Business Profile

Home Electronics

Apple Inc.

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Complaints

This profile includes complaints for Apple Inc.'s headquarters and its corporate-owned locations. To view all corporate locations, see

Customer Complaints Summary

9,720 total complaints in the last 3 years.
3,481 complaints closed in the last 12 months.

If you've experienced an issue

Submit a Complaint

The complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

Initial Complaint
Date:06/06/2025
Type:Product Issues
Status:
AnsweredMore info
Complaint statuses
Resolved:
The complainant verified the issue was resolved to their satisfaction.
Unresolved:
The business responded to the dispute but failed to make a good faith effort to resolve it.
Answered:
The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
Unanswered:
The business failed to respond to the dispute.
Unpursuable:
BBB is unable to locate the business.
Subject: Refund Request for APP ORDER ID: ********** Dear Apple Support Team,I hope this message finds you well. I am writing to formally request a refund for my recent purchase (ORDER ID: *********** related to a coin promotion in a soccer application. Upon purchasing, it was advertised that I would receive ***** coins along with an additional ***** coins as a bonus. However, I received significantly less than expected. Furthermore, many players within the app are unable to purchase even the best players available, which has greatly diminished my overall experience.Given these circumstances, I believe a refund is justified. I appreciate your attention to this matter and look forward to a prompt resolution.Thank you for your understanding.
Business Response
Date: 06/13/2025
June 13, 2025

Better Business Bureau
*****************************************************************************************

BBB Case #: 23436836

Dear Better Business Bureau:

Thank you for your recent correspondence regarding the above-referenced case number.

The following Apple ************** Terms and Conditions excerpt(s) may be viewed at *********************************************************************:

B. PAYMENTS, TAXES, AND REFUNDS
You can acquire Content on our Services for free or for a charge, either of which is referred to as a Transaction. Each Transaction is an electronic contract between you and Apple, and/or you and the entity providing the Content on our Services. However, if you are a customer of ********************** ******************************* or Apple ******************, then that entity is the merchant of record for some Content you acquire from Apple Books, Apple Podcasts, or App Store as displayed on the product page and/or during the acquisition process for the relevant Service. In such case, you acquire the Content from Apple ******************************* or Apple ******************, as applicable, which is licensed by the Content provider (e.g., App Provider (as defined below), book publisher, etc.). When you make your first Transaction, we will ask you to choose how frequently we should ask for your password for future Transactions. On applicable Apple hardware, if you enable Touch ID for Transactions, we will ask you to authenticate all Transactions with your fingerprint, and if you enable Face ID for Transactions, we will ask you to authenticate all Transactions using facial recognition. Manage your password settings at any time by following these instructions: ***************************************************."

If your primary payment method cannot be charged for any reason (such as expiration or insufficient funds), you authorize Apple to attempt to charge your other eligible payment methods in order from top to bottom as they appear on your account settings payments page. If we cannot charge you, you remain responsible for any uncollected amounts, and we may attempt to charge you again or request that you provide another payment method. If you pre-order Content, you will be charged when the Content is delivered to you (unless you cancel prior to the Contents availability). In accordance with local law, Apple may automatically update your payment information regarding your payment methods if provided such information by the payment networks or your financial institutions. Terms related to store credit and gift cards/codes are available here: *********************************************************************/giftcards. For more details about how Transactions are billed, please visit **************************************************. All Transactions are final. Content prices may change at any time. If technical problems prevent or unreasonably delay delivery of Content, your exclusive and sole remedy is either replacement of the Content or refund of the price paid, as determined by Apple. From time to time, Apple may suspend or cancel payment or refuse a refund request if we find evidence of fraud, abuse, or unlawful or other manipulative behavior that entitles Apple to a corresponding counterclaim.

C. ACCOUNT
Using our Services and accessing your Content may require an Apple Account. An ********************** Account (previously called an Apple ID) is the account you use across Apples ecosystem. Use of *********** is subject to this Agreement and also requires a *********** account. Your account is valuable, and you are responsible for maintaining its confidentiality and security. Apple is not responsible for any losses arising from the unauthorized use of your account. Please contact Apple if you suspect that your account has been compromised.

