Business Profile

Market Research

Sago

Headquarters

This business is NOT BBB Accredited.

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Complaints

This profile includes complaints for Sago's headquarters and its corporate-owned locations. To view all corporate locations, see

Customer Complaints Summary

1,202 total complaints in the last 3 years.
412 complaints closed in the last 12 months.

If you've experienced an issue

Submit a Complaint

The complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

Initial Complaint
Date:07/01/2025
Type:Order Issues
Status:
ResolvedMore info
Complaint statuses
Resolved:
The complainant verified the issue was resolved to their satisfaction.
Unresolved:
The business responded to the dispute but failed to make a good faith effort to resolve it.
Answered:
The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
Unanswered:
The business failed to respond to the dispute.
Unpursuable:
BBB is unable to locate the business.
On May 19th I requested my incentives in the form of two ****** gift cards. The information is below:
Request ID Request Date Redemption Type Points Amount
******* 5/19/2025 12:38:05 PM ********** Gift Card 7,000 70.00 USD
******* 5/19/2025 12:32:51 PM ********** Gift Card 20,000 200.00 USD

It has now been over 6 weeks since then, with no update, no way to contact the helpdesk directly, and no response to emails. This is completely unacceptable.
Business Response
Date: 07/02/2025
Our
records show that you have recently interacted with a member of our support
team and your redemption requests are now reflecting as processed. Should
you have any inquiries, please do not hesitate to reach out to our support team
directly at ********************
Customer Answer
Date: 07/02/2025
[A default letter is provided here which indicates your acceptance of the business's response. If you wish, you may update it before sending it.]

Better Business Bureau:

I have reviewed the response made by the business in reference to complaint ID ********* and find that this resolution is satisfactory to me.

Regards,

***** *******
Initial Complaint
Date:06/06/2025
Type:Order Issues
Status:
ResolvedMore info
Complaint statuses
Resolved:
The complainant verified the issue was resolved to their satisfaction.
Unresolved:
The business responded to the dispute but failed to make a good faith effort to resolve it.
Answered:
The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
Unanswered:
The business failed to respond to the dispute.
Unpursuable:
BBB is unable to locate the business.
Ironically, I predicted I might need to submit this complaint.I was selected to participate in a 90-minute online discussion group scheduled for 4/25/25. After completing the group, I was awarded an incentive, which I redeemed as a ************ gift card for $140. As of today, the gift card still shows as "processed" but has not been delivered.While redeeming the payout, there was a brief green banner on the website stating there might be a delay. However, this message only appeared for about half a second. Luckily, I had been screen-recording my web activity and was able to catch it. The average user would not have seen this and would naturally expect the payout to arrive within a reasonable time frame, not over a month later.After two weeks with no progress, I began researching and found numerous online complaints from other panelists experiencing the same issue; some claiming they never received payment at all. I dug deeper, using my internet research skills (strong enough to rival an AI assistant), and began to realize I might be facing the same fate. Unfortunately, it appears I was ******** the meantime, my inbox has been overwhelmed with survey invitations256 emails in total, with one day seeing 55 messages alone. While I could unsubscribe, I am hesitant. I read another complaint in which someone unsubscribed and was later told by customer service that this action prevented them from receiving their reward. I believe this may be a tactic to delay or avoid fulfilling incentive ************** this point, I feel Sago is deliberately stalling or using avoidance tactics with its panelists. I fulfilled my end of the agreement and expect my reward to be sent immediately. This delay is unacceptable, and I am demanding the compensation I rightfully earned.
Business Response
Date: 06/09/2025
According to our records, the issue has been resolved as your redemption is showing processed. Your redemption email will come from *****************************************************. Please review the email carefully in order to activate your reward. Once your redemption has been activated or claimed, it is ready for use. Should you have any inquiries,please do not hesitate to reach out to our support team at **************************************************
Customer Answer
Date: 06/11/2025
[A default letter is provided here which indicates your acceptance of the business's response. If you wish, you may update it before sending it.]

Better Business Bureau:

I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.

