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Business Profile

Home Electronics

Apple Inc.

This business is NOT BBB Accredited.

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Complaints

This profile includes complaints for Apple Inc.'s headquarters and its corporate-owned locations. To view all corporate locations, see

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    Customer Complaints Summary

    • 7,580 total complaints in the last 3 years.
    • 2,800 complaints closed in the last 12 months.

    If you've experienced an issue

    Submit a Complaint

    The complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

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    Complaint status

    Complaint type

    • Initial Complaint

      Date:06/13/2025

      Type:Service or Repair Issues
      Status:
      Answered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I have been locked out of my Apple account for no reason, every time I try log into my Apple account it says Acount is locked and cant be used I tried contacting Apple Support to request access to my account. They werent able to unlock my Apple account, I have had that Apple account for years and they kept saying to make a new account.

      Business Response

      Date: 06/23/2025

      June 23, 2025






      Better Business Bureau
      1112 S. Bascom Avenue
      San Jose, CA 95128


      BBB Case #: 23463348






      Dear Better Business Bureau:


      Thank you for your recent correspondence regarding the above-referenced case number.


      The customer may request reactivation of their Apple Account at https://iforgot.apple.com/unlock.


      The customer may review the iCloud Terms of Service at https://www.apple.com/legal/internet-services/icloud/us-en/terms.html.


      Apple recommends the customer carefully review Apple Support articles “If your Apple Account is locked, not active, or disabled”, available at https://support.apple.com/en-us/102640, “If you think your Apple Account has been compromised”, available at https://support.apple.com/en-us/102560, and “Security and your Apple Account”, available at https://support.apple.com/en-us/102614.


      Apple considers this matter closed.




      Sincerely,


      Apple Inc.

    • Initial Complaint

      Date:06/13/2025

      Type:Product Issues
      Status:
      Answered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      Im a professor of ********* at *******************************. I attempted to purchase a MacBook Pro through Apples Education Store using Apple Card financing. My Apple ID (created using my .edu email as a grad student) now requires a security update that can only be completed using an iOS 14+ device.I no longer own an iPhone or iPad. After 90+ minutes with Apple Support, I was told:There is no fallback method (browser, desktop, or in-store)I cannot delete or reuse the account/email I cannot access Apple Card financing unless I pass this iOS-only security step While I can log into the store, I was unable to test whether I could pay in full, because doing so might have charged my card or impacted my credit. There is no way to test financing without completing the blocked security flow.After days of delay, I finally found a friend willing to lend their iPhone but this required entering:My email and phone My Apple ID credentials My credit card CVV This is a serious privacy risk and shows how exclusionary Apples system is for anyone outside their ecosystem.Further, the financing option forces me into a $249 3-year AppleCare+ plan. The lower-cost annual plan is not allowed with financing increasing my total cost without choice. This feels like forced *********** requesting:Escalation to Executive Support A fallback verification path not tied to iOS And fair recompense for the time lost, risk taken, and inability to access the financing Apple publicly offers to EDU customers ********************** Support Case ID: ************

      Business Response

      Date: 07/06/2025

      July 6, 2025






      Better Business Bureau
      *****************************************************************************************


      BBB Case #: 23462528






      Dear Better Business Bureau:


      Thank you for your recent correspondence regarding the above-referenced case number.


      Two-factor authentication is an extra layer of security for Apple Account, designed to ensure the Apple Account holder is the only person who can access the Apple Account, even if someone else knows the password. When the customer signs into their ********************** Account for the first time on a new device or on the web, they need both the password and the six-digit verification code thats automatically displayed on their trusted devices.


      If the customer is unable to sign in or reset their Apple Account password, they may request account recovery to regain access, or use a recovery key if they previously generated one. Although Apple Support can answer questions about the account recovery process, we cannot verify the customers identity or expedite the process.


      Apple recommends the customer carefully review ********************** Support articles Two-factor authentication for Apple Account, available at *******************************************************, Set up a recovery key for your Apple Account, available at *******************************************************, and How to use account recovery when you cant reset your Apple Account password, available at *******************************************************.


      At Apple, we believe privacy is a fundamental human right; we are committed to keeping your personal information safe. To maintain that privacy, Apple Support is not able to make changes to an Apple Account. Details regarding privacy at Apple are available at **********************************************.


      Apple considers this matter closed.




      Sincerely,


      Apple Inc.

