Department Stores
Target CorporationHeadquarters
Complaints
This profile includes complaints for Target Corporation's headquarters and its corporate-owned locations. To view all corporate locations, see
Customer Complaints Summary
- 3,579 total complaints in the last 3 years.
- 1,464 complaints closed in the last 12 months.
If you've experienced an issue
Submit a ComplaintThe complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.
Initial Complaint
Date:07/10/2025
Type:Delivery IssuesStatus:ResolvedMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
My order never shipped. It was supposed to arrive today but it has not even been given to the carrier.Business Response
Date: 07/11/2025
Dear ********
Thanks for contacting Target on behalf of our guest Rohit Sud.
Upon receipt of your contact, we reached our guest and addressed their concern.We were able to share additional insight into their experience and confirmed their shipment was delivered to them on July 11, 2025.
We appreciate the opportunity to look into this inquiry and consider this matter to be appropriately resolved.
As always, we appreciate the assistance you provide us with our guests. If you have further questions, feel free to contact Target at ************ and reference case number 272789306.
Sincerely,
*******
Executive Escalations Business Partner Team
Target Corporation
www.target.comCustomer Answer
Date: 07/15/2025
Better Business Bureau:
I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.Initial Complaint
Date:07/07/2025
Type:Service or Repair IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I had a Target online order delivered, and apparently stolen on June 2, 2025. I placed the order on June 9, 2025. I called when I arrived home, on yesterday, and explained that I think my package had been stolen. They said Id still be responsible because they have proof of delivery. I really think they are holding the actions of their previous carriers against me. Recently, they refunded a package because it was delivered to the wrong address. They know this to be true because, they have proof of delivery, in the form of a photo, and it is not my door. So, that was not my fault. Additionally, another order was delivered and just left outside of our mail station. Our mail station requires a key to get in. But, the package was supposed to be delivered to my door. They left the package outside, where anyone could take it. We are not a gated community. I know this is where it was left because a neighbor, who lives by the mail station, saw a package being left. She said she didnt see who came to take the package. It was when I went looking for the package, that I ran into her. Again, not my fault. Since you require proof of delivery photos, you know that it was not delivered to my door. I saw the picture. Therefore, I had no chance to get it. Im honestly not sure why Target continues to use this carrier. When I look at these two order in my history, it says I can keep, donate or recycle these items. How?! I never received them. Again, Target knows this because of the proof of delivery photos. I have been a loyal customer for YEARS. Im on disability and this was a birthday gift to myself. My birthday is on the 29th. I cannot afford to pay for things I dont have. At this point, if Target just gives me a refund, Im willing to go ahead and use my Target circle money and gift card money to make my last purchase, and cut ties. Ill delete my account and you dont have to worry about me shopping there anymore. Please dont punish me for someone elses actions.Business Response
Date: 07/07/2025
Dear Alannah,
Thanks for contacting Target on behalf of our guest ***** *****.
Upon receipt of your contact, we researched our guest and their delivery concern. We were able to verify their order *************** was delivered as expected by the carrier with a provided proof of delivery photo. We were sorry to learn when we spoke with Ms. ***** that it appears after the shipment was delivered it may have been removed from the delivery location without their knowledge; this certainly would not be expected.
We shared our terms and conditions with our guest as outlined on our site under Risk of Loss which states products purchased on our Site passes to the purchaser upon delivery to the carrier.
We recommended if they believe that shipment was removed from their premises after delivery they should contact their local law enforcement to report that situation as there is nothing further, we can do regarding that circumstance from our end.
We appreciate the opportunity to look into this inquiry and consider this to be a successful delivery with no other resolution available.
As always, we appreciate the assistance you provide us with our guests. If you have further questions, feel free to contact Target at ************ and reference case number 272318711.
Sincerely,
*******
Executive Escalations Business Partner
Target Corporation
www.target.comCustomer Answer
Date: 07/08/2025
Im not happy with the decision; nor am I happy with the way this was handled. The woman who called me was very rude and condescending. She kept speaking over me, and I had to remind her that I did not interrupt her when she was speaking. At one point she said something the effect of, Its not Targets fault that your neighbors steal. I kid you not!! I was, and am, flabbergasted.
