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Important information

• Advertising Review:

  BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising.  These claims may come to our attention from our internal review of advertising, consumer complaints, and competitor challenges.  BBB asks advertisers to prove their claims, change ads to make offers more clear to consumers, and remove misleading or deceptive statements.  

  On May 31, 2024, BBB contacted the business regarding advertisements on their website https://www.whiteknightpest.com/ White Knight Pest Control advertises consumer testimonials.  BBB Code of Advertising states in general, advertising which uses testimonials or endorsements is likely to mislead or confuse if it is not genuine and does not actually represent the current opinion of the endorser.  If a consumer's experience represented in an advertisement is not the typical experience of those using the product or service, unless the advertisement clearly and conspicuously discloses what the expected results will be.  

  BBB requested White Knight Pest Control to substantiate that the testimonials on their website were genuine from customers.  White Knight Pest Control provided copies of testimonials to BBB.

  BBB also requested White Knight Pest Control to substantiate its membership with the Texas Pest Control Association.  As of June 28, 2024, White Knight Pest Control discontinued the advertisement.

• Advertising Review:

  BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims may come to our attention from our internal review of advertising, consumer complaints and competitor challenges.  BBB asks advertisers to prove their claims, change ads to make offers more clear to consumers, and remove misleading or deceptive statements.

  On October 11, 2024, BBB contacted White Knight Pest Control regarding their advertised rating.  Specifically, on their about us page https://www.whiteknightpest.com/about-us/ White Knight Pest Control advertised “We are a Better Business Bureau Accredited Business, where we have an A+ Rating.”

  BBB Code of Advertising states the primary responsibility for truthful and non-deceptive advertising rests with the advertiser.  Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast.  Upon request, they should present such substantiation promptly to the advertising medium or BBB.

  At the time of the advertised claim White Knight Pest Control was BBB accredited but did not advertise the correct rating. BBB requested White Knight Pest Control to modify their website to the accurate rating or discontinue the incorrect rating.  As of October 30, 2024, White Knight Pest Control failed to modify their website with the correct rating.