    • Initial Complaint

      Date:06/13/2025

      Type:Service or Repair Issues
      Status:
      Answered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      On 6-7-2025, I received an advertisement from ******* music while listening to music. The ad vas for free 30 days. I decided to follow through and it forces me to make a payment. Apple refused my refund and they refused to cancel the subscription to take effect immediately.

      Business Response

      Date: 06/23/2025

      June 23, 2025






      Better Business Bureau
      *****************************************************************************************


      BBB Case #: 23462405






      Dear Better Business Bureau:


      Thank you for your recent correspondence regarding the above-referenced case number.


      The following Apple ************** Terms and Conditions excerpt(s) may be viewed at *********************************************************************:


      B. PAYMENTS, TAXES, AND REFUNDS
      You can acquire Content on our Services for free or for a charge, either of which is referred to as a Transaction. Each Transaction is an electronic contract between you and Apple, and/or you and the entity providing the Content on our Services. However, if you are a customer of ********************** ******************************* or Apple ******************, then that entity is the merchant of record for some Content you acquire from Apple Books, Apple Podcasts, or App Store as displayed on the product page and/or during the acquisition process for the relevant Service. In such case, you acquire the Content from Apple ******************************* or Apple ******************, as applicable, which is licensed by the Content provider (e.g., App Provider (as defined below), book publisher, etc.). When you make your first Transaction, we will ask you to choose how frequently we should ask for your password for future Transactions. On applicable Apple hardware, if you enable Touch ID for Transactions, we will ask you to authenticate all Transactions with your fingerprint, and if you enable Face ID for Transactions, we will ask you to authenticate all Transactions using facial recognition. Manage your password settings at any time by following these instructions: ***************************************************."


      If your primary payment method cannot be charged for any reason (such as expiration or insufficient funds), you authorize Apple to attempt to charge your other eligible payment methods in order from top to bottom as they appear on your account settings payments page. If we cannot charge you, you remain responsible for any uncollected amounts, and we may attempt to charge you again or request that you provide another payment method. If you pre-order Content, you will be charged when the Content is delivered to you (unless you cancel prior to the Contents availability). In accordance with local law, Apple may automatically update your payment information regarding your payment methods if provided such information by the payment networks or your financial institutions. Terms related to store credit and gift cards/codes are available here: *********************************************************************/giftcards. For more details about how Transactions are billed, please visit **************************************************. All Transactions are final. Content prices may change at any time. If technical problems prevent or unreasonably delay delivery of Content, your exclusive and sole remedy is either replacement of the Content or refund of the price paid, as determined by Apple. From time to time, Apple may suspend or cancel payment or refuse a refund request if we find evidence of fraud, abuse, or unlawful or other manipulative behavior that entitles Apple to a corresponding counterclaim.


      C. ACCOUNT 
      Using our Services and accessing your Content may require an Apple Account. An ********************** Account (previously called an Apple ID) is the account you use across Apples ecosystem. Use of *********** is subject to this Agreement and also requires a *********** account. Your account is valuable, and you are responsible for maintaining its confidentiality and security. Apple is not responsible for any losses arising from the unauthorized use of your account. Please contact Apple if you suspect that your account has been compromised.


      G. TERMINATION AND SUSPENSION OF SERVICES
      If you fail, or Apple suspects that you have failed, to comply with any of the provisions of this Agreement, Apple may, without notice to you: (i) terminate this Agreement and/or your Apple Account, and you will remain liable for all amounts due under your Apple Account up to and including the date of termination; and/or (ii) terminate your license to the software; and/or (iii) preclude your access to the Services.


      Apple further reserves the right to modify, suspend, or discontinue the Services (or any part or Content thereof) at any time with or without notice to you, and Apple will not be liable to you or to any third party should it exercise such rights.


      I. SUBSCRIPTIONS
      The Services and certain Apps may allow you to purchase access to Content or Services on a subscription basis (Paid Subscriptions). Paid Subscriptions automatically renew until cancelled in the Manage Subscriptions section of your account settings. To learn more about cancelling your subscriptions, visit ***************************************************. You will be notified if the price of a Paid Subscription increases and, if required, your consent will be required to continue. You will be charged no more than twenty-four (24) hours prior to the start of the latest Paid Subscription period. If we cannot charge your payment method for any reason (such as expiration or insufficient funds), and you have not cancelled the Paid Subscription, you remain responsible for any uncollected amounts, and we will attempt to charge the payment method as you may update your payment method information. This may result in a change to the start of your next Paid Subscription period and may change the date on which you are billed for each period, as displayed on your receipt. We reserve the right to cancel your Paid Subscription if we are unable to successfully charge your payment method to renew your subscription. Certain Paid Subscriptions may offer a free trial prior to charging your payment method. If you decide to unsubscribe from a Paid Subscription before we start charging your payment method, cancel the subscription at least twenty-four (24) hours before the free trial ends.