From a business aspect, I guess I can understand the policy, but what is absolutely unacceptable is the way that she spoke to me. Ive never experienced such an interaction between an employee and a customer. Her demeanor was VILE.
In the most recent quarter, ending on May 3, 2025, Targets sales had declined a WHOPPING 3.8%. If this is the way employees are allowed to speak to customers, then it makes sense.
She also kept mentioning that theyd credited orders before. What she neglected to mention is that the orders were not delivered to the correct address and they had proof of such. If you hadnt credited them, my bank/credit card would have reversed them anyway, thanks to your PROOF. Additionally, she mentioned a time that they let me keep a used pair of shoes. I ordered a pair of sandals and they arrived used. It must have been a return. I sent pictures (again, PROOF) of the shoes as soon as I opened the box. Again, youre not doing me any favors by refunding my money for a used item, when I paid for a new item. I donated them to Goodwill.
There is no way I would consider myself doing a customer a FAVOR by refunding an item that was delivered to the wrong address (with undeniable proof), or refunding a purchase for a used item. I may have used my AMEX Platinum card for those purchases, so I would have been refunded anyway. Because, I had proof. Lastly, Im in numerous Target groups and this audio will be shared in each. Luckily, both of us are in one party consent states and I agreed to he recorded; which means you also consented as well.Initial Complaint
Date:07/03/2025
Type:Service or Repair IssuesStatus:ResolvedMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
On march 16th 2025 I purchased the dining room table Saracina Home 59 Midcentury Modern wood tapered legs rectangle dining room table walnut from target.com for $286.19. The item arrived a few days later and the outside box was crushed. At first I didnt think the item was damaged. I assembled the table and realized it was scratched. I contact target customer service via chat and they scheduled a pick up for the return. They assured me that it was fine it was already assembled. They picked up the table. Now Im seeing the refund was denied April 21 2025. I contacted customer service and they said there is nothing they can do and to dispute it with my bank. They sent me a damaged item, took it back and are now refusing to refund me my money. So I have no item and no money.Business Response
Date: 07/08/2025
Dear ********
Thanks for contacting Target on behalf of our guest ****** ****.
Upon receipt of your contact, we reviewed and addressed our guest concern. We were able to share additional insight into their experience and took appropriate action on our end to resolve the issue.
We appreciate the opportunity to assist with this inquiry and consider this matter to be resolved.
As always, we appreciate the assistance you provide us with our guests. If you have further questions, feel free to contact Target at ************ and reference case number 271945176.
Sincerely,
*******
Executive Escalations Business Partner Team
Target Corporation
www.target.comCustomer Answer
Date: 07/08/2025
Better Business Bureau:
I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.Initial Complaint
Date:07/03/2025
Type:Delivery IssuesStatus:ResolvedMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I received a package missing one item. I then placed an order for the exact same item immediately due to wanting that item for this weekend. I then contacted customer service about the missing item and they said there is nothing that can be done because they show the item was delivered successfully. The package, was, indeed delivered. But it had two items in it instead of the expected 3 items. I spoke with multiple people and ultimately was told nothing could be done and I was hung up on.Business Response
Date: 07/07/2025
Dear ********
Thanks for contacting Target on behalf of our guest ******* ******.
Upon receipt of your contact, we reached our guest and addressed their concerns. We were able to share additional insight into their experience and took the appropriate action to resolve the issue.
We appreciate the opportunity to review their inquiry and consider this matter to be appropriately resolved.
As always, we appreciate the assistance you provide us with our guests. If you have further questions, feel free to contact Target at ************ and reference case number 271931604.
Sincerely,
*******
Executive Escalations Business Partner Team
Target Corporation
www.target.comCustomer Answer
Date: 07/08/2025
Better Business Bureau:
I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.Initial Complaint
Date:06/30/2025
Type:Service or Repair IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
Place an order through the Target app on June 28th 2025. Received no communication from the shopper. Received and email that my order was delivered but it was not there. Target is refusing to refund my order for the missing delivery. I am elderly and needed my groceries.Business Response
Date: 07/02/2025
Dear Alannah,
Thanks for contacting Target on behalf of our guest ******* ***.