O. ADDITIONAL APP STORE TERMS (EXCLUDING APPLE ARCADE APPS)
IN-APP PURCHASES
Apps may offer content, services or functionality for use within such Apps (In-App Purchases). In-App Purchases that are consumed during the use of the App (for example, virtual gems) cannot be transferred among devices and can be downloaded only once. You must authenticate your account before making In-App Purchases separate from any authentication to obtain other Content by entering your password or using Touch ID or Face ID. You will be able to make additional In-App Purchases for fifteen (15) minutes without re-authenticating unless you have asked us to require a password for every purchase or have enabled Touch ID or Face ID. You can turn off the ability to make In-App Purchases by following these instructions: ***************************************************.

APP MAINTENANCE AND SUPPORT
Apple is responsible for providing maintenance and support for Apple Apps only, or as required under applicable law. App Providers are responsible for providing maintenance and support for Third Party Apps.

In order to acquire Apple ************** Content, the customer must click the button labeled Buy, Free, Subscribe, or a specific price. The customer is then prompted to authenticate the Transaction at the price specified on the following screen by entering the Apple Account password, or using Touch ID or Face ID.

********************** records confirm the Transaction was authenticated via entry of the customers ********************** Account password, Touch ID or Face ID in accordance with the Apple ************** Terms and Conditions. As such, Apple declines the customers refund request. The customer must contact the App Provider for maintenance and support of the Third Party App.

Apple recommends the customer review ********************** Support articles Request a refund for apps or content that you bought from Apple, available at ******************************************************* and If you can't find or use your in-app purchases, available at *******************************************************.

Apple appreciates the support of our customers and strives to reach mutually satisfactory resolutions to all customer requests; we apologize we were not able to do so in this instance.

Apple considers this matter closed.

Sincerely,

Apple Inc.
Customer Answer
Date: 06/16/2025

Complaint: 23436836

I am rejecting this response because:

Thank you for your response regarding my refund request for ORDER ID: **********. While I appreciate your promptness, I must express my disappointment in the decision to deny my request.

The amount in question may be small, but the underlying issues reflect a larger pattern of concern regarding customer satisfaction and fairness. As a long-time customer, I have become increasingly aware of a troubling trend within Apple's practices that many others have also experienced. Unfortunately, my recent experience aligns with these patterns, which include allegations of fraud and discrimination against users.

I feel a duty to share this experience publicly, as I believe it is essential for consumers to be informed about the challenges they may face while using your services. A company of Apple's stature should be held accountable to its users, and transparency should be prioritized.

I hope this message serves as constructive feedback, encouraging Apple to reevaluate its customer service protocols and commitments to its users.
Sincerely,

Qais
Business Response
Date: 06/26/2025
June 26, 2025

Better Business Bureau
*****************************************************************************************

BBB Case #: 23436836

Dear Better Business Bureau:

Thank you for your recent correspondence regarding the above-referenced case number.

Apples prior response to the Better Business Bureau remains unchanged.

Apple considers this matter closed.

Sincerely,

Apple Inc.
Initial Complaint
Date:06/06/2025
Type:Service or Repair Issues
Status:
AnsweredMore info
Complaint statuses
Resolved:
The complainant verified the issue was resolved to their satisfaction.
Unresolved:
The business responded to the dispute but failed to make a good faith effort to resolve it.
Answered:
The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
Unanswered:
The business failed to respond to the dispute.
Unpursuable:
BBB is unable to locate the business.
I got a new Mac last December and barely used it. This May we noticed a display issue and sent the device to ********************** for repair. They detected water stain in tracking pad area and refused to repair the display with warranty. The store assistant says that as long as they found water stain, no matter it is an active issue or it is causing the display issue, they would only repair it out of warranty. I asked them for specific apple term. They found me the store manager.Store manager acted really tough, refused to provide diagnosis report as promised by former assistant, refused to provide me said apple term, refused to provide his full name, threatened me, treated me as enemy and scared my baby as I was baby wearing him.
Business Response
Date: 06/18/2025
June 18, 2025

Better Business Bureau
1112 S Bascom Ave.
San Jose, CA 95128-3507
BBB Case ID: 23436474

Dear Better Business Bureau:

Thank you for your recent correspondence to the executive offices of Apple.