      In order to acquire Apple ************** Content, the customer must click the button labeled Buy, Free, Subscribe, or a specific price. The customer is then prompted to authenticate the Transaction at the price specified on the following screen by entering the Apple Account password, or using Touch ID, or Face ID.


      ********************** records confirm the customer utilized the apps introductory free trial offer on October 5, 2022. The customer subsequently initiated a Paid Subscription to the app on June 7, 2025, which was purchased at the price shown to the customer at the time the customer authenticated the purchase via entry of the customers ********************** Account password, Touch ID, or Face ID in accordance with the Apple ************** Terms and Conditions.


      Apple received one or more chargebacks from the customer's financial institution. A chargeback indicates the financial account holder initiated a dispute with their financial institution for Transactions which may be considered fraudulent or unauthorized. As a result of the chargeback(s), Apple refunded the associated Transaction(s), and banned the customers payment method as a preventative measure against the possibility of additional unauthorized activity.


      Chargebacks and other activities in violation of the Apple ************** Terms and Conditions may result in the termination of a ************** account.


      The customer must utilize an alternative payment method by following instructions in Apple Support article If you need to change or update your Apple Account payment method, available at *******************************************************.


      Apple recommends the customer review ********************** Support articles If you want to cancel a subscription from Apple, available at *********************************************************, and Request a refund for apps or content that you bought from Apple, available at *********************************************************.


      Apple considers this matter closed.




      Sincerely,


      Apple Inc.

    • Initial Complaint

      Date:06/13/2025

      Type:Service or Repair Issues
      Status:
      Answered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      ongoing issues with being locked out of my Apple account around 9-11 months ago I was having issues with my account I contacted ********************** support. In the first interaction they told me I violated ITunes terms of service but wouldnt say what I did wrong, I have gone over the terms of service and cannot find anything that I did wrong. They basically told me I had to create a new account and lose everything from the last 5 years of having an iPhone not wanting to accept that I have consistently contacted Apple support since then and have not gotten any help whatsoever. I have tried numerous things to help not wanting to lose all my memories and data my family has spent money on this phone ranging from ******** dollars as well as paid for other Apple products and it seems a little crazy that I am not able to be assisted to get my issues resolved to use the products we got I have seen blogs and chats about people having the same issues with Apple and I think its outrageous that a such a large company can get away with deserving so many people

      Business Response

      Date: 07/01/2025

      July 1, 2025






      Better Business Bureau
      *****************************************************************************************


      BBB Case #: 23463492




      Dear Better Business Bureau:


      Thank you for your recent correspondence regarding the above-referenced case number.


      The issue reported by the customer has been satisfactorily resolved. The ************** account has been reactivated.


      Apple recommends the customer carefully review ********************** Support articles If you think your Apple Account has been compromised, available at *******************************************************, and Security and your Apple Account, available at *******************************************************.


      The customer may review the ********************** ************** Terms and Conditions at *********************************************************************.


      Apple considers this matter closed.




      Sincerely,


      Apple Inc.

    • Initial Complaint

      Date:06/13/2025

      Type:Service or Repair Issues
      Status:
      Answered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I have an iPhone XS Max covered by AppleCare+. My original phone was damaged but still partially functional. I took it to the Apple Store to get a replacement under AppleCare+ and was told to wait a week for a refurbished replacement to arrive.After the week, I returned to the store, and Apple took my original phone and gave me the refurbished replacement. However, the replacement phone was defective and did not work properly, even after resetting and updating it. I requested my original phone back, but the Apple Store could not locate it despite searching for over an hour after the initial four hours of trying to activate the phone. I was there for five ******** a result, I was left without any working phone for more than a day and was told I would have to wait several more days for a new replacement to be shipped. This has caused significant inconvenience and frustration. I am paying monthly for AppleCare+ expecting reliable service and a working phone, but Apple has failed to provide either.I am requesting a prompt resolution including a working replacement or a refund, and proper compensation for the inconvenience caused. And I don't have any way to contact anyone or get this week's paycheck because my debit card is digital, so I haven't had any way to pay for anything or contact anyone. Even if a replacement comes-I would still like an apology because this is an extremely frustrating situation.