Upon receipt of your contact, we researched our guest and their delivery concern. We were able to verify their Same Day Delivery order *************** was confirmed delivered as expected by Shipt with a proof of delivery photo and all the required communication from shopper to guest was also verified completed as expected.
It appears after the order was delivered our guest requested refunds utilizing our Fix an Issue process online and received refunds for multiple products that were visible in the delivery photo. Our system is aligned to approve refunds from time to time without requiring merchandise to be returned by our guest or for items that may have potentially not been received as anticipated. While those situations are extremely rare, they may occur, which is why we have a process in place in our system to assist guests on a case-by-case basis. In this situation, ******* *** utilized that online process and received refunds totaling $60.20 for a few products that were delivered that they stated were not received.
While we appreciate the opportunity to look into this inquiry we do consider all of the merchandise that was ordered to have been successfully delivered to our guest per our site terms and conditions with no other resolution available regarding any remaining merchandise that has not already been refunded via that systematic process.
As always, we appreciate the assistance you provide us with our guests. If you have further questions, feel free to contact Target at ************ and reference case number 271597831.
Sincerely,
*******
Executive Escalations Business Partner
Target Corporation
www.target.comCustomer Answer
Date: 07/03/2025
I am rejecting this response because:
I did utilize the "fix it" feature through the app to get some of my funds back but not all of it. The photo in question was nothing more than a photo of grocery bags, not my home, not my address. This does not confirm any delivery at all. Target then went into the app to ensure that I would not be able to receive any compensation for my other missing items, which is highly disgusting as a corporation. Again, as far as the photo proof of delivery, it was nothing more than a photo of the grocery bags. No actual proof that it was delivered. This means that someone could simply take a photo of bags and claim it was delivered, which is what happened in this case.Business Response
Date: 07/10/2025
Dear Allanah,
Thanks for contacting Target back on behalf of our guest ******* *** for additional information.
We were able to confirm our guests Same Day Delivery order *************** was delivered as expected by Shipt, and the shopper was able to confirm the delivery complete per the *** coordinates that are needed to locate the delivery address and close out the shopped order after the delivery was completed.
If ******* *** believes that the merchandise delivered was potentially removed from the address, they provided when they placed the order, wed recommend they contact local law enforcement regarding that situation for any viable next steps.While we appreciate the opportunity to review this inquiry again,we do consider this delivery confirmed with no alternate resolution.
As always, we appreciate the assistance you provide us with our guests. If you have further questions, feel free to contact Target at ************ and reference case number 271597831.
Sincerely,
*******
Executive Escalations Business Partner
Target Corporation
www.target.comInitial Complaint
Date:06/30/2025
Type:Service or Repair IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
This is in regards to a refund of a ******** Switch 2 that costs $532.28. I have pre-ordered this item on April 23rd 2025. The item released on June 5th. The item remained unshipped until June 4th. I reached out to Target to cancel the item, but I was told I would not be able to cancel the item until I get a shipping notification. Once I received the shipping notification the following day (June 5th), I reached out again. I was then told they can't cancel it until the status of the item turned to "In Transit." The item had a projected delivery date of +1 week past the release date when the items were sold in Target stores without stock issues. Once the item turned to "in Transit" I called again to cancel the order. After many hours, the representative told me that I should get my money back once it reaches the return center. The item was received by a Target ************* employee on June 13th. When I reached out I was told that the item was back in Target's possession and then told to wait up to 10 business days for the refund to be fully processed and be back in my bank account. I had reached out multiple times and each representative told me to wait until the 10th business date and if I had not gotten my money back they'll refund the money IMMEDIATELY. I called today 6/27, which is the promised 10th business day, and I was STILL not able to get my refund and I was told to WAIT another 3-5 business days for a ticket to reach the appropriate team. This is more than a half a grand of money. It's not a small amount of money to be missing from my bank account when I clearly should have gotten my money back when Target CONFIRMED that the item was returned safely. I was fed lies after lies on the cancellation of an item through multiple customer supports, and now my money is being held hostage. I kept playing the waiting game as I was told but my money is nowhere in sight.Business Response
Date: 06/30/2025
Alannah,
Thanks for contacting Target on behalf of our guest **** ****.