This office has been in contact with the customer and while this may not happen in all instances, we anticipate reaching a satisfactory resolution regarding their concerns. Apple has invited them to contact us directly while we continue to support their issue.

Sincerely,

Apple Inc.
Initial Complaint
Date:06/06/2025
Type:Service or Repair Issues
Status:
ResolvedMore info
Complaint statuses
Resolved:
The complainant verified the issue was resolved to their satisfaction.
Unresolved:
The business responded to the dispute but failed to make a good faith effort to resolve it.
Answered:
The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
Unanswered:
The business failed to respond to the dispute.
Unpursuable:
BBB is unable to locate the business.
Subject: Letter of Intent to Initiate Legal Action for Wrongful Account Suspension To Whom It May Concern,I am writing to formally notify you of my intent to initiate legal proceedings against Apple Inc. for the wrongful suspension and/or termination of my Apple account associated, on or about May 12, 2025.Apple has alleged a violation of its Terms and Conditions of the Legal Agreement; however, I categorically deny any such violation. Despite multiple attempts to contact Apple Support and request a thorough review and reinstatement, I have not received a satisfactory explanation, evidence of any violation, or access to the services and digital content I rightfully own and have paid for.This unwarranted action has resulted in significant inconvenience, disruption of essential services, and monetary and non-monetary damages, including such as loss of use, inability to access purchased apps, or stored personal data.Unless this matter is resolved within 2 business days from the date of this letterspecifically by fully reinstating my account and compensating me for related lossesI will pursue all legal remedies available to me, including but not limited to a civil lawsuit for breach of contract, negligence, and interference with the quiet enjoyment of purchased goods and services.Please consider this letter a final opportunity to resolve this matter amicably and avoid legal action. I will provide more information (phone and apple ID) upon direct contact.
Business Response
Date: 06/18/2025
June 18, 2025

Better Business Bureau
1112 S. Bascom Avenue
San Jose, CA 95128

BBB Case #: 23435659

Dear Better Business Bureau:

Thank you for your recent correspondence regarding the above-referenced case number.

The issue reported by the customer has been satisfactorily resolved. The Media Services account has been reactivated.

Apple recommends the customer to purchase gift cards directly from Apple or from authorized sellers and carefully review Apple Support article “Security and your Apple Account”, available at https://support.apple.com/en-us/102614.

The customer may review the Apple Media Services Terms and Conditions at https://www.apple.com/legal/internet-services/itunes.

Apple considers this matter closed.

Sincerely,

Apple Inc.
Customer Answer
Date: 06/27/2025

Better Business Bureau:

I have reviewed the response made by the business in reference to complaint ID 23435659, and find that this resolution is satisfactory to me.

Sincerely,

Kalani Romney
Initial Complaint
Date:06/06/2025
Type:Product Issues
Status:
ResolvedMore info
Complaint statuses
Resolved:
The complainant verified the issue was resolved to their satisfaction.
Unresolved:
The business responded to the dispute but failed to make a good faith effort to resolve it.
Answered:
The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
Unanswered:
The business failed to respond to the dispute.
Unpursuable:
BBB is unable to locate the business.
Try to place an online order and pick up in store at ********, using one gift card, my apple account balance and credit card. The order can not go through, it said it need to be delivery, can not be pick up in store. Then apple online support person helped me, but still can not go through, then the help person told me to place order just using the full credit card, and after the order went through, someone could help make adjustment through backend by apply apple gift card and apple account balance. Then I did following his advice and placed order W1320069536 successfully. But he transferred to someone else to make the adjustment for gift card and apple account balance, later found out it could not make any adjustment, then he said I could go to store to pick up the order then ask the store person to make the adjustment. Today I went to local store and pick up the order, but store person said they could not make adjustment either. He tried to place another new order using my gift card and apple account balance, but still order can not go through. I need someone to help to place an order for Macbook pro using one gift card, my apple account balance and credit card. I later canceled the order W1320069536. As I need to use my apple account balance and gift card first.
Business Response
Date: 06/11/2025
June 11, 2025

Better Business Bureau
***************************************************************************************
BBB Case ID: ********

Dear Better Business Bureau:

Thank you for your recent correspondence to the executive offices of Apple.

