Business Profile

Home Electronics

Apple Inc.

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Complaints

This profile includes complaints for Apple Inc.'s headquarters and its corporate-owned locations. To view all corporate locations, see

Customer Complaints Summary

9,753 total complaints in the last 3 years.
3,515 complaints closed in the last 12 months.

If you've experienced an issue

Submit a Complaint

The complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

Initial Complaint
Date:06/08/2025
Type:Billing Issues
Status:
ResolvedMore info
Complaint statuses
Resolved:
The complainant verified the issue was resolved to their satisfaction.
Unresolved:
The business responded to the dispute but failed to make a good faith effort to resolve it.
Answered:
The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
Unanswered:
The business failed to respond to the dispute.
Unpursuable:
BBB is unable to locate the business.
Date: June 8th 2025 Subject: Disabled account I tried to install an app on my iPhone today and I received a message saying *********************** account has been disabled". I tried to fix it, but I had to speak to an agent over text. They told me that my account has been permanently locked. I asked why and they couldn't tell me. They could only suggest someone had done something fraudulent on my account like steal gift cards and I should read the terms and conditions. This was stressful as now not only had I lost my account, but now I'm worried my identity had been stolen.I phoned their support line, and after over an hour I didn't get any more information other than they don't know why they've blocked my account. They told me there's nothing they can do and that I have lost access to all my purchases. I really want to get my account back as I haven't done anything wrong.
Business Response
Date: 06/16/2025
June 16, 2025

Better Business Bureau
*****************************************************************************************

BBB Case #: 23441923

Dear Better Business Bureau:

Thank you for your recent correspondence regarding the above-referenced case number.

The issue reported by the customer has been satisfactorily resolved. The ************** account has been reactivated.

The customer should purchase ********************** gift cards only from Apple and authorized sellers. Redemption of additional gift cards purchased from unauthorized sources may result in the permanent disablement of the account.

The customer may review the ********************** ************** Terms and Conditions at *********************************************************************.

Apple considers this matter closed.

Sincerely,

Apple Inc.
Customer Answer
Date: 06/16/2025

Better Business Bureau:

I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.
However I would recommend Apple looks at it's practices for shutting down user accounts like this.There was no information provided as to what I had (apparently) done wrong.
I don't use Apple gift cards. I didn't even know they exist, and I certainly haven't purchased non-authorized ones!

Sincerely,

****** ******
Initial Complaint
Date:06/08/2025
Type:Product Issues
Status:
AnsweredMore info
Complaint statuses
Resolved:
The complainant verified the issue was resolved to their satisfaction.
Unresolved:
The business responded to the dispute but failed to make a good faith effort to resolve it.
Answered:
The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
Unanswered:
The business failed to respond to the dispute.
Unpursuable:
BBB is unable to locate the business.
I no longer have an Apple device - and the more I experience of Apple the less likely I am to ever own one again. I traded in my Iphone for an Android phone. When I went to cancel my Apple subscriptions, it said that I can only cancel my icloud subscription on my device. Then it went ahead and charged me for a new month's subscription. Apple provides no way to contact them in writing, no physical address and no email address, to have a written record of the conversation. They require me to phone them. This is against *** regulation. I want my ****** subscription cancelled IMMEDIATELY, effective June 6 when I tried to do it, AND that $2.99 refunded, immediately - or I WILL file a formal complaint with the ****** Apple ID is ********************** or ************
Business Response
Date: 06/12/2025
June 12, 2025

Better Business Bureau
*****************************************************************************************

BBB Case #: 23441101

Dear Better Business Bureau:

Thank you for your recent correspondence regarding the above-referenced case number.

The following iCloud Terms and Conditions excerpt may be viewed at *********************************************************************:

III. SUBSCRIPTION UPGRADES
The iCloud+ Subscription plans are available for purchase on a subscription basis.
A. Payment
By you upgrading to the iCloud+ ******************** for more storage and additional features, Apple will automatically charge on a recurring basis the fee for the plan you choose, including any applicable taxes, to the payment method associated with your Apple Account (e.g., the payment method you use to shop on the iTunes Store, App Store, or Apple Books, if available) or the payment method associated with your Family account. For details about plans and pricing, please visit *********************************************************. If you are a Family organizer, you agree to have Apple charge your payment method on a recurring basis for members of your Family who upgrade their plan. Apple may also obtain preapproval for an amount up to the amount of the transaction and contact you periodically by email to the email address associated with your Apple Account for billing reminders and other subscription account-related communications.

You can change your subscription by upgrading or downgrading your plan under the iCloud section of Settings on your device, or under the iCloud pane of System Preferences on your Mac or iCloud for Windows on your PC.

Apple records confirm the customers iCloud+ subscription was purchased and authenticated via entry of the customers ********************** Account password, Touch ID or Face ID, and renewed in accordance with the iCloud Terms and Conditions.

