Complaints
This profile includes complaints for Safe-Guard Products International, LLC's headquarters and its corporate-owned locations. To view all corporate locations, see
Customer Complaints Summary
- 235 total complaints in the last 3 years.
- 131 complaints closed in the last 12 months.
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Submit a ComplaintThe complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.
Initial Complaint
Date:05/19/2025
Type:Status:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I have a FIVE (5) year warranty on my vehicle protection plan and SAFE-GUARD does not want to honor the FULL protection plan. I have the Premier Ultimate Vehicle Protection Plan. My coverage does NOT state partial coverage for tires and rims, SAFE-GUARD ONLY WANT TO COVER ONE (1) TIRE. SAVE-GUARD SAYS MY TIRES ARE NOT COVERED FOR THE PLAN. I HAVE NOT LOCATED THAT IN MY CONTRACT.
Business Response
Date: 05/27/2025
Please see the attached.Initial Complaint
Date:05/19/2025
Type:Status:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
This company takes a long time to process claims two months or more . Theres no direct number to speak to the adjuster just oh check the app l WILL not be using them EVER as gap insurer. !Business Response
Date: 06/02/2025
Please see the attached.Initial Complaint
Date:05/16/2025
Type:Status:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
Safeguard, GMC ******************** in ***********, and ************ are in breech of contract. I provided both written and verbal request of cancellation of my wheel and tire protection in January 2025. I have been attempting reimbursement for 4 months. Both parties point the finger to the other person. Safeguard now says they sent my refund as of 5/5/25 to the dealer who will not pass the refund on to me. Neither party will respond to written or verbal requests. Neither party will respond to emails and voicemails. Both are in breech of contract. I would like my refund within 10 days, correctly prorated to January 2025, before determining if litigation is necessary.Business Response
Date: 05/22/2025
Please see the attached.Initial Complaint
Date:05/13/2025
Type:Status:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I am filing this complaint due to unethical and coercive business practices involving the *** Ultimate Protection Plan that was added to my auto loan on September 11, 2023, during my purchase of a 2024 *** X7 xDrive40i.From the moment of sale, I have been pressured, misled, and manipulated into purchasing this plan by representatives at *** of Columbus. I was told that if I did not purchase the protection plan, I would be solely responsible for any issues and should not return to the dealership. The statement was clear:If you leave this lot without it and something happens, youre on your owndont come back.I never needed or wanted this protection. It was added to my loan under pressure. Since then, I have been forced to go back and forth between the dealership, Safe-Guard Products, and *** trying to get this plan cancelled and my money refunded.I have not used the protection plan at all. I have repeatedly requested cancellation and was told the refund would be sent to the lender, *************************, not me. But I am the one who suffered the financial harm, not the lender. This refund should be returned directly to me.This conduct may violate the following laws:?? LEGAL BASIS:Truth in Lending Act (TILA) 15 U.S.C. 1601 et seq. Failure to clearly disclose loan terms and add-on product conditions at the time of purchase.************************ Act (FTC Act) 15 U.S.C. 45(a) Prohibits unfair or deceptive acts or practices in or affecting commerce.Georgia Fair Business Practices Act (O.C.G.A. 10-1-393) Prohibits unfair or deceptive acts or practices in consumer transactions, including high-pressure sales tactics and failure to provide clear disclosures.Business Response
Date: 05/27/2025
Please see the attached.Customer Answer
Date: 05/27/2025
Complaint: 23323903
To Whom It May Concern,
I am formally rejecting the businesss response to BBB Complaint ID #******** against Safe-Guard Products International, LLC.
The response fails to take responsibility for the coercive and unethical tactics used to pressure me into purchasing a $4,347 *** Ultimate Protection Plan. I was told by the dealership:
If you leave the lot without this protection plan and something happens, dont come back.
I never used the plan. Safe-Guards response vaguely references cancellation terms but does not offer a resolution or acknowledge their role in the financial harm caused.
Attached to this response is a full evidence packet including:
- Direct proof of out-of-pocket payment for improper charges
- Screenshots of text messages showing sales pressure
- Credit card authorization and AMEX receipt
- A cover summary of the evidence
- A formal refund demand letter
I am requesting:
- Immediate cancellation of the protection plan
- Full refund of $4,347.00 to be paid directly to me
This issue is unresolved and I am continuing to pursue it through CFPB, legal counsel, and any additional oversight bodies. I respectfully ask the BBB to maintain this complaint as open and unresolved.
Sincerely,
Rasool SaleemBusiness Response
Date: 06/02/2025
Please see the attached.Initial Complaint
Date:05/06/2025
Type:Status:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
April 2025. I lease a **** Maverick & got the triple care coverage through Safe Guard. The contract reads repair only. My complaint is, they had the wrong phone number and email. So when I called & they told me we'll get back to you within 1-2 days. A week & a half goes by, nothing. I called around & they verified they had the wrong info. In the mean time, the chip started to spider, due to Michigan weather, hot cold hot cold. ******** came out & I asked the guy if he could repair it. He said yes & made it worse. I understand the contract says repair but EROR on their end caused it to be unrepairable, IE a replacement. I have contacted a lawyer as well.Complaint against- Safe Guard Products International, LLC. ***********************************************Business Response
Date: 05/19/2025
Good Morning,
Apologies for the delay in responding. If Mr. ******** could kindly provide his VIN associated with his products we are happy to look into this for him.
