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Business Profile

Hunting Gear

Pure Fishing, Inc.

This business is NOT BBB Accredited.

Find BBB Accredited Businesses in Hunting Gear.

Complaints

This profile includes complaints for Pure Fishing, Inc.'s headquarters and its corporate-owned locations. To view all corporate locations, see

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Pure Fishing, Inc. has 2 locations, listed below.

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    Customer Complaints Summary

    • 31 total complaints in the last 3 years.
    • 12 complaints closed in the last 12 months.

    If you've experienced an issue

    Submit a Complaint

    The complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

    Sort by

    Complaint status

    Complaint type

    • Initial Complaint

      Date:01/30/2023

      Type:Customer Service Issues
      Status:
      Unanswered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      November 11, 2022 purchased a fishing rod from Pure Fishing (for $84.75) order #********. There was a promo (gift) Ugly Stik filet knifes to be included for ordering a Shakespere Ugly Stik Rod.
      Received the rod (no knifes) container was damage ( took photos) fortunately the rod wasn’t damaged. The rod had no tags or paperwork, looked like it was a return or a second) No customer service # on their website only email to contact them. Emailed them 3 times with NO response. Contacted our credit card company and registered a complaint (opened a dispute) . Dispute is ongoing.
      Emailed them a 4th time asked them to send a prepaid label and container to return to them or contact me and try to compromise! Still no response as of this time!

    • Initial Complaint

      Date:01/09/2023

      Type:Customer Service Issues
      Status:
      Resolved
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I ordered multiple items from the website and received all but one item. It was a fishing Rod that shows it was damaged in transit and UPS states they notified the shipper. I have sent 5 email inquiries with no response and have received no refund or any other communication. There is no customer service phone number either. I would like the item I ordered but if that isn’t possible, I want a refund for an item I never received.

      Business Response

      Date: 01/09/2023

      I have reached out to this consumer directly and will be happy to refund or replace.

      LB 01/09/2023

      Customer Answer

      Date: 01/10/2023



      Better Business Bureau:



      I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.




      Sincerely,



      **** ********

    • Initial Complaint

      Date:01/03/2023

      Type:Customer Service Issues
      Status:
      Resolved
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      Placed 2 identical orders Order ******** & Order ******** DECEMBER 25, 2022 neither of orders received did I get the free Fusion19 Swimbait Hooks advertised. I have emailed 3 times now no response.
      Order summary Berkley PowerBait® Gilly × 1
      HOLIDAY30 (-$2.09) $6.99 Berkley Fusion19™ Swimbait Hooks × 1
      DECEMBER 4 - BUY ANY GILLY, GET A FUSION19 HOOK FREE (-$4.99) $4.99

      Business Response

      Date: 01/09/2023

      My apologies for the delayed response. Promotional items are while supplies last and, unfortunately, we were out of the hooks when consumers order processed. That said, we did receive more and I sent the consumer the missing hooks.

      LB 01/09/2023

      Customer Answer

      Date: 01/09/2023



      Better Business Bureau:



      I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.




      Sincerely,



      ******* *******

    • Initial Complaint

      Date:11/28/2022

      Type:Service or Repair Issues
      Status:
      Unanswered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I puchased a 2 piece Fenwick HMG spinning rod that was delivered on 8/26/2022. The top portion was broken.

      I have sent multiple emails and phones calls with no response. Finally after my credit card company contacted Pure Fishing they eventually responded stating there was a chargeback from my bank. This is absolutely NOT the case and they have refused to allow me to return or exchange the rod. If there was a chargeback why did they not request the damaged product?

      Needless to say I have sent all requested information and I'm documenting all activities. If they were a legitimate business they would have allowed me to return the product for a refund or at least exchange. They have not even requested the product back.