The customer may cancel or downgrade their iCloud+ subscription by following instructions in Apple Support articles Downgrade or cancel your iCloud+ plan, available at *******************************************************, and How to cancel an iCloud+ subscription without an Apple device, available at *******************************************************.

Apples support site is available at ******************************************, and Apple Support telephone numbers can be found in Apple Support article Contact Apple for support and service, available at ******************************************/en-us/106932.

Apple considers this matter closed.

Sincerely,

Apple Inc.
Customer Answer
Date: 06/12/2025

Complaint: 23441101

I am rejecting this response because: this is a nonanswer. I already tried to cancel the icloud subscription in my Apple account. It specifically says I can only cancel it on my Apple device that as I stated, in clear English, I no longer own.
The response didn't reflect or speak to my complaint. In fact it strongly appears that a bot wrote it. It's nothing but a list of rules.
If the next prompt response is not we have cancelled your icloud subscription AND refunded the subscription fee I should never have been charged, since it was charged after I tried to cancel my subscription, I will file a complaint with the ***, and no more ifs, ands or argument.
They might try having an actual human read it this time.

Sincerely,

**** *****
Business Response
Date: 06/19/2025
June 19, 2025

Better Business Bureau
*****************************************************************************************

BBB Case #: 23441101

Dear Better Business Bureau:

Thank you for your recent correspondence regarding the above-referenced case number.

Apples prior response to the Better Business Bureau remains unchanged.

Apple considers this matter closed.

Sincerely,

Apple Inc.
Customer Answer
Date: 06/26/2025

Complaint: 23441101

I am rejecting this response because: Apple did not read my complaint and their prior response was completely nonresponsive. I will be filing a complaint with the FTC.

Sincerely,

**** *****
Initial Complaint
Date:06/08/2025
Type:Delivery Issues
Status:
ResolvedMore info
Complaint statuses
Resolved:
The complainant verified the issue was resolved to their satisfaction.
Unresolved:
The business responded to the dispute but failed to make a good faith effort to resolve it.
Answered:
The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
Unanswered:
The business failed to respond to the dispute.
Unpursuable:
BBB is unable to locate the business.
I put in an order for an iPhone 16 Pro Max for store pickup since I was at the mall today. I was unable to get the order for over 2 hours since they told me the system was down. I left the mall to go home. I contacted an agent via chat and was amazed on how bad the service was. From not understanding what I was asking to having the wrong information about the order (kept telling me it was being shipped and couldnt be cancelled), it was a confusing mess of a conversation.Finally I was able to get it cancelled (the only option they said I could do except waiting for pickup) but now I cannot reorder for shipment for a week while I wait for my Apple credit to come back into my account. This has been very disappointing experience as a long time customer and shareholder.
Business Response
Date: 06/10/2025
Leadership,

BBB response approval required.

June 9, 2025

Better Business Bureau
*******************************************br>******************-3507
BBB Case ID: ********

Dear Better Business Bureau:

Thank you for your recent correspondence to the executive offices of Apple.

The customer referenced above has been contacted by Apple, and a mutual resolution was achieved regarding their concerns. Should the customer need additional assistance, ********************** has invited them to contact us directly.

Sincerely,

Apple Inc.
Customer Answer
Date: 06/10/2025

Better Business Bureau:

I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.

Sincerely,

***** ********
Initial Complaint
Date:06/08/2025
Type:Service or Repair Issues
Status:
AnsweredMore info
Complaint statuses
Resolved:
The complainant verified the issue was resolved to their satisfaction.
Unresolved:
The business responded to the dispute but failed to make a good faith effort to resolve it.
Answered:
The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
Unanswered:
The business failed to respond to the dispute.
Unpursuable:
BBB is unable to locate the business.
I purchased a MacBook in January 2022, and after just 3 years of careful, damage-free use, the screen has failed. Ive never dropped it, theres no physical or liquid damage, and it has always been well taken care of. Apple Support has refused to repair or replace it unless I pay out of pocket, stating its out of warranty.Ive explained that I live in **********, where consumer protection laws include implied warranty protections meaning a product must last a reasonable amount of time, even after the express warranty expires. A MacBook screen failing after only 3 years does not meet that standard, especially for a premium-priced product.I asked Apple for a warranty exception or escalation to Customer Relations, but one advisor claimed there was no one above her, and refused to escalate or document my concerns. This is unacceptable. I have a diagnosis from Apple Support, and Im now asking for the case to be properly reviewed and a fair resolution *********** requesting a warranty exception or a free repair or replacement of the MacBook screen, based on Californias implied warranty laws and the fact that the product failed far sooner than a reasonable consumer would expect. I also want the case escalated to Apples Customer Relations or Case Review team for proper evaluation, as it was previously denied without escalation despite my clear and documented request.
Business Response
Date: 06/12/2025
June 12, 2025

Better Business Bureau
*****************************************************************************************

BBB Case #: 23441069

Dear Better Business Bureau:

Thank you for your recent correspondence regarding the above-referenced case number.

