opened for our minor daughter. Despite months of trying I still have not (to my knowledge) managed to get it transferred over. I tried emailing them again last week. They did respond saying they would escalate my case but here it is 6 days later and I still have not heard anything of value. In addition to that they still have not given me online access to his retirement accounts despite me asking.

      Business Response

      Date: 12/07/2022

      December 7, 2022 

      Dear *** *******: 

      On behalf of E*TRADE Securities LLC (E*TRADE), this letter is in response to your  correspondence to the Better Business Bureau (BBB) that was received by E*TRADE on  November 25, 2022. 
      A detailed response to your concerns was sent via mail from the Compliance Department  on December 7, 2022. 

      E*TRADE appreciates the opportunity to address your concerns; if you still require  assistance, you are encouraged to contact Customer Service at **************. 

      Sincerely, 
      Compliance Department 
      E*TRADE Securities LLC

      Customer Answer

      Date: 12/14/2022

      [A default letter is provided here which indicates your acceptance of the business's response.  If you wish, you may update it before sending it.]

      Better Business Bureau:

      I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.   I think their response is indicative of who they are as a company.  In their letter they admitted that it had taken months after I provided everything required to complete my case.  No one from the "compliance department" tried to call me, I just got a letter in the mail.  However, I was finally able to reach someone competent and willing to do their job in the beneficiary department who was finally able to complete the case.  Congratulations, eTrade you were the last thing on my "to do" list for the estate.  You came in even behind the government (that's bad by the way).  I am transferring all my business away from eTrade and warning others against them.  No one should have to deal with their sub-par customer service-least of all someone dealing with grief.  I am not speaking of the people-everyone I spoke to was very nice.  But most were not sufficiently trained in their job, or they were understaffed (I assume) with long wait times.

      Thanks BBB, ya'll-as usual-are awesome.

      Regards,

      ***************************

    • Initial Complaint

      Date:11/11/2022

      Type:Billing Issues
      Status:
      Answered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I opened a account with E*Trade. Then uploaded all the documents that was asked for. When I called activation to verify my information being I have a feminine voice I was told additional info was needed. I felt very offended by this

      Business Response

      Date: 11/30/2022

      November 30, 2022

      Dear ****** *******: 

      On behalf of Morgan Stanley Private Bank, National Association (Morgan Stanley),  formerly E*TRADE Bank (E*TRADE), this letter is in response to your correspondence  submitted to the Better Business Bureau (BBB), received by Morgan Stanley on  November 21, 2022. 

      A more detailed response to your concerns was sent on November 30, 2022, by the  Compliance Department via Secure Message with reference number ********. 
      Secure Messages can be accessed through the Message Center of your online account. 

      Morgan Stanley appreciates the opportunity to address your concerns; if you still require  assistance, you are encouraged to contact Customer Service by telephone at 1-800-387- 2331. 

      Sincerely, 
      Compliance Department 
      Morgan Stanley Private Bank, National Association

    • Initial Complaint

      Date:11/10/2022

      Type:Service or Repair Issues
      Status:
      Answered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I have an on-line E*trade stock account in July there was a security breach with My account. Someone, without my authorization, transferred my account to a ******* ***** account. They sold most of the stock in the account Since July I've Made dozens of phone calls resulting in very little help. Finally on September 23. My account was finally transferred back to E*Trade from ******* ***** but Only one third of it was transferred back. The rest of it is still with ******* ***** Apparently the people at E*Trade don't know what they're doing. Not once did Anyone from E*Trade call me or tried to contact me. Only one person from ******* ***** contacted me and tried to help I’ve lost a lot of money and need to Have this situation resolved soon

      Business Response

      Date: 12/05/2022

      December 5, 2022 
      Dear *** *****: 
      On behalf of E*TRADE Securities LLC (E*TRADE), this letter is in response to your  correspondence to the Better Business Bureau (BBB) that was received by E*TRADE on  November 21, 2022. 
      A detailed response to your concerns was sent via mail from the Compliance Department  on December 5, 2022. 
      E*TRADE appreciates the opportunity to address your concerns; if you still require  assistance, you are encouraged to contact Customer Service at **************. 
      Sincerely, 
      Compliance Department 
      E*TRADE Securities LLC

    • Initial Complaint

      Date:11/07/2022

      Type:Product Issues
      Status:
      Unanswered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      On October 7th, had both my checking accounts hacked and the remaining balances wired to a chase bank account. Called that day and a rep from E-Trade said it would be resolved. A month later it hasn't, I've talked to 8 reps over the month and always told that I'd get Ia call back. But no call back. They keep taking me in circles, can't talk with supervisor, nothing. Just want this resolved and money returned . Filed police report irc sheriffs office case #***********

