Complaints
This profile includes complaints for Sleep Number Corporation's headquarters and its corporate-owned locations. To view all corporate locations, see
Customer Complaints Summary
- 1,113 total complaints in the last 3 years.
- 330 complaints closed in the last 12 months.
If you've experienced an issue
Submit a ComplaintThe complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.
Initial Complaint
Date:10/25/2022
Type:Product IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
After a ton of thought to make the purchase of a Sleep Number mattress and base, we finally pulled the trigger on Aug 16, 2021. It was explained to us that we would have 100 days to decide if the mattress was satisfactory. The mattress was delivered on 9/2/21 and on 10/31, I called the store to report that the mattress was not working out on any of the settings and the prior back pain that we had hope would improve, was in fact worse than when using our old mattress. I was given the customer service ****************** to call. When I called, I was informed that since I bought the base, I also could not return the mattress. Basically, we accepted this response and hoped we could find a way to be content. After almost a year since that call, I still experience horrible back pain - I simply unplugged the bed and don't use the features anymore, because there is no difference. This led me to look at reviews on the BBB site and now I am seeing some similar complaints. Sounds like I was misinformed - I was never asking to return the base, as it was clear to me during the sale that I couldn't. I should have been able to return the mattress.Business Response
Date: 10/26/2022
October 26, 2022
Better Business Bureau of ********* & ************
RE: ****
Case # ********
Dear Better Business Bureau:
Thank you for the opportunity to respond regarding the complaint of our customer, Ms. **************** calls into and out of the customer service center and recorded for quality assurance. On 8/16/2021 Ms. ****and ************ purchased a Cal King ** mattress and optional base, which was delivered on 9/2/2021. According to our records no attempt was made to return the mattress between 8/16/21 and 10/26/2022.
Ms. **** is currently outside her 100 nights. We would be happy to offer comfort solutions.
Best regards,
Executive Team ConsultantInitial Complaint
Date:10/25/2022
Type:Product IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
We bought a queen *** from them in ********************************************** 2015, one side of the queen ******** got a hole. because of our warranty (which we were told was lifetime when we bought it), they did us the favor of only charging us $300 !! for two new inflatable ******** (because, per their ridiculous policy, they cant just sell one). Then in 2020, (5 years later) one of the ******** began to leak again. They charged us ***** for 2 ******** great. Now in 2022, (two years later) one of the ******** is leaking. Now they want to charge us $1*****!!! Because no longer warranted they say (tho the chamber is only 2 years old and what the heck happened to the lifetime warranty) Just plain bad service, bad product, nonsensical decisions, disregard for a 20 yr customer.Business Response
Date: 10/26/2022
October 26, 2022
Better Business Bureau of ********* & ************
RE: ****
Case # ********
Dear Better Business Bureau:
Thank you for the opportunity to respond regarding the complaint of our customer, Ms. **************** customer bed was purchased in **** with a **** limited warranty. The first 5 years parts were covered in full. After that time, they were prorated.
In 2015, when the replacement parts were ordered the warranty was covering at 25%. Ms. **** ordered two ********. In 2020 Ms. **** order on chamber and the warranty was covering at 5%.She ordered one chamber and was provided an additional discount on the sale.
The mattress is now 22 years old. Two years out of warranty. The price quoted is the current cost for a zip top set of ********. The component parts have a 2 year warranty. Warranty information is provided to the customer upon delivery.
Best regards,
Executive Team ConsultantCustomer Answer
Date: 11/01/2022
I am rejecting this response because:
this is just heartless stuff! We are a ************************************************************ ****. I have it in paper.
the fact that you charged me $189 for ****************** in 2015 (again because you refuse to sell just one !), then $89 for two In 2017 and again in 2020 and now want to charge me $189 for 2 in 2022. Just bad business! And badly made ********! Hopefully the newer air mattress companies will treat us better.
Business Response
Date: 11/01/2022
November 1, 2022
Better Business Bureau of ********* & ************
RE: ****
Case # ********
Dear Better Business Bureau:
Thank you for the opportunity to respond regarding the complaint of our customer,Ms.****.