      Business Response

      Date: 06/25/2025

      June 25, 2025








      Better Business Bureau
      1112 S Bascom Ave.
      San Jose, CA 95128-3507
      BBB Case ID: 23463179




      Dear Better Business Bureau:


      Thank you for your recent correspondence to the executive offices of Apple.


      This office attempted to contact the customer several times regarding their complaint. Because Apple has not received a response, Apple must assume, unless we hear otherwise, that the issues described in their complaint have been resolved to their satisfaction.




      Sincerely,


      Apple Inc.

    • Initial Complaint

      Date:06/13/2025

      Type:Product Issues
      Status:
      Answered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      Complaint Title:Apple refused refund for undelivered ChatGPT Plus subscription purchased via App Store Complaint Body:On June 11, 2025, I purchased a ChatGPT Plus subscription for $20 using an Apple Gift Card via the **** App Store (Apple ID: ******************** The transaction was successful (Transaction ID: ***********, but I never received the service.OpenAI (the developer) confirmed the subscription was tied to a deleted account and could not be transferred or accessed. They instructed me to request a refund from Apple, as the payment was handled via the App Store.I submitted refund requests through ***************************************** twice, both of which were denied with the explanation that the decision is final. I then contacted Apple Support directly and was again told that no refund was possible.I am now stuck:I paid for a service I cannot use;OpenAI refuses responsibility due to Apples billing system;Apple refuses a refund even though the service was never delivered.This violates basic consumer rights. I respectfully request:A full refund of the $20 purchase;A written explanation for Apple's denial;Assurance this case will be properly reviewed and not closed by automation.Sincerely,**** ***** ******************

      Business Response

      Date: 06/30/2025

      June 30, 2025






      Better Business Bureau
      *****************************************************************************************


      BBB Case #: 23463718






      Dear Better Business Bureau:


      Thank you for your recent correspondence regarding the above-referenced case number.


      The following Apple ************** Terms and Conditions excerpt(s) may be viewed at *********************************************************************:


      B. PAYMENTS, TAXES, AND REFUNDS
      You can acquire Content on our Services for free or for a charge, either of which is referred to as a Transaction. Each Transaction is an electronic contract between you and Apple, and/or you and the entity providing the Content on our Services. However, if you are a customer of ********************** ******************************* or Apple ******************, then that entity is the merchant of record for some Content you acquire from Apple Books, Apple Podcasts, or App Store as displayed on the product page and/or during the acquisition process for the relevant Service. In such case, you acquire the Content from Apple ******************************* or Apple ******************, as applicable, which is licensed by the Content provider (e.g., App Provider (as defined below), book publisher, etc.). When you make your first Transaction, we will ask you to choose how frequently we should ask for your password for future Transactions. On applicable Apple hardware, if you enable Touch ID for Transactions, we will ask you to authenticate all Transactions with your fingerprint, and if you enable Face ID for Transactions, we will ask you to authenticate all Transactions using facial recognition. Manage your password settings at any time by following these instructions: ***************************************************."


      If your primary payment method cannot be charged for any reason (such as expiration or insufficient funds), you authorize Apple to attempt to charge your other eligible payment methods in order from top to bottom as they appear on your account settings payments page. If we cannot charge you, you remain responsible for any uncollected amounts, and we may attempt to charge you again or request that you provide another payment method. If you pre-order Content, you will be charged when the Content is delivered to you (unless you cancel prior to the Contents availability). In accordance with local law, Apple may automatically update your payment information regarding your payment methods if provided such information by the payment networks or your financial institutions. Terms related to store credit and gift cards/codes are available here: *********************************************************************/giftcards. For more details about how Transactions are billed, please visit **************************************************. All Transactions are final. Content prices may change at any time. If technical problems prevent or unreasonably delay delivery of Content, your exclusive and sole remedy is either replacement of the Content or refund of the price paid, as determined by Apple. From time to time, Apple may suspend or cancel payment or refuse a refund request if we find evidence of fraud, abuse, or unlawful or other manipulative behavior that entitles Apple to a corresponding counterclaim.


