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Business Profile

Hunting Gear

Pure Fishing, Inc.

This business is NOT BBB Accredited.

Find BBB Accredited Businesses in Hunting Gear.

Complaints

This profile includes complaints for Pure Fishing, Inc.'s headquarters and its corporate-owned locations. To view all corporate locations, see

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Pure Fishing, Inc. has 2 locations, listed below.

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    Customer Complaints Summary

    • 31 total complaints in the last 3 years.
    • 12 complaints closed in the last 12 months.

    If you've experienced an issue

    Submit a Complaint

    The complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

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    Complaint status

    Complaint type

    • Initial Complaint

      Date:07/16/2024

      Type:Service or Repair Issues
      Status:
      Resolved
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I mailed in 2 fishing reels to this company to have repairs completed. They were mailed using *** with tracking and insurance. I was notified they were delivered 3 days later. After 2 weeks without any correspondence I began calling. I’ve called every number available to the public. No answer, I have left 10 or more voicemails requesting communication. At this time they have received my equipment that values over 350.00 dollars and I have no way of getting my equipment back. The customer service is null and void and it has me worried they have stolen my equipment and are not going to repair or send them back.

      Business Response

      Date: 07/16/2024

      Hello,

      I have reached out to the consumer directly via email. We do have his reels and a service order in place. Unfortunately, very high vo**** has resulted in much longer response times than we would like. I've reached out to our reel service department requesting they expedite his repairs and will follow up with the consumer. Please have the consumer check his junk/spam folder as sometimes our emails go there.

      Sincerely,

      Lisa B****

      Customer Answer

      Date: 07/16/2024



      Better Business Bureau:



      I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.




      Sincerely,



      ****** *******

    • Initial Complaint

      Date:12/21/2023

      Type:Customer Service Issues
      Status:
      Unanswered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      Berkley fishing lures currently is running an ad on their official website for a buy 2 get one free sale on select products. I placed an order on 12/11/23 of 7 different products that all according to the berkley website qualified for the advertised promotional sale. Upon checkout I noticed none of the products ( which I had purchased 3 of each ) were reflecting the sale. I called the customer service number provided and spoke with Tony. She advised me that they were having trouble with their website in making the promotion work. She advised me to make the purchase as is and then email my order number to the provided customer service email and I would be reimbursed the difference in the sale. She advised that was what berkley was doing to correct the issue until the website could be fixed. I have emailed my order number as instructed twice to the provided email and received no reply whatsoever. My order # is ********. Regardless of whether I receive any monies this company should be taken to task for false advertisement as I would not have made the purchase I made otherwise

    • Initial Complaint

      Date:08/23/2023

      Type:Service or Repair Issues
      Status:
      Answered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      Abu Garcia shipped me a broken reel April of 2022, and I didn't know it was broken until I checked the reel this year. Sent in the reel for repairs in the middle of July 2023, called and emailed multiple times with minimal email and no phone response, and they returned said broken reel without fixing the issue I sent it in with.

      Business Response

      Date: 08/23/2023

      This consumer has been contacted and his concern forwarded to our reel service team for resolution. Consumer will be contacted by a reel technician within 24-48 business hours.

      LB 08/23/2023

      Customer Answer

      Date: 08/24/2023

      They agreed to exchange the damaged reel for a new one. I sent out the broken reel today, but I am not satisfied yet as I have not received the replacement good and will likely not until after the 5 period expires.

    • Initial Complaint

      Date:06/06/2023

      Type:Customer Service Issues
      Status:
      Unanswered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      Ordered an electronic gift card and received an email that the order was complete. 3 days later I still have not received an electronic gift card. Several emails have been sent with no response from Pure Fishing. I called and spoke to a representative who confirmed they had the correct email address (obviously since I’d received a confirmation email), and he assured me I’d receive it momentarily because he “resent” it. I still have not received the $100 gift card and am correctly waiting on a call back from Pure Fishing. I would definitely not recommend this company.

    • Initial Complaint

      Date:03/20/2023

      Type:Customer Service Issues
      Status:
      Unanswered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      Same issue as a few other individuals on here. Made an order and I never received my free Fusion19 Swimbait Hooks as advertised. I have emailed them previously and they said to pick any other pick. I followed up and inquired if the original hooks were available. Despite 3 emails since 2/27/2023, I have no longer received any other responses. Now I am looking to utilize BBB to receive a response/solution otherwise I will escalate to chargebacks.

    • Initial Complaint

      Date:03/02/2023

      Type:Service or Repair Issues
      Status:
      Unanswered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      Purchased a reverbe reel and rod combo the crank "Handle" broke. I attempted 7-8 times through phone calls and email to obtain a replacement however all representatives would continue to give me other numbers to call and only offered for me to pay to have the reel sent in so they could assess it. I asked for a pre paid shipping which was denied. I feel for a brand new reel this shouldn't have broke. I was willing to pay for a new crank but even after giving them the model they either couldn't or wouldn't help stating that they don't even know if they would have parts. If I was to pay to ship it the cost would be so substantial that it would surely be more cost effective to purchase new.

    • Initial Complaint

      Date:02/21/2023

      Type:Customer Service Issues
      Status:
      Unanswered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I placed order ******** on Jan 12th 2023. The item has yet to ship and they refuse to respond to any communication.

    • Initial Complaint

      Date:02/16/2023

      Type:Service or Repair Issues
      Status:
      Unanswered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      Ordered an Abu Garcia Rod/Reel combo. Ordered online, order # ***** . Rod was snapped in two when it arrived. I can only assume it was damaged in shipping, but no response to online submissions/request for replacement and an email with photos. Found a customer service number but was transferred to a hold that never picked up....ever. Reading similar stories here and now worried that I was taken advantage of. I just want another rod or combo sent.

    • Initial Complaint

      Date:02/08/2023

      Type:Delivery Issues
      Status:
      Unanswered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I purchased a fishing rod from Pure Fishing over the holidays in November 2022. Paid 102.44. When tracking the package *** stated the package was damaged. The package was never delivered to me. I sent multiple emails and made multiple calls to Pure Fishing with no response from this company. I would like to have a replacement sent.

    • Initial Complaint

      Date:02/06/2023

      Type:Customer Service Issues
      Status:
      Unanswered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      Just perchased the ultralight x 9ft 8wt. Your warranty registration link is STILL not working, there has been wide spread reports of hardy registration links not working and no response from hardy customer service since early 2021 and its still not fixed. The registration link just goes to the homepage and the email link is for an address thats been de activated. Messaging on Hardy ******** page was ignored as well. This is embarrassing guys, why pure would perchase a heritage brand like hardy and allow its reputation to go down the drain is beyond me. I see there's plenty of man power at hardy for marketing efforts but zero for customer service tasks as simple as new rod registration. Stop using covid as an excuse and get your act together before a great brand is ruined. Will not be buying another hardy product until this is resolved.

    Pure Fishing, Inc. is NOT a BBB Accredited Business.

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