The customer bed was purchased in **** with a **** limited warranty. The first 5 years parts were covered in full. After that time, they were prorated.
Our position remains the same. We apologize for the confusion. A member of customer service has reached out, we encourage ************** to call that person on the number left for her if she has any further questions.
Best regards,
Executive Team ConsultantInitial Complaint
Date:10/25/2022
Type:Service or Repair IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
On 08/26/2022, in good faith, I purchased a Sleep Number bed from one of the managers in their ******, ******* location. It took a bit over a month to receive the bed. On September 30th, the bed was delivered to my apartment. Immediately the first night, I noticed I was not sleeping comfortable. I gave it a couple of nights, and the problems persisted. The base of the bed makes noise, almost like a cricket, and keeps me up, and I have difficulty falling asleep. When I tried the bed at the store, they make you lie on one of the sides of the bed to adjust it best to your needs. What I tried at the store, and what arrived at my home were two different beds. The bed at home was lumpy, and I felt like I climbed a mountain, even when I do not change the setting of the bed, and it is flat. I made it very clear to the sales manager that I tend to sleep in the middle of the bed, and she said I should not have a problem. This is not true. The bed is extremely uncomfortable, and I have not rested well since I purchased the bed. On top of everything else, the sales manager never told me that if there was an issue, I would not be able to return the base that controls all the settings of the bed. I do not want the mattress, nor the base. I want to return everything, and I have contacted Sleep Number several times to try to speak to someone in the executive board. All they have are pions who answer the telephone, and tell me that they will not accept the base as a return since I should have known after signing a contract with them. What do I need a base for that most beds do not require to function, let alone, none adjust like theirs?Business Response
Date: 10/26/2022
October 26, 2022
Better Business Bureau of ********* & ************
RE: ****
Case # ********
Dear Better Business Bureau:
Thank you for the opportunity to respond regarding the complaint of our customer, Ms. **************** sales professionals are trained to lead with transparency and ensure that all customers understand the contours of our return policy. In this situation, the customer was aware of the policy,initialed and signed reflecting her understanding, and decided to make her purchase. We stand by our policy as presented to the customer.
We do not offer or advertise a 100-night risk-free trial on adjustable bases. Although we do offer a 100-night trial for our smart beds, this trial is limited and does not extend to adjustable bases, which are non-returnable. This is clearly presented in our Terms and Conditions of Sale, which were signed by **************** at the time of the purchase. In fact, Ms. **** specifically signed next to bold print in the Terms and Conditions of Sale that states the base is a final sale.
Ms. **** has been in contact with a team member regarding her request. We strongly encourage her to follow up regarding the noise from the base. Notably, our adjustable bases can be used with most mattresses sold on the market today not just Sleep Number smart beds. We provide alternative mattress attachment mechanism that will make using the adjustable base with other mattresses simple and easy.
Best regards,
Executive Team ConsultantInitial Complaint
Date:10/25/2022
Type:Delivery IssuesStatus:ResolvedMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
September 15, *************************************** store management per my warranty ordered replacement parts for King *********************** Paid the prorated price based on warranty including shipping costs $428.90. Order #***********. We were told we should watch for email that would indicate parts were shipped approx. 3 to 4 days. 9/22 no emails yet. Called customer service, they told us parts were ready to ship 3 to 4 days watch for email notification. Called 9/26 told 3 to 7 days. 10/3 told 1 part was back ordered but other was in stock. If they split the order so they could ship me the in stock part 3 to 7 days. 10/10 in stock part ready to ship other part on back order. 10/18 Can only tell me the order is in. 10/20 order is in and they will place it on expedited shipping list. 10/24 no products are available to ship. 10/24 requested to please escalate the issue. Escalation person indicates they are sorry but there is nothing they can do. On the expedited list. Meanwhile the bed is impossible to sleep on. The definition of the "run around" If they are unable to provide replacement parts per warranty, in a timely manner (in my mind has already past) a replacement bed should be offered. We bought this very expensive bed based in part on warranty.Business Response
Date: 10/26/2022
October 26, 2022******** Better Business Bureau of ********* & ******************** RE: ******** Case # ******************** Dear Better Business Bureau:******** Thank you for the opportunity to respond regarding the complaint of our customer, Mr. **** ************We sincerely apologize for the inconvenience and frustration. The part is on back order, we do not have an ETA for the part. Mr. ***** been added to the priority list so that when the part comes in, he will have priority. We are doing everything we can to fulfill this order.********Best regards,******** Executive Team ConsultantCustomer Answer
Date: 10/31/2022
Better Business Bureau:
I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me. Have delivery for both items.Thank you for your support.