We regret to hear about the difficulties **** faced trying to cancel their April 23, 2025, order for the ******** Switch 2 console. Once an item arrives at our return center, it can take up to 10 days for our fulfillment team to intake and process the returns based on overall volume. However, we understand this had made for a poor overall experience. Were happy to see **** has already been refunded by our research team as of this morning based on his June 27 research request.
We hope to invite **** back for a better experience on Target.com in the future.
As always, we appreciate the assistance you provide us with our guests. If you have further questions, feel free to contact Target at ************ and reference case number 271577873.
Sincerely,
****
Executive Escalation Business Partner
Target Corporation
www.target.comInitial Complaint
Date:06/30/2025
Type:Product IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
Product was marked as delivered. ***** provided a delivery photo but when I arrived home just a few hours later, there was no package to be found. I checked all around the property. I notified Target immediately but their policy requires you to wait 48 hours for missing packages marked as delivered. The package still has not shown up in the many days since it was marked as delivered. I again contacted Target and they refused a refund or replacement because there was a delivery photo of a package left somewhere in the open; even though, again, that package was nowhere to be found when I arrived home and it has not shown up since the supposed delivery. Target owes me a refund or replacement; at this point I prefer a refund. It is ridiculous that they do not take care of the customers that haven't already left them over their poor decision making and absurd that they either do not insure packages they ship (especially when the package is worth $100+) or that they do insure the packages but instead of refunding their customer as they should, perhaps they file a claim and steal the money for themselves. A full refund is now the only remaining satisfactory outcome.Business Response
Date: 06/30/2025
Alannah,
Thanks for contacting Target on behalf of our guest ****** *******.Upon receipt of your contact, we were able to confirm the order was successfully delivered to the address provided. We're sorry to hear that it was not received as expected.
As referenced in our terms and conditions, when merchandise is purchased on our site the risk of loss and title passes to the purchaser upon delivery to the carrier. Because of this, we are not able to offer a refund or replacement of the product but encourage our guest to partner with their bank to file a dispute. If they believe the product may have been removed from their premises after the confirmed delivery, wed recommend reporting it to local law enforcement.
As always, we appreciate the assistance you provide us with our guests. If you have further questions, feel free to contact Target at ************ and reference case number 271576116.
Sincerely,
Asjha
Executive Escalation Business Partner
Target Corporation
www.target.comCustomer Answer
Date: 07/01/2025
I am rejecting this response because:
Target is refusing to take any responsibility for ensuring items ordered are, in fact, successfully delivered to customers at the correct address. As a responsible seller, they should insure all of their packages; and especially packages that exceed $100 in value, like this one. They are passing the blame on to anyone but themselves and are outright stealing from me and who knows how many other customers. Target owes me a refund. Any other outcome, at this point, is unacceptable. I would have accepted a replacement for my missing package had my attempts to resolve this issue directly with Target first been successful but again, Target has refused, at every opportunity, to do what is right and instead has decided to steal from me and lose yet another customer due to their abysmal business decisions.Initial Complaint
Date:06/30/2025
Type:Service or Repair IssuesStatus:ResolvedMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
Target Corp banned my account from making online purchases without any cause. I reached out to customer service and they said my account was blocked for making multiple trading cards purchases and that it violated their policy, although they couldnt specify the reason. None of my orders exceeded any capped quantity. The ban started after I responded to a review request where I rated Target poorly regarding their shipping care. Since then, Ive been declined from make any online purchases.Business Response
Date: 07/02/2025
Alannah,
Thanks for contacting Target on behalf of our guest ******* ******.
Upon receipt of your contact, we reached ******* to address their concerns. We partnered with our Order Verification Team who reviewed and confirmed that ******* shouldnt have any difficulty placing orders now. We apologize for any frustration.