      I. SUBSCRIPTIONS
      The Services and certain Apps may allow you to purchase access to Content or Services on a subscription basis (Paid Subscriptions). Paid Subscriptions automatically renew until cancelled in the Manage Subscriptions section of your account settings. To learn more about cancelling your subscriptions, visit ***************************************************. You will be notified if the price of a Paid Subscription increases and, if required, your consent will be required to continue. You will be charged no more than twenty-four (24) hours prior to the start of the latest Paid Subscription period. If we cannot charge your payment method for any reason (such as expiration or insufficient funds), and you have not cancelled the Paid Subscription, you remain responsible for any uncollected amounts, and we will attempt to charge the payment method as you may update your payment method information. This may result in a change to the start of your next Paid Subscription period and may change the date on which you are billed for each period, as displayed on your receipt. We reserve the right to cancel your Paid Subscription if we are unable to successfully charge your payment method to renew your subscription. Certain Paid Subscriptions may offer a free trial prior to charging your payment method. If you decide to unsubscribe from a Paid Subscription before we start charging your payment method, cancel the subscription at least twenty-four (24) hours before the free trial ends.


      In order to acquire Apple ************** Content, the customer must click the button labeled Buy, Free, Subscribe, or a specific price. The customer is then prompted to authenticate the Transaction at the price specified on the following screen by entering the Apple Account password, or using Touch ID, or Face ID.


      ********************** records confirm the Paid Subscription was purchased and authenticated via entry of the customers ********************** Account password, Touch ID or Face ID, and renewed in accordance with the Apple ************** Terms and Conditions. As such, Apple declines the customers refund request.


      The customer may review ********************** Support articles If you want to cancel a subscription from Apple, available at *******************************************************, and Request a refund for apps or content that you bought from Apple, available at *******************************************************.


      Apple appreciates the support of our customers and strives to reach mutually satisfactory resolutions to all customer requests; we apologize we were not able to do so in this instance.


      Apple considers this matter closed.




      Sincerely,


      Apple Inc.

    • Initial Complaint

      Date:06/13/2025

      Type:Service or Repair Issues
      Status:
      Answered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      Hi Im filing complaint. As I didnt authorize this purchase but it was charged from my account id like it to be refunded to original payment method MKX6735234 Contacting Apple directly wasnt helpful

      Business Response

      Date: 06/18/2025

      June 18, 2025






      Better Business Bureau
      1112 S. Bascom Avenue
      San Jose, CA 95128


      BBB Case #: 23463357






      Dear Better Business Bureau:


      Thank you for your recent correspondence regarding the above-referenced case number.


      The following Apple Media Services Terms and Conditions excerpt(s) may be viewed at https://www.apple.com/legal/internet-services/itunes:


      “B. PAYMENTS, TAXES, AND REFUNDS
      You can acquire Content on our Services for free or for a charge, either of which is referred to as a “Transaction.” Each Transaction is an electronic contract between you and Apple, and/or you and the entity providing the Content on our Services. However, if you are a customer of Apple Distribution International Ltd. or Apple Services Pte. Ltd., then that entity is the merchant of record for some Content you acquire from Apple Books, Apple Podcasts, or App Store as displayed on the product page and/or during the acquisition process for the relevant Service. In such case, you acquire the Content from Apple Distribution International Ltd. or Apple Services Pte. Ltd., as applicable, which is licensed by the Content provider (e.g., App Provider (as defined below), book publisher, etc.). When you make your first Transaction, we will ask you to choose how frequently we should ask for your password for future Transactions. On applicable Apple hardware, if you enable Touch ID for Transactions, we will ask you to authenticate all Transactions with your fingerprint, and if you enable Face ID for Transactions, we will ask you to authenticate all Transactions using facial recognition. Manage your password settings at any time by following these instructions: https://support.apple.com/HT204030."


      “If your primary payment method cannot be charged for any reason (such as expiration or insufficient funds), you authorize Apple to attempt to charge your other eligible payment methods in order from top to bottom as they appear on your account settings payments page. If we cannot charge you, you remain responsible for any uncollected amounts, and we may attempt to charge you again or request that you provide another payment method. If you pre-order Content, you will be charged when the Content is delivered to you (unless you cancel prior to the Content’s availability). In accordance with local law, Apple may automatically update your payment information regarding your payment methods if provided such information by the payment networks or your financial institutions. Terms related to store credit and gift cards/codes are available here: https://www.apple.com/legal/internet-services/itunes/giftcards. For more details about how Transactions are billed, please visit http://support.apple.com/HT201359. All Transactions are final. Content prices may change at any time. If technical problems prevent or unreasonably delay delivery of Content, your exclusive and sole remedy is either replacement of the Content or refund of the price paid, as determined by Apple. From time to time, Apple may suspend or cancel payment or refuse a refund request if we find evidence of fraud, abuse, or unlawful or other manipulative behavior that entitles Apple to a corresponding counterclaim.“


      “C. ACCOUNT 
      Using our Services and accessing your Content may require an Apple Account. An Apple Account (previously called an Apple ID) is the account you use across Apple’s ecosystem. Use of Game Center is subject to this Agreement and also requires a Game Center account. Your account is valuable, and you are responsible for maintaining its confidentiality and security. Apple is not responsible for any losses arising from the unauthorized use of your account. Please contact Apple if you suspect that your account has been compromised.”