    • Initial Complaint

      Date:10/18/2022

      Type:Product Issues
      Status:
      Answered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I bought an Ugly Stik fishing rod and reel combo for $50. They sent me a broken rod - a half rod, a rod snapped in two. It was broken when it was packaged. I emailed, filled out their forms, took all the pictures. They've done nothing but ignore me for weeks. They intentionally sent me a broken product, kept my money, didn't refund, repair or replace - just ignore. They're thieves.

      Business Response

      Date: 11/02/2022

      Business Response /* (1000, 8, 2022/10/25) */
      This consumers combo has been replaced.
      LB 10/25/2022

    • Initial Complaint

      Date:10/06/2022

      Type:Customer Service Issues
      Status:
      Resolved
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      For 5 months I have been trying to get a response from Pure Fishing about a replacement section for my Shakespeare Agility Casting Rod ASPS 6090 2L 9' light 01A118K. I sent 5 messages to the "contact us" section of their website, I sent at least 5 email messages to various email addresses associated with "customer service", I called 2 different phone numbers which went to VM or disconnected, I sent messages via ******** to the President and the CEO as well as emails to their purefishing.com addresses and I even sent an old fashioned typed letter via USPS to the President seeking a response. Nobody has had the courtesy to offer one reply. I suffered a theft of fishing gear from my truck while on a fishing trip in June. The tip section of that rod was stolen but the bottom section remained in the truck. I am simply seeking information on how to obtain another tip section for that rod! The systemic failure of this company to address customer contact is staggering. I have been a loyal Shakespeare customer for decades and was even a wholesale customer when I was repairing reels many years ago. Their customer service was great prior to being swallowed by Pure Fishing. There are plenty of quality fishing items on the market which are not owned by Pure Fishing and they will get my business from now on. It would have been a very simple matter to resolve but they have let it turn into a festering sore. Shameful!

      Business Response

      Date: 10/13/2022

      Business Response /* (1000, 5, 2022/10/06) */
      I have been in contact with this consumer to resolve.
      LB 10/06/2022


      Consumer Response /* (2000, 7, 2022/10/08) */
      (The consumer indicated he/she ACCEPTED the response from the business.)
      Pure Fishing has contacted me and proposed a settlement. I will close the complaint on receipt of the replacement rod.

    • Initial Complaint

      Date:09/26/2022

      Type:Product Issues
      Status:
      Answered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      Ordered a fishing rod directly from Abu Garcia's website, received a faulty product broken upon arrival. Have been strung through email after email, for over 2 months trying to get a refund or replacement with nothing, but false promises and wasted time. Initial email for refund/replacement sent on August 2, 2022. Still nothing as of 9/24/22

      Business Response

      Date: 10/07/2022

      Business Response /* (1000, 5, 2022/09/26) */
      Consumer's order has been refunded.

    • Initial Complaint

      Date:08/29/2022

      Type:Service or Repair Issues
      Status:
      Answered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I have a Mitchell 300 reel I bought for my son back in 2021. The reel has barely been used, probably less than 10 times total, and had an issue where the bail would not open fully everytime. Sometimes it did no problem, other times it wouldn't. My son went to open the reel to see if there was a visible issue and unfortunately lost the plastic nipple piece that connects to the spring (not sure the part name but I'll include a picture). Obviously that was his fault, but I tried multiple times to get help and can't even get a response email. Nothing.. I had to purchase another reel due to being unable to get any assistance from this company. The fact the reel was defective in the first place was not ok, but not even being able to get any help is even worse. Because my son's reel is outside the window for warranty for returning (I'm assuming), I would like either the plastic part replaced, or even better you guys make an exception and replace the reel. I paid around $50+ dollars for the reel and there is no way it should have had that issue from pretty much out the box. I have been buying products going back to the mid 1990's and never had an issue. I understand this isn't a top dollar reel, but for a kid who doesn't fish often it should've had no issues.

      Business Response

      Date: 09/07/2022

      Business Response /* (1000, 5, 2022/08/29) */
      I've reached out to this consumer to resolve.
      LB 08/29/22

    Pure Fishing, Inc. is NOT a BBB Accredited Business.

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