We use cookies to give users the best content and online experience. By clicking “Accept All Cookies”, you agree to allow us to use all cookies. Visit our Privacy Policy to learn more.

Manage Cookies
Resources for Businesses My BBB
Share
Business Profile

Hunting Gear

Pure Fishing, Inc.

This business is NOT BBB Accredited.

Find BBB Accredited Businesses in Hunting Gear.

Complaints

This profile includes complaints for Pure Fishing, Inc.'s headquarters and its corporate-owned locations. To view all corporate locations, see

Find a Location

Pure Fishing, Inc. has 2 locations, listed below.

*This company may be headquartered in or have additional locations in another country. Please click on the country abbreviation in the search box below to change to a different country location.

    Please enter a valid location.

    Customer Complaints Summary

    • 31 total complaints in the last 3 years.
    • 14 complaints closed in the last 12 months.

    If you've experienced an issue

    Submit a Complaint

    The complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

    Sort by

    Complaint status

    Complaint type

    • Initial Complaint

      Date:06/16/2025

      Type:Delivery Issues
      Status:
      Resolved
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I paid $50 on May 30th for a Max X spinning combo w/ a bait pack. I clearly stated the address and so they knew it, but on the day of delivery after a week of waiting *** returned to sender because apparently they "couldn't find my address." It would be the sellers fault because they made the shipping label. I thought they would atleast send out a new one, but no, they sent me an email stating they cant send out a new package while one is already in transit, which again is false because it was delivered to them at 11:53 AM on June 10th while the email stating so was sent June 10th at 2:02 PM. On top of this, they didnt even give me a full refund. They didnt give my money pack for shipping because apparently, I returned it, even though it was their fault. Ive been trying for the past week and a half, since June 6th, to call them, however it is the same pattern. I fill in details, Im on hold for 5 minutes, and then they say they will get back to me. They never have. I tried calling their parent company, Pure Fishing, exact same call scheme. I tried to email them, they said they respond within 24 hours, its been 3 days and radio silence still. Im requesting a full refund along with a reshipment to make up for the amount of time and effort I have wasted on this package.

      Business Response

      Date: 06/18/2025

      Hey there- thank you for sending this information over. Unfortunately we do not offer exchanges at this time, and have already sent a partial refund. I will go ahead and complete the rest of the refund and send consumer a 20% discount code should they want to purchase again in the future.

      Customer Answer

      Date: 06/18/2025



      Better Business Bureau:



      I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.




      Sincerely,



      **** ***********

    • Initial Complaint

      Date:12/12/2024

      Type:Delivery Issues
      Status:
      Resolved
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I ordered two fishing poles and 2 fishing rod/reel combos. I received two boxes but I am missing one of the fishing rod/reel combos(71.99). I sent them pictures of the boxes which were undamaged and not visibly tampered to PennFishing.com. I want my missing fishing rod/reel combo or my money back. Penn seems to absolved themselves of any responsibility.
      Pennfishing.com also seems to be branded(Pure Fishing-this is what the boxes have on them). Customer service number 1-800-892-5444 seems to be an endless loop with a voicemail to leave a message which no one calls you back). All my correspondence has been email [email protected]. Please help 540-456-7151

      Monday thru Friday
      8:00AM – 6:00PM EST
      (800) 892-5444
      *******@pennfishing.com


      My order and number PEN38171

      Mariner® III Conventional Boat Rod
      Heavy / 6'6" / 30-80lb
      $59.99/ea
      $119.98

      Pursuit® IV Spinning Rod & Reel Combo
      2
      Pursuit® IV Spinning Rod & Reel Combo
      3000 / Medium Light / 7'
      $71.99/ea
      $143.98

      Order totals
      moneyLinesHeaderItem
      moneyLinesHeaderValue
      Subtotal
      $263.96
      Shipping
      Free
      Taxes
      $15.84
      Total
      USD
      $279.80

      Business Response

      Date: 12/13/2024

      Hello,

      In looking at communications with our consumer service team it appears that an order has been placed for the missing combo on 12/12.

      Thank you,

      Lisa

      Customer Answer

      Date: 12/13/2024



      Better Business Bureau:



      I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me as long as the missing rod/reel combo is received by me.  I appreciate your help! I suspect my experience would not have been as favorable if I had not come across your website.  I found it by Googling on pure fishing reviews.