      “I. SUBSCRIPTIONS
      The Services and certain Apps may allow you to purchase access to Content or Services on a subscription basis (“Paid Subscriptions”). Paid Subscriptions automatically renew until cancelled in the Manage Subscriptions section of your account settings. To learn more about cancelling your subscriptions, visit https://support.apple.com/HT202039. You will be notified if the price of a Paid Subscription increases and, if required, your consent will be required to continue. You will be charged no more than twenty-four (24) hours prior to the start of the latest Paid Subscription period. If we cannot charge your payment method for any reason (such as expiration or insufficient funds), and you have not cancelled the Paid Subscription, you remain responsible for any uncollected amounts, and we will attempt to charge the payment method as you may update your payment method information. This may result in a change to the start of your next Paid Subscription period and may change the date on which you are billed for each period, as displayed on your receipt. We reserve the right to cancel your Paid Subscription if we are unable to successfully charge your payment method to renew your subscription. Certain Paid Subscriptions may offer a free trial prior to charging your payment method. If you decide to unsubscribe from a Paid Subscription before we start charging your payment method, cancel the subscription at least twenty-four (24) hours before the free trial ends.”


      In order to acquire Apple Media Services Content, the customer must click the button labeled Buy, Free, Subscribe, or a specific price. The customer is then prompted to authenticate the Transaction at the price specified on the following screen by entering the Apple Account password, or using Touch ID, or Face ID.


      While Apple empathizes with the customer’s situation, the customer is responsible for maintaining the confidentiality and security of their Apple Account. Apple is not responsible for losses arising from the unauthorized use of the customer’s Apple Account.


      Apple records confirm the Paid Subscription was purchased and authenticated via entry of the customer’s Apple Account password, Touch ID or Face ID in accordance with the Apple Media Services Terms and Conditions. As such, Apple declines the customer’s refund request.


      The customer may review Apple Support articles “If you want to cancel a subscription from Apple”, available at https://support.apple.com/en-us/118428, and “Request a refund for apps or content that you bought from Apple”, available at https://support.apple.com/en-us/118223.


      If the customer is concerned an unauthorized person might have access to their Apple Account, Apple recommends the customer carefully review Apple Support articles “If you think your Apple Account has been compromised”, available at https://support.apple.com/en-us/102560, and “Security and your Apple Account”, available at https://support.apple.com/en-us/102614.


      Apple appreciates the support of our customers and strives to reach mutually satisfactory resolutions to all customer requests; we apologize we were not able to do so in this instance.


      Apple considers this matter closed.




      Sincerely,


      Apple Inc.

    • Initial Complaint

      Date:06/12/2025

      Type:Service or Repair Issues
      Status:
      Answered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      My concern is related to the quality of the products that Apple is selling and then for them to downplay it as if it is a warranty issue or not having a warranty rather, I have purchased multiple pair of beats one of them January 2024 the other would be November 2023 these have had to be replaced Already one of them caught fire and had to be replaced. The other broke in the same spot and I was told that this is a known defect and what they do is go off of the original purchase date even though they are replacements as a consumer this is unfair and unfortunate That I spent my heart or money with a business. This does not back their product and also they do not go off of if the product has been replaced. This is not fair as a consumer, and I believe that Apple needs to compensate me for this horrible process and procedure that they have in place. This is not fair to me, or my children who are now without this product these are not cheap products at all, and it makes me believe that they do this on purpose too Get over on consumers that are spending money on their products. I have much much more to say and I went to this business and for me to be blown off and dismissed because its a warranty situation is even more disheartening. They had no remorse and furthermore, they blame it on a policy that they have no control over so if this is in fact, the case, Apple itself should be held liable for , what they are doing to consumers and how they are treating them when they purchase their product. Their products are not a good quality and that is not fair that they are continuing to sell their products knowing that they dont even last these products are not cheap at all and why would they not even last one year and And Ive had to replace them all already. This is not the first time that *** had this issue in fact, I have three right now with the same issue, the same defect and theyre not even acknowledging that this is a known product defect with these headphones.