Regards,

****** ******
Initial Complaint
Date:06/04/2025
Type:Service or Repair Issues
Status:
AnsweredMore info
Complaint statuses
Resolved:
The complainant verified the issue was resolved to their satisfaction.
Unresolved:
The business responded to the dispute but failed to make a good faith effort to resolve it.
Answered:
The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
Unanswered:
The business failed to respond to the dispute.
Unpursuable:
BBB is unable to locate the business.
I completed a study over 2 months ago. I still have not been paid. Has been "processing" since 4/30.
Customer Answer
Date: 06/05/2025
The date was 4/30.
Business Response
Date: 06/06/2025
According to our records , your redemption requests are showing as processed. As a reminder if requesting a ************* gift card, upon completion of the redemption process you will receive an email from ***************************************************** . Please carefully review the email to confirm your mailing address. Once your mailing address is confirmed using the link provided , your gift card will be created and then shipped to the address you provided. After confirmation of your address , please allow an additional 7 -10 business days for the card to arrive via regular mail. The card will be sent from *************, so kindly keep an eye out for it. Should you have any inquiries, please do not hesitate to reach out to our support team at **************************************************
Initial Complaint
Date:06/03/2025
Type:Order Issues
Status:
AnsweredMore info
Complaint statuses
Resolved:
The complainant verified the issue was resolved to their satisfaction.
Unresolved:
The business responded to the dispute but failed to make a good faith effort to resolve it.
Answered:
The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
Unanswered:
The business failed to respond to the dispute.
Unpursuable:
BBB is unable to locate the business.
Still refusing to pay out earnings. When contacted only get the run around. It's been 7 weeks and they owe me money.
Business Response
Date: 06/06/2025
Our
records show that you have recently interacted with a member of our support
team and your redemption request reflecting as processed and claimed. If you did not claim the reward, you can raise a fraud case at ****************************** . Should you have any inquiries, please do not hesitate to reach out to our support team directly at ********************
Customer Answer
Date: 06/17/2025

Complaint: ********

I am rejecting this response because:

Sago is busy deflecting all responsibility instead of just paying their bills. NO ONE takes 10 weeks to pay except scammers, thieves, and liars, and Sago are all 3. I literally get PAPER CHECKS before these liars can send me a VIRTUAL GIFT CARD. Sago is deliberately depending on users not following up to get paid--I have to prod them REPEATEDLY to get them to do their ONE JOB.
Absolute filth.

Regards,

****** *******
Business Response
Date: 06/20/2025
Our
records show you were incentivized, and you have placed a redemption request on June 5th 2025 which is being processed as per the agreed
processing timelines shared prior to your participation as Terms and Conditions
of the Study. These timelines were reviewed and accepted from your end when you
participated in the study. Non adherence to redemption timelines may result in removal from panel. If you do not receive it within the timeframe,
please reach out to our support team for assistance at ********************
Customer Answer
Date: 06/24/2025

Complaint: ********

I am rejecting this response because:

"If you do not receive it within the timeframe, please reach out to our support team for assistance at *********************

This is literally required every time. They are deliberately delaying in the hopes that users forget. I have to CHASE the money down. In any other context, this is wage theft.

Sago is easily the worst offender. I received a $400 giftcard NEXT DAY in another study, and most pay easily within days. NOT MONTHS. DO BETTER.

Regards,

****** *******
Initial Complaint
Date:06/02/2025
Type:Service or Repair Issues
Status:
ResolvedMore info
Complaint statuses
Resolved:
The complainant verified the issue was resolved to their satisfaction.
Unresolved:
The business responded to the dispute but failed to make a good faith effort to resolve it.
Answered:
The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
Unanswered:
The business failed to respond to the dispute.
Unpursuable:
BBB is unable to locate the business.
I did a survey for this business back in April and I was informed the incentive would take up to 20 business days to process. It has now been a total of five weeks. I have contacted the business serval times to speak with the corporate office and they refuse to provide me with a telephone number or email address. I have four rewards pending and I would like them to be sent via email.
Business Response
Date: 06/06/2025
Per our records your redemption request placed on April 29th has been processed and claimed and your new redemption request placed on June 5th is being processed per the redemption fulfilment timelines shared in your confirmation letter. Should you have any inquiries, please do not hesitate to reach out to our support team directly at *********************************************************************************************.
Customer Answer
Date: 06/10/2025

Better Business Bureau:

I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me. Has been resolved. Thank you