The following Apple One (1) ************ Warranty excerpt(s) may be viewed at ********************************************************************************************:

WHAT IS COVERED BY THIS WARRANTY?
Apple Inc. of One Apple *************************************, U.S.A. (Apple) warrants the Apple-branded hardware product and Apple-branded accessories contained in the original packaging (Apple Product) against defects in materials and workmanship when used normally in accordance with Apple's published guidelines for a period of ONE (1) YEAR from the date of original retail purchase by the end-user purchaser ("Warranty Period"). *********************** published guidelines include but are not limited to information contained in technical specifications, user manuals and service communications.

The following Apple Inc. Repair Terms & Conditions excerpt(s) may be viewed at ******************************************************************************************:

1. Apple will service your product as described and for the charges shown on the Work Authorization plus any applicable tax. Apple may restrict service to one (1) product per customer during your visit to the ********************** Retail Store. When the service is covered by Apples warranty, extended service contract or consumer warranty law, those terms or applicable law will apply.

Apple records confirm the customers MacBook Pro was purchased on January 18, 2022, and it was covered by the Apple One (1) ************ Warranty through January 17, 2023. On June 10, 2025, due to the MacBook Pro being approximately twenty-nine months outside of the Warranty Period, Apple provided out-of-warranty service in the amount of $598.00 plus $48.65 tax. Apple, based on the terms and conditions of the Apple One (1) ************ Warranty, and the Apple Repair Terms and Conditions, declines the customers refund request.

********************** appreciates the support of our customers and strives to reach mutually satisfactory resolutions to all customer requests; we apologize we were not able to do so in this instance.

Apple considers this matter closed.

Sincerely,

Apple Inc.
Initial Complaint
Date:06/08/2025
Type:Service or Repair Issues
Status:
AnsweredMore info
Complaint statuses
Resolved:
The complainant verified the issue was resolved to their satisfaction.
Unresolved:
The business responded to the dispute but failed to make a good faith effort to resolve it.
Answered:
The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
Unanswered:
The business failed to respond to the dispute.
Unpursuable:
BBB is unable to locate the business.
My phone was stolen and the person downloaded apps that I was added to be about $93. Reached out for support but apple was unwilling to assist.
Business Response
Date: 06/12/2025
June 12, 2025

Better Business Bureau
1112 S. Bascom Avenue
San Jose, CA 95128

BBB Case #: 23440357

Dear Better Business Bureau:

Thank you for your recent correspondence regarding the above-referenced case number.

The following Apple Media Services Terms and Conditions excerpt(s) may be viewed at https://www.apple.com/legal/internet-services/itunes:

“B. PAYMENTS, TAXES, AND REFUNDS
You can acquire Content on our Services for free or for a charge, either of which is referred to as a “Transaction.” Each Transaction is an electronic contract between you and Apple, and/or you and the entity providing the Content on our Services. However, if you are a customer of Apple Distribution International Ltd. or Apple Services Pte. Ltd., then that entity is the merchant of record for some Content you acquire from Apple Books, Apple Podcasts, or App Store as displayed on the product page and/or during the acquisition process for the relevant Service. In such case, you acquire the Content from Apple Distribution International Ltd. or Apple Services Pte. Ltd., as applicable, which is licensed by the Content provider (e.g., App Provider (as defined below), book publisher, etc.). When you make your first Transaction, we will ask you to choose how frequently we should ask for your password for future Transactions. On applicable Apple hardware, if you enable Touch ID for Transactions, we will ask you to authenticate all Transactions with your fingerprint, and if you enable Face ID for Transactions, we will ask you to authenticate all Transactions using facial recognition. Manage your password settings at any time by following these instructions: https://support.apple.com/HT204030.

Apple will charge your selected payment method for any paid Transactions, including any applicable taxes. If you have also added it to your Apple Wallet, Apple may charge your selected payment method in Apple Wallet using Apple Pay. You can associate multiple payment methods with your Apple Account, and you agree that Apple may store and charge those payment methods for Transactions. Your primary payment method appears at the top of your account settings payments page.

