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Business Profile

Online Retailer

Thrive Market, Inc.

Complaints

Customer Complaints Summary

  • 368 total complaints in the last 3 years.
  • 161 complaints closed in the last 12 months.

If you've experienced an issue

Submit a Complaint

The complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

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Complaint status

Complaint type

  • Initial Complaint

    Date:03/19/2025

    Type:Billing Issues
    Status:
    ResolvedMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    I originally canceled my Thrive Market membership in 2015, nearly ten years ago. However, around 2024, I began receiving alarming emails from Thrive Market with the subject line: "Thrive Market Account Alert: New Login." These emails indicated that someone was accessing an account associated with my email address from various locations, including California, ****, and ********, despite my account having been canceled years prior.Concerned about my privacy and data security, I reached out to Thrive Markets support team and formally requested that they permanently delete my account. Unlike many companies, Thrive Market does not offer a simple "delete my account" option, requiring customers to contact their *************** team via chat or email to complete the process. I followed their procedure and was told my account had been deleted.However, I continued to receive notifications of unauthorized logins to this supposedly deleted account. This situation is not only frustrating but also deeply concerning, as it suggests that Thrive Market has failed to properly delete my personal data or secure my account.On February 9, 2025, after receiving yet another notification of an unauthorized login, I sent a final email demanding the immediate and complete deletion of my account and warning that I would escalate the matter legally if the issue persisted. Despite this, I continue to receive login alert emails.Thrive Markets failure to honor my account deletion requests and its inability to protect my data is unacceptable. This ongoing issue poses serious privacy and security risks, and I am filing this complaint to demand that Thrive Market:1- Immediately and permanently delete my account and all associated data from their systems.2- Confirm in writing that my account has been deleted and that my data is no longer retained.3- Address and resolve why my supposedly deleted account is still active and receiving login notifications.

    Business Response

    Date: 03/22/2025

    The email this person received is a automated email that was sent out when our system received an inquiry that their email was used to try to make an account on our website. This is a pre caution for our fraud prevention, the email sent has detailed instructions and questions to make sure that it was the right person creating a membership. The email has been removed. No further action is necessary.

    Customer Answer

    Date: 03/26/2025

     
    Better Business Bureau:

    I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me, so long as they have been honest in permanently deleting my account/email.

    Sincerely,

    Sierra *****
  • Initial Complaint

    Date:03/19/2025

    Type:Product Issues
    Status:
    AnsweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    Company advertises a 14 day trial period for one year membership. If membership is cancelled within 14 days, customer receives a full refund. Cancelling is purposefully made almost impossible by the company. Cancellation info is not found on their website through common means (a page menu or accessible FAQ) and can only be found by searching outside their website for their cancellation process and linking back to their pages. Once found, a customer has to deal with their ** chatbot, which will continue to throw over 5 "PLEASE STAY" offers instead of confirming cancellation or offering any instructions to cancel. Eventually it states it will continue your cancellation and email within 24 hours to confirm, but no email is ever sent.If a customer tries to cancel a second time, they might be forwarded to a real person in text chat, only to have the entire page crash and reload to the ** chatbot again. This happens multiple times on multiple different computers and devices, and appears to be a purposeful bit of scripting. The company does not operate in good faith.

    Business Response

    Date: 03/22/2025

    The charge is a membership fee, which is automatically collected at signup We state this in our terms of service, and we remind our customers at checkout. When signing up and to view our catalog, new members have the option to try our service for a 1 year membership at $59.95 which has a 30-Day Risk Free Period and free gift OR try our service for a monthly membership at $12. This information is provided when signing up.The signup process does provide different sections (Account, Plan, Payment, Confirm) members are required to click through and accept before you "start your membership" where members can decide if they want to yearly or monthly membership and are presented with the perks of both. In this case of this account, The member selected the Monthly membership option which does not come with a 30-day risk-free trial. Screenshots of the signup process are attached. Per our terms of service provided on-site, " CANCELLATION POLICY FOR MEMBERSHIPS: You may cancel your Membership at any time by contacting us at ************** or email us at ****************************** Upon cancellation you will not be charged for any renewal periods and your Membership will not continue past the then current period. However, all Membership Fees paid prior to termination of your Membership are non-refundable and you shall be responsible for any charges to your chosen payment method for the Membership prior to your cancellation. The membership was cancelled and refunded on 3/15/2025. No further action is necessary. At the bottom of the website page under FAQ, we do have a link on how to cancel your membership. 
  • Initial Complaint