As always, we appreciate the assistance you provide us with our guests. If you have further questions,feel free to contact Target at ************ and reference case number 271584499.
Sincerely,
***
Executive Escalations Business Partner
www.target.comCustomer Answer
Date: 07/08/2025
Better Business Bureau:
I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.Initial Complaint
Date:06/30/2025
Type:Service or Repair IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
Hello,I have placed an online order from Target. I received an email confirming my order was delivered. I reviewed the delivery photo and it was delivered to the wrong address. I never received my order I paid for. I contacted a Target customer service representative named ****** who stated she cannot help me since the order was delivered. It isnt my fault I never received my order and that it was delivered to the wrong address. I feel Target was very unhelpful and all I ask is for a refund since I never gotten my order.Business Response
Date: 07/02/2025
Alannah,
Thanks for contacting Target on behalf of our guest ****** ********.
Included you will find our response to ****** ********.
As always, we appreciate the assistance you provide us with our guests. If you have further questions, feel free to contact Target at ************ and reference case number 271586455.
Sincerely,
********
Executive Escalation Business Partner
Target Corporation
****** ********,
Thanks for contacting Target through the Better Business Bureau regarding your order delivery experience on June 26.
Upon receipt of your contact, we were able to confirm the shipment was delivered without incident, as expected. As referenced in our terms and conditions, when merchandise is purchased on our site the risk of loss and title passes to the purchaser upon delivery to the carrier. If you believe the shipment may have been removed from the delivery location, wed recommend reporting it to local law enforcement and/or disputing it with their card issuer.
We regret that you are disappointed, however, we consider the complaint resolved with no further resolutions.
Sincerely,
********
Executive Escalation Business Partner
Target CorporationCustomer Answer
Date: 07/03/2025
I am rejecting this response because:
Its not my fault I dont receive my package and target should help their customers out.Initial Complaint
Date:06/23/2025
Type:Service or Repair IssuesStatus:ResolvedMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I recently purchased a dresser from Target for $151.04. I followed the assembly instructions; however, the drawers do not remain on the guides, rendering the finished product useless. Target will not issue a refund, unless the unit is disassembled and returned in it original condition, an impossible and ridiculous requirement.Business Response
Date: 06/26/2025
Alannah,
Thanks for contacting Target on behalf of our guest Anthony Figlio.
Upon receipt of your contact, we reached out to our guest to resolve their concerns. We sincerely apologize for the unexpected disappointment resulting from the purchase. To facilitate a smooth return process for the assembled dresser, we reached out to Mr. Figlio's local store to advise of the scenario. We see our guest completed the return on June 26. To address the product feedback, we have also forwarded the item defect details to our product quality team for further internal review.
As always, we appreciate the assistance you provide us with our guests. If you have further questions, feel free to contact Target at 800-440-0680 and reference case number 270856965.
Sincerely,
Heather
Executive Escalation Business Partner
Target Corporation
www.target.comCustomer Answer
Date: 06/27/2025
Better Business Bureau:
I have reviewed the response made by the business in reference to complaint ID 23499385, and find that this resolution is satisfactory to me, once the refund credit is applied to my linked bank account.
Target Corporation is BBB Accredited.
This business has committed to upholding the BBB Standards for Trust.
Why choose a BBB Accredited Business?BBB Business Profiles may not be reproduced for sales or promotional purposes.
BBB Business Profiles are provided solely to assist you in exercising your own best judgment. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles.
When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.
BBB Business Profiles generally cover a three-year reporting period, except for customer reviews. Customer reviews posted prior to July 5, 2024, will no longer be published when they reach three years from their submission date. Customer reviews posted on/after July 5, 2024, will be published indefinitely unless otherwise voluntarily retracted by the user who submitted the content, or BBB no longer believes the review is authentic. BBB Business Profiles are subject to change at any time. If you choose to do business with this company, please let them know that you checked their record with BBB.
As a matter of policy, BBB does not endorse any product, service or business. Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation. BBB charges a fee for BBB Accreditation. This fee supports BBB's efforts to fulfill its mission of advancing marketplace trust.