If your primary payment method cannot be charged for any reason (such as expiration or insufficient funds), you authorize Apple to attempt to charge your other eligible payment methods in order from top to bottom as they appear on your account settings payments page. If we cannot charge you, you remain responsible for any uncollected amounts, and we may attempt to charge you again or request that you provide another payment method. If you pre-order Content, you will be charged when the Content is delivered to you (unless you cancel prior to the Content’s availability). In accordance with local law, Apple may automatically update your payment information regarding your payment methods if provided such information by the payment networks or your financial institutions. Terms related to store credit and gift cards/codes are available here: https://www.apple.com/legal/internet-services/itunes/giftcards. For more details about how Transactions are billed, please visit http://support.apple.com/HT201359. All Transactions are final. Content prices may change at any time. If technical problems prevent or unreasonably delay delivery of Content, your exclusive and sole remedy is either replacement of the Content or refund of the price paid, as determined by Apple. From time to time, Apple may suspend or cancel payment or refuse a refund request if we find evidence of fraud, abuse, or unlawful or other manipulative behavior that entitles Apple to a corresponding counterclaim.“

“I. SUBSCRIPTIONS
The Services and certain Apps may allow you to purchase access to Content or Services on a subscription basis (“Paid Subscriptions”). Paid Subscriptions automatically renew until cancelled in the Manage Subscriptions section of your account settings. To learn more about cancelling your subscriptions, visit https://support.apple.com/HT202039. You will be notified if the price of a Paid Subscription increases and, if required, your consent will be required to continue. You will be charged no more than twenty-four (24) hours prior to the start of the latest Paid Subscription period. If we cannot charge your payment method for any reason (such as expiration or insufficient funds), and you have not cancelled the Paid Subscription, you remain responsible for any uncollected amounts, and we will attempt to charge the payment method as you may update your payment method information. This may result in a change to the start of your next Paid Subscription period and may change the date on which you are billed for each period, as displayed on your receipt. We reserve the right to cancel your Paid Subscription if we are unable to successfully charge your payment method to renew your subscription. Certain Paid Subscriptions may offer a free trial prior to charging your payment method. If you decide to unsubscribe from a Paid Subscription before we start charging your payment method, cancel the subscription at least twenty-four (24) hours before the free trial ends.”

The following Apple Support article “How apps, content, and subscriptions from Apple are billed” excerpt may be viewed at https://support.apple.com/en-us/118244:

“If none of your payment methods can be charged, your account shows a negative balance. You can't buy, download, or update more apps or items until you update your payment method.”

In order to acquire Apple Media Services Content, the customer must click the button labeled Buy, Free, Subscribe, or a specific price. The customer is then prompted to authenticate the Transaction at the price specified on the following screen by entering the Apple Account password, or using Touch ID, or Face ID.

Apple records confirm the Paid Subscription was purchased and authenticated via entry of the customer’s Apple Account password, Touch ID or Face ID, and renewed in accordance with the Apple Media Services Terms and Conditions. As such, Apple declines the customer’s refund request.

Apple records confirm the customer’s Apple Account has an unpaid balance. As such, Apple recommends the customer carefully review and follow the steps outlined in Apple Support article “If your payment method is declined in the App Store or iTunes Store”, available at https://support.apple.com/en-us/108095.

The customer may review Apple Support articles “If you want to cancel a subscription from Apple”, available at https://support.apple.com/en-us/118428, and “Request a refund for apps or content that you bought from Apple”, available at https://support.apple.com/en-us/118223.

Apple considers this matter closed.

Sincerely,

Apple Inc.
Customer Answer
Date: 06/18/2025

Complaint: 23440357

I am rejecting this response because:
My account was past due because I ordered another card and had to change this has nothing to do with the issue at hand. My password was compromised so I should not be held liable for these charges.

Sincerely,

Tony Magee
Business Response
Date: 06/25/2025
June 25, 2025

Better Business Bureau
1112 S. Bascom Avenue
San Jose, CA 95128

BBB Case #: 23440357

Dear Better Business Bureau:

Thank you for your recent correspondence regarding the above-referenced case number.

Apple’s prior response to the Better Business Bureau remains unchanged. Further:

The following Apple Media Services Terms and Conditions excerpt may be viewed at https://www.apple.com/legal/internet-services/itunes:

“C. ACCOUNT
Using our Services and accessing your Content may require an Apple Account. An Apple Account (previously called an Apple ID) is the account you use across Apple’s ecosystem. Use of Game Center is subject to this Agreement and also requires a Game Center account. Your account is valuable, and you are responsible for maintaining its confidentiality and security. Apple is not responsible for any losses arising from the unauthorized use of your account. Please contact Apple if you suspect that your account has been compromised.”

While Apple empathizes with the customer’s situation, the customer is responsible for maintaining the confidentiality and security of their Apple Account. Apple is not responsible for losses arising from the unauthorized use of the customer’s Apple Account.

Apple considers this matter closed.