      Sincerely,



      **** *******

    • Initial Complaint

      Date:12/03/2024

      Type:Service or Repair Issues
      Status:
      Resolved
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I tried contacting pure Fishing Inc. (Pflueger) in late October 2024 about some broken parts on a reel that still has a warranty on it (which
      I have the original sales receipt...good until March of 2025, which I informed them of). I received a total of ONE phone reply from a "Lisa" at Pflueger customer service who asked me to provide the the specific reel number and to verify my contact and shipping information...WHICH I DID...BOTH... OVER THE PHONE TWICE...AND IN EMAILS FOUR TIMES! I STILL HAVE NOT YET RECEIVED A RESPONSE...A CONFIRMATION...NOR ANYTHING (PARTS OR NEW REEL) IN THE MAIL FROM THEM!
      As I write this letter on December 3rd...it has been a month and a half since I tried reporting the problem with my reel...without any type of resolution...or so much as a courtesy response!
      At this point (as there are multiple issues with this reel {presxtsp35x]) I want a full replacement (or refund) of this defective reel (again...which is still under warranty...that I can provide proof of on request) for having put my issue on a shelf...and basically blowing me off for well over a month!
      I purchase Pflueger (and other Pure Fishing Inc. products) quite often...and have NEVER experienced this lack of customer service concern...and I am highly taken aback by it! In the future...I may have to think twice before purchasing this brand again...and also dissuade my my friends and family from doing so also...due to the horrendous lack of service I have received in this instance.

      Customer Answer

      Date: 12/08/2024

      PURE FISHING HAS CONTACTED ME AND REQUESTED THAT I SEND MY REEL IN TO BE INSPECTED AND EITHER SERVICED OR REPLACED (FOR WHICH I HAD TO PAY SHIPPING OF $10 ON A WARRANTY CLAIM).

      I REQUESTED A FULL REPLACEMENT AND/OR REFUND, AS I WAS BASICALLLY IGNORED OVER MY WARRANTY REQUEST FOR THE BETTER PART OF 2 MONTHS! I WOULD THINK THAT A COMPANY OF SUCH SIZE WOULD HAVE THE STAFFING AND ABILITY TO RESPOND IN A TIMELY FASHION, TO ANY CUSTOMER CONCERNS BROUGHT TO THEIR ATTENTION. I HAVE PURCHASED ITEMS FROM  PURE FISHING AND ITS MANY SUBSIDIARIES FOR NEARLY 50 YEARS...AND MY DEALINGS WITH THEM IN THE PAST HAVE ALWAYS BEEN TOP NOTCH! THAT IS WHY I AM SO TAKEN ABACK AND FRANKLY "DISILLUSIONED" WITH THE SITUATION, TO PUT IT LIGHTLY AND POLITELY.

      I AM CURRENTLY AWAITING A STATUS REPORT (OR FOLLOW-UP OF ANY KIND) AFTER SHIPPING MY REEL TO THEM AT MY OWN EXPENSE.

      Business Response

      Date: 12/09/2024

      good Afternoon1

       

      I've contacted this consumer and ordered a replacement reel.

       

      Thank you,

       

      Lisa

      Customer Answer

      Date: 12/10/2024



      Better Business Bureau:



      I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.




      Sincerely,



      ***** *****

    • Initial Complaint

      Date:10/08/2024

      Type:Service or Repair Issues
      Status:
      Resolved
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I ordered the 2 rod/reel combos on 9/25, received them 9/28. One of the combos was broken (see photo attached). The damage likely occured in transit (see photo of damaged box). The return protal at Pure Fishing does not work, it will not recognize my order number, ever. I have emailed them 6x accompanied by corresponding phone calls. I have left 6 viocemails messages, none of which have been responded to, and all efforts to contact them have resulted in disconnected phone numbers or redirections to the same queue which leads to nowhere. Their return policy is to be completed in 30 days. This is impossible when they don't respond.

      Business Response

      Date: 10/08/2024

      Good morning,

      We have received the communications from the consumer and we ordered a replacement combo yesterday, 10/07. Unfortunately, several factors have resulted in our response times being much longer than we would like. We have responded to the consumer with his replacement order number.

      Best regards,

      Lisa

    • Initial Complaint

      Date:10/02/2024

      Type:Service or Repair Issues
      Status:
      Resolved
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      Rod Purchased.
      Ordered on November 16, 2023

      Rod Failed July.

      Email warranty submission July 11 (per instructions).
      Email followup Sept 17.
      Email followup Sept 18th.
      Phone calls (15 separate from July to October).

      Business has been unresponsive to what is clearly a product defect.

      Business Response

      Date: 10/07/2024

      Hello,

      We have placed an order for replacement and consumer has been notified.