The customer referenced above has been contacted by Apple, and a mutual resolution was achieved regarding their concerns. Should the customer need additional assistance, ********************** has invited them to contact us directly.

Sincerely,

Apple Inc.
Customer Answer
Date: 06/11/2025

Better Business Bureau:

I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.

Sincerely,

*** ***
Initial Complaint
Date:06/06/2025
Type:Billing Issues
Status:
AnsweredMore info
Complaint statuses
Resolved:
The complainant verified the issue was resolved to their satisfaction.
Unresolved:
The business responded to the dispute but failed to make a good faith effort to resolve it.
Answered:
The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
Unanswered:
The business failed to respond to the dispute.
Unpursuable:
BBB is unable to locate the business.
Hi, my account with Itunes was locked about a month ago. After contacting customer support and requesting a reactivation for my account I was denied with no explanation as to why. To my knowledge I have not violated any terms of service. The customer support was nice, but no help in escalating this matter. On their end, they said they have no access to reactivate the account since it goes through another department. I have had this account for a little over 10 years and have spent over $1,500 purchasing music. My problem is that I have no access to these purchases or possibility of refund for the 10 years of purchases.
Business Response
Date: 06/24/2025
June 24, 2025

Better Business Bureau
1112 S. Bascom Avenue
San Jose, CA 95128

BBB Case #: 23434711

Dear Better Business Bureau:

Thank you for your recent correspondence regarding the above-referenced case number.

The customer may request reactivation of their Apple Account at https://iforgot.apple.com/unlock.

The customer may review the iCloud Terms of Service at https://www.apple.com/legal/internet-services/icloud/us-en/terms.html.

Apple recommends the customer carefully review Apple Support articles “If your Apple Account is locked, not active, or disabled”, available at https://support.apple.com/en-us/102640, “If you think your Apple Account has been compromised”, available at https://support.apple.com/en-us/102560, and “Security and your Apple Account”, available at https://support.apple.com/en-us/102614.

Apple considers this matter closed.

Sincerely,

Apple Inc.
Initial Complaint
Date:06/06/2025
Type:Product Issues
Status:
AnsweredMore info
Complaint statuses
Resolved:
The complainant verified the issue was resolved to their satisfaction.
Unresolved:
The business responded to the dispute but failed to make a good faith effort to resolve it.
Answered:
The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
Unanswered:
The business failed to respond to the dispute.
Unpursuable:
BBB is unable to locate the business.
I am submitting this complaint due to Apples failure to resolve a double billing issue related to a Grindr subscription processed through the App Store. Despite multiple attempts to dispute the charge through Apples support channels, I have not received a refund nor a clear path to resolution. Apple continues to direct me back to the developer, while the developer (Grindr) insists the issue lies with Apple. I am stuck in a loop with no accountability from either party.This experience has been extremely frustrating. Apples refusal to take ownership, despite being the billing processor, is unacceptable for a company of its size and influence. I am requesting a full refund of the duplicate charges and for Apple to investigate how this occurred and prevent this type of issue from happening to other users. I also request Apple enforce stronger policies that protect users from being bounced between developers and billing processors with no recourse.
Business Response
Date: 06/26/2025
June 26, 2025

Better Business Bureau
*****************************************************************************************

BBB Case #: 23432037

Dear Better Business Bureau:

Thank you for your recent correspondence regarding the above-referenced case number.

The following Apple ************** Terms and Conditions excerpt(s) may be viewed at *********************************************************************:

B. PAYMENTS, TAXES, AND REFUNDS
You can acquire Content on our Services for free or for a charge, either of which is referred to as a Transaction. Each Transaction is an electronic contract between you and Apple, and/or you and the entity providing the Content on our Services. However, if you are a customer of ********************** ******************************* or Apple ******************, then that entity is the merchant of record for some Content you acquire from Apple Books, Apple Podcasts, or App Store as displayed on the product page and/or during the acquisition process for the relevant Service. In such case, you acquire the Content from Apple ******************************* or Apple ******************, as applicable, which is licensed by the Content provider (e.g., App Provider (as defined below), book publisher, etc.). When you make your first Transaction, we will ask you to choose how frequently we should ask for your password for future Transactions. On applicable Apple hardware, if you enable Touch ID for Transactions, we will ask you to authenticate all Transactions with your fingerprint, and if you enable Face ID for Transactions, we will ask you to authenticate all Transactions using facial recognition. Manage your password settings at any time by following these instructions: ***************************************************."