Sincerely,

Apple Inc.
Initial Complaint
Date:06/08/2025
Type:Service or Repair Issues
Status:
AnsweredMore info
Complaint statuses
Resolved:
The complainant verified the issue was resolved to their satisfaction.
Unresolved:
The business responded to the dispute but failed to make a good faith effort to resolve it.
Answered:
The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
Unanswered:
The business failed to respond to the dispute.
Unpursuable:
BBB is unable to locate the business.
While on vacation at ******, my iPhone was lost in a water ride and I had to go to a TMobile store to get a new phone. Upon trying to retrieve my ****** account information, I wasnt able to remember my password & selected the forgot password information. Apple encourages users to use their password storage which also creates passwords for customers and *********************** them, so why would a customer remember, but how could a customer be able to access this when its tied to their account. Their process advised it takes 24 hours to validates. Keep in mind, that my account carries medical history (again using Apples feature for medical notification), as well as everything I needed for my trip and money on my Apple Pay that I cant access. I called customer care only to then be told its actually 2 step process and in 24 hours, Id be told how many more days Id have to wait to get access to my account, which could be a week or more. This is a huge risk to a customer when so many other companies have faster and still safe ways to recover information. Apples excuses of for safety reasons, and making this automated is a huge risk for customers and extremely poor company practices. So for a temporary solution, I had to create a new account in order to be able to just get my airline tickets and ****** information, it everything else is gone until Apple decides its ok. I also didnt travel with every Apple product I own, which Apple uses as an excuse for a way for customers to get a notification to help them get their account faster and they dont allow it to be done on the Apple Watch. This is the worst business practice & even the agent told me that the password service is good, but has seen this happen to so many people and recommended not using it for this very reason.
Business Response
Date: 06/25/2025
June 25, 2025

Better Business Bureau
1112 S. Bascom Avenue
San Jose, CA 95128

BBB Case #: 23440144

Dear Better Business Bureau:

Thank you for your recent correspondence regarding the above-referenced case number.

The customer’s Apple Account is secured by two-factor authentication. Two-factor authentication is an extra layer of security for Apple Account, designed to ensure the Apple Account holder is the only person who can access the Apple Account, even if someone else knows the password. When the customer signs into their Apple Account for the first time on a new device or on the web, they need both the password and the six-digit verification code that’s automatically displayed on their trusted devices.

If the customer is unable to sign in or reset their Apple Account password, they may request account recovery to regain access, or use a recovery key if they previously generated one. Although Apple Support can answer questions about the account recovery process, we cannot verify the customer’s identity or expedite the process.

Apple recommends the customer carefully review Apple Support articles “Two-factor authentication for Apple Account”, available at https://support.apple.com/en-us/102660, “Set up a recovery key for your Apple Account”, available at https://support.apple.com/en-us/109345, and “How to use account recovery when you can’t reset your Apple Account password”, available at https://support.apple.com/en-us/118574.

At Apple, we believe privacy is a fundamental human right; we are committed to keeping your personal information safe. To maintain that privacy, Apple Support is not able to make changes to an Apple Account. Details regarding privacy at Apple are available at https://www.apple.com/privacy.

Apple considers this matter closed.

Sincerely,

Apple Inc.
Initial Complaint
Date:06/08/2025
Type:Product Issues
Status:
ResolvedMore info
Complaint statuses
Resolved:
The complainant verified the issue was resolved to their satisfaction.
Unresolved:
The business responded to the dispute but failed to make a good faith effort to resolve it.
Answered:
The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
Unanswered:
The business failed to respond to the dispute.
Unpursuable:
BBB is unable to locate the business.
I am writing to file a formal complaint against Apple Inc. regarding their refusal to provide a refund for a non-functional application service that has resulted in unauthorized charges to my account. I downloaded the Robokiller app through Apple's App Store on a subscription basis. The application was marketed as a call-blocking service; however, it failed to perform its intended function from the moment of installation.The Robokiller app did not work properly upon installation The application was completely unusable and failed to provide the call-blocking services as advertised Despite the app's non-functionality, I have been charged $138.11 for services that were never rendered I never successfully used the app due to its technical failures I have contacted Apple customer service multiple times requesting a refund for this non-functional service. Despite clearly explaining that the application failed to perform its basic functions and was never successfully utilized, Apple has refused to process a refund.This situation represents a clear violation of consumer rights. When a product or service fails to perform its advertised function and cannot be used by the consumer, a full refund should be granted immediately. Apple's refusal to refund charges for a completely non-functional application constitutes unfair business practices. I am requesting immediate intervention to ensure that Apple provides a full refund of $138.11 for the Robokiller subscription charges.
Business Response
Date: 06/24/2025
June 24, 2025

Better Business Bureau
*****************************************************************************************

BBB Case #: 23439939

Dear Better Business Bureau:

Thank you for your recent correspondence regarding the above-referenced case number.