    Date:03/17/2025

    Type:Billing Issues
    Status:
    AnsweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    I am filing this complaint against Thrive Market due to repeated unauthorized access to my account and improper handling of its cancellation.On January 9, 2025, I received a login notification for my Thrive Market account, ********************** I had not used since April 24, 2024. Assuming it was a phishing attempt, I ignored it. However, on January 13, I received another login notification, followed by a failed payment attempt on January 15. When I checked my account, I found unauthorized orders for childrens D3 with K. I canceled them, removed my debit card, and changed my password.The next day, my account was hacked again. I contacted Thrive Market, canceled my account, and had a new **************** card issued on January 17. Despite this, I am still receiving order notifications, and a charge was processed via ****** on my new Amex. I have since revoked all auto-pay permissions in ******, yet Thrive Market should not have been able to process payments after my account was canceled.This raises serious concerns about Thrive Markets security. A canceled account should not be accessible, nor should new charges be processed. I request immediate action to:1.Investigate how a canceled account is still being accessed.2.Permanently delete my Thrive Market account and personal ************* any unauthorized charges.4.Ensure my payment information is fully removed.If this issue is not resolved promptly, I will escalate my complaint to consumer protection agencies and consider further action.

    Business Response

    Date: 03/22/2025

    The email this person received is a automated email that was sent out when our system received an inquiry that their email was used to try to make an account on our website. This is a pre caution for our fraud prevention, the email sent has detailed instructions and questions to make sure that it was the right person creating a membership. The email has been removed and all fraudulent charges were refunded. No further action is necessary. 
  • Initial Complaint

    Date:03/17/2025

    Type:Product Issues
    Status:
    AnsweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    3/11 - I was hacked after multiple attempts to get my account canceled and deleted from Thrive Markets website. I have requested multiple times that my account deleted and removed due to suspicious activity. I have made multiple requests on these dates 1/18, 1/20, 2/25, 2/26, 3/7 by multiple route ( 24/7 chat feature, email, and trying to call ************* and ************) which all three methods never get you to a human. The phone calls disconnect you after a prerecorded message and now it has been hacked on 3/11. I am not happy. A membership was renewed and an order was placed. I have attached a screenshot of the shipping address/name and number of the hacker that was listed in my account.

    Business Response

    Date: 03/22/2025

    The email this person received is a automated email that was sent out when our system received an inquiry that their email was used to try to make an account on our website. This is a pre caution for our fraud prevention, the email sent has detailed instructions and questions to make sure that it was the right person creating a membership. The email has been removed. No further action is necessary. 

    Customer Answer

    Date: 03/27/2025

     
    Complaint: 23056810

    I am rejecting this response because: That is not what happened. There was actually a charge against my account that was not from me. Also if you look at the attachment sent you will see the hackers information. I believe ,y account has been deleted. But I would still not recommend this company as their customer service is almost now existent. 

    Sincerely,

    ******** *********

    Business Response

    Date: 04/05/2025

    This account has been cancelled. The information was deleted and removed. There was an attempt of an order but it did not go through and the charge was declined. The member filed a dispute and we have accepted. No further action is necessary. 
  • Initial Complaint

    Date:03/17/2025

    Type:Service or Repair Issues
    Status:
    AnsweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    An account was opened using my email and with my credit card on file. Then my account was used by another person, so my account has been hacked. I do not want my account open with ********************** and have asked them to cancel my account and credit card information on file several times. I have been told my account has been deleted, however I can still login to my account and my credit card is still saved. I cannot change my password. I want my account deleted and my credit card information deleted. My only other option is to cancel my credit card.

    Business Response

    Date: 03/22/2025

    The email this person received is a automated email that was sent out when our system received an inquiry that their email was used to try to make an account on our website. This is a pre caution for our fraud prevention, the email sent has detailed instructions and questions to make sure that it was the right person creating a membership. The email has been removed. No further action is necessary.
  • Initial Complaint