Initial Complaint
Date:10/24/2022
Type:Service or Repair IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I purchased a sleep number bed in 2017. I have had no issues with the bed except for one side deflating air sooner than the other side. In April 2022, the clicker showed an error and would not allow air to be pumped in the bed. The bed is under a 10 year warranty. I called and they said I would need a new pump and clicker. I paid the fee associated with the parts per the warranty policy. In July, I still have not received the parts and the *** was starting to sink as no air is being pumped in for 3 months. At this time they escalated the problem to the supervisor that blamed supply chain issues. I was told it should ship in a month and to call back if I do not receive any tracking information. I call back in August as I had no tracking information and was told the part was still being processed and to be patient. At this point I told them the bed was almost flat and I was waking up with back issues, which is the reason I bought the mattress to prevent back issues. I was told the parts were coming in and should call back in a month as it had already been escalated. I waited another 2 months in which I called and was told they had to shipping information. It has been 6 months since original complaint, and was told to still wait. At this point my mattress can not be considered a product as it is just a pillow topper. I wake up with neck and back pain due to no support from the mattress. I was given no clear shipping date either and to just keep waiting. I would not recommend buying this product as when it goes out, you essentially have no product and it is something you spend at least 8 hours a day on.Business Response
Date: 10/26/2022
October 26, 2022
Better Business Bureau of ********* & ************
RE: ****
Case # ********
Dear Better Business Bureau:
Thank you for the opportunity to respond regarding the complaint of our customer, Ms. ****************** filing this complaint, a member of our **************** team has been in contact with the customer and a mutually satisfactory resolution has been found.
Best regards,
Executive Team ConsultantInitial Complaint
Date:10/24/2022
Type:Service or Repair IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I bought this product back in 10/2021 when I got the bed I specifically asked them if this bed would be okay for a 500lb person they assured me time and time again it was. I explained I was not very mobile they said someone comes to the house puts the bed together and will come out and repair the bed if anything goes wrong. The bed was wonderful for the first few months but then I noticed that the bed was not even with air so I called the service number they told me I would have to rip the bed apart myseld figure out the issue and then they would send me replacement parts I explained I am not able to do that I got the bed beacuse they told me they would handle itnow 1 year later the bed is not even I unplugged it to callabrate it and it still dont work in face it is giving me horrible back issues. I have now missed work and have had to go to the dr to get mussel relaxers. I now found out I dont even have Insurance on the bed anymore so I am out 5k on a bed that they lied about just to make a sale. I either need a new bed or for them to waive the rest so I can purchase a new bed since I was scammed.Business Response
Date: 10/26/2022
October 26, 2022
Better Business Bureau of ********* & ************
RE: ****
Case # ********
Dear Better Business Bureau:
Thank you for the opportunity to respond regarding the complaint of our customer, Ms. ****.
According to our records the last contact we had with Ms. **** was on 11/9/21 via chat, Ms. **** was asked to troubleshoot the air chamber and give us a call back with the results so that we could send her the correct parts for the issue. Troubleshooting does not require ripping the bed apart and finding the issue. Ms. **** left the chat without resolution and has made no further contact.
We have set an order for parts and install for Ms. *********** We encourage her to call in and set the date. She can also inquire about any other issues with the bed. Parts will arrive in a few days by UPS.
Any additional parts will be subject to the terms of the **** limited Warranty. Labor is not covered by the warranty.