The following Apple ************** Terms and Conditions excerpt(s) may be viewed at *********************************************************************:

B. PAYMENTS, TAXES, AND REFUNDS
You can acquire Content on our Services for free or for a charge, either of which is referred to as a Transaction. Each Transaction is an electronic contract between you and Apple, and/or you and the entity providing the Content on our Services. However, if you are a customer of ********************** ******************************* or Apple ******************, then that entity is the merchant of record for some Content you acquire from Apple Books, Apple Podcasts, or App Store as displayed on the product page and/or during the acquisition process for the relevant Service. In such case, you acquire the Content from Apple ******************************* or Apple ******************, as applicable, which is licensed by the Content provider (e.g., App Provider (as defined below), book publisher, etc.). When you make your first Transaction, we will ask you to choose how frequently we should ask for your password for future Transactions. On applicable Apple hardware, if you enable Touch ID for Transactions, we will ask you to authenticate all Transactions with your fingerprint, and if you enable Face ID for Transactions, we will ask you to authenticate all Transactions using facial recognition. Manage your password settings at any time by following these instructions: ***************************************************."

If your primary payment method cannot be charged for any reason (such as expiration or insufficient funds), you authorize Apple to attempt to charge your other eligible payment methods in order from top to bottom as they appear on your account settings payments page. If we cannot charge you, you remain responsible for any uncollected amounts, and we may attempt to charge you again or request that you provide another payment method. If you pre-order Content, you will be charged when the Content is delivered to you (unless you cancel prior to the Contents availability). In accordance with local law, Apple may automatically update your payment information regarding your payment methods if provided such information by the payment networks or your financial institutions. Terms related to store credit and gift cards/codes are available here: *********************************************************************/giftcards. For more details about how Transactions are billed, please visit **************************************************. All Transactions are final. Content prices may change at any time. If technical problems prevent or unreasonably delay delivery of Content, your exclusive and sole remedy is either replacement of the Content or refund of the price paid, as determined by Apple. From time to time, Apple may suspend or cancel payment or refuse a refund request if we find evidence of fraud, abuse, or unlawful or other manipulative behavior that entitles Apple to a corresponding counterclaim.

I. SUBSCRIPTIONS
The Services and certain Apps may allow you to purchase access to Content or Services on a subscription basis (Paid Subscriptions). Paid Subscriptions automatically renew until cancelled in the Manage Subscriptions section of your account settings. To learn more about cancelling your subscriptions, visit ***************************************************. You will be notified if the price of a Paid Subscription increases and, if required, your consent will be required to continue. You will be charged no more than twenty-four (24) hours prior to the start of the latest Paid Subscription period. If we cannot charge your payment method for any reason (such as expiration or insufficient funds), and you have not cancelled the Paid Subscription, you remain responsible for any uncollected amounts, and we will attempt to charge the payment method as you may update your payment method information. This may result in a change to the start of your next Paid Subscription period and may change the date on which you are billed for each period, as displayed on your receipt. We reserve the right to cancel your Paid Subscription if we are unable to successfully charge your payment method to renew your subscription. Certain Paid Subscriptions may offer a free trial prior to charging your payment method. If you decide to unsubscribe from a Paid Subscription before we start charging your payment method, cancel the subscription at least twenty-four (24) hours before the free trial ends.

In order to acquire Apple ************** Content, the customer must click the button labeled Buy, Free, Subscribe, or a specific price. The customer is then prompted to authenticate the Transaction at the price specified on the following screen by entering the Apple Account password, or using Touch ID, or Face ID.

********************** records confirm the Paid Subscription was purchased and authenticated via entry of the customers ********************** Account password, Touch ID or Face ID, in accordance with the Apple ************** Terms and Conditions. As such, Apple declines the customers refund request. The customer must contact the App Provider for maintenance and support of the Third Party App.

The customer may review ********************** Support articles If you want to cancel a subscription from Apple, available at *******************************************************, and Request a refund for apps or content that you bought from Apple, available at *******************************************************.

Apple appreciates the support of our customers and strives to reach mutually satisfactory resolutions to all customer requests; we apologize we were not able to do so in this instance.

Apple considers this matter closed.

Sincerely,

Apple Inc.
Customer Answer
Date: 06/24/2025

Complaint: 23439939

I am rejecting this response because it was a trial version and the app never worked and Apple charged me and did not refund it. Apple is not being truthful.

Sincerely,

Oluwabukunmi Oyeneyin
Business Response
Date: 07/03/2025
July 3, 2025

Better Business Bureau
*****************************************************************************************

BBB Case #: 23439939

Dear Better Business Bureau:

Thank you for your recent correspondence regarding the above-referenced case number.

Apples prior response to the Better Business Bureau remains unchanged.

Apple considers this matter closed.

Sincerely,

Apple Inc.
Customer Answer
Date: 07/14/2025

Better Business Bureau:

I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.