      Business Response

      Date: 06/27/2025

      June 27, 2025






      Better Business Bureau
      *****************************************************************************************


      BBB Case #: 23462814






      Dear Better Business Bureau:


      Thank you for your recent correspondence regarding the above-referenced case number.


      The following Apple One (1) ************ Warranty Accessory excerpt(s) may be viewed at **********************************************************************************************:


      Your Apple-branded or Beats-branded hardware product (Product) is warranted against defects in materials and workmanship for a period of ONE (1) YEAR from the date of original retail purchase (Warranty Period) when used in accordance with Apple's user manuals (refer to ****************************************************************************). Under this warranty, you will be able to direct your claims to Apple even in situations where you purchased the Apple Product from a third party. If a defect arises during the Warranty Period, Apple, at its option will (1) repair the Product at no charge using new parts or previously used Apple genuine parts that have been tested and passed Apple functional requirements, (2) exchange the Product with a replacement product of the same model (or with your consent a product that has the same or substantially similar features as the original product e.g., a different model with the same features, or the same model in a different color) that is new or comprised of new and/or previously used Apple genuine parts and has been tested and passed Apple functional requirements), or (3) refund the original purchase price. This warranty excludes normal depletion of consumable parts such as batteries unless failure has occurred due to a defect in materials or workmanship and, damage resulting from abuse, accident, modifications, unauthorized repairs or other causes that are not defects in materials and workmanship.


      Apple records confirm the customers ******************** Studio Pro Wireless was purchased on November 11, 2023, and it was covered by the Apple One (1) ************ Warranty Accessory through November 11, 2024. The customers ******************** ******************* is approximately seven months outside of the Warranty Period.. As such, Apple declines the customers request for a covered repair or replacement.


      Beats service information and pricing is available at ********************************************************************************.


      Most Apple hardware comes with a one-year limited warranty and up to 90 days of complimentary technical support. To extend your coverage further and obtain accidental damage coverage, purchase AppleCare+ either at the time of the product purchase, or within 60 days of the product purchase. Additional information about AppleCare+ is available at *******************************************************.


      Apples support site is available at ******************************************, and Apple Support telephone numbers can be found in Apple Support article Contact Apple for support and service, available at ******************************************/en-us/HT201232.


      Apple appreciates the support of our customers and strives to reach mutually satisfactory resolutions to all customer requests; we apologize we were not able to do so in this instance.


      Apple considers this matter closed.




      Sincerely,


      Apple Inc.

    • Initial Complaint

      Date:06/12/2025

      Type:Product Issues
      Status:
      Answered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      Business Name: Apple Inc.Business Location: One Apple ***************************** I was billed $200/month through Apples App Store for a subscription labeled ChatGPT Pro a plan that does not exist. ******, the developer of ChatGPT, confirmed they only offer a $20/month ChatGPT Plus plan and have no such $200/month tier.I received no additional service or benefit beyond standard GPT-4 access. This $200/month plan appears to be a fraudulent or misrepresented listing within Apples billing system. Despite this, Apple refuses to refund charges beyond two months, citing their 60-day refund policy.I contacted Apple Support multiple times. One supervisor disconnected mid-call after acknowledging the issue. I spoke with other agents (including ****** and ****) who admitted the charge made no sense but provided no real resolution. One even told me, have your people get with our people, which was dismissive and unprofessional.After escalating the issue, I emailed Apple Executive Relations with documentation of my charges and proof that OpenAI disclaims the $200 plan. Following that, Apple blocked my ability to email them further, effectively cutting me off from any executive-level support or escalation.I also contacted ****************, but was warned they may not be able to recover the charges due to Apples refund policies. This appears to be a situation where Apple and payment providers defer to each other, leaving customers like me with no accountability and no protection even in a case of clear overbilling.This is not just a refund issue its a systemic problem with Apples App Store offering subscriptions that misrepresent legitimate services ?Desired Resolution:A full refund of all $200/month ChatGPT Pro charges billed by Apple Immediate removal or correction of the misleading listing A formal response acknowledging that this plan is not a real offering and that others may have been affected

      Business Response

      Date: 06/18/2025

      June 18, 2025






      Better Business Bureau
      1112 S. Bascom Avenue
      San Jose, CA 95128


      BBB Case #: 23461676






      Dear Better Business Bureau:


      Thank you for your recent correspondence regarding the above-referenced case number.