Regards,

********** *****
Initial Complaint
Date:05/26/2025
Type:Order Issues
Status:
AnsweredMore info
Complaint statuses
Resolved:
The complainant verified the issue was resolved to their satisfaction.
Unresolved:
The business responded to the dispute but failed to make a good faith effort to resolve it.
Answered:
The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
Unanswered:
The business failed to respond to the dispute.
Unpursuable:
BBB is unable to locate the business.
I requested to redeem a virtual **** gift card on April 13 and still haven't got the gift card. It should be processed within 6 weeks.
Business Response
Date: 06/04/2025
According to our records, your redemption request has been processed and shared with you since May 29th and viewed from your end several times but pending action from your end. Please review the email which came from ***************************************************** carefully in order to activate your reward. Once your redemption has been activated or claimed, it is ready for use. Should you have any inquiries,please do not hesitate to reach out to our support team at **************************************************
Initial Complaint
Date:05/26/2025
Type:Order Issues
Status:
AnsweredMore info
Complaint statuses
Resolved:
The complainant verified the issue was resolved to their satisfaction.
Unresolved:
The business responded to the dispute but failed to make a good faith effort to resolve it.
Answered:
The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
Unanswered:
The business failed to respond to the dispute.
Unpursuable:
BBB is unable to locate the business.
I completed a research study for Sago on April 29th, and was told that my reward would be processed within 2 weeks. I have now received multiple emails from them stating that the reward would be processed within 7 days, and I still have not received any payment. I would like the company to pay be as promised for the work that I have completed It does not take 4 weeks to process a digital reward gift card They are stalling for some reason, and when I contact them, they say be patient, and then nothing.
Business Response
Date: 05/29/2025
Our records indicate you have recently been contacted by a member of our support team. We encourage you to check with our support team for the support and kindly share the requested information pertaining to the study you participated in. The email came from *********************************************************************************************.
Initial Complaint
Date:05/22/2025
Type:Order Issues
Status:
AnsweredMore info
Complaint statuses
Resolved:
The complainant verified the issue was resolved to their satisfaction.
Unresolved:
The business responded to the dispute but failed to make a good faith effort to resolve it.
Answered:
The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
Unanswered:
The business failed to respond to the dispute.
Unpursuable:
BBB is unable to locate the business.
I haven't received my $100 I redeemed for over 3 weeks.
Business Response
Date: 05/29/2025
Our records show you were incentivized, and you have placed a redemption request on April 25th 2025 which is being processed as per the agreed processing timelines.If you do not receive it within the timeframe, please reach out to our support team for assistance at *********************************************************************************************. Redemption fulfilment occurs approximately 4-6 weeks after your redemption request is submitted. These are shared in your confirmation email prior to your participation for your review as Terms and Conditions of the study. Once processed, you will receive an email from: ****************************** with instructions to either redeem your digital card (it will have your gift code) or steps on how to confirm your mailing address (if physical card was selected). You must confirm your reward details & mailing address, before a physical gift card can be shipped.
Initial Complaint
Date:05/06/2025
Type:Order Issues
Status:
ResolvedMore info
Complaint statuses
Resolved:
The complainant verified the issue was resolved to their satisfaction.
Unresolved:
The business responded to the dispute but failed to make a good faith effort to resolve it.
Answered:
The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
Unanswered:
The business failed to respond to the dispute.
Unpursuable:
BBB is unable to locate the business.
I completed a study with the SAGO group and was issued points on 3/27/2025. I traded my points in for a $38 Target gift card which I still have not received. It says it is still processing. I have written an email with no response to this. It seems that this company only issues the rewards that you earned when you finally make a report to the BBB.
Business Response
Date: 05/09/2025
Our records indicate you have recently been in contact with a member of our support team. Your redemption request has been processed and successfully claimed. Should you have any inquiries, please do not hesitate to reach out to our support team at **************************************************
Customer Answer
Date: 05/09/2025
[A default letter is provided here which indicates your acceptance of the business's response. If you wish, you may update it before sending it.]

Better Business Bureau:

I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.

Regards,

***** ******
Initial Complaint
Date:05/05/2025
Type:Order Issues
Status:
ResolvedMore info
Complaint statuses
Resolved:
The complainant verified the issue was resolved to their satisfaction.
Unresolved:
The business responded to the dispute but failed to make a good faith effort to resolve it.
Answered:
The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
Unanswered:
The business failed to respond to the dispute.
Unpursuable:
BBB is unable to locate the business.
On March 23rd of 2025. I cashed out a ******* giftcard in the amount of *****. I was promised 2to3 weeks for delivery. I've received nothing. I've written them. They don't respond. I want my money. In the time frame I'm promised.
Business Response
Date: 05/07/2025
According to our records , your redemption request is reflecting as processed and claimed .Should you have any inquiries ,please do not hesitate to reach out to our support team at **************************************************
Customer Answer
Date: 05/09/2025
[A default letter is provided here which indicates your acceptance of the business's response. If you wish, you may update it before sending it.]

Better Business Bureau:

I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.

Regards,

******* *****

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Sago is NOT a BBB Accredited Business.