Sincerely,

Oluwabukunmi Oyeneyin
Initial Complaint
Date:06/07/2025
Type:Service or Repair Issues
Status:
ResolvedMore info
Complaint statuses
Resolved:
The complainant verified the issue was resolved to their satisfaction.
Unresolved:
The business responded to the dispute but failed to make a good faith effort to resolve it.
Answered:
The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
Unanswered:
The business failed to respond to the dispute.
Unpursuable:
BBB is unable to locate the business.
Hello, Ive been an Apple Computer user for over 20 years. 2 days ago ********************** decided to suspend and lock out my Apple ID that I have owned for minimum 17 years. They will not state any reason for the lockout. The locking of my Apple ID freezes my ability to use the Apple Ecco system, to include backing up my data, updating my apps, downloading new apps, as well as moving my data from all of my Apple devices. I have 17 years worth of family photos and videos that I no longer have access to. Secondly they have canceled all of my apps that I have paid subscriptions for. Which means I paid up front and no longer have access to those apps. I have lifetime subscriptions that I paid money for , only to be canceled. Secondly, all the hardware that I have bought, thousands of dollars worth of iPhones, IMacs, iPads are no rendered useless, because I cant sign out of my Apple ID and re sign in with a new one. Apples only help and course of action was to start a new Apple ID and buy new hardware. I cant use the old hardware. This is thievery. Apple refuses to state what I have done wrong. They say it my be a terms of service issue, yet there is nobody to talk to, and the decision is final. This termination is unlawful. Especially they have basically rendered all of my devices useless which I spent money for, as well as they are stealing and killing my apps that I paid for. This has to be anti trust legal issues. I have no clue what I did to deserve my Apple ID being locked .My Apple ID is # ******************
Business Response
Date: 06/13/2025
June 13, 2025

Better Business Bureau
*****************************************************************************************

BBB Case #: 23439787

Dear Better Business Bureau:

Thank you for your recent correspondence regarding the above-referenced case number.

Apple appreciates the customers patience while we worked towards resolving this matter.

The issue reported by the customer has been satisfactorily resolved.

Apple considers this matter closed.

Sincerely,

Apple Inc.
Customer Answer
Date: 06/16/2025

Better Business Bureau:

I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.

Sincerely,

****** *****
Initial Complaint
Date:06/07/2025
Type:Billing Issues
Status:
AnsweredMore info
Complaint statuses
Resolved:
The complainant verified the issue was resolved to their satisfaction.
Unresolved:
The business responded to the dispute but failed to make a good faith effort to resolve it.
Answered:
The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
Unanswered:
The business failed to respond to the dispute.
Unpursuable:
BBB is unable to locate the business.
I paid for a subscription on hinge and 10 seconds later my account was closed. How is this not eligible for a refund? I never used the service even once I need this refunded. How is it not refunded when my account was close 10 seconds after paying for this and was never used
Business Response
Date: 06/25/2025
June 25, 2025

Better Business Bureau
1112 S. Bascom Avenue
San Jose, CA 95128

BBB Case #: 23439645

Dear Better Business Bureau:

Thank you for your recent correspondence regarding the above-referenced case number.

The following Apple Media Services Terms and Conditions excerpt(s) may be viewed at https://www.apple.com/legal/internet-services/itunes:

“B. PAYMENTS, TAXES, AND REFUNDS
You can acquire Content on our Services for free or for a charge, either of which is referred to as a “Transaction.” Each Transaction is an electronic contract between you and Apple, and/or you and the entity providing the Content on our Services. However, if you are a customer of Apple Distribution International Ltd. or Apple Services Pte. Ltd., then that entity is the merchant of record for some Content you acquire from Apple Books, Apple Podcasts, or App Store as displayed on the product page and/or during the acquisition process for the relevant Service. In such case, you acquire the Content from Apple Distribution International Ltd. or Apple Services Pte. Ltd., as applicable, which is licensed by the Content provider (e.g., App Provider (as defined below), book publisher, etc.). When you make your first Transaction, we will ask you to choose how frequently we should ask for your password for future Transactions. On applicable Apple hardware, if you enable Touch ID for Transactions, we will ask you to authenticate all Transactions with your fingerprint, and if you enable Face ID for Transactions, we will ask you to authenticate all Transactions using facial recognition. Manage your password settings at any time by following these instructions: https://support.apple.com/HT204030."