If your primary payment method cannot be charged for any reason (such as expiration or insufficient funds), you authorize Apple to attempt to charge your other eligible payment methods in order from top to bottom as they appear on your account settings payments page. If we cannot charge you, you remain responsible for any uncollected amounts, and we may attempt to charge you again or request that you provide another payment method. If you pre-order Content, you will be charged when the Content is delivered to you (unless you cancel prior to the Contents availability). In accordance with local law, Apple may automatically update your payment information regarding your payment methods if provided such information by the payment networks or your financial institutions. Terms related to store credit and gift cards/codes are available here: *********************************************************************/giftcards. For more details about how Transactions are billed, please visit **************************************************. All Transactions are final. Content prices may change at any time. If technical problems prevent or unreasonably delay delivery of Content, your exclusive and sole remedy is either replacement of the Content or refund of the price paid, as determined by Apple. From time to time, Apple may suspend or cancel payment or refuse a refund request if we find evidence of fraud, abuse, or unlawful or other manipulative behavior that entitles Apple to a corresponding counterclaim.

C. ACCOUNT
Using our Services and accessing your Content may require an Apple Account. An ********************** Account (previously called an Apple ID) is the account you use across Apples ecosystem. Use of *********** is subject to this Agreement and also requires a *********** account. Your account is valuable, and you are responsible for maintaining its confidentiality and security. Apple is not responsible for any losses arising from the unauthorized use of your account. Please contact Apple if you suspect that your account has been compromised.

O. ADDITIONAL APP STORE TERMS (EXCLUDING APPLE ARCADE APPS)
IN-APP PURCHASES
Apps may offer content, services or functionality for use within such Apps (In-App Purchases). In-App Purchases that are consumed during the use of the App (for example, virtual gems) cannot be transferred among devices and can be downloaded only once. You must authenticate your account before making In-App Purchases separate from any authentication to obtain other Content by entering your password or using Touch ID or Face ID. You will be able to make additional In-App Purchases for fifteen (15) minutes without re-authenticating unless you have asked us to require a password for every purchase or have enabled Touch ID or Face ID. You can turn off the ability to make In-App Purchases by following these instructions: ***************************************************.

APP MAINTENANCE AND SUPPORT
Apple is responsible for providing maintenance and support for Apple Apps only, or as required under applicable law. App Providers are responsible for providing maintenance and support for Third Party Apps.

In order to acquire Apple ************** Content, the customer must click the button labeled Buy, Free, Subscribe, or a specific price. The customer is then prompted to authenticate the Transaction at the price specified on the following screen by entering the Apple Account password, or using Touch ID or Face ID.

********************** records confirm the Transaction was authenticated via entry of the customers ********************** Account password, Touch ID or Face ID in accordance with the Apple ************** Terms and Conditions. As such, Apple declines the customers refund request. The customer must contact the App Provider for maintenance and support of the Third Party App.

Apple recommends the customer review ********************** Support articles How apps, content, and subscriptions from Apple are billed, available at *******************************************************, and View your purchase history for the App Store and other Apple media services, available at *******************************************************.

Apple appreciates the support of our customers and strives to reach mutually satisfactory resolutions to all customer requests; we apologize we were not able to do so in this instance.

Apple considers this matter closed.