    • Initial Complaint

      Date:11/03/2022

      Type:Sales and Advertising Issues
      Status:
      Resolved
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      My son ******************* is the beneficiary of financial assets held by etrade for his father, decedent, *************************. On July, 28, 2022 a beneficiary case was open with etrade to begin the liquidation of assets process. Each time etrade has been contacted we have received conflicting information and never an official list of items to be submitted. Despite this with each request made by etrade the requested documents were submitted. Each time I have requested to speak with a supervisor, the call is disconnected by etrade or I am told that the supervisor will follow up and I hear from not one. ******************* who is the beneficiary is still in high school and resides at home with me. I have am the custodial parent of *******************. **** is 18 and he has signed a notarized letter requested by etrade indicating that the funds can be dispersed into the custodial account that he has with me. I was told two weeks ago that the liquidation of the accounts would be done this week November 1, 2022. However, I was told that this would not be done this week when I contacted the etrade beneficiary department (ie. estates) today. Meanwhile, the assets in the accounts are presently being depleted by etrade account fees. In addition, etrade has already dispersed funds to other heirs.

    • Initial Complaint

      Date:10/28/2022

      Type:Order Issues
      Status:
      Answered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      This is a complaint about a college savings account I've had with ETrade for about 19 years. I request withdrawal of the funds two months ago and have not received my funds to pay for my daughter's college expenses (account number **********. It seems like every time I contact them I get a runaround on the documentation. Recently, submitted the documents and haven't heard back from them in over a month. They number they gave me to expedite the request was not correct. I should have to go through this for a simple funds transfer. I am a disable veteran and this is unacceptable tactics to stall on send me very needed funds. V/r,*******

      Business Response

      Date: 11/29/2022

      November 29, 2022 

      Dear *** ******: 

      On behalf of E*TRADE Securities LLC (E*TRADE), this letter is in response to your  correspondence to the Better Business Bureau (BBB) that was received by E*TRADE on  November 5, 2022. 
      A detailed response to your concerns was sent via Secure Message by the Compliance  Department on November 29, 2022. 

      E*TRADE appreciates the opportunity to address your concerns; if you still require  assistance, you are encouraged to contact Customer Service at 1-800-387-2331. 

      Sincerely, 
      Compliance Department 
      E*TRADE Securities LLC

    • Initial Complaint

      Date:10/27/2022

      Type:Billing Issues
      Status:
      Answered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I opened an account and everytime I try to add my bank account the system doesnt let me. I called in yesterday and spent about thirty five minutes with a representative and my issue wasnt resolved. I even got discounted and I was not called back. I had to call back today and the representative added my bank but I keep getting a message saying my account may be temporarily disabled even though the representative said this issue was fixed. I need this issue to be fixed now. I have had enough.

      Business Response

      Date: 11/18/2022

      November 18, 2022 
      Dear *** ********: 
      On behalf of E*TRADE Securities LLC (E*TRADE), this letter is in response to your  correspondence to the Better Business Bureau (BBB) that was received by E*TRADE on  November 4, 2022. 
      A detailed response to your concerns was sent via Secure Message by the Compliance  Department on November 18, 2022. 
      E*TRADE appreciates the opportunity to address your concerns; if you still require  assistance, you are encouraged to contact Customer Service at 1-800-387-2331. 

      Sincerely, 
      Compliance Department 
      E*TRADE Securities LLC

    E*TRADE Financial Holdings LLC is NOT a BBB Accredited Business.

    To become accredited, a business must agree to BBB Standards for Trust and pass BBB's vetting process.

    Why choose a BBB Accredited Business?

    BBB Business Profiles may not be reproduced for sales or promotional purposes.

    BBB Business Profiles are provided solely to assist you in exercising your own best judgment. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles.

    When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.

    BBB Business Profiles generally cover a three-year reporting period, except for customer reviews. Customer reviews posted prior to July 5, 2024, will no longer be published when they reach three years from their submission date. Customer reviews posted on/after July 5, 2024, will be published indefinitely unless otherwise voluntarily retracted by the user who submitted the content, or BBB no longer believes the review is authentic. BBB Business Profiles are subject to change at any time. If you choose to do business with this company, please let them know that you checked their record with BBB.

    As a matter of policy, BBB does not endorse any product, service or business. Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation. BBB charges a fee for BBB Accreditation. This fee supports BBB's efforts to fulfill its mission of advancing marketplace trust.