“If your primary payment method cannot be charged for any reason (such as expiration or insufficient funds), you authorize Apple to attempt to charge your other eligible payment methods in order from top to bottom as they appear on your account settings payments page. If we cannot charge you, you remain responsible for any uncollected amounts, and we may attempt to charge you again or request that you provide another payment method. If you pre-order Content, you will be charged when the Content is delivered to you (unless you cancel prior to the Content’s availability). In accordance with local law, Apple may automatically update your payment information regarding your payment methods if provided such information by the payment networks or your financial institutions. Terms related to store credit and gift cards/codes are available here: https://www.apple.com/legal/internet-services/itunes/giftcards. For more details about how Transactions are billed, please visit http://support.apple.com/HT201359. All Transactions are final. Content prices may change at any time. If technical problems prevent or unreasonably delay delivery of Content, your exclusive and sole remedy is either replacement of the Content or refund of the price paid, as determined by Apple. From time to time, Apple may suspend or cancel payment or refuse a refund request if we find evidence of fraud, abuse, or unlawful or other manipulative behavior that entitles Apple to a corresponding counterclaim.“

“I. SUBSCRIPTIONS
The Services and certain Apps may allow you to purchase access to Content or Services on a subscription basis (“Paid Subscriptions”). Paid Subscriptions automatically renew until cancelled in the Manage Subscriptions section of your account settings. To learn more about cancelling your subscriptions, visit https://support.apple.com/HT202039. You will be notified if the price of a Paid Subscription increases and, if required, your consent will be required to continue. You will be charged no more than twenty-four (24) hours prior to the start of the latest Paid Subscription period. If we cannot charge your payment method for any reason (such as expiration or insufficient funds), and you have not cancelled the Paid Subscription, you remain responsible for any uncollected amounts, and we will attempt to charge the payment method as you may update your payment method information. This may result in a change to the start of your next Paid Subscription period and may change the date on which you are billed for each period, as displayed on your receipt. We reserve the right to cancel your Paid Subscription if we are unable to successfully charge your payment method to renew your subscription. Certain Paid Subscriptions may offer a free trial prior to charging your payment method. If you decide to unsubscribe from a Paid Subscription before we start charging your payment method, cancel the subscription at least twenty-four (24) hours before the free trial ends.”

In order to acquire Apple Media Services Content, the customer must click the button labeled Buy, Free, Subscribe, or a specific price. The customer is then prompted to authenticate the Transaction at the price specified on the following screen by entering the Apple Account password, or using Touch ID, or Face ID.

Apple records confirm the Paid Subscription was purchased and authenticated via entry of the customer’s Apple Account password, Touch ID or Face ID, in accordance with the Apple Media Services Terms and Conditions. As such, Apple declines the customer’s refund request. The customer must contact the App Provider for maintenance and support of the Third Party App.

The customer may review Apple Support articles “If you want to cancel a subscription from Apple”, available at https://support.apple.com/en-us/118428, and “Request a refund for apps or content that you bought from Apple”, available at https://support.apple.com/en-us/118223.

Apple appreciates the support of our customers and strives to reach mutually satisfactory resolutions to all customer requests; we apologize we were not able to do so in this instance.

Apple considers this matter closed.

Sincerely,

Apple Inc.
Initial Complaint
Date:06/07/2025
Type:Service or Repair Issues
Status:
ResolvedMore info
Complaint statuses
Resolved:
The complainant verified the issue was resolved to their satisfaction.
Unresolved:
The business responded to the dispute but failed to make a good faith effort to resolve it.
Answered:
The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
Unanswered:
The business failed to respond to the dispute.
Unpursuable:
BBB is unable to locate the business.
Im filing a complaint regarding a display issue with my 14-inch MacBook Pro (2023), purchased on February 27, 2023. In late May 2025, the screen began showing vertical flickering lines spontaneously on the right side of the display, without any drop, pressure, or misuse.I visited the Apple Store at ********* (********) twice to have the issue inspected. On the first visit, a technician acknowledged the screen was flickering and discussed potential solutions but did not formally escalate the issue or offer any repair support.On the second visit, the issue was reproduced in-store, and I was provided with a case summary (Case #: ***************). The technician explicitly noted that there were no cracks, no physical damage, and confirmed that the device was in excellent cosmetic condition, even under bright light inspection.Despite this, I was offered only a partial repair discount of $129. While I appreciated the gesture, I believe the screen failure is clearly a hardware defect, and not something caused by the user. *** requested a Customer Satisfaction Code or warranty exception, but no higher-level review was ********** a long-time Apple user, and Ive always trusted the brand for product reliability and excellent customer support. Im simply requesting that this case be fairly reconsidered by someone with the authority to resolve product-level failures.Thank you for your time and attention.
Business Response
Date: 06/18/2025
June 18, 2025

Better Business Bureau
1112 S Bascom Ave.
San Jose, CA 95128-3507
BBB Case ID: 23439092

Dear Better Business Bureau:

Thank you for your recent correspondence to the executive offices of Apple.

The customer referenced above has been contacted by Apple, and a mutual resolution was achieved regarding their concerns. Should the customer need additional assistance, Apple has invited them to contact us directly.

Sincerely,

Apple Inc.
Customer Answer
Date: 06/27/2025

Better Business Bureau:

I have reviewed the response made by the business in reference to complaint ID 23439092, and find that this resolution is satisfactory to me.

Sincerely,

Blue Rivera Lima

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