Sincerely,

Apple Inc.
Initial Complaint
Date:06/06/2025
Type:Service or Repair Issues
Status:
AnsweredMore info
Complaint statuses
Resolved:
The complainant verified the issue was resolved to their satisfaction.
Unresolved:
The business responded to the dispute but failed to make a good faith effort to resolve it.
Answered:
The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
Unanswered:
The business failed to respond to the dispute.
Unpursuable:
BBB is unable to locate the business.
Nature of the Complaint:Unauthorized deletion of personal data and refusal to take responsibility during an in-store iPhone trade-in.?Complaint Details:I visited an Apple Store to trade in my iPhone. At no point was I told that my device would be erased during the process, and I did not sign any waiver or give consent for my data to be deleted. However, my phone was wiped by an Apple employee without my knowledge or authorization. When I followed up, an employee admitted it was done by accident, but the store still refused to take any responsibility for the ********** a result, I permanently lost:Photos from a once-in-a-lifetime trip to ***** Important work notes Personal conversations Passwords stored in apps ********* was irreplaceable and should not have been deleted without consent especially before the trade-in was complete.The stores refusal to acknowledge fault or offer any resolution is unacceptable. I trusted Apple with my property, and they mishandled it in a way that caused me significant personal and professional loss.?Desired Resolution:I am requesting the following from Apple:A formal acknowledgment and apology for the error Fair compensation for the data loss (store credit, refund, or other appropriate remedy)Confirmation that the incident has been escalated and reviewed internally I expect better accountability from a company of Apples reputation. This was a preventable mistake, and I am asking Apple to take responsibility for the harm caused.
Business Response
Date: 06/18/2025
June 18, 2025

Better Business Bureau
1112 S Bascom Ave.
San Jose, CA 95128-3507
BBB Case ID: 23432133

Dear Better Business Bureau:

Thank you for your recent correspondence to the executive offices of Apple.

The customer referenced above has been contacted by Apple, and a mutual resolution was achieved regarding their concerns. Should the customer need additional assistance, Apple has invited them to contact us directly.

Sincerely,

Apple Inc.
Initial Complaint
Date:06/06/2025
Type:Service or Repair Issues
Status:
AnsweredMore info
Complaint statuses
Resolved:
The complainant verified the issue was resolved to their satisfaction.
Unresolved:
The business responded to the dispute but failed to make a good faith effort to resolve it.
Answered:
The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
Unanswered:
The business failed to respond to the dispute.
Unpursuable:
BBB is unable to locate the business.
I got a charge from Apple that wasnt explained first. When I called to resolve it I was told that issue couldnt have happened. I talked to a senior *** and they told me my only option was to send back my phone and not get charged a fee for non/ return and there could be no exception to send back the new phone instead or to have an extension to work out a solution. I tried to call a store who originally told me they could help with a solution but when I told him I was recording so I could get things right, he told me he could not move forward and its company policy. I asked his position and he said admin at the Easton store. When I asked what that was he hung up on me.
Business Response
Date: 06/17/2025
June 17, 2025

Better Business Bureau
1112 S. Bascom Avenue
San Jose, CA 95128

BBB Case #: 23434153

Dear Better Business Bureau:

Thank you for your recent correspondence regarding the above-referenced case number.

The issue reported by the customer has been satisfactorily resolved. Express Replacement Service A658609768 has been completed; a non-return fee was not billed.

Apple considers this matter closed.

Sincerely,

Apple Inc.
Customer Answer
Date: 06/20/2025

Complaint: 23434153

I am rejecting this response because:

The price of the replacement was not listed at checkout. I did end up sending the phone back but only because the original rep told me I would not be able to send my new phone back and I was coming up on the return window which she said could not be extended.

Sincerely,

Ashley Perkins
Business Response
Date: 06/25/2025
June 25, 2025

Better Business Bureau
1112 S. Bascom Avenue
San Jose, CA 95128

BBB Case #: 23434153

Dear Better Business Bureau:

Thank you for your recent correspondence regarding the above-referenced case number.

Apple’s prior response to the Better Business Bureau remains unchanged.

Apple considers this matter closed.

Sincerely,

Apple Inc.
Initial Complaint
Date:06/06/2025
Type:Product Issues
Status:
AnsweredMore info
Complaint statuses
Resolved:
The complainant verified the issue was resolved to their satisfaction.
Unresolved:
The business responded to the dispute but failed to make a good faith effort to resolve it.
Answered:
The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
Unanswered:
The business failed to respond to the dispute.
Unpursuable:
BBB is unable to locate the business.
Im attempting to access my former Apple account connected to the email: ****************** I spoke with Apple support and they said the account was permanently locked and suggested to make a new account, but I have used that email for various accounts as a registration email and now I no longer have access to it therefore I have lost access to all of the accounts and websites that I have used it to sign up with. They said the decision was based on their terms and conditions but Im unaware of what I did to violate their terms and conditions and they could not provide an answer. I just want to recover my email so I can log into my accounts such as social media, gaming, etc. If nothing can be done to recover the account, I would at least like an explanation to why it is locked so I can prevent the same mistake from happening again. Thank you.
Business Response
Date: 06/26/2025
June 26, 2025

Better Business Bureau
*****************************************************************************************

BBB Case #: 23432386

Dear Better Business Bureau:

Thank you for your recent correspondence regarding the above-referenced case number.