    Date:03/14/2025

    Type:Delivery Issues
    Status:
    AnsweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    I intended to use Thrive Market for business purposes and price comparisons. I researched items on the website to determine potential future orders but did not add any items to my cart or commit to any purchase.On Monday morning, March 10, I discovered an order had been placed on Sunday at 3:33 AM. I also found two emails: the first, received on Friday, March 7th, stated that my next order would ship soon and I had until Sunday, March 9th at 11:59 PM to make changes. Second email received on Sunday, March 9th, asked me to review my upcoming order, which would begin shipment on Monday, March 10th. With 31 items purchases, costing $****** I had not commit to any recurring order service of any items and had not even ordered my first order yet for this be become a reoccurring order in place. Thrive Market has automatically placed my very first order in without my approval over the weekend. Our Thrive Market account is used for ********************** purposes only one person submitting to place orders. Our operation hours are Mon-Fri; checking emails Mon-Fri. That being said, I did not open these emails until Monday March 10th. By that time, the order is being shipped and I am unable to cancel or get a refund for the order.I believe this is a serious flaw in the Thrive Market website and service, which others have also experienced. My attempts to contact Thrive Market and speak with a representative about this issue have been unsuccessful. Calling their contact number within their operating hours ending with a disconnected line after their automated system, and Chat not informing me on ways to get this resolved or prevent this from occurring again. Therefore, my only option is to submit this complaint to the Better Business Bureau in hopes of a resolution.

    Business Response

    Date: 03/15/2025

    Thrive Market offers an Auto ship program to provide ease and convenience to members who would like to receive their everyday items on a 4, 8, or 12 week cycle. The auto ship is based on the first order that is placed and, if so desired, can be canceled immediately following the first order. We have refunded the auto ship order and canceled the auto ship feature, no orders will ship automatically unless activated. No further action is necessary.
  • Initial Complaint

    Date:03/07/2025

    Type:Product Issues
    Status:
    AnsweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    I applied for 2025 and was approved for a Thrive Gives membership which is free for the year because I have ********* am a student and am unemployed. I got approved on February 20 yet this company tried to charge my card on the 23rd of February. I was a Thrive Gives member in 2024. So I got approved for this year. I am including an email that confirms it. After they tried to charge my card again, I tried reaching out by email and ******** Messenger never hearing from them. No one ever answers their online chat and I called and some lady named ****** had no clue what was going on even after I explained it to her. I just want my free membership that I was awarded for 2025.

    Business Response

    Date: 03/08/2025

    The member reached out on 3/7 and asked to speak to a supervisor. A supervisor will reach out shortly.

    Customer Answer

    Date: 03/15/2025

     
    Complaint: 23034673

    I am rejecting this response because: I was told a supervisor would reach out before and never did. Why dont you just fix the problem instead of skirting around it? Just stop charging me when I got approved for a Thrive Gives membership for the year.

    Sincerely,

    ****** *****

    Business Response

    Date: 03/22/2025

    It looks like a supervisor reached back out on 3/20/2025, explaining what happened with Thrive Gives gave 2 options for a work around for the free membership. The member then wrote back and stated they would like to have their membership cancelled, which was canceled on 3/22/2025. No further action is necessary. 
  • Initial Complaint

    Date:03/07/2025

    Type:Sales and Advertising Issues
    Status:
    AnsweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    A fraudulent purchase was made on this website with my ****** account. I called this company several times with no answer on their end. Also attempted to use their chat on website and was unable because I didnt have an account with them. I had to file a fraud claim through ****** to have this rectified because Thrive never answered the phone.

    Business Response

    Date: 03/08/2025

    It looks like the account has been cancelled and refunded through ******. The email has been removed. 
  • Initial Complaint

    Date:03/07/2025

    Type:Billing Issues
    Status:
    AnsweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    I experienced the identical situation as reported several times here in January 2025. My incident occurred today 26Feb2025 -- "Thrive Market sent me an email today stating that someone had logged into my account using my email and password and requested that I reset it. I didn't remember having an account with them but thought maybe I had just forgotten. Once I reset my password it took me to a screen asking me to sign up for a paid membership with no other options. I was able to get to another page and go to my account info to see I had in fact never had an account with them (until today) and they now had my information. Just like others have said here the email was a scam to try to get me to set up an account. There is no option to remove my account or my details so I am asking that the company removes all of my data and ceases all further communication with me. This is a scam and not normal business practice."

    Business Response

    Date: 03/08/2025

    The email this person received is a automated email that was sent out when our system received an inquiry that their email was used to try to make an account on our website. This is a pre caution for our fraud prevention, the email sent has detailed instructions and questions to make sure that it was the right person creating a membership. The email has been removed. No further action is necessary.
  • Initial Complaint

    Date:03/07/2025

    Type:Billing Issues
    Status:
    AnsweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    I'm getting emails saying that an unauthorized log in occurred so I go to cancel the account and there's no way to do it.

    Business Response

    Date: 03/08/2025

    The email this person received is a automated email that was sent out when our system received an inquiry that their email was used to try to make an account on our website. This is a pre caution for our fraud prevention, the email sent has detailed instructions and questions to make sure that it was the right person creating a membership. The email has been removed. No further action is necessary.

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