Initial Complaint
Date:05/06/2025
Type:Status:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I was in an accident on 3.10.25 to which the at fault driver's insurance declared my vehicle to be a total loss. Their insurance paid the value of the vehicle and my GAP coverage was to cover the rest. All forms were excepted by Safe-Guard Products International, LLC on 4.15.25. I was informed it would be 5-7 business days until the claim is settled and a check is issued to the lien holder ***************** The self service page shows all documents have been received and the claim is "in audit". I've contacted them a number of times to which I've been told. "They are behind and my claim will be processed in the order it was received" It is now going on 41 business days of the accident and 15 business days the claim has been labeled "In Audit". They have not reached out to me to request further documents (If needed) or given an update on the claim.All that remains on my side (not including the injury lawyer portion that my wife is handling) is for them to pay the claim. I paid for the insurance when I purchased the vehicle. I would like their service to be done in a timely manner and get what I paid for.Business Response
Date: 05/15/2025
Please see the attached.Initial Complaint
Date:05/04/2025
Type:Status:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
On Jan 2/21, I bought a 2021 Subaru Forester & got the Equity Shield Optimum Vehicle Protection Plus coverage for an additional $793. I sustained a door ding to my front passenger side door in Mar/25, which I wanted to have removed. There was some paint transfer from the vehicle responsible, which I intended to have addressed subsequent to the repair. On Apr 9/25, I got in touch with the ****** ***************** told me to contact Dent Doc re the repair. I spoke with Dent Doc that day & provided a photo of the damage. Thereafter, I was contacted by the local person who was to do the repair, who told me that he wouldn't be able to do the repair due to the paint transfer. He confirmed that this could, however, likely be buffed out. On Apr 26/25, my *********** contacted Safe-Guard Products International for details re the denial. We were told that their position was that the paint transfer needed to be buffed out before the repair took place, however, they would not cover any damage to the paint as a result of the buffing. Our understanding is that buffing out paint transfer prior to repairing the dent could, in fact, cause damage to the paint, which is why we wanted the dent repaired first. In essence, their position was that the paint was damaged (the transfer) when the ding was sustained, so was not covered, and also that if the paint was damaged during the buffing process, it was also not covered. I informed them that I'd be prepared to sign a waiver to the effect that we would not pursue them for the cost of any subsequent paint touch-up & was told they don't have such a waiver & didn't do that. I then offered to draft such a waiver & was told that they don't do that either. It's our belief that we paid nearly $800 for what is essentially a worthless policy that we can never utilize, as paint transfer occurs in the majority of dents due to door dings. We feel that they have acted in bad faith.Business Response
Date: 05/20/2025
Apologies for the delay, key people with information regarding this complaint have been out. Please see the attached.Customer Answer
Date: 05/23/2025
Complaint: 23284869
I am rejecting this response because:They have indicated that:
"A dent repair service was dispatched to initiate the repair. However, when the repair service arrived for the repair..."
This statement is incorrect. While we were contacted by a dent repair service via phone, no one, in fact, attended to initiate any repair or inspect the repair site in person.
Sincerely,
******* *****Business Response
Date: 05/29/2025
Please see the attached.Initial Complaint
Date:04/30/2025
Type:Status:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
10/9/24 progressive insurance have already paid there part of car off. Safeguard has failed to pay the remainder of the loss every time I call them I get spent this is unfair and I just it's holding me up from getting another vehicle..Business Response
Date: 05/15/2025
Please see the attached.Initial Complaint
Date:04/24/2025
Type:Status:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I had a car accident 3/26/25. I called and the company said they could not do my appraisal bc my insurance company wouldnt because I only had liability insurance. So I spent $750 to get the appraisal and now the gap company is saying they have to do the appraisal which is not what they initially told me. I would like reimbursement for the money on the appraisal. They wasted my time and money.Business Response
Date: 05/08/2025
Please see the attached.Initial Complaint
Date:04/11/2025
Type:Status:ResolvedMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I am writing to express my concern regarding the Safe Guard Insurance policy I purchased through Team ****** in August 2023 when I bought my 2021 ****** Highlander.On Saturday, March 29th, my husband and I were on a road trip about 1 hour and 45 minutes from our hometown when we had a flat tire in *********, IN. We stopped at a ************* and called AAA for help. While waiting, I contacted Safe Guard. The representative advised me to visit the nearest ****** dealershipBob ******* ******for inspection or replacement.I contacted the dealership, explained my situation, and arrived around 1:39 PM. A service advisor named **** assisted us. After assessing the tire, **** said a nail was in the tire and it needed to be replaced. He also claimed all four tires were worn and recommended replacing them for $941. We declined and asked to replace only the damaged one.**** said he would contact Safe Guard but warned his write-up might affect reimbursement. After some time, he said he couldnt reach anyone. I called Safe Guard, and they confirmed they hadnt heard from the dealership. After further delays, **** said they finally connected and that I would be reimbursed if I paid $231.77 upfront. I trusted his word and paid.The following Monday, Safe Guard said they were still awaiting documentation. I followed up with the dealership and spoke with ********, who later admitted Safe Guard hadnt received the documents due to an incorrect email address. After calling Safe Guard several times, I was told I wouldnt be reimbursed because the work wasnt pre-approved.This feels unfair. I followed all proper steps, acted quickly, and was misled. I later confirmed with another ****** dealership that the remaining three tires were safe. I believe I should be reimbursed.Sincerely,******** & ****** **** Policy #******** 2021 ****** Highlander VIN #*****************Business Response
Date: 04/16/2025
Please see the attached.Customer Answer
Date: 04/18/2025
Better Business Bureau:
I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.
Sincerely,
******** And ****** ****
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