The customer may request reactivation of their Apple Account at *************************************************.

The customer may review the iCloud Terms of Service at **************************************************************************************.

Apple recommends the customer carefully review ********************** Support articles If your Apple Account is locked, not active, or disabled, available at *******************************************************, If you think your Apple Account has been compromised, available at *******************************************************, and Security and your Apple Account, available at *******************************************************.

Apple considers this matter closed.

Sincerely,

Apple Inc.
Initial Complaint
Date:06/06/2025
Type:Product Issues
Status:
AnsweredMore info
Complaint statuses
Resolved:
The complainant verified the issue was resolved to their satisfaction.
Unresolved:
The business responded to the dispute but failed to make a good faith effort to resolve it.
Answered:
The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
Unanswered:
The business failed to respond to the dispute.
Unpursuable:
BBB is unable to locate the business.
I am filing this complaint due to Apple Inc.s failure to resolve a technical issue preventing me from publishing books through its iTunes Connect platform. Since May 4, 2025, I have been unable to proceed with account setup due to an error stating that my Tax Identification Number (TIN) is already associated with another account. I confirmed this is not the case, and I have submitted all required information, including screenshots and identification, to Apple Support (Case #************).Despite multiple follow-ups, I have received only generic responses stating the issue is under review. It has now been over a month with no resolution. The support representative named ******* acknowledged the issue and said it was being looked into, but no meaningful progress has been ******* a result of this delay, I have been unable to publish and sell my eBooks on Apple Books, which has caused a direct financial loss. Based on my sales performance on other platforms, I conservatively estimate I have lost at least $1,000 in revenue due to Apples inaction.I believe this delay constitutes a violation of consumer protection standards, including the *** Act (15 U.S. Code 45) prohibiting unfair commercial practices, and a breach of Apples duty to act in good faith under UCC 1-304.I am requesting the following:Immediate resolution and correction of the TIN error.A formal apology for the delay.Compensation of $2,000 for lost business opportunity.I respectfully ask the BBB to assist in holding Apple accountable for the unnecessary delay, lack of responsiveness, and financial harm caused.Sincerely,****** *******
Business Response
Date: 06/16/2025
June 16, 2025

Better Business Bureau
*****************************************************************************************

BBB Case #: 23434043

Dear Better Business Bureau:

Thank you for your recent correspondence regarding the above-referenced case number.

The account issue reported by the customer has been satisfactorily resolved.

Apple considers this matter closed.

Sincerely,

Apple Inc.
Customer Answer
Date: 06/16/2025

Complaint: 23434043

I am rejecting this response because: The company failed to pay me back pay for the 1000s of books that I could have uploaded, this entire month, while I was waiting for the extremely slow customer response. This slow response cost me sales and prevented me from accruing revenue.

Sincerely,

****** *******
Business Response
Date: 06/25/2025
June 25, 2025

Better Business Bureau
*****************************************************************************************

BBB Case #: 23434043

Dear Better Business Bureau:

Thank you for your recent correspondence regarding the above-referenced case number.

Apples prior response to the Better Business Bureau remains unchanged. Apple declines the customers compensation request.

********************** considers this matter closed.

Sincerely,

Apple Inc.
Customer Answer
Date: 06/26/2025

Complaint: 23434043

I am rejecting this response because:

Apple took a month to respond to a customer service request, instead of within a reasonable time frame, costing me ebook sales. I will respectfully be willing to lower the amount if we can agree to a settlement in exchange for not pursuing further reporting my experience to future government entities, NGOs, and are agencies.
Sincerely,

****** *******

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Apple Inc. is NOT a BBB Accredited Business.