      Lisa

    • Initial Complaint

      Date:09/30/2024

      Type:Customer Service Issues
      Status:
      Answered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      Sunday September 22, 2024

      I have been calling their listed number from website all week during their listed business hours and just receive an automated response telling me I’m calling outside business hours and to try emailing also which I have and absolutely no response from them. I ordered something I needed by next week but I’m afraid I’ve been scammed. 1-800-228-4272

      Business Response

      Date: 09/30/2024

      Hello,

      Unfortunately, this consumer attempted to reach out to us on Friday, 9/27 and our office was unexpectedly closed due to hurricane Helene. Tracking information indicates his order should deliver today, 9/30. I have responded to the consumer.

       

    • Initial Complaint

      Date:09/24/2024

      Type:Service or Repair Issues
      Status:
      Answered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I mailed in my defective (out of box) Penn slammer 4500 (275.00$ reel) on 8/2/24 for repair/replacement. The reel is under a year old, and the warranty is good for a year. I sent the reel, proof of purchase, and I paid my own money to mail the reel out to them. My phone calls and emails are not being returned. My concern is that this company has stolen my Penn Slammer or lost it. It has been 7 weeks since my reel has arrived at their facility, and I do not have a status update from them.

      Business Response

      Date: 09/24/2024

      I followed up with our reel service department regarding the reel sent in by consumer and it appears that it has been lost or misplaced. This is a rare occurrence and we will gladly replace the reel. We have reached out to this consumer to resolve.

      Lisa

    • Initial Complaint

      Date:08/22/2024

      Type:Service or Repair Issues
      Status:
      Resolved
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      Ordered a fishing reel and a rod. The reel arrived but the fishing rod shipped in a separate box was damaged and no rod was inside. Multiple calls unable to get anyone on the phone voicemail every time. No calls returned. Sent multiple emails with no reply. Customer service is non-existent and I paid for a product that wasn’t delivered to me.

      Business Response

      Date: 08/27/2024

      My apologies! I did reach out to this consumer directly. I replaced his rod and he should have received it 8/27. I believe this has been resolved.

      Thank you,

      Lisa

      Customer Answer

      Date: 08/27/2024

      Shortly after filing my complaint with the BBB customer service reached out and resolved my issue. Once I got ahold of them they addressed the issue and a new rod was shipped and arrived today without issue. Issue is resolved.

    • Initial Complaint

      Date:08/05/2024

      Type:Customer Service Issues
      Status:
      Resolved
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      Purchased products online, they were damaged in shipping and the company will not return messages, answer phones or provide and sort of customer service. All reply emails are sent undeliverable.

      Business Response

      Date: 08/05/2024

      Hi,

      I've ordered the consumers replacement and contacted him via email. 

      Thank you,

       

      Lisa

    • Initial Complaint

      Date:07/16/2024

      Type:Customer Service Issues
      Status:
      Resolved
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      Placed online order #******* using the ******* app on July 1, 2024. I ordered 1 spinner reel combo, 1 bait cast combo, and two spin cast combos for a total of $305.91. The spinning combo and the spin cast combos were sent together using *** tracking number ******************. I returned home to find the box was heavily damaged. I took pictures through out the unboxing. I found that both Panfish spin cast combos had broken rods from the poor packaging and poor handling. I immediately attempted to contact Pflueger fishing via email and sent all of my pictures. I have emailed multiple times as of 7/16/24 without any response. I have tried calling multiple times, both Pflueger Fishing and Pure Fishing(parent company), without being able to speak to anyone. I have left 2 voicemails and have yet to receive a response.

      Business Response

      Date: 07/16/2024

      Hello,

      I have reached out to this consumer via email to initiate a resolution. Please have consumer check their junk/spam folder as sometimes our emails go there.

       

      Thank you,

       

      Lisa B****

      Customer Answer

      Date: 07/17/2024



      Better Business Bureau:



      I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.




      Sincerely,



      ****** *****

    Pure Fishing, Inc. is NOT a BBB Accredited Business.

    To become accredited, a business must agree to BBB Standards for Trust and pass BBB's vetting process.

    Why choose a BBB Accredited Business?

    BBB Business Profiles may not be reproduced for sales or promotional purposes.

    BBB Business Profiles are provided solely to assist you in exercising your own best judgment. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles.

    When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.

    BBB Business Profiles generally cover a three-year reporting period, except for customer reviews. Customer reviews posted prior to July 5, 2024, will no longer be published when they reach three years from their submission date. Customer reviews posted on/after July 5, 2024, will be published indefinitely unless otherwise voluntarily retracted by the user who submitted the content, or BBB no longer believes the review is authentic. BBB Business Profiles are subject to change at any time. If you choose to do business with this company, please let them know that you checked their record with BBB.

    As a matter of policy, BBB does not endorse any product, service or business. Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation. BBB charges a fee for BBB Accreditation. This fee supports BBB's efforts to fulfill its mission of advancing marketplace trust.