      The following Apple Media Services Terms and Conditions excerpt(s) may be viewed at https://www.apple.com/legal/internet-services/itunes:


      “B. PAYMENTS, TAXES, AND REFUNDS
      You can acquire Content on our Services for free or for a charge, either of which is referred to as a “Transaction.” Each Transaction is an electronic contract between you and Apple, and/or you and the entity providing the Content on our Services. However, if you are a customer of Apple Distribution International Ltd. or Apple Services Pte. Ltd., then that entity is the merchant of record for some Content you acquire from Apple Books, Apple Podcasts, or App Store as displayed on the product page and/or during the acquisition process for the relevant Service. In such case, you acquire the Content from Apple Distribution International Ltd. or Apple Services Pte. Ltd., as applicable, which is licensed by the Content provider (e.g., App Provider (as defined below), book publisher, etc.). When you make your first Transaction, we will ask you to choose how frequently we should ask for your password for future Transactions. On applicable Apple hardware, if you enable Touch ID for Transactions, we will ask you to authenticate all Transactions with your fingerprint, and if you enable Face ID for Transactions, we will ask you to authenticate all Transactions using facial recognition. Manage your password settings at any time by following these instructions: https://support.apple.com/HT204030."


      “If your primary payment method cannot be charged for any reason (such as expiration or insufficient funds), you authorize Apple to attempt to charge your other eligible payment methods in order from top to bottom as they appear on your account settings payments page. If we cannot charge you, you remain responsible for any uncollected amounts, and we may attempt to charge you again or request that you provide another payment method. If you pre-order Content, you will be charged when the Content is delivered to you (unless you cancel prior to the Content’s availability). In accordance with local law, Apple may automatically update your payment information regarding your payment methods if provided such information by the payment networks or your financial institutions. Terms related to store credit and gift cards/codes are available here: https://www.apple.com/legal/internet-services/itunes/giftcards. For more details about how Transactions are billed, please visit http://support.apple.com/HT201359. All Transactions are final. Content prices may change at any time. If technical problems prevent or unreasonably delay delivery of Content, your exclusive and sole remedy is either replacement of the Content or refund of the price paid, as determined by Apple. From time to time, Apple may suspend or cancel payment or refuse a refund request if we find evidence of fraud, abuse, or unlawful or other manipulative behavior that entitles Apple to a corresponding counterclaim.“


      “I. SUBSCRIPTIONS
      The Services and certain Apps may allow you to purchase access to Content or Services on a subscription basis (“Paid Subscriptions”). Paid Subscriptions automatically renew until cancelled in the Manage Subscriptions section of your account settings. To learn more about cancelling your subscriptions, visit https://support.apple.com/HT202039. You will be notified if the price of a Paid Subscription increases and, if required, your consent will be required to continue. You will be charged no more than twenty-four (24) hours prior to the start of the latest Paid Subscription period. If we cannot charge your payment method for any reason (such as expiration or insufficient funds), and you have not cancelled the Paid Subscription, you remain responsible for any uncollected amounts, and we will attempt to charge the payment method as you may update your payment method information. This may result in a change to the start of your next Paid Subscription period and may change the date on which you are billed for each period, as displayed on your receipt. We reserve the right to cancel your Paid Subscription if we are unable to successfully charge your payment method to renew your subscription. Certain Paid Subscriptions may offer a free trial prior to charging your payment method. If you decide to unsubscribe from a Paid Subscription before we start charging your payment method, cancel the subscription at least twenty-four (24) hours before the free trial ends.”


      In order to acquire Apple Media Services Content, the customer must click the button labeled Buy, Free, Subscribe, or a specific price. The customer is then prompted to authenticate the Transaction at the price specified on the following screen by entering the Apple Account password, or using Touch ID, or Face ID.


      Apple records confirm the Paid Subscription was purchased and authenticated via entry of the customer’s Apple Account password, Touch ID or Face ID, and renewed in accordance with the Apple Media Services Terms and Conditions. As such, Apple declines the customer’s refund request.


      Since the customer claims the Paid Subscription they initiated does not exist, Apple recommends they review the app description in the App Store and on the developer’s website, which both explain the monthly subscriptions for Plus vs Pro are $19.99 and $200 respectively.


      The customer may review Apple Support articles “If you want to cancel a subscription from Apple”, available at https://support.apple.com/en-us/118428, and “Request a refund for apps or content that you bought from Apple”, available at https://support.apple.com/en-us/118223.


      Apple appreciates the support of our customers and strives to reach mutually satisfactory resolutions to all customer requests; we apologize we were not able to do so in this instance.


      Apple considers this matter closed.




      Sincerely,


      Apple Inc.

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