Best regards,
Executive Team ConsultantInitial Complaint
Date:10/19/2022
Type:Sales and Advertising IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I purchased my bed on 11/27/2020. I was told I had a 25 Year warranty with my mattress and I was covered for 2 years at 100%. I spoke to a customer service agent that stated the same then the came back and change the information stating I only had a 15 year warranty and only 1 year covered at 100%. a $9000 bed broke after having the mattress for less than 2 years. I feel cheated and lied to about the warranty coverage for a horrible bed that isn't worth the money.Business Response
Date: 10/19/2022
October 19, 2022
Better Business Bureau of ********* & ************
RE: ****
Case # ********
Dear Better Business Bureau:
Thank you for the opportunity to respond regarding the complaint of our customer, Ms. ****************** filing this complaint, a member of our **************** team has been in contact with the customer and a mutually satisfactory resolution has been found.
Best regards,
Executive Team ConsultantInitial Complaint
Date:10/18/2022
Type:Service or Repair IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
We tried several beds in the store. We settled on the P6 which is supposed to be top of the line. The bed felt nothing like how it felt in the store. It was very firm unless the sleep number was on 20, then it felt like an air mattress. If one person moved towards the middle the other person was sleeping on a hill. On top of this they installed the pump wrong which made it mess up. We waited 2 weeks for another pump. After 45 days we decided to return the bed as it wasn't getting better. They then charged us another $263 pick up fee on top of the $263 fee to deliver. We were never told there was another fee to pick, just forfeit the original delivery fee. I called customer service and escalated it, a very rude lady told me basically to kick rocks they were not going to do anything.Business Response
Date: 10/19/2022
October 19, 2022
Better Business Bureau of ********* & ************
RE: ****
Case # ********
Dear Better Business Bureau:
Thank you for the opportunity to respond regarding the complaint of our customer, Ms. **************** ****s mattress was delivered on 8/25/22. On 10/3/22 we received a call from Mr. **** to return the mattress. All calls into and out of customer service are recorded for quality assurance. Mr. **** was proved with the refund total 10 minutes into the call. He questioned the purchase price and then accepted the amount as correct. The mattress was picked up on 10/8/22.
On 10/17/22 Mr. **** called back and requesting a refund of the pickup fee. He asked to be transferred to a supervisor, who held firm to the policy. Our Terms and conditions are provided to the customer at the point of sale and clearly state that the customer is responsible for shipping and return fees. At all times during the call Mr. **** was treated with polite respect.Ms. **** did not participate in the call.
Best regards,
Executive Team ConsultantCustomer Answer
Date: 10/19/2022
I am rejecting this response because:
The sales person at the store told us the only thing we would lose would be the delivery fee which I am fine with. At no point when I asked to return the mattress did they say there was an extra fee for pick up. I didnt think the refund price was correct, but I wasnt sure until I found my documents to verify.
I then called the sales rep at the store and asked him if there would be a pick up fee and he said he wasnt sure, but didnt think so.Business Response
Date: 10/21/2022
Tell us why here...October 21, 2022
Better Business Bureau of ********* & ************
RE: ****
Case # ********
Dear Better Business Bureau:
Thank you for the opportunity to respond regarding the complaint of our customer,Ms. ****.
Our position remains the same. The terms and conditions of sale signed by the customer clearly state that the customer is responsible for shipping and return fees. I called the store and had the Terms and Conditions sent over. Ms. **** initialed the paragraph that states shipping and return fees are the responsibility of the customer.
A copy of the signed forms are available upon request.
Best regards,
Executive Team ConsultantInitial Complaint
Date:10/12/2022
Type:Product IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I purchased on June 12, 2022, at first I was satisfied with the service of sales associate(Devan) local store on town square, he tried to help me out as much as he can. When my bed was delivered on July 30, 2022 It was ok, both technician was not informative and ******* to get out of my place. He didnt even look at the base make sure there is no problem. After couple of weeks the bed start squicking and making noises, I called support team and made me an appointment to come to the house and even I took of from work. The technician didnt even bother to call me that they are not going to make it. I called support team and they said they apologized and they made me another appointment, then to make it short, the support team stated that I make sure that they will accommodate me for thechnician not showing up. I said ok. Technician called me stating that there are at my place without telling me the time and date that they are coming, and I told them I didnt get any notice If possible way that I can be your last customer and with attitude said"NO" we have to go to **********. I called customer support for the 20th times either they gave me round around or hanged up the phone, It was very disappointing that I spend money on that bed and they cant even have 1. a courtesy to call me if they are not going to make it. 2. ******* of the supervisor stating that they will take care of me. Today I was on the phone for hours stating that the supervisor of the technicians cant accomodate me for all this trouble. I told them for all this headahc and rudeness, i want to return everything and they told me that they can only accept the bed not the frame.. The customer support stated that technician only wait for 15 minutes but they are wrong they dont wait they just leave without notice. All this lazy technician want to get paid big but they dont do there job. Where do they get this people. out of the street. I want to resolve this issues ASAP. I already put the revieBusiness Response
Date: 10/14/2022
October 14, 2022
Better Business Bureau of ********* & ************
RE: ****
Case # ********
Dear Better Business Bureau:
Thank you for the opportunity to respond regarding the complaint of our customer, Ms. ****************** filing this complaint, a member of our **************** team has been in contact with the customer and left a voice message. We encourage her to return the call at the number left in the voice mail.
Best regards,
Executive Team ConsultantInitial Complaint
Date:10/12/2022
Type:Billing IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
For the past 3 weeks my *********** tried to get an answer from sleep number as to why my partners credit was affected by 140 points when we were told it may only affect us by 5 or 10. We told the gal that we did not want to proceed forward if it would affect us any other ********* said not to worry. We didn't have understanding that we were being opened a credit card for a bed for the exact amount the bed cost. If we had known this was a credit card that would affect our credit we would have just paid half on the spot or taken a cheaper bed here or just have gone with another group to do Installment pay. **** was described like an installment & not a credit card. The girl we spoke with was amazing & new & this is not against ****** our sale rep. **** is our frustration with the system sleep number has. Why do you guys not inform the consumer that this is a credit card & why do you only pull the exact limit the bed is worth?? The staff said this never has happened before & it's not suppose to act like an actual credit card & after 3 weeks we spoke with the manager that said "**** is a credit card & yes you guys used more than 50% credit limit." After we were told & have on recording that this is NOT a credit card. When we were at the store they even asked us if we would like to add bedding since we have "400 dollars left to spend on the credit line". Why would we max out the credit card if finances are not a problem for us? Credit or credit line it seems to be the same thing so why were we told so many times that "It wasn't suppose to do that to your credit". After speaking with 2 attorneys the main ground i have right now is unfair trade practice with the Representative but the sales rep isn't the problem.You guys are holding a fine line on unfair trade practice as a ********* will make sure not a single Family member, Friend, staff, or coworker of mine every purchase a bed from you guys unless they want to royally s**** up their credit.Business Response
Date: 10/12/2022
October 12, 2022
Better Business Bureau of ********* & ************
RE: ****
Case # ********
Dear Better Business Bureau:
Thank you for the opportunity to respond regarding the complaint of our customer,Ms. ****.
Ms. **** in not listed on this customer file as an owner. We have spoken with the owner of the account. We are not able to reach out to the credit ****** and for the customer. We have no control over how credit bureau report information.
Best regards,
Executive Team Consultant
Sleep Number Corporation is BBB Accredited.
This business has committed to upholding the BBB Standards for Trust.
Why choose a BBB Accredited Business?BBB Business Profiles may not be reproduced for sales or promotional purposes.
BBB Business Profiles are provided solely to assist you in exercising your own best judgment. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles.
When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.
BBB Business Profiles generally cover a three-year reporting period, except for customer reviews. Customer reviews posted prior to July 5, 2024, will no longer be published when they reach three years from their submission date. Customer reviews posted on/after July 5, 2024, will be published indefinitely unless otherwise voluntarily retracted by the user who submitted the content, or BBB no longer believes the review is authentic. BBB Business Profiles are subject to change at any time. If you choose to do business with this company, please let them know that you checked their record with BBB.
As a matter of policy, BBB does not endorse any product, service or business. Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation. BBB charges a fee for BBB Accreditation. This fee supports BBB's efforts to fulfill its mission